PropertyNews.com
PropertyNews.com is a Northern Ireland property listing portal operating since 1999, aggregating residential and commercial listings from estate agents for buyers, renters, and developers, monetized via marketplace listing fees.
- Company typePrivate
- Founded1999
- HeadquartersPortadown, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What PropertyNews.com does
PropertyNews.com is a property listing portal that has operated continuously in Northern Ireland since 1999, aggregating residential and commercial property inventory from estate agents and developers for consumer buyers and renters. The platform surfaces more than 5,500 for-sale homes, 1,200+ rental properties, 742 residential land plots, 75 auction listings, and additional inventory across new homes, commercial property, student rentals, and holiday homes. The core product is a self-serve web portal with advanced filtering (price, bedrooms, property type, energy efficiency, broadband availability) and a 'Travel Time Search' feature that filters by commute time to user-specified destinations. A dedicated estate agent portal (agents.propertynews.com) allows agents to upload and manage their own listings, formalizing a B2B2C marketplace structure.
The business model is a marketplace listing-fee arrangement: estate agents and developers pay to publish properties on the platform, while consumers access listings free of charge. Distribution is driven primarily by SEO-optimized location and county pages (covering Belfast, County Antrim, County Down, County Armagh, County Tyrone, County Fermanagh, and County Londonderry) supplemented by organic social media on Facebook, X, Instagram, and LinkedIn. Geographic coverage spans Northern Ireland and extends into the Republic of Ireland, with euro-priced listings surfaced alongside sterling listings and supported by a currency transfer partnership with Currencies Direct for international buyers. Additional partnerships include Fibrus Broadband (broadband availability data integration on listings) and Action Cancer (charitable partnership).
PropertyNews.com is a privately held, founder/owner-operated company with no disclosed parent, institutional investors, or venture funding. It has no mobile app, no public API, and no documented AI or machine learning capabilities. The product surface has expanded organically over 27 years — from core sale and rent listings into adjacent verticals (commercial, land, auctions, student rentals, holiday homes) and value-added integrations (broadband data, FX services) — but no recent funding, hiring, M&A, or leadership changes are evidenced in the source material, indicating a mature, steady-state regional portal.
PropertyNews.com firmographics
Firmographics- Name
- PropertyNews.com
- Legal name
- Propertynews.com
- Website
- https://propertynews.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PropertyNews.com is a Northern Ireland property listing portal operating since 1999, aggregating residential and commercial listings from estate agents for buyers, renters, and developers, monetized via marketplace listing fees.
- Ownership category
- akta.pro rank
PropertyNews.com industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Web Search Portals and All Other Information Services (51929), Offices of Real Estate Agents and Brokers (5312), Web Search Portals and All Other Information Services (519290)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ), Land & Development Site Brokerage (BPAJABAG)
Keywords
Where PropertyNews.com is headquartered
LocationHeadquarters
- HQ city
- Portadown
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
PropertyNews.com business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Estate Agent Listing Fees: Estate agents and property sellers pay to list properties on the platform. The platform serves as a marketplace connecting property buyers/renters with estate agents through listing fees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
PropertyNews.com product offering
Product offeringCore offering
PropertyNews.com operates an online property listing and search marketplace focused on Northern Ireland, aggregating residential and commercial property listings submitted by estate agents. The platform exposes dedicated verticals for properties for sale, properties to rent, new homes, residential land, residential auctions, and commercial property, plus a Find Agents directory and editorial property news. Individual buyers and renters can search and filter listings for free, while estate agents pay to list and manage properties via a separate agent portal.
Product overview
PropertyNews.com is a property portal offering a comprehensive suite of property listing services for Northern Ireland. The core platform consists of property for sale and rental listings (residential properties), new homes from developers, residential land for sale, and residential auctions. Supporting modules include commercial property listings (sales, rentals, agricultural, land & sites, auctions), student rentals, holiday homes, a Find Agents directory, property news content, and currency transfer services via partnership with Currencies Direct. The platform aggregates listings from multiple estate agents and provides advanced search and filtering capabilities for property seekers.
Differentiator
Problem solved
Functional benefit
Products and services
- Property For Sale Searchable directory of residential properties for sale in Northern Ireland, sourced from estate agents, with filtering by location, price, bedrooms, and property type for individual buyers.
- Property To Rent Searchable directory of residential rental properties in Northern Ireland, including long-term rentals and student rentals, listed by estate agents and landlords for tenants.
- New Homes Vertical dedicated to new-build residential developments in Northern Ireland, showcasing new homes from developers and builders to prospective buyers.
- Residential Land For Sale Listings of residential land parcels for sale in Northern Ireland, targeted at individuals and developers looking to build or invest.
- Residential Auctions Auction listings for residential properties in Northern Ireland, surfacing auction properties from participating agents and auction houses for individual buyers and investors.
- Commercial Property Listings section covering commercial property in Northern Ireland for businesses and investors, distinct from the residential verticals.
- Find Agents Directory service that lets consumers find and contact estate agents operating in Northern Ireland, supporting the agent-discovery use case alongside property search.
- Property News Editorial content publication covering Northern Ireland property news, market commentary, and related information for consumers researching the local market.
Companies that use PropertyNews.com
Customer profileSegments3 records
Ideal customer profiles2 records
PropertyNews.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PropertyNews.com partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Fibrus BroadbandminorFibrus Broadband is listed as a proud partner, providing broadband information to property listings on the platform, helping buyers understand connectivity options for properties.
- Action CancerminorCharitable partnership where PropertyNews.com supports Action Cancer fundraising efforts through the platform.
- Currencies DirectminorCurrency transfer service partnership offering international buyers currency conversion services when browsing properties with euro pricing alongside pound sterling listings.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
PropertyNews.com competitors and assessment
Company assessmentEmerging players
- OpenRent: OpenRent is a UK online letting agent and rental listing platform. It is an emerging digital-first competitor that overlaps with PropertyNews.com's rental product in the UK market and pressures agent listing-fee economics.
Direct peers
- Property.ie: Property.ie is an Irish property portal serving buyers, renters, and estate agents across Ireland. It overlaps with PropertyNews.com in the Irish market and shares a similar listing-commission revenue model.
- Daft.ie: Daft.ie is the leading property portal in the Republic of Ireland, directly comparable in vertical, listing-fee model, and consumer search experience. PropertyNews.com's modest Republic of Ireland listings overlap geographically with Daft.ie's core market.
- PropertyPal: PropertyPal is the dominant property portal for Northern Ireland, listing homes for sale and rent across the same geographic market as PropertyNews.com. It is the closest direct competitor, sharing both consumer-facing search and an estate agent listing model.
- MyHome.ie: MyHome.ie is a Republic of Ireland property portal offering residential sale and rental listings. It is comparable to PropertyNews.com on listing categories, business model, and cross-border Irish market overlap.
Broad incumbents
- Rightmove: Rightmove is the largest UK property portal and operates across all of the UK including Northern Ireland. It is the broad incumbent whose platform, brand, and agent relationships overlap directly with PropertyNews.com's offering.
- OnTheMarket: OnTheMarket is a UK property portal backed by major estate agency groups, listing properties across Northern Ireland. It competes for agent subscription revenue and buyer/renter attention in the same market as PropertyNews.com.
- PrimeLocation: PrimeLocation is a UK-wide premium and higher-value property portal that covers Northern Ireland. It targets an overlapping agent and high-end buyer audience with a portal model comparable to PropertyNews.com's commercial and upper-tier residential offerings.
- Zoopla: Zoopla is a leading UK-wide property portal covering Northern Ireland alongside England, Wales, and Scotland. It competes for the same estate agent listing fees and consumer search traffic as PropertyNews.com.
Regional players
- Houses.co.uk: Houses.co.uk is a UK property portal aggregating listings across England, Wales, Scotland, and Northern Ireland. It competes for consumer property search traffic with a similar ad-supported portal model to PropertyNews.com.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PropertyNews.com social profiles
Digital presencePropertyNews.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
PropertyNews.com leadership team
Management profileNumber of profiles
PropertyNews.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PropertyNews.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PropertyNews.com
What does PropertyNews.com do?
PropertyNews.com operates an online property listing and search marketplace focused on Northern Ireland, aggregating residential and commercial property listings submitted by estate agents. The platform exposes dedicated verticals for properties for sale, properties to rent, new homes, residential land, residential auctions, and commercial property, plus a Find Agents directory and editorial property news. Individual buyers and renters can search and filter listings for free, while estate agents pay to list and manage properties via a separate agent portal.
Is PropertyNews.com a public or private company?
PropertyNews.com is a private company. It is classified as unknown and is currently operating.
When was PropertyNews.com founded?
PropertyNews.com was founded in 1999. It employs 1 to 10 people.
Where is PropertyNews.com based?
PropertyNews.com is headquartered in Portadown, United Kingdom, in the Europe region.
How does PropertyNews.com make money?
One revenue line is on record: estate Agent Listing Fees.
Who are PropertyNews.com's main competitors?
OpenRent is listed as an emerging player. Direct peers are Property.ie, Daft.ie, PropertyPal and MyHome.ie. Broad incumbents are Rightmove, OnTheMarket, PrimeLocation and Zoopla. Houses.co.uk is listed as a regional player.
Does PropertyNews.com have an API?
No public API is recorded for PropertyNews.com.
What industry is PropertyNews.com in?
PropertyNews.com's product category is Real Estate Marketplace. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.