Barnhill Financial
Barnhill Financial is a privately held independent insurance agency founded in 1969 in Brandon, Mississippi. Owner George Barnhill distributes life insurance, annuities, Medicare, and wealth management products from eight carriers to seniors and families across Alabama, Florida, Louisiana, and Mississippi.
- Company typePrivate
- Founded1969
- HeadquartersBrandon, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Barnhill Financial does
Barnhill Financial is a privately held, independent insurance agency founded in 1969 and headquartered in Brandon, Mississippi. Owner George Barnhill leads the firm, which operates with an 11–50 employee headcount and is licensed to sell insurance in Alabama, Florida, Louisiana, and Mississippi, with additional state licenses pending. The agency specializes in distributing insurance and retirement planning products—primarily life insurance, annuities, disability income, Medicare-related coverage, and wealth management—to a customer base concentrated in seniors across the Southeastern United States. A secondary segment of working adults and families is served with health, dental/vision, accident, critical illness, mortgage protection, and college funding products.
The agency represents eight insurance carriers offering approximately 75 products, structured around life insurance and annuities as core offerings and supplemented by health and short-term medical, dental and vision, accident plans, indemnity plans, Medicare Advantage/Supplement/Part D, long-term care, critical illness/cancer, retirement plans, college funding, mortgage protection, and buy/sell agreements. Barnhill Financial does not operate a proprietary technology platform; it is structured as a traditional licensed insurance agency that delivers products through direct consultations with licensed agents. Customer acquisition is anchored by a partnership with SafeMoney.com, an educational finance site Google reportedly ranks as the #1 online resource for safe financial strategies, reportedly reaching over 84 million households.
The business model is commission-based, with revenue generated through transaction fees on insurance and financial products sold to consumers. Pricing is determined via individual consultations rather than publicly disclosed tiers. The firm does not hold a broker-dealer license and explicitly disclaims broker-dealer expertise, restricting its scope to insurance product distribution.
Barnhill Financial firmographics
Firmographics- Name
- Barnhill Financial
- Legal name
- Barnhill Financial
- Website
- https://barnhillfinancial.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Barnhill Financial is a privately held independent insurance agency founded in 1969 in Brandon, Mississippi. Owner George Barnhill distributes life insurance, annuities, Medicare, and wealth management products from eight carriers to seniors and families across Alabama, Florida, Louisiana, and Mississippi.
- Ownership category
- akta.pro rank
Barnhill Financial industry classification
Industry- Product category
- Insurance Services
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)
- akta.pro secondary industry
- Fixed Indexed Annuities (FIA) (FSAIACAB)
Keywords
Where Barnhill Financial is headquartered
LocationHeadquarters
- HQ city
- Brandon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Barnhill Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Insurance Product Sales: Barnhill Financial earns revenue through commissions on insurance and financial products sold to customers, including life insurance, health insurance, annuities, disability income, and retirement planning products. As an independent agency representing multiple insurance carriers, they receive commissions from the insurance companies whose products they sell to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing through consultation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Barnhill Financial product offering
Product offeringCore offering
Barnhill Financial is a licensed independent insurance agency operating since 1969, selling life insurance, annuities, health insurance, disability income, Medicare, long-term care, and retirement planning products. The firm represents 8 insurance organizations offering 75 products and delivers them through personalized consultations with licensed agents. Its primary focus is serving seniors across Alabama, Florida, Louisiana, and Mississippi with retirement security and wealth management solutions.
Product overview
Barnhill Financial is a licensed insurance and financial services agency that has operated since 1969, offering a comprehensive portfolio of insurance products and financial planning services. The firm operates as a traditional insurance agency (not a technology platform), providing Life Insurance and Annuities as core products, supplemented by Health & Short-Term Medical, Disability Income, Medicare, Long-Term Care, and Critical Illness/Cancer coverage. Additional services include Wealth Management, Retirement Planning, Dental and Vision, Accident Plans, Indemnity Plans, College Funding, Mortgage Protection, and Buy/Sell Agreements. The company represents multiple insurance carriers and focuses on serving seniors in Mississippi and surrounding states.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance
- Annuities
- Disability Income
- Health and Short-Term Medical
- Medicare Plans
- Long-Term Care
- Dental and Vision
- Accident Plans
- Critical Illness and Cancer
- Mortgage Protection
- Buy/Sell Agreements
- Wealth Management
- Retirement Plans
- College Funding
Companies that use Barnhill Financial
Customer profileSegments2 records
Ideal customer profiles2 records
Barnhill Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Barnhill Financial partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SafeMoney.comcoreBarnhill Financial is a member of SafeMoney.com, an educational finance website that has been featured on media outlets reaching over 84 million households. Google ranks SafeMoney.com as the #1 online resource for safe financial strategies. George Barnhill has a personal page on the platform where customers can download educational booklets and access retirement planning resources. This partnership serves as a primary referral channel for new customer acquisition.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Barnhill Financial competitors and assessment
Company assessmentBroad incumbents
- MassMutual: MassMutual is a major mutual life insurer with a broad product portfolio including whole life, universal life, and annuities distributed through a large agent network. It competes with Barnhill for the senior retirement and legacy planning customer, though primarily through captive advisors.
- Transamerica: Transamerica is a large life insurance and annuity provider with strong distribution through independent agents targeting retirement-age customers. Its life, annuity, and long-term care product lines overlap directly with Barnhill Financial's senior retirement offering.
- Prudential Financial: Prudential offers individual life insurance, annuities, and retirement income products distributed through financial professionals. Its senior retirement income and longevity solutions are directly comparable to Barnhill's annuity and life insurance advisory business, though at much larger scale.
- Lincoln Financial Group: Lincoln Financial offers annuities, life insurance, and retirement plan products distributed through independent advisors serving the same senior retirement planning use cases as Barnhill. Comparable in product category though much larger in scale and balance-sheet capability.
- Mutual of Omaha: Mutual of Omaha is a long-established insurer and direct distributor of Medicare Supplement, life, and annuity products to seniors. While it carries its own balance sheet rather than acting purely as an agency, it competes with Barnhill in the same senior retirement insurance category.
- New York Life: New York Life is a major mutual insurer with a captive and independent agent force focused on life insurance, annuities, and retirement income planning. It competes with Barnhill for senior retirement customers, though with vastly greater scale and proprietary product sets.
Direct peers
- AmeriLife: AmeriLife is a large insurance distribution company that markets life, health, annuity, and Medicare products to seniors and pre-retirees through a network of independent agents. It is comparable to Barnhill as a multi-carrier agency platform serving the same senior demographic with similar product breadth.
- Bankers Life: Bankers Life is a Centerbridge-owned insurance agency specializing in life, annuity, Medicare Supplement, and long-term care products for middle-income Americans nearing retirement. It directly mirrors Barnhill Financial's senior-focused, multi-carrier, consultation-led distribution model.
Emerging players
- eHealth: eHealth is an online Medicare and health insurance marketplace that helps seniors compare and enroll in Medicare Advantage, Supplement, and Part D plans. It overlaps with Barnhill's Medicare distribution line but with a national digital footprint that competes with the agency's regional Southeast base.
- SelectQuote: SelectQuote is an online insurance comparison platform that sells term life, final expense, and Medicare products directly to seniors via phone and digital channels. It is an emerging competitor targeting Barnhill's same customer with a more tech-enabled, lower-touch distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Barnhill Financial social profiles
Digital presenceBarnhill Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barnhill Financial leadership team
Management profileNumber of profiles
Profiles1 record
Barnhill Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barnhill Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barnhill Financial
What does Barnhill Financial do?
Barnhill Financial is a licensed independent insurance agency operating since 1969, selling life insurance, annuities, health insurance, disability income, Medicare, long-term care, and retirement planning products. The firm represents 8 insurance organizations offering 75 products and delivers them through personalized consultations with licensed agents. Its primary focus is serving seniors across Alabama, Florida, Louisiana, and Mississippi with retirement security and wealth management solutions.
Is Barnhill Financial a public or private company?
Barnhill Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Barnhill Financial founded?
Barnhill Financial was founded in 1969. It employs 11 to 50 people.
Where is Barnhill Financial based?
Barnhill Financial is headquartered in Brandon, United States, in the North America region.
How does Barnhill Financial make money?
One revenue line is on record: insurance Product Sales.
Who are Barnhill Financial's main competitors?
Broad incumbents on record are MassMutual, Transamerica, Prudential Financial, Lincoln Financial Group, Mutual of Omaha and New York Life. Direct peers are AmeriLife and Bankers Life. Emerging players are eHealth and SelectQuote.
Does Barnhill Financial have an API?
No public API is recorded for Barnhill Financial.
What industry is Barnhill Financial in?
Barnhill Financial's product category is Insurance Services. Its primary akta.pro industry code is FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory, with a secondary code of FSAIACAB, Fixed Indexed Annuities (FIA). Its NAICS code is 52421 and its SIC code is 6411.