Social Fly
Social Fly is a privately held Tallinn-based digital marketing agency serving Estonian and international SMBs with website creation, e-commerce development, SEO, Google/Meta ads management, content marketing, and training services across 30+ countries.
- Company typePrivate
- Founded2013
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Social Fly does
Social Fly OÜ is a privately held, founder-operated digital marketing agency headquartered in Tallinn, Estonia, founded by CEO Taavi Tammpere, who holds a marketing master's degree and has specialized in Facebook and Instagram advertising for more than nine years. The firm operates with 1-10 employees and reports 50+ years of combined practical digital marketing experience across the team; Maido Mesipuu, a Google Ads specialist with 7+ years of experience, also leads training delivery.
The agency's core service offering spans the full digital marketing lifecycle: WordPress-based website creation (starting from €4,500+VAT) and WooCommerce e-commerce store development (€6,000-€18,000+VAT), SEO and the more recent AEO (AI Engine Optimization) service for AI-generated search surfaces, Google Ads campaign setup and management (3-month minimum, 6-month recommended), Facebook/Instagram advertising (1.5-2.5 month setup with multi-month campaigns), content marketing, social media account management, and LinkedIn sales-acceleration services. The technology stack is built entirely on third-party platforms: WordPress, WooCommerce, Google Ads, Google Tag Manager and Analytics 4, Meta (Facebook/Instagram), with a referral partnership to LeadGarden for B2B lead generation.
Social Fly generates revenue through a mix of one-time project fees (websites, e-commerce builds, SEO analyses from €360+VAT, training/mentoring) and recurring subscriptions/retainers for ongoing campaign management. The customer base is horizontally segmented toward Estonian and international SMBs, with documented engagements spanning forestry (Timber.ee), events (Liven), construction (Multimeister), coworking (Taju.space), real estate, healthcare, pharma (Taula Pharma), and e-commerce. Distribution is consultative and direct: a free strategy session serves as the lead-generation entry point, with phone and email ([email protected], +372 56211150) routing through the CEO. The agency claims delivery across 30+ countries, has trained more than 1,000 individuals, and asserts quantified client outcomes (e.g., Timber.ee 80% digital customer acquisition, Liven 6 months of contacts in 1 month, Digiteater.ee 2,000 customers in month one), though no revenue, headcount growth, or external funding data is disclosed.
Social Fly firmographics
Firmographics- Name
- Social Fly
- Legal name
- Social Fly OÜ
- Website
- https://socialfly.ee
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Social Fly is a privately held Tallinn-based digital marketing agency serving Estonian and international SMBs with website creation, e-commerce development, SEO, Google/Meta ads management, content marketing, and training services across 30+ countries.
- Ownership category
- akta.pro rank
Social Fly industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Paid Social Media Buying (MPAAABAD)
Keywords
Where Social Fly is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Social Fly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Digital Marketing Services: Ongoing digital marketing services including SEO, Google Ads management, Facebook/Instagram advertising campaigns, and content marketing. Services are typically billed on project or retainer basis with ongoing optimization and management.
- Website and E-commerce Development: One-time website creation and e-commerce store development projects using WordPress and WooCommerce platforms. Projects include design, development, content creation, integration, and launch support.
- Digital Marketing Training/Coaching: Personalized training programs for Google Ads and Facebook advertising, teaching businesses how to execute campaigns independently. Includes materials, training sessions, and post-training consultation.
- SEO Services: SEO analysis and optimization services including technical SEO, keyword analysis, content optimization, and link building strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Website creation starting price |
| One time/ perpetual license | Pay-as-you-go | SEO keyword analysis starting price |
| Subscription | Multi-year contract | Facebook/Instagram advertising campaign management |
| Subscription | Multi-year contract | Google Ads campaign management |
| One time/ perpetual license | Pay-as-you-go | Digital Marketing Training/Coaching |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Social Fly product offering
Product offeringCore offering
Social Fly is a digital marketing agency that sells and delivers digital marketing campaigns (Google Ads, Facebook/Instagram, YouTube), WordPress website creation, WooCommerce e-commerce development, SEO and AEO optimization, content marketing, and digital marketing training/mentoring. Services are delivered on a project basis for website builds and on subscription/retainer for ongoing campaign management and SEO across Estonia and 30+ countries.
Product overview
Social Fly is a digital marketing agency offering a comprehensive suite of services rather than a unified software product. The core offerings include website creation (Kodulehe tegemine) built on WordPress, e-commerce stores (E-poe tegemine) using WooCommerce, and SEO services (SEO teenus). The agency provides digital marketing campaign management across Google Ads, Facebook/Meta advertising, and social media platforms. Additional services include content creation (Sisuloome), landing page development, blog management, LinkedIn sales acceleration, and professional training programs for Facebook and Google Ads. The portfolio covers the full digital marketing lifecycle from website development through ongoing campaign optimization and training.
Differentiator
Problem solved
Functional benefit
Products and services
- Kodulehe tegemine (Website Creation) Custom website development service using WordPress; builds modern, conversion-optimized websites with easy admin interfaces and SEO/AEO discoverability for businesses.
- E-poe tegemine (E-commerce Store Creation) E-commerce store development using WooCommerce on WordPress, building logical-structure online stores with integrated analytics and SEO optimization for businesses selling online.
- SEO teenus (SEO Service) Search engine optimization service including technical SEO, keyword-based SEO, and SEO-friendly link building to improve Google rankings and organic traffic for businesses.
- Digiturunduse kampaaniad (Digital Marketing Campaigns) Cost-effective digital marketing campaigns across Google Ads, Facebook, Instagram, and YouTube with goal setting, media buying, data collection, and conversion optimization for businesses seeking sales and brand growth.
- Google Ads reklaam (Google Ads Advertising) Google Ads campaign setup and ongoing management including account linking with Google Tag Manager and Analytics, keyword optimization, ongoing monitoring, and 3-month minimum / 6-month recommended campaign duration.
- Facebooki reklaam (Facebook/Meta Advertising) Facebook and Instagram advertising campaigns including audience analysis, message planning, ad group setup, Facebook Pixel configuration, Custom Audiences, A/B testing, retargeting, and ongoing optimization; typical setup 1.5–2.5 months.
- Sisuloome (Content Creation) Content marketing service including article writing, blog posts, newsletters, and website content optimized for the client's target audience.
- Digiturunduse mentorkoolitused (Digital Marketing Mentor Training) Personalized training and coaching programs for Facebook/Meta advertising and Google Ads, teaching businesses how to execute campaigns independently, with materials, training sessions, and post-training consultation.
- Facebooki reklaamikampaaniate seadistamise koolitus (Facebook Advertising Training) In-house training program teaching Meta advertising setup including message planning, Facebook Pixel configuration, retargeting campaigns, and analytics interpretation for businesses wanting to run ads in-house.
- Digiturunduse diagnostika (Digital Marketing Diagnostics) Digital marketing diagnostic service analyzing website usage from both potential customer and marketing specialist perspectives, with actionable recommendations for improvement.
- Kampaanialehe loomine (Landing Page Creation) Strategic landing page development designed to generate measurable results with content based on conversion-focused frameworks.
- Google Ads kiirendi (Google Ads Accelerator) Quick-start Google Ads optimization service that configures account parameters, links with website analytics, and launches campaigns with training included.
- Google Ads reklaamide haldus (Google Ads Management) Ongoing Google Ads campaign management with continuous monitoring, testing, parameter adjustments, and regular client reporting.
- Facebooki kampaaniate haldus (Facebook Campaign Management) Facebook advertising campaign management including statistics monitoring, testing, and real-time parameter adjustments with client briefings.
- Blogi pidamine (Blog Management) Blog content management service ensuring timely and quality content delivery for client websites.
- LinkedIn müügikontaktide kiirendi (LinkedIn Sales Contact Accelerator) LinkedIn strategy and technical guidance for reaching large international sales transactions through optimized platform usage, particularly for B2B companies seeking international sales leads.
- Sotsiaalmeedia kontode haldus (Social Media Account Management) Social media account management including marketing-focused posts and boost campaigns for Facebook, Instagram, and LinkedIn.
- Sotsiaalmeedias reklaamimise kiirendi (Social Media Advertising Accelerator) Quick-start social media advertising service configuring Facebook Ads account parameters with training and campaign launch support.
Quantifiable outcome
- 80% of customer relationships now created through internet channels for Timber.ee
- +4 more outcomes
Companies that use Social Fly
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles2 records
Social Fly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Social Fly partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- WordPresscoreWordPress is the primary platform used for all website development projects. Social Fly builds websites using WordPress with sustainable plugins, emphasizing its user-friendly admin interface and easy extensibility for future additions.
- WooCommercecoreWooCommerce is used as the e-commerce platform for all online store projects. Social Fly builds e-commerce solutions on WooCommerce, which integrates seamlessly with WordPress.
- Meta (Facebook/Instagram)coreMeta platforms (Facebook and Instagram) are the primary social media advertising channels. Social Fly specializes in Meta advertising including Facebook Pixel configuration, Custom Audiences, and retargeting campaigns.
- GooglecoreGoogle Ads and Google Analytics are core platforms for search advertising and performance tracking. Social Fly offers Google Ads campaign management and setup services, including Google Analytics 4 configuration.
- LeadGardenminorLeadGarden (B2B lead generation) is referenced as a complementary service offering for B2B sales lead generation, suggesting a marketing partnership or referral relationship.
Scale indicators9 records
Recent moves2 records
Expansion highlights5 records
Social Fly competitors and assessment
Company assessmentRegional players
- ADM Interactive (Estonia): Long-standing Estonian digital agency offering web development, digital marketing, and SEO services — a regional peer operating in the same Tallinn ecosystem.
- Vaimar (Estonia): Estonian digital marketing agency offering SEO, web development, and Google/Facebook advertising — directly comparable to Social Fly in the same Estonian SMB market.
Direct peers
- KlientBoost: Performance-focused digital marketing agency specializing in paid search, paid social, and conversion optimization — directly comparable to Social Fly's Google Ads and Facebook/Instagram advertising focus.
- Disruptive Advertising: PPC and social media advertising agency with a similar mix of paid media management, SEO, and website services — competing for the same digitally-oriented SMB clients as Social Fly.
- SmartSites: Full-service digital agency providing website design, SEO, PPC, and social media advertising — comparable in scope to Social Fly's WordPress build + paid media combination.
- LYFE Marketing: Social media management and digital marketing agency serving SMBs with paid social, content, and email marketing — overlapping closely with Social Fly's SMB-focused service offering.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media advertising, and web design — directly comparable to Social Fly's service portfolio across SMB and mid-market clients.
Broad incumbents
- WebFX: Established, larger digital marketing agency offering SEO, paid media, web design, and content marketing — competes across most of Social Fly's service lines but at significantly greater scale.
- Directive: B2B-focused digital marketing agency covering SEO, paid media, and content strategy — comparable services to Social Fly but with a more enterprise-oriented, US-centric client base.
Others
- LeadGarden: B2B sales lead generation platform referenced as a complementary marketing partner by Social Fly — addresses an adjacent lead-generation problem for the same SMB customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Social Fly social profiles
Digital presenceSocial Fly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Fly leadership team
Management profileNumber of profiles
Profiles2 records
Social Fly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Fly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Fly
What does Social Fly do?
Social Fly is a digital marketing agency that sells and delivers digital marketing campaigns (Google Ads, Facebook/Instagram, YouTube), WordPress website creation, WooCommerce e-commerce development, SEO and AEO optimization, content marketing, and digital marketing training/mentoring. Services are delivered on a project basis for website builds and on subscription/retainer for ongoing campaign management and SEO across Estonia and 30+ countries.
Is Social Fly a public or private company?
Social Fly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Social Fly founded?
Social Fly was founded in 2013. It employs 1 to 10 people.
Where is Social Fly based?
Social Fly is headquartered in Tallinn, Estonia, in the Europe region.
How does Social Fly make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are website and E-commerce Development, digital Marketing Training/Coaching and SEO Services.
Who are Social Fly's main competitors?
Regional players on record are ADM Interactive (Estonia) and Vaimar (Estonia). Direct peers are KlientBoost, Disruptive Advertising, SmartSites, LYFE Marketing and Thrive Internet Marketing Agency. Broad incumbents are WebFX and Directive. LeadGarden is listed as an others.
Does Social Fly have an API?
No public API is recorded for Social Fly.
What industry is Social Fly in?
Social Fly's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 54181 and its SIC code is 7311.