Produce Marketing Group

What Produce Marketing Group does

Produce Marketing Group is a privately held wholesale produce distributor founded in 2010 and headquartered in Denver, Colorado. The company sources and supplies fresh produce to businesses in the Denver metropolitan area, with documented customer segments comprising restaurants and food service establishments as well as grocery retailers. Operating with a headcount in the 11–50 range, the firm functions as a local B2B supplier in a mature, low-tech industry vertical.

The company executes a direct sales motion, reaching customers primarily through phone (720-328-6096) and a website contact form hosted at pmgproduce.com. Distribution is local and single-metro, with no disclosed expansion beyond Colorado. The only documented customer-facing marketing channel is an email newsletter signup on the company website for promotions and updates. There is no public evidence of mobile applications, APIs, proprietary technology platforms, or third-party integrations.

Produce Marketing Group generates revenue through wholesale produce sales, structured on a transaction-fee basis with quote-based pricing that varies by volume and product type. No public pricing, contracts, or revenue figures are disclosed. The company is privately held with no disclosed investors, funding history, parent entity, or ownership structure; no management team, board, or leadership information is publicly available beyond general contact channels.

Name

Produce Marketing Group

Legal name

Produce Marketing Group

Website

https://pmgproduce.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Produce Marketing Group is a Denver, Colorado-based wholesale produce distributor founded in 2010 that supplies fresh fruit and produce boxes to restaurants, food-service operators, and grocery retailers in the Denver metropolitan area via direct phone and website sales.

Ownership category

akta.pro rank

Product category

Wholesale Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Wholesale Distribution (CRAOAAAC)

akta.pro secondary industries

Fresh Produce Distribution (CRAOABAB), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

Keywords

• Wholesale produce distribution
• Fresh produce supply
• Food service distribution
• Fruit box delivery
• B2B produce wholesale

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Produce Sales: The company generates revenue through the wholesale distribution and sale of fresh produce to businesses including restaurants, grocery retailers, and other food service establishments in the Denver, CO area.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Produce Marketing Group is a Denver-based wholesale produce supplier that distributes fresh produce to local businesses including restaurants, grocery retailers, and food service establishments. The company produces and supplies fruit boxes and provides delivery services, operating primarily through direct phone-based ordering and local delivery within the Denver metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Produce Supply Wholesale distribution of fresh produce to restaurants, grocery retailers, and food service establishments in the Denver, CO metropolitan area. Customers order via phone (720-328-6096) or website contact form.
• Fruit Boxes Pre-packaged fruit boxes produced and supplied by Produce Marketing Group as part of its wholesale produce offering to businesses in the Denver, CO area.
• Local Delivery Service Local delivery of fresh produce and fruit boxes to restaurants, retailers, and food service operators within the Denver, CO metropolitan area as part of the company's wholesale distribution offering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• FreshPoint: FreshPoint is Sysco's specialty fresh produce distribution subsidiary and the most direct US comparable — a wholesale distributor selling fresh fruits and vegetables to restaurants, foodservice operators, and grocers through a local-branch model very similar to Produce Marketing Group.
• Four Seasons Produce: Four Seasons Produce is a full-line wholesale fresh produce distributor serving retailers, wholesalers, and foodservice operators in the eastern US — comparable on core activity of brokering and distributing fresh fruit and vegetables to B2B customers.
• KeHE Distributors: KeHE is a major specialty and natural food distributor supplying fresh produce, grocery, and natural items to retailers and foodservice customers across North America — directly comparable on product mix and B2B wholesale distribution model.
• Charlie's Produce: Charlie's Produce is an independent, full-service fresh produce distributor primarily serving the Pacific Northwest and Western US — operating a similar regional B2B produce distribution model to restaurants, grocers, and foodservice operators.
• Coast Produce Company: Coast Produce is a wholesale fresh produce distributor serving retail, wholesale, and foodservice customers across the Western US — directly comparable on product mix (fresh fruit and vegetables), B2B channel, and regional delivery model.
• Produce Alliance: Produce Alliance is a fresh produce procurement, distribution, and contract management company serving foodservice operators nationwide — directly comparable as a B2B produce distribution intermediary serving restaurants and institutions.

Broad incumbents

• US Foods: US Foods is a major broadline foodservice distributor serving restaurants, healthcare, and hospitality customers nationwide, including a meaningful fresh produce offering — comparable customer base and broad portfolio overlap, though not a fresh-produce specialist.
• Ben E. Keith Foods: Ben E. Keith is a broadline foodservice distributor with strong regional presence in the South Central and Western US, including a fresh produce segment — comparable as a broad-line distributor serving the same restaurant and foodservice end markets.
• Sysco: Sysco is the largest broadline foodservice distributor in North America and parent of FreshPoint. While not focused exclusively on fresh produce, Sysco supplies the same restaurant and grocery customers as Produce Marketing Group with an overlapping produce line.

Regional players

• Liberty Fruit: Liberty Fruit is a regional fresh produce distributor based in the Midwest serving grocery, foodservice, and restaurant customers — comparable business model with overlapping customer segments but operating in a different US geography than Produce Marketing Group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Produce Marketing Group