Hoopes Vineyard

What Hoopes Vineyard does

Hoopes Vineyard is a second-generation, family-owned winegrower and producer headquartered in Yountville/Oakville, Napa Valley, operating from a ten-acre estate that includes the oldest pre-Phylloxera vineyard in Oakville. The company produces critically acclaimed, limited-production wines (typically under 300 cases per wine) including Cabernet Sauvignon, Merlot, Chardonnay, Sauvignon Blanc, and Syrah, sourced from its own Oakville estate and partner vineyards such as the Los Posadas vineyard on Howell Mountain (~92 cases/year). Under second-generation proprietor Lindsay Hoopes, who took over from her father Spencer Hoopes in 2012, the company practices regenerative agriculture with organic certification and integrates an animal sanctuary as a brand pillar.

The business operates a direct-to-consumer model with four revenue streams: (1) DTC wine sales via proprietary e-commerce and two physical venues (Oasis by Hoopes tasting room and The Coop by Hoopes farm stand in Yountville); (2) a four-tier wine club ranging from Maya's Mutts (entry-level, 4 bottles 3x/year) to Alpha Dogs ($5,000/year, capped at 20 members); (3) tasting room and hospitality experiences; and (4) corporate virtual tastings shipped nationally to clients including Apple, Lyft, and One Peloton. The company is led by winemaker Aaron Pott (joined 2020, with Bordeaux and Napa pedigree) and VP of Global Sales Barrett Hamilton (joined 2023).

The company is privately held by the Hoopes family with no disclosed institutional investment or parent company. It differentiates through heritage viticulture, a 501(c)(3) animal sanctuary, sustainability positioning, and a multi-vertical experiential offering (culinary collaborations, virtual cooking classes, Paint + Sip), targeting wine collectors, wine club members, Napa tourists, corporate event planners, and food-and-wine enthusiasts.

Name

Hoopes Vineyard

Legal name

Hoopes Vineyard

Website

https://hoopesvineyard.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoopes Vineyard is a second-generation, family-owned Napa Valley winegrower producing limited-production Cabernet Sauvignon, Merlot, and other varietals from a ten-acre Oakville estate featuring the appellation's oldest pre-Phylloxera vines. It sells direct-to-consumer through e-commerce, a four-tier wine club, two hospitality venues (Oasis by Hoopes and The Coop), and corporate virtual tastings for clients including Apple and Lyft.

Ownership category

akta.pro rank

Product category

Premium Napa Valley Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Premium wine production
• Wine club memberships
• Estate winery tastings
• Regenerative vineyard farming
• Direct-to-consumer wine

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through their e-commerce website. Products include reds (Cabernet Sauvignon, Merlot), whites and rosé, magnums, and member-exclusive wines. Small production wines typically under 300 cases.
2. Wine Club Memberships: Four-tiered wine club membership program: Maya's Mutts (4 bottles, 3x/year), Dante's Pack (12 bottles, 2x/year), Oasis Herd ($1,200 annual), and Alpha Dogs ($5,000 annual). Provides recurring revenue through seasonal allocations and member benefits.
3. Tasting Room Experiences: In-person wine tastings at Oasis by Hoopes (open Tuesday-Sunday, 10am-4pm) with complimentary tastings for wine club members. Bookings required through Tock platform.
4. Virtual Tastings and Events: Virtual wine tasting packages for corporate events and personal celebrations. Curated tasting kits shipped to customers with virtual guided experiences. Corporate clients include Apple, Lyft, and other major companies.
5. Food Service - The Coop: Farm stand and gathering space serving organic farm produce, farm-fresh eggs, seasonal menu items, locally roasted coffee, wine by the glass, and frozé. Operating from a converted little league snack shack in Yountville.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Hoopes Vineyard is a small, family-owned winegrower and producer in Napa Valley that grows grapes and crafts critically acclaimed Cabernet Sauvignon, Merlot, Chardonnay, Sauvignon Blanc, and Syrah from its estate vineyard in Oakville and partner vineyards in Yountville and Howell Mountain. The company sells bottles directly to consumers via its e-commerce site and through a four-tier wine club, and operates two on-property hospitality venues — Oasis by Hoopes (regenerative farm, animal sanctuary, and tasting room) and The Coop by Hoopes (farm stand and casual dining venue in Yountville). Additionally, Hoopes runs a virtual tasting program delivering curated wine kits and guided sessions to corporate clients and private groups across the U.S.

Product overview

Hoopes Vineyard is a small, family-owned winegrower and producer in Napa Valley, now in its second generation under Lindsay Hoopes. The company's product portfolio centers on its critically acclaimed wines—including Cabernet Sauvignon, Merlot, Chardonnay, Sauvignon Blanc, and Syrah sourced from estate vineyards in Oakville and Yountville—available for direct purchase and through four tiered wine club memberships (Maya's Mutts, Dante's Pack, Oasis Herd, and Alpha Dogs). The company offers experiential hospitality through two distinct venues: Oasis by Hoopes (regenerative farm and tasting experience) and The Coop by Hoopes (farm stand and gathering space). Additional services include virtual wine tastings, virtual cooking classes, and Paint + Sip experiences. The portfolio also includes a 501(c)(3) animal sanctuary program.

Differentiator

Problem solved

Functional benefit

Brands

• Oasis by Hoopes: Regenerative farm, animal sanctuary, and garden experience in Napa Valley with tasting room.
• The Coop by Hoopes
• Maya's Mutts
• Dante's Pack
• Oasis Herd
• Alpha Dogs

Products and services

• Red Wines Red wine collection including Cabernet Sauvignon from Oakville and Napa Valley, Merlot, Syrah, and single-vineyard expressions, sold directly to consumers in bottles and magnums.
• Whites & Rosé White wine and rosé selection including Chardonnay and Sauvignon Blanc, sold directly to consumers.
• Gifts & Bundles Curated gift sets and wine bundles available for direct purchase, including wine club memberships presented as gifts.
• Hoopes Wine Club Memberships Four-tier subscription membership program — Maya's Mutts (4 bottles, 3x/year), Dante's Pack (12 bottles, 2x/year), Oasis Herd ($1,200 annual dues with $1,000 Hoopes credit), and Alpha Dogs ($5,000 annual, capped at 20 members) — providing recurring seasonal allocations, member-exclusive wines, library access, complimentary tastings, and shipping benefits.
• Oasis by Hoopes Regenerative farm, animal sanctuary, and wine tasting experience at the Hoopes estate in Oakville offering pre-Phylloxera vineyard tastings, farm tours, and animal sanctuary visits. Open Tuesday through Sunday, 10am to 4pm, with appointments required via Tock.
• The Coop by Hoopes Farm stand and casual gathering space at 6554 Yount Street in Yountville, operating from a converted little league snack shack and offering an organic farm stand, farm-fresh eggs, seasonal menu, locally roasted coffee, Hoopes wine by the glass, and frosé, with catering available.
• Virtual Wine Tastings Online wine tasting experiences for corporate events, birthday parties, and private gatherings, with curated wine kits shipped to participants and a virtual host guiding the tasting. Named corporate clients include Apple, Lyft, One Peloton, Trace3, Fenwick, Jukin Media, and InCloud Counsel.
• Virtual Cooking Classes Online cooking class experiences paired with Hoopes wines, taught by guest chefs and culinary partners.
• Paint + Sip Party Kits Creative wine experience combining painting activities with wine tasting, available as bookable kits for groups.
• Oasis Animal Sanctuary 501(c)(3) rescue farm animal sanctuary within the Hoopes estate, home to rescued dogs, donkey, pygmy goats, goats, pigs, chickens, turkey, ducks, and mini horses. Funded by donations and offering an 'adopt an animal' herd membership option.

Quantifiable outcome

• Limited production of less than 300 cases for most wines, creating scarcity and collector appeal
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor, core and moderate.

• Wine InstituteminorOthersIndustry membership organization for California wineries. Hoopes Vineyard is a proud member, indicating industry participation and advocacy alignment.
• Save the Family FarmscoreOthersNon-profit organization with mission to keep small family businesses and vineyards viable for future generations. Founded by Lindsay Hoopes and other Napa Valley farm owners. Represents Hoopes' commitment to preserving family farming heritage.
• Napa Valley GrapegrowersminorOthersIndustry association established in 1975 representing Napa Valley grapegrowers. Membership indicates commitment to regional viticulture excellence.
• Certified Craft WineryminorOthersCertification program for craft wineries. Hoopes is a Certified Craft Winery member, indicating quality standards and artisan production methods.
• Oakville WinegrowersminorOthersRegional association of Oakville winegrowers representing the prestigious appellation. Membership connects Hoopes with other Oakville producers.
• Los Posadas VineyardcoreStrategic or Co-development PartnerHowell Mountain vineyard source for Hoopes' limited-production Merlot. Located above the fog line at high elevation. Owner Ed Welch understands Merlot's potential and coaxes it into fullest expression. Approximately 92 cases produced annually.
• Tu David Phu (Top Chef)moderateGTM or Marketing PartnerTop Chef alumnus known for Vietnamese-infused California cuisine. Partnered with Lindsay Hoopes to pair his flavorful cuisine alongside Hoopes wines. Represents culinary collaboration and food-and-wine pairing experiences.
• Kathy Fang (Chef)moderateGTM or Marketing PartnerCelebrated chef, cookbook author, and TV personality. Hosted food and wine experience at The Coop celebrating her new cookbook 'House of Nanking'. Featured signature dishes paired with Hoopes wines.
• Minnie Bell's Soul MovementminorGTM or Marketing PartnerBay Area chef Fernay McPherson's soul food restaurant with cult-following fried chicken. Pop-up events at The Coop featuring Southern cuisine paired with Hoopes wines.
• ApplemoderateGTM or Marketing PartnerCorporate virtual wine tasting client for team-building and corporate entertainment experiences.
• One PelotonmoderateGTM or Marketing PartnerCorporate virtual wine tasting client for employee engagement and corporate events.
• LyftmoderateGTM or Marketing PartnerCorporate virtual wine tasting client for corporate entertainment and team-building.
• Trace3minorGTM or Marketing PartnerCorporate virtual wine tasting client.
• FenwickminorGTM or Marketing PartnerCorporate virtual wine tasting client.
• Jukin MediaminorGTM or Marketing PartnerCorporate virtual wine tasting client.
• InCloud CounselminorGTM or Marketing PartnerCorporate virtual wine tasting client.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heitz Cellar: Historic Napa Valley family-rooted Cabernet producer with established DTC and wine-club programs. Broader scale and longer history but similar heritage-driven positioning.
• Caymus Vineyards: Large, well-known Napa Valley Cabernet producer with multi-tier portfolio including a luxury Special Selection. Represents a larger incumbent in the same Napa Cabernet category.
• Quintessa: Larger biodynamic Napa estate on the Silverado Trail with broader portfolio and distribution. Shares regenerative-farming philosophy and is a former employer of winemaker Aaron Pott.
• Duckhorn Vineyards: Established Napa Valley producer with multi-brand portfolio across Cabernet, Merlot, and Chardonnay. Broader distribution and larger scale but directly overlapping varietal mix and DTC strategy.

Direct peers

• CADE Estate: Howell Mountain (Napa) winery with organic and biodynamic estate farming and small-production releases. Shares Hoopes' regenerative-agriculture ethos, low-yield philosophy, and limited DTC volumes.
• Lail Vineyards: Napa family-owned producer of premium Cabernet Sauvignon with very small production and DTC/allocation focus. Comparable scale, family heritage, and collector-driven distribution model.
• Darioush Winery: Premium Napa Valley winery focused on Cabernet Sauvignon with a hospitality-led DTC and tasting-room experience. Comparable premium positioning and luxury experiential model.
• Trefethen Family Vineyards: Multi-generation family-owned Napa Valley winery with estate vineyards, DTC focus, tasting room, and wine-club model. Highly comparable generational-ownership structure, premium positioning, and visitor experience orientation.
• Venge Vineyards: Family-owned Napa Valley producer focused on small-lot, premium Cabernet and Bordeaux-style wines sold primarily DTC. Similar scale, ownership structure, and pricing tier to Hoopes.
• Faust Cabernet Sauvignon: Napa Valley Cabernet-focused brand with limited production, premium pricing, and DTC emphasis. Comparable in product mix, price point, and customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hoopesvineyard
• Xx.com/hoopesvineyard
• Facebookfacebook.com/hoopesvineyard
• LinkedInlinkedin.com/company/hoopes-vineyard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoopes Vineyard