ecommerceCAMP
Brazilian SMB-focused e-commerce SaaS combining proprietary BCX-BRAIN AI, WhatsApp-based operational execution, and strategic consulting with founder Roberto Calderon's team, sold as a single subscription to e-commerce founders.
- Company typePrivate
- Founded2017
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ecommerceCAMP does
ecommerce.CAMP (legal entity BCX Capital and Holding) is a São Paulo-based, privately-held SaaS platform founded in 2017 by Roberto Calderon that targets Brazilian SMB e-commerce founders (empresários) with a single subscription bundling three offerings: a proprietary AI engine called BCX-BRAIN that learns from every sale and customer behavior across all stores on the platform within Brazilian market rules; an in-house operational support team that executes store tasks (product uploads, price changes, banner swaps, page edits) via WhatsApp on the customer's behalf; and recurring strategic meetings with Roberto Calderon's team using BCX-BRAIN data for monthly direction and investment decisions. The technical stack centers on BCX-BRAIN running on dedicated servers with LGPD-compliant infrastructure, native API integrations with Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, Microsoft Ads, and LinkedIn Ads, step-by-step funnel analytics from click to Pix payment, 24/7 automated abandoned-cart and pending-Pix recovery, AI-powered catalog migration that preserves SEO and customer data, and a demand-scanning feature that measures real search demand before ad spend. Reported customer outcomes include 30–40% recovery of lost sales, R$11.52 in revenue per R$1 of acquisition spend and R$9.22 per R$1 of recovery spend, and over 50% first-cycle growth for migrating stores.
The company makes money through a single recurring subscription tier whose pricing is not publicly disclosed; prospective customers submit contact details, website/social handles, monthly revenue, and ad-spend information via website WhatsApp forms, after which the sales team reviews the prospect's store before the call. Go-to-market is sales-led and primarily direct, supported by founder/team speaking engagements (Desafios do ecommerce, La Casa de Papel ecommerceDAY, ABCOMM Census of E-commerce, E-commerce Committee of Brazil), with Alfredo Soares' events reaching a 20,000+ audience. The portfolio extends beyond the core platform to two wholly-owned subsidiaries — Link2Shop and ecommerce.CAMP Labs (BCX Labs) — and the company is reported to have scaled from 40 employees in 2017 to a 100% Brazilian human team supplemented by 4,000+ AI agents operating worldwide by 2026.
ecommerceCAMP firmographics
Firmographics- Name
- ecommerceCAMP
- Legal name
- BCX Capital and Holding
- Website
- https://ecommercecamp.com.br
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brazilian SMB-focused e-commerce SaaS combining proprietary BCX-BRAIN AI, WhatsApp-based operational execution, and strategic consulting with founder Roberto Calderon's team, sold as a single subscription to e-commerce founders.
- Ownership category
- akta.pro rank
ecommerceCAMP industry classification
Industry- Product category
- AI E-commerce Platform Software
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Retail Media Network (RMN) Planning & Buying (MPAAABAK)
Keywords
Where ecommerceCAMP is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
ecommerceCAMP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription-based platform subscription: The platform operates on a single subscription model ('uma assinatura, três forças trabalhando juntas') combining AI platform access, operational support team, and strategic meetings with the Calderon team. The subscription includes all three pillars: AI that learns, execution team, and strategic decisions in one place.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single subscription tier combining AI platform, operational support, and strategic meetings |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ecommerceCAMP product offering
Product offeringCore offering
ecommerceCAMP is an AI-powered e-commerce platform centered on its proprietary BCX-BRAIN engine that learns from each sale across all stores on the platform within Brazilian market rules. The single subscription combines three pillars: the AI platform itself with native API integration to Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, Microsoft Ads, and LinkedIn Ads; an operational support team that executes store tasks (product uploads, price changes, banner swaps, page adjustments) via WhatsApp; and strategic meetings with Roberto Calderon's team using BCX-BRAIN data for direction and investment decisions.
Product overview
ecommerce.CAMP is a unified e-commerce platform with three integrated components: the ecommerce.CAMP Platform itself (the core SaaS solution with BCX-BRAIN AI engine for conversion optimization and autonomous operations), BCX Labs for AI-powered e-commerce data analytics, and Link2Shop as an additional product in the portfolio. The platform differentiates itself through AI that learns from each sale, operational support team execution via WhatsApp, and strategic consulting—combining technology, execution, and strategy in a single subscription.
Differentiator
Problem solved
Functional benefit
Brands
- BCX-BRAIN: AI system that learns from each sale, organizes and processes customer behavior data across all platform stores, operating 24/7 on dedicated servers with the goal of maximizing sales conversion.
Products and services
- ecommerce.CAMP Platform AI-powered e-commerce SaaS platform with autonomous agents that learn from each sale, native API integration with major traffic platforms (Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, Microsoft Ads, LinkedIn Ads), WhatsApp-based operational support, strategic consulting with Roberto Calderon's team, automated AI-powered migration from other platforms, step-by-step customer funnel metrics, 24/7 lost-sales recovery via email and WhatsApp, demand scanning, and LGPD-compliant dedicated server infrastructure. Designed for SMB founders and business owners (empresários) operating e-commerce stores in Brazil.
- BCX-BRAIN Proprietary AI engine embedded inside the ecommerce.CAMP platform that organizes and learns from every sale and customer behavior across all platform stores, operating within Brazilian market rules. BCX-BRAIN powers strategic meeting decisions, manages media with sales objectives, measures step-by-step customer behavior from click to Pix payment, recovers lost sales, and attributes conversions by campaign, ad, device, and origin.
- BCX Labs (ecommerce.CAMP Labs) AI e-commerce data analytics product providing market intelligence and data-driven insights, positioned as part of the ecommerce.CAMP product ecosystem alongside Link2Shop.
- Link2Shop E-commerce platform product under the ecommerce.CAMP portfolio, listed as part of the platform's product suite alongside the main ecommerce.CAMP platform and BCX Labs.
Quantifiable outcome
- Stores that migrated grew over 50% in their first cycle with the platform
- +6 more outcomes
Companies that use ecommerceCAMP
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
ecommerceCAMP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature6 records
ecommerceCAMP partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Google AdscoreNative API integration with Google Ads. BCX-BRAIN connects via API to track every conversion by campaign, ad, device, and origin, enabling AI-powered media optimization with sales objectives.
- Meta AdscoreNative API integration with Meta Ads (Facebook/Instagram). BCX-BRAIN connects via API to track conversions and optimize ad spend toward sales objectives.
- TikTok AdscoreNative API integration with TikTok Ads. BCX-BRAIN connects via API to track conversions across TikTok advertising campaigns.
- Pinterest AdscoreNative API integration with Pinterest Ads. BCX-BRAIN connects via API for conversion tracking across Pinterest advertising.
- Microsoft AdscoreNative API integration with Microsoft Ads (Bing). BCX-BRAIN connects via API to track conversions across Microsoft advertising platforms.
- LinkedIn AdscoreNative API integration with LinkedIn Ads. BCX-BRAIN connects via API to track conversions from LinkedIn advertising campaigns.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
ecommerceCAMP competitors and assessment
Company assessmentEmerging players
- Cartpanda: Brazilian-origin e-commerce platform positioned for SMB and infoproduto sellers. Overlaps with ecommerce.CAMP on SMB merchant tooling and conversion/marketing features.
- Bagy: Brazilian e-commerce platform aimed at fashion and lifestyle SMBs. Competes for the same founder-empresário persona and offers bundled marketing/operational features.
- Yampi: Brazilian checkout and e-commerce optimization platform for SMBs. Comparable on Brazilian SMB targeting and conversion-rate/marketing-automation tooling, though narrower scope focused on checkout and payments.
Direct peers
- VTEX: Brazilian-headquartered, NYSE-listed e-commerce SaaS platform serving SMBs and enterprises across LATAM. Closest direct peer by geography, target customer, and category, though VTEX operates at much larger scale and a B2B enterprise tilt.
- Tray (Locaweb): Brazilian e-commerce platform for SMBs, owned by Locaweb. Competes for the same founder persona and offers similar platform-plus-services bundles, making it one of the closest functional peers in Brazil.
- Loja Integrada: Brazilian SMB e-commerce platform with a self-serve and low-touch model. Directly comparable target market and category, though with a less hands-on operational layer than ecommerce.CAMP.
- Nuvemshop: LATAM-focused e-commerce SaaS for SMB merchants (acquired by VTEX). Directly comparable on SMB e-commerce platform positioning, Brazil-centric GTM, and bundled marketing/operational tooling for founders.
Broad incumbents
- Shopify: Global e-commerce SaaS incumbent with broad SMB merchant base and an extensive app ecosystem. Comparable on core category (e-commerce platform for SMBs), but Shopify is far broader and does not specialize in Brazilian-market AI conversion optimization.
- Wix: Global website-builder incumbent with an integrated e-commerce offering. Broader incumbent in SMB website/ecommerce tooling; competes indirectly for the same founder segment.
Others
- ActiveCampaign: Marketing automation and CRM platform widely used by SMB e-commerce merchants for lifecycle/recovery automations. Adjacent competitor on the lost-sales recovery and lifecycle messaging layer that ecommerce.CAMP bundles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ecommerceCAMP social profiles
Digital presenceecommerceCAMP compliance and trust
Trust signalCompliance1 record
ecommerceCAMP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ecommerceCAMP leadership team
Management profileNumber of profiles
Profiles1 record
ecommerceCAMP subsidiaries and ownership
Company hierarchySubsidiaries2 records
ecommerceCAMP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ecommerceCAMP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ecommerceCAMP
What does ecommerceCAMP do?
ecommerceCAMP is an AI-powered e-commerce platform centered on its proprietary BCX-BRAIN engine that learns from each sale across all stores on the platform within Brazilian market rules. The single subscription combines three pillars: the AI platform itself with native API integration to Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, Microsoft Ads, and LinkedIn Ads; an operational support team that executes store tasks (product uploads, price changes, banner swaps, page adjustments) via WhatsApp; and strategic meetings with Roberto Calderon's team using BCX-BRAIN data for direction and investment decisions.
Is ecommerceCAMP a public or private company?
ecommerceCAMP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ecommerceCAMP founded?
ecommerceCAMP was founded in 2017. It employs 51 to 100 people.
Where is ecommerceCAMP based?
ecommerceCAMP is headquartered in São Paulo, Brazil, in the Latin America region.
How does ecommerceCAMP make money?
One revenue line is on record: subscription-based platform subscription.
Who are ecommerceCAMP's main competitors?
Emerging players on record are Cartpanda, Bagy and Yampi. Direct peers are VTEX, Tray (Locaweb), Loja Integrada and Nuvemshop. Broad incumbents are Shopify and Wix. ActiveCampaign is listed as an others.
Does ecommerceCAMP have an API?
Yes. Native API integration connecting BCX-BRAIN with all traffic platforms, enabling the AI to track conversions by campaign, ad, device, and source. This API integration allows the platform to measure where each sale originated and optimize advertising performance accordingly.
What industry is ecommerceCAMP in?
ecommerceCAMP's product category is AI E-commerce Platform Software. Its primary akta.pro industry code is MPAAABAK, Retail Media Network (RMN) Planning & Buying. Its NAICS code is 541830 and its SIC code is 7310.