Astia Health

What Astia Health does

Astia Health is a physician-owned Direct Primary Care (DPC) provider founded in 2014 by Dr. Alex Sommers and headquartered in Marshfield, Wisconsin. The company delivers subscription-based primary care through seven clinic locations across Wisconsin and Missouri, including dedicated on-site facilities for employer clients. Its core product is an Advanced Direct Primary Care model combined with integrated care navigation, offering same-day and next-day appointments, extended office visits, chronic disease management, occupational health, mental health services, and wellness coaching.

The technology stack centers on a proprietary telemedicine platform developed in 2016, which the company describes as the first mobile telemedicine solution in Central Wisconsin. The platform uses camera-equipped endpoints to support complete remote medical exams, integrated with an electronic health record system for provider collaboration. Service delivery occurs both in physical clinics and through virtual channels including secure messaging, text, phone, email, and video appointments. The company does not disclose AI/ML capabilities.

The business model is recurring subscription revenue. Employer-sponsored memberships start at $35 per member per month (with custom quotes for employers above 200 covered lives), while individual and family memberships are priced at $50 per month. Pricing is presented as transparent with no hidden fees, and the company claims 98% of services are covered under the membership. Go-to-market combines direct enterprise sales to private and public sector employers, dedicated on-site clinics for anchor accounts (Merrill Steel and Marathon County), channel partnerships with benefits consultants and health plans, and direct-to-consumer enrollment through the company website.

Name

Astia Health

Legal name

Astia Health

Website

https://astiahealth.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Astia Health is a physician-owned Direct Primary Care provider operating seven subscription-based clinics across Wisconsin and Missouri, delivering primary care, telemedicine, occupational health, and wellness services to private and public sector employers and individual members.

Ownership category

akta.pro rank

Product category

Direct Primary Care

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)

akta.pro secondary industry

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

Keywords

• Direct Primary Care
• Subscription Healthcare
• Employer Health Plans
• Telemedicine Services
• Primary Care Clinics

Headquarters

HQ city

Marathon

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employer Membership Subscriptions: Astia Health generates revenue through employer-paid membership subscriptions. Private and public sector employers pay a flat monthly fee per covered member for access to comprehensive primary care services. Pricing starts at $35 per member per month for employers. Custom quotes are provided for large employers with over 200 covered lives.
2. Individual Membership Subscriptions: Individual and family memberships are sold directly to consumers at $50 per month. This provides unlimited access to primary care services including same-day/next-day appointments, extended office visits, telemedicine consultations, and chronic disease management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Astia Health operates a subscription-based Advanced Direct Primary Care (DPC) model that delivers unlimited primary care services—including same-day/next-day appointments, extended office visits, telemedicine consultations, chronic disease management, and integrated care navigation—through a network of company-owned clinics in Wisconsin and Missouri. Memberships are sold to private employers (starting at $35/member/month), public sector organizations such as school districts and government municipalities, and individuals/families (at $50/member/month).

Product overview

Astia Health operates as a subscription-based healthcare provider offering an Advanced Direct Primary Care model integrated with care navigation services. The core product portfolio consists of employer-sponsored healthcare plans (Private Sector and Public Sector), individual healthcare plans, telemedicine services, and in-person clinic services across multiple Wisconsin and Missouri locations. Additional offerings include wellness coaching, occupational health services, mental health services, care navigation, a self-funded ROI calculator tool, and a patient enrollment portal. The company leverages a proprietary telemedicine platform developed in 2016, which provides mobile healthcare services with video-enabled consultations. The business model centers on membership-based pricing with transparent costs, offering employer plans starting at $35/member/month and individual plans starting at $50/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Direct Primary Care (DPC) Subscription-based Direct Primary Care model providing unlimited access to primary care services including same-day/next-day appointments, extended office visits, telemedicine consultations, chronic disease management, and integrated care navigation. Combines direct primary care with care navigation for a flat monthly fee.
• Private Sector Employer Healthcare Plans Employer-sponsored subscription healthcare plans for private employers (self-funded, commercially insured, or no insurance benefits) offering membership rates starting at $35 per member per month, with 98% of services covered and no hidden fees.
• Public Sector Employer Healthcare Plans Direct Primary Care solutions tailored for school districts and government municipalities, providing unlimited primary care access, same-day/next-day appointments, telemedicine, and chronic disease management within tight public budgets.
• Individual Healthcare Plans Individual and family membership plans starting at $50 per month providing unlimited primary care services with no hidden fees, same-day appointments, extended office visits, telemedicine consultations, and chronic disease management.
• Telemedicine Services Virtual healthcare consultations delivered through Astia Health's proprietary telemedicine platform with video-enabled cameras for complete remote medical exams, diagnosis, and treatment.
• In-Person Clinic Services Primary care, preventive care, chronic disease management, mental health support, urgent care, skin procedures, ENT treatments, gastrointestinal care, orthopedics, cardiovascular services, women's health, in-office labs, X-ray, and diagnostic testing delivered at seven physical clinic locations.
• Occupational Health Services Specialized occupational health services for employers including worker's compensation injury management, drug testing, DOT exams, and customized occupational health programs.

Quantifiable outcome

• 98% of services covered under the membership model
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Benefits ConsultantscoreChannel Partner/ Reseller/ DistributorAstia Health partners with benefits consultants who are committed to changing the current healthcare landscape. These consultants can provide their clients with proven solutions to reduce healthcare spend, improve health outcomes, and cater to unique organizational needs.
• Health PlanscoreStrategic or Co-development PartnerAstia Health works with health plans to deliver innovative Direct Primary Care solutions that complement existing coverage and help reduce overall healthcare expenditures for members.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crossover Health: Crossover Health provides employer-sponsored primary care through on-site and virtual clinics with subscription-based pricing. Closely matches Astia's employer DPC + telemedicine model and target buyer (HR/benefits leaders at self-funded employers).
• Marathon Health: Marathon Health is a direct employer-focused primary care and wellness provider operating on-site, near-site, and shared clinics for self-funded employers — a near-identical model to Astia's employer side. They are the most relevant direct peer in employer-sponsored DPC.
• Vera Whole Health: Vera Whole Health operates advanced primary care clinics for employers and health plans under a value-based, membership-style model — comparable on the integration of primary care, care navigation, and employer contracts.
• Everside Health: Everside Health runs employer-sponsored primary care clinics and DPC programs for self-funded employers, with a similar subscription model and on-site clinic delivery. Direct overlap on product, buyer, and pricing structure.
• Proactive MD: Proactive MD delivers employer-sponsored primary care through on-site and shared clinics with a patient-first, relationship-based model. Comparable target market (self-funded employers) and operating model to Astia.
• Premise Health: Premise Health operates dedicated on-site and shared employer health centers with primary care, pharmacy, and occupational health — directly comparable to Astia's Merrill Steel and Marathon County on-site clinic operations.

Emerging players

• Aledade: Aledade partners with independent primary care physicians in value-based arrangements, including risk-bearing contracts. Relevant as an emerging player reshaping how primary care is funded and delivered, particularly relevant if Astia moves toward value-based contracts.

Broad incumbents

• One Medical (Amazon): One Medical is a scaled national primary care platform with a consumer/employer subscription model and integrated virtual care. A broader incumbent offering overlapping capabilities to both Astia's individual and employer channels, but at national scale.
• Oak Street Health (CVS Health): Oak Street Health is a value-based primary care provider focused on Medicare patients, now part of CVS Health. Broader incumbent in advanced primary care with risk-bearing capabilities that exceed Astia's current scope.

Others

• Hint Health: Hint Health provides a DPC enablement platform (billing, enrollment, EMR) and is a known ecosystem partner to DPC clinics; Astia uses hint.com for its enrollment portal. Comparable as the technology/operating layer that powers many DPC practices.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/astiahealth
• Xx.com/astiahealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astia Health