Heartly

What Heartly does

Heartly is a multidisciplinary residential design studio headquartered in Richmond, Melbourne, Australia, founded in 2009 by Director and Principal Designer Mikayla Rose. The studio delivers an integrated suite of design services — building concept design, renovation and extension concept design, interior design, interior decorating, interior styling, and custom furniture design — supported by qualified building designers and architects on structural documentation. From a small core team of formally trained designers (Brydie Duncanson, Senior Interior Designer; Gemma Sesta, Interior Designer; Lauren Kay, Interior Designer), Heartly executes projects spanning residential, multi-residential, hospitality, retail, and workplace/corporate settings across Melbourne and other Australian states and regional areas.

Heartly operates as a sales-led, project-based professional services practice with no proprietary technology platform. Revenue is generated through one-time project fees for custom design work from concept through completion; pricing is quote-based and varies by scope, size, and complexity, and is not publicly disclosed. Customer acquisition relies on earned media (House & Garden, Home Beautiful, Habitus Living, The Local Project, Inside Out, Australian Design Review), industry awards (Australia's Best House 2021; multiple Australian Interior Design Awards shortlistings 2019, 2022; House & Garden Top 50 Rooms and Best of the Best inclusions 2013–2025), Design Institute of Australia membership, Instagram presence, and referrals from satisfied clients and industry contacts. Heartly is privately held, founder-owned, bootstrapped, with no disclosed funding rounds, subsidiaries, M&A activity, or external institutional investment.

Name

Heartly

Legal name

Heartly

Website

https://heartly.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartly is a Melbourne-based multidisciplinary residential design studio, founded in 2009, offering building concept, renovation, extension, interior design, decorating, styling, and furniture services to homeowners and select multi-residential, hospitality, retail, and corporate clients across Australia.

Ownership category

akta.pro rank

Product category

Residential Interior Design Services

NAICS

Interior Design Services (541410), Architectural Services (54131)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Residential interior design
• Home renovation design
• Building concept design
• Interior decorating services
• Home extension design

Headquarters

HQ city

Abbotsford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design Services: Project-based professional services including building concept design, renovation and extension concept design, interior design, interior decorating, and interior styling. Revenue generated through one-time project fees for custom design work from concept through project completion.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Heartly is a multidisciplinary residential design studio providing end-to-end design services for residential, multi-residential, hospitality, retail, and workplace projects. Its service suite covers Building Concept Design, Renovation and Extension Concept Design, Interior Design, Interior Decorating, Interior Styling, and Furniture Design, delivered collaboratively from initial concept through construction documentation to project completion. The studio designs projects in Melbourne and across other states and regional areas throughout Australia.

Product overview

Heartly is a multidisciplinary residential design studio offering a comprehensive suite of design services. The core offerings include Building Concept Design, Renovation and Extension Concept Design, Interior Design, Interior Decorating, Interior Styling, and Furniture Design. These services work together cohesively—from initial concept design through to project completion—balancing beauty and practicality to create homes and spaces that people love. Projects span residential, multi-residential, hospitality, retail, and workplace/corporate settings across Melbourne and throughout Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Building Concept Design Conceptual design services for new residential building projects, working with qualified building designers and architects on structural details to deliver creative, confident, practical, and beautiful new builds.
• Renovation and Extension Concept Design Design services for residential renovation and extension projects, balancing aesthetics with liveability and practicality to create homes people love.
• Interior Design Comprehensive interior design services including design direction, thorough documentation of interior details, and coordination of all visual elements to create cohesive and stunning results for residential, multi-residential, hospitality, retail, and workplace settings.
• Interior Decorating Interior decorating services focused on contemporary and practical design that reflects client preferences and creates beautiful living spaces.
• Interior Styling Interior styling services that enhance spaces with carefully curated furnishings and decorative elements to complete the overall design aesthetic.
• Furniture Design Custom furniture design services creating distinctive pieces that blend creativity and individuality for personalised, timeless spaces.

Quantifiable outcome

• Winner of Australia's Best House - Season 1 (Urban Barn, February 2021)
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Design Institute of AustraliaminorOthersHeartly is a proud Practice Member of the Design Institute of Australia, demonstrating professional commitment and industry standing.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kennedy Nolan: Melbourne-based architecture and interior design studio working across residential, multi-residential, and commercial projects. Similar boutique scale with integrated building design and interior design offerings.
• Hecker Guthrie: Melbourne-based interior design and architecture studio with a similar multidisciplinary residential focus. Comparable boutique scale, full-service model from concept through styling, and strong editorial presence in Australian design publications.
• B.E Architecture: Melbourne architecture studio with integrated interior design capability across residential and commercial projects. Overlapping service model and geographic market with similar premium positioning.
• Studio Tate: Melbourne-based interior design studio serving residential, multi-residential, and commercial clients with a similar full-service approach. Direct competitor in the Melbourne boutique design market.
• Zuster: Melbourne-based interior design and furniture design studio with similar residential focus and custom furniture offering. Directly comparable boutique model and full-service interior design capability.
• WOWOWA Architecture: Melbourne architecture and interior design practice known for colourful residential and commercial projects. Comparable boutique size, award recognition, and design-led positioning.
• Flack Studio: Melbourne interior design practice specializing in residential and hospitality projects with a similar maximalist, award-winning aesthetic. Comparable project-based service model and editorial-driven brand building.
• Golden Design + Architecture: Australian design studio combining architecture, interior design, and styling services for residential and hospitality projects. Similar multidisciplinary model and boutique market positioning.

Broad incumbents

• Hassell: Large Australian architecture and design firm with interior design services across workplace, hospitality, and residential segments. Significantly larger scale but overlapping design disciplines and Australian market presence.
• Bates Smart: One of Australia's oldest and largest architecture practices with significant interior design capability across residential, commercial, and hospitality sectors. Operates broader portfolio and larger headcount than Heartly, but overlaps in high-end residential design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/heartlydesignstudio
• Facebookfacebook.com/heartlydesignstudio
• LinkedInlinkedin.com/company/mikayla-rose-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartly