BeautifulMind Therapy
BeautifulMind Therapy is a private mental health practice in the Chicago suburbs offering individual, couples, family, and adolescent therapy plus specialized immigration psychological evaluations, delivered in person at two Illinois locations and via teletherapy across multiple licensed states.
- Company typePrivate
- Founded2014
- HeadquartersRoselle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BeautifulMind Therapy does
BeautifulMind Therapy is a private outpatient mental health practice founded in 2014 by Asta Klimaite and headquartered in Roselle, Illinois. The practice delivers individual therapy, couples and marriage counseling, family therapy, and adolescent therapy, supplemented by specialized services including eating disorder treatment, trauma and PTSD treatment, grief counseling, and immigration psychological evaluations. Clinical staff also provide licensure supervision for associate-level clinicians. Care is delivered in person at two Illinois locations (Roselle and Hanover Park) and via teletherapy across states where its clinicians hold active licenses — Illinois, Indiana, Florida, Wisconsin, Tennessee, Minnesota, and Missouri. The clinical team applies evidence-based modalities including CBT, DBT, EMDR, ACT, TF-CBT, solution-focused therapy, and positive psychology, with senior clinicians carrying 20-30+ years of experience and the founder trained at Alexian Brothers Behavioral Health Hospital.
The practice generates revenue through two principal channels: insurance reimbursement (in-network with Blue Cross Blue Shield PPO) and self-pay client fees, with immigration psychological evaluations functioning as a premium niche service line priced on an hourly, multi-session basis. A clinical licensure supervision program adds a secondary B2B-style revenue stream from associate clinicians paying for supervised hours. The go-to-market approach is locally rooted — SEO-optimized website, community lectures, founder media appearances, and an active blog target Chicago-suburban patient demand — while multi-state licensure quietly enables teletherapy-driven expansion into adjacent Midwestern and Southern state markets. The practice operates without external funding, proprietary technology, or corporate/enterprise contracts.
Operationally, BeautifulMind Therapy is a small, bootstrapped clinical group with 11-50 employees (approximately 8 therapists visible on the team page), formal leadership including a Clinical Manager (Taren Rowley, promoted February 2020), and a service portfolio that has expanded steadily through product-line additions (immigration evaluations, supervision) and channel additions (teletherapy) rather than through acquisitions or rapid hiring.
BeautifulMind Therapy firmographics
Firmographics- Name
- BeautifulMind Therapy
- Legal name
- Beautiful Mind Therapy inc.
- Website
- https://beautifulmindtherapy.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeautifulMind Therapy is a private mental health practice in the Chicago suburbs offering individual, couples, family, and adolescent therapy plus specialized immigration psychological evaluations, delivered in person at two Illinois locations and via teletherapy across multiple licensed states.
- Ownership category
- akta.pro rank
BeautifulMind Therapy industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where BeautifulMind Therapy is headquartered
LocationHeadquarters
- HQ city
- Roselle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BeautifulMind Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Reimbursements: The practice accepts Blue Cross Blue Shield PPO insurance. Most clients receive 80%, 70%, or 60% of their fee back depending on their plan. Services may be covered in full or in part by health insurance or employee benefit plans.
- Self-Pay: Clients may pay out-of-pocket in full over the course of therapy sessions at the time services are provided. Payment accepted in cash or check. Some clients choose self-pay to avoid DSM-IV diagnoses in medical records that could affect future life insurance applications, and because insurance companies dictate treatment process and length.
- Immigration Psychological Evaluations: Psychosocial assessments for immigration cases including extreme hardship waivers, VAWA, U-visas, T-visas, and asylum. Evaluations take 3-5 hours and require at least two weeks for report completion. These represent separate service fees from standard therapy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered therapy sessions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BeautifulMind Therapy product offering
Product offeringCore offering
BeautifulMind Therapy is a private mental health practice offering individual, couples, family, and adolescent therapy for conditions including depression, anxiety, trauma, PTSD, OCD, eating disorders, and grief. Services are delivered in-person at two Illinois offices (Roselle and Hanover Park) and remotely via teletherapy (phone and video). The practice also conducts immigration psychological evaluations and provides clinical licensure supervision for LCPCs and LCSWs.
Product overview
BeautifulMind Therapy is a private mental health practice offering a comprehensive suite of counseling services. The core offerings include individual therapy, family therapy, couples/marriage counseling, and adolescent therapy, delivered both in-person at their Roselle and Hanover Park locations and via teletherapy (phone and video). The practice specializes in immigration psychological evaluations for legal cases and provides clinical licensure supervision for LCPCs and LCSWs. Therapy approaches include Cognitive-Behavioral Therapy (CBT), solution-focused therapy, positive psychology, trauma-focused interventions, and other evidence-based modalities.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy One-on-one therapy sessions for adults addressing depression, anxiety, trauma, PTSD, OCD, mood disorders, and other mental health concerns.
- Family Therapy Counseling services for families dealing with conflict, transitions, and relationship issues.
- Couples/Marriage Counseling Therapy for couples addressing relationship issues, communication problems, divorce concerns, and marriage strengthening.
- Adolescent Therapy Counseling services for teenagers and adolescents dealing with anxiety, depression, relationship issues, and age-related concerns.
- Eating Disorder Treatment Specialized treatment for anorexia, bulimia, overeating, and other disordered eating behaviors.
- Trauma and PTSD Treatment Therapy for individuals who have experienced trauma and post-traumatic stress disorder.
- Grief and Loss Counseling Support therapy for individuals dealing with bereavement and loss.
- Immigration Psychological Evaluations Psychosocial assessments for immigration cases including extreme hardship waivers, VAWA, U-visas, T-visas, and asylum cases.
- Teletherapy Remote therapy sessions delivered via HIPAA-compliant phone and video platform, enabling services for clients throughout Illinois and across multi-state licensed jurisdictions.
- Clinical Licensure Supervision Supervision services for LCPCs and LCSWs pursuing professional licensure, including teaching, consultation, and performance feedback.
Companies that use BeautifulMind Therapy
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
BeautifulMind Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BeautifulMind Therapy partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
BeautifulMind Therapy competitors and assessment
Company assessmentEmerging players
- Geode Health: Outpatient mental health practice combining in-person psychiatry, therapy, and TMS treatment across multiple U.S. locations. Comparable multi-modality outpatient model targeting adult mental health.
- Cerebral: Telehealth platform offering therapy and medication management for anxiety, depression, and related conditions. Competes for the same self-pay and insurance-covered adult mental health client base via online delivery.
Broad incumbents
- Lyra Health: Enterprise-focused mental health benefit platform providing therapy and coaching to employees of large companies. Represents a scaled, well-funded alternative distribution channel competing for the same therapist pool and client outcomes.
- BetterHelp: Largest online teletherapy platform offering subscription-based individual, couples, and teen therapy. Direct overlap with BeautifulMind's teletherapy motion and self-pay client segment, though delivered at much greater scale.
- LifeStance Health: Large publicly-traded outpatient mental health platform operating hundreds of clinics nationwide offering therapy, psychiatry, and psychological testing. Represents the scaled end-state of the multi-clinic outpatient therapy model BeautifulMind operates.
Direct peers
- Ellie Mental Health: Mental health franchise operating multiple outpatient clinics with evidence-based therapy services for individuals, couples, and families. Closely comparable operating model to BeautifulMind's multi-clinic community practice approach.
- Talkspace: Online therapy and psychiatry platform accepting insurance and offering subscription pricing. Already referenced in BeautifulMind's own earned media coverage, indicating direct competitive overlap for insurance and self-pay clients.
- Octave: Therapy practice operating multiple clinic locations plus virtual care across multiple states, focused on evidence-based therapy outcomes. Comparable in offering hybrid in-person/telehealth therapy with measurement-based care.
- Two Chairs: Hybrid in-person and teletherapy mental health practice combining evidence-based modalities (CBT, EMDR) with multi-location clinics. Closest model match given its emphasis on matching clients to specialized therapists and growing in major metros.
- Brightside Health: Online therapy and psychiatry service specializing in anxiety and depression treatment using evidence-based protocols. Direct overlap with BeautifulMind's anxiety/depression specialty and telehealth delivery approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BeautifulMind Therapy social profiles
Digital presenceBeautifulMind Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeautifulMind Therapy leadership team
Management profileNumber of profiles
Profiles8 records
BeautifulMind Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeautifulMind Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeautifulMind Therapy
What does BeautifulMind Therapy do?
BeautifulMind Therapy is a private mental health practice offering individual, couples, family, and adolescent therapy for conditions including depression, anxiety, trauma, PTSD, OCD, eating disorders, and grief. Services are delivered in-person at two Illinois offices (Roselle and Hanover Park) and remotely via teletherapy (phone and video). The practice also conducts immigration psychological evaluations and provides clinical licensure supervision for LCPCs and LCSWs.
Is BeautifulMind Therapy a public or private company?
BeautifulMind Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BeautifulMind Therapy founded?
BeautifulMind Therapy was founded in 2014. It employs 11 to 50 people.
Where is BeautifulMind Therapy based?
BeautifulMind Therapy is headquartered in Roselle, United States, in the North America region.
How does BeautifulMind Therapy make money?
Three revenue lines are on record. Insurance Reimbursements are the primary driver. The others are self-Pay and immigration Psychological Evaluations.
Who are BeautifulMind Therapy's main competitors?
Emerging players on record are Geode Health and Cerebral. Broad incumbents are Lyra Health, BetterHelp and LifeStance Health. Direct peers are Ellie Mental Health, Talkspace, Octave, Two Chairs and Brightside Health.
Does BeautifulMind Therapy have an API?
No public API is recorded for BeautifulMind Therapy.
What industry is BeautifulMind Therapy in?
BeautifulMind Therapy's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621420 and its SIC code is 8093.