What Fresh Harvest does

Fresh Harvest (Pvt) Ltd is a Sri Lankan seafood company that operates a vertically integrated model spanning a state-of-the-art processing facility in Ja-Ela, contract packing via its wholly-owned subsidiary Ceylon Fresh Seafood (Pvt) Ltd, and a multi-channel distribution network reaching domestic consumers, hotels, restaurants, and supermarkets alongside international export customers in the US and Europe. The company sells a portfolio of frozen, ready-to-cook seafood products including tuna (cubes, steaks, sashimi-grade loin, ground meat, poke cubes), salmon (Norwegian portions, fillets, smoked salmon, cured strips, ground meat, poke cubes), shrimp (multiple size grades, tail-on/off, tempura-breaded), and other items (seer fish, linna, barramundi, crab, octopus, sailfish), with products certified to ISO, BRC, Friend of Sea, FDA, HACCP, and SEDEX standards. Recent product line extension has added imported premium meats (Australian lamb, beef, mutton) and European cheeses (Brie, Camembert, Feta, Mascarpone), positioning the e-commerce storefront as a broader gourmet-protein destination.

The business operates three primary revenue streams: direct-to-consumer retail seafood sales via the freshharvests.com e-commerce site and hotline (0766644644) with home delivery to Colombo and Kandy at a Rs. 150 delivery charge; wholesale/B2B supply to star hotels, leading restaurants, and supermarkets across Sri Lanka; and international export of seafood to top retailers and food service distributors in the US and Europe. Unit-based pricing applies across the catalog, with products sold in standardized weights (typically 500g or 1kg portions). Customer segments are horizontally diversified across individual consumers, hospitality, food service, retail, and export channels. The company employs 51–100 staff, is privately held with no disclosed external funding, and has operated for over a decade. Its GTM blends digital (e-commerce site, Facebook, Instagram) and traditional (hotline, direct sales) channels, with the in-house e-commerce platform launched in 2020 as a formalization of the prior Facebook-based home delivery model.

Name

Fresh Harvest

Legal name

Fresh Harvest (Pvt) Ltd

Website

https://freshharvests.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Fresh Harvest (Pvt) Ltd is a Sri Lankan seafood company that processes and distributes frozen, ready-to-cook seafood via D2C e-commerce, B2B supply to hotels, restaurants and supermarkets, and export to the US and Europe from its Ja-Ela facility.

Ownership category

akta.pro rank

Product category

Processed Frozen Seafood

NAICS

Seafood Product Preparation and Packaging (3117), Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (311710), Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Merchant Wholesalers (424460)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

akta.pro secondary industries

Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD), Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC), Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

Keywords

• Processed seafood products
• Ready-to-cook seafood
• Frozen seafood delivery
• Seafood wholesale supply
• Premium seafood importer

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Seafood Sales: Direct-to-consumer sales of frozen, ready-to-cook seafood products through e-commerce platform and phone orders. Products include fresh and frozen fish, shrimp, squid, crab, and premium imported Norwegian salmon.
2. Wholesale/B2B Supply: Supply of high-quality seafood products to star hotels, restaurants, and retail/supermarkets. The company has established relationships with top-class hotel chains and leading restaurants.
3. Imported Premium Products: Importation and distribution of premium seafood products such as Norwegian Salmon, Australian beef and lamb, and European cheeses to the Sri Lankan market.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fresh Harvest (Pvt) Ltd sources, processes, and packs frozen, ready-to-cook seafood (tuna, salmon, shrimp, crab, octopus, seer fish, barramundi, sailfish, etc.) at its Ja-Ela facility and sells them to Sri Lankan retail consumers via its e-commerce site and phone hotline, with delivery to Colombo and Kandy. It also operates as a B2B/wholesale supplier to star hotels, restaurants, and supermarkets, and as an importer/distributor of premium Norwegian Salmon, Australian beef and lamb, and European cheeses.

Product overview

Fresh Harvest (Pvt) Ltd is a Sri Lankan seafood company operating as an e-commerce platform for frozen, ready-to-cook seafood products. The product portfolio centers on premium seafood including various tuna products (Tuna Cubes, Tuna Steaks, Premium Sashimi Tuna Loin, Tuna Ground Meat, Sailfish Cubes), salmon products (Premium Norwegian Salmon portions and fillets, Smoked Salmon, Cured Salmon Strips, Salmon Ground Meat, Salmon Poke Cubes), shrimp products (various sizes Tail-On and Tail-Off, Tempura Breaded Shrimps), and other seafood (Seer Fish, Linna Steaks, Barramundi, Cut Crab, Crab Meat, Baby Octopus). The company also expanded into imported red meats (Australian Lamb, Beef, Mutton) and cheese products (Brie, Camembert, Feta, Mascarpone). Products are certified for export quality (ISO, BRC, Friend of Sea, FDA, HACCP, SEDEX) and are sourced/processed at a facility in Ja Ela, Sri Lanka, with delivery available in Colombo and Kandy.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuna Cubes (500g) Fresh tuna cut into cubes, fully cleaned and ready to cook. Yellowfin Tuna (Thunnus albacares), sold in 500g packs to retail consumers and HoReCa customers.
• Seer Fish Steaks (Thora) (500g) Seer fish steaks cut from Thora variety, ready to cook. Sold in 500g packs.
• Linna Steaks (500g) Linna fish steaks, fully cleaned and ready to cook, 500g pack.
• Medium Shrimps (Tail-On) 31/40 (500g) Medium-sized shrimps with tails intact, size grade 31/40. Black Tiger Shrimp (Penaeus monodon), 500g pack.
• Premium Norwegian Salmon Portions (300g) Premium Norwegian Atlantic Salmon (Salmo salar) cut into 200g–400g portions, imported from Norway.
• Premium Sashimi Tuna Loin (1kg) High-grade tuna loin suitable for sashimi preparation. Must be kept chilled. Sold in 1kg units.
• Large Shrimps (Tail-On) 21/25 (500g) Large jumbo shrimps with tails intact, size grade 21/25, premium quality, 500g pack.
• Large Shrimps (Tail-Off) 21/25 (500g) Large shrimps without tails, size grade 21/25, fully cleaned, 500g pack.
• Small Shrimps (Tail-Off) 51/70 (500g) Small-sized shrimps without tails, size grade 51/70, fully cleaned, 500g pack.
• Rice Prawns (Fully Cleaned) 71/90 (500g) Rice prawns, fully cleaned, size grade 71/90, ready to cook, 500g pack.
• Tempura Breaded Shrimps (300g | 10 Pcs) Ready-to-fry tempura breaded shrimps, pre-portioned in 10 pieces per pack, 300g.
• Sailfish Cubes (Thalapath) (500g) Sailfish cubes from Thalapath variety (Istiophorus platypterus), fully cleaned and ready to cook, 500g pack.
• Tuna Steaks (Kelawalla) (1kg) Kelawalla tuna steaks (local Sri Lankan tuna), 1kg pack.
• Tuna Ground Meat (500g) Ground tuna meat, ideal for cutlets, patties, rolls, pastries, sandwiches, and pasta mix, 500g pack.
• Salmon Ground Meat (500g) Ground salmon meat, versatile ingredient for various dishes, 500g pack.
• Salmon Small Portions Value Pack (500g) Cost-effective value pack of small salmon portions, 500g.
• Premium Norwegian Salmon Fillet (2kg approx) Full Norwegian Atlantic Salmon fillet (~2kg), imported from Norway.
• Premium Norwegian Smoked Salmon (200g) Smoked salmon imported from Norway, 200g pack.
• Premium Norwegian Smoked Salmon (1kg) Full portion Norwegian smoked salmon, 1kg pack.
• Cured Salmon Strips (200g) Cured (gravlax-style) salmon strips ready to use, 200g pack.
• Salmon Poke Cubes (500g) Norwegian salmon cut into poke-style cubes, ready for poke bowls, 500g pack.
• Tuna Poke Cubes (454g) Wild-caught tuna cut into poke-style cubes, ready for poke bowls, 454g pack.
• Barramundi Fillet (Modha) Skin On 300g Barramundi fillet (Modha variety) with skin on, ~1kg per piece (10% variance), 300g pack.
• Seer Fish Fillet (Skinless/Boneless) Seer fish fillet with skin and bones removed, approximately 1–1.5kg per fillet.
• Cleaned Handalla (500g) Fully cleaned Handalla fish, ready to cook, 500g pack.
• Baby Octopus (500g) Fresh baby octopus, fully cleaned, ready to cook, available in multiple preparation styles, 500g pack.
• Mahi Mahi Burger Portions (Vanna Paraw) (500g) Mahi mahi (Vanna Paraw / Dolphin Fish, Coryphaena hippurus) portions sized for burgers, 500g pack.
• Cut Crab 5/7 (720g) Pre-cut Blue Swimmer Crab (Portunus armatus), size grade 5/7, 720g pack.
• Crab Meat (500g) Fresh extracted crab meat, ready to use, ideal for crab cakes, 500g pack.
• Salmon Fish Heads (Cut Pieces) (1kg) Salmon fish heads cut into pieces, suitable for fish head curry and stocks, 1kg pack.
• Pangasius Fillet (700g) Pangasius (basa/swai) fish fillet, everyday option, 700g pack.
• Australian YG Beef Tenderloin (Boneless, Frozen) Australian Young Generation beef tenderloin, boneless, frozen, priced per kg.
• Australian Boneless Mutton Cube (Frozen) Australian boneless mutton cut into cubes, frozen.
• French Fries (1kg) Frozen french fries, 1kg pack, ready to air fry or deep fry.
• Castello Danish Brie Cheese (125g) Danish Brie cheese by Castello, 125g pack.
• Castello Danish Camembert Cheese (125g) Danish Camembert cheese by Castello, 125g pack.
• Greco Greek Feta Cheese (200g) Greek feta cheese, 200g pack.
• Brimi Mascarpone (250g) Brimi Mascarpone cheese, 250g pack.
• Wholesale / B2B Seafood Supply Wholesale supply of export-quality seafood to star hotels, leading restaurants, food service distributors, retail supermarkets, and international buyers; orders placed via hotline 0766644644 with bank transfer or delivery payment options.

Quantifiable outcome

• 10+ years supplying top international retailers
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ceylon Fresh Seafood (Pvt) LtdcoreOthersFresh Harvest (Pvt) Ltd products are Processed & Packed by Ceylon Fresh Seafood (Pvt) Ltd. This is a related entity that handles the actual processing and packing operations for the Fresh Harvest brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sea to Table: US-based DTC seafood company that sources, processes, and delivers frozen, portion-controlled, ready-to-cook seafood directly to consumers and chefs. Closely matches Fresh Harvest's e-commerce + ready-to-cook + HoReCa model, though operating in the US rather than Sri Lanka.
• Fulton Fish Market: Online platform delivering fresh and frozen seafood directly to consumers and chefs across the US, offering portioned, ready-to-cook seafood. Comparable DTC e-commerce seafood model to Fresh Harvest, though US-focused and broader in species.
• Vital Choice Wild Seafood & Organics: Online retailer specializing in wild-caught, sustainably certified frozen seafood and premium proteins sold direct to consumers via e-commerce. Comparable to Fresh Harvest's premium, certified, DTC frozen seafood offering.

Broad incumbents

• Trident Seafoods: US seafood processor and supplier of frozen, value-added seafood to retail and foodservice channels, with vertically integrated processing. Comparable as an export-grade seafood manufacturer supplying US retailers and foodservice, similar to Fresh Harvest's export business.
• Thai Union Group: One of the world's largest seafood processors (Chicken of the Sea, King Oscar, Genova) operating across tuna, shrimp, and value-added seafood with global retail and foodservice distribution. A broad incumbent comparable to Fresh Harvest on seafood processing and global export but at far greater scale.
• High Liner Foods: North American value-added frozen seafood company producing portion-controlled, breaded, and prepared seafood for retail and foodservice under branded and private-label programs. Closely matches Fresh Harvest's value-added ready-to-cook seafood portfolio and B2B/retail channel mix.

Emerging players

• Crowd Cow: US DTC online marketplace for premium proteins (beef, seafood, etc.) delivering portioned, traceable products to households. Comparable as an online DTC premium-protein retailer, though focused on beef and operating in the US rather than seafood-centric Sri Lanka.

Others

• Ocean Wise / OceanWise Seafood: Conservation-linked sustainable seafood program and marketplace with certification standards (Ocean Wise) overlapping with Fresh Harvest's Friend of Sea and SEDEX certifications. Comparable as a sustainability-certified seafood ecosystem player.

Regional players

• Lalan Rubbers (Sri Lanka) / seafood subsidiary: Sri Lankan conglomerate with a seafood division producing and exporting processed seafood products, sharing Fresh Harvest's Sri Lankan base and export orientation. Comparable regional seafood processor/exporter.
• TAPROBANE Seafoods Group: Sri Lankan seafood processor and exporter focused on value-added, ready-to-cook seafood products. Directly comparable regional peer in the same Sri Lankan seafood processing and export segment as Fresh Harvest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FreshHarvestSL
• Instagraminstagram.com/freshharvestseafood
• LinkedInlinkedin.com/company/freshharvestlk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Harvest