What PSY-PSY does

PSY-PSY (PsyPsy) is a Russian online psychotherapy platform founded in December 2019 and operated by Individual Entrepreneur Shumilov Alexey Sergeyevich from Saint Petersburg. The platform connects clients with licensed psychologists via a subscription-based model featuring an intelligent questionnaire-based matching system, asynchronous chat support (5 days/week, minimum 2 responses/day) delivered through WhatsApp, Telegram, Skype, and Viber, plus weekly synchronous video/audio sessions (minimum 30 minutes). Only 5% of psychologist applicants are accepted into the network, with an average of 10 years of clinical experience; selection methodology is anchored by a strategic partnership with the Psychological Institute of the Russian Academy of Education (PI RAO). PsyPsy reports 356+ qualified specialists in its network, 125,000+ cumulative users served, and 87% of clients feeling results after the third session.

The business operates on weekly recurring subscriptions priced at 3,490 RUB for individual therapy, 4,890 RUB for couples therapy, and 990 RUB for group support, with additional monthly options for groups (2,990 RUB) and professional development (PsyPro at 4,900 RUB/month). Go-to-market is product-led growth via self-serve questionnaire onboarding, supported by content marketing (a psychological dictionary, 50+ free self-assessment tests, and the "Resurs" journal blog) and a B2B corporate channel for enterprise coaching. The company has expanded into a multi-service ecosystem with three sub-brands — PsyPsy Coach (personal/career coaching), PsyPsy Groups (peer-support group therapy), and Psy.Pro (professional development for practicing psychologists) — and operates a parallel Irish legal entity (PsyPsy LP 3334) alongside the Russian sole proprietorship, suggesting cross-border structuring. Payment processing is diversified across CloudPayments/Tinkoff, Yandex.Kassa, and Sberbank Acquiring.

Name

PSY-PSY

Legal name

Individual Entrepreneur Shumilov Alexey Sergeyevich (ИП Шумилов Алексей Сергеевич)

Website

https://psypsy.online

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Russian online psychotherapy platform that matches clients with vetted psychologists via subscription, combining asynchronous chat support through messaging apps with weekly video sessions, and has expanded into coaching, group therapy, and professional development for psychologists.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual therapy subscription: Weekly recurring subscription model offering unlimited chat support plus minimum 30-minute weekly video sessions. Individual therapy at 3490 rubles per week.
2. Couples therapy subscription: Weekly recurring subscription for couples therapy at 4890 rubles per week.
3. Coaching subscription: Weekly coaching subscription with chat and video sessions at 3490 rubles per week.
4. Group therapy: Weekly group sessions at 990 rubles per week, or 2990 rubles per month for group support with video meetings and round-the-clock group chat.
5. Professional development for psychologists (PsyPro): Monthly subscription at 4900 rubles for unlimited access to group supervision, intervision, Balint groups, lectures and practices for practicing psychologists.
6. Gift certificates: One-time purchase gift certificates for therapy services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PSY-PSY is a Russian online psychotherapy subscription platform launched in 2019, operating from Saint Petersburg under Individual Entrepreneur Shumilov Alexey Sergeyevich. The service delivers therapy through a hybrid chat and video model with intelligent therapist matching, offering weekly subscriptions starting at 3490 RUB. It serves individual consumers, couples, parents seeking child psychology support, and a B2B track providing professional development for practicing psychologists.

Product overview

PsyPsy is an online psychotherapy platform operating as a multi-service ecosystem built around mental health support. The core offering is the PsyPsy platform, which provides personalized therapist matching combined with weekly video sessions and 24/7 asynchronous chat support through WhatsApp, Telegram, Skype, and Viber. Adjacent services include PsyPsy Coach for coaching, PsyPsy Groups for group therapy, and PsyPro for professional psychologist development. Supporting features include a psychological test library (50+ tests), a psychological dictionary, a gift certificate program, and corporate B2B services. The platform operates on a subscription model (3,490 ₽/week individual; 4,890 ₽/week couples) with a 5% psychologist acceptance rate and a reported 87% client satisfaction rate after 3 sessions.

Differentiator

Problem solved

Functional benefit

Brands

• PsyPsy: Online psychotherapy and psychologist matching service offering subscription-based therapy with chat support and weekly video/audio sessions.
• PsyPsy Coach
• PsyPsy Groups
• Psy.Pro

Products and services

• Individual Online Psychotherapy Subscription Weekly subscription service pairing individual adult users with a matched licensed psychologist, delivered through a combination of asynchronous chat sessions and live video sessions for recurring mental health support.
• Couples Therapy Subscription-based therapy service for couples, delivered through the hybrid chat and video model with a psychologist matched to relationship and interpersonal concerns.
• Child Psychology for Parents Subscription service that provides parents with consultations from child psychology specialists via chat and video sessions, focused on child development, behavior, and family dynamics.
• Psychologist Professional Development (B2B) B2B service delivering continuing professional development and training to practicing psychologists, supporting skills upgrading and clinical practice enhancement through the PSY-PSY platform.

Quantifiable outcome

• 87% of clients feel results after the 3rd session
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• CloudPayments (Tinkoff Bank)coreTechnology or IntegrationPayment processing provider handling credit card transactions. Secure payment infrastructure enabling subscription billing system.
• Yandex.Kassa (Yandex)coreTechnology or IntegrationPayment service provider processing online payments for therapy subscriptions and services.
• Sberbank Acquiring (Sberbank)coreTechnology or IntegrationBank acquiring service for credit card payments through Sberbank payment infrastructure.
• ZoomcoreTechnology or IntegrationVideo conferencing platform used for group sessions, supervision meetings, lectures and practice sessions for professional psychologist services.
• WhatsApp, Skype, Viber, TelegramcoreTechnology or IntegrationMessaging platforms integrated for therapy chat delivery. Clients communicate with psychologists through preferred messaging app.
• PI RAO (Psychological Institute of Russian Academy of Education)strategicStrategic or Co-development PartnerSelection methodology for psychologists developed based on PI RAO frameworks - oldest Russian psychological research institution (since 1912). Only 5% of psychologists pass selection.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Alter: Russian online mental health service connecting users to psychologists and psychotherapists via subscription. Comparable in therapist marketplace, Russian market focus, and digital-first delivery model.
• Zigmund.Online: Russia-focused online psychotherapy platform offering subscription-based sessions with vetted psychologists. Direct overlap in target customer (Russian-speaking individuals), therapist marketplace model, and chat/video hybrid delivery.
• Yasno: Online therapy platform operating in Russia with subscription-based access to psychologists. Overlaps with PsyPsy in target segment, pricing model, and async/sync chat-and-video therapy format.
• YouTalk: Russian online psychology and therapy subscription service. Direct competitor for individual and couple therapy customers across the Russian market.
• Calmerry: Online therapy subscription platform offering messaging and live sessions with licensed therapists. Closely comparable subscription cadence, customer onboarding flow, and therapist marketplace mechanics.

Broad incumbents

• Talkspace: US-listed online therapy platform with chat, video, and B2B EAP partnerships. Comparable on subscription therapy, B2B go-to-market, and async messaging model; serves as a global benchmark for category economics.
• BetterHelp: Largest global online therapy marketplace with subscription model and asynchronous messaging + live sessions. Comparable on platform model, therapist vetting, and subscription UX, though not operating in Russia.
• SberHealth (Sber Zdorovye): Telemedicine arm of Sber, offering online doctor and psychologist consultations across Russia. Comparable in online therapy delivery and Russian consumer base, with a much larger parent and broader healthcare portfolio.

Regional players

• B17 (B-Seventeen): Long-standing Russian psychology portal with therapist directory and consultation features. Overlaps on therapist directory and Russian-market psychology content, though it is more of a community/directory hybrid than pure subscription therapy.

Emerging players

• DocDoc: Russian healthcare booking platform that has expanded into online consultations including psychology. Partial overlap in Russian therapist booking and telemedicine infrastructure; broader scope across medical specialties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/psypsy_pro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSY-PSY