Braxgata

What Braxgata does

Braxgata Hockey Club is a Belgian non-profit association (Braxgata Vzw) operating from Kapelstraat 145 in Boom, within the Provinciaal Domein De Schorre near Antwerp. Founded in 1981 with an early focus on girls' hockey, the club has grown to more than 1,300 members across youth, senior competitive, recreational, and inclusive G-hockey categories, while maintaining a near-perfect 50/50 gender split and a family-oriented culture. Its core offering is tiered annual membership (€200-€610+) that grants access to coaching, three on-site hockey fields, clubhouse facilities including the Braxhouse bar/restaurant, and participation in Belgian and European competitions. The Brax Academy youth development program holds the Golden Label from the Vlaamse Hockey League and has produced Olympic and World champion alumni such as Loïck Luypaert.

The club monetizes through five primary revenue streams: annual membership fees across age and intensity tiers, corporate sponsorship (anchored by a 5.5-year main sponsor partnership with private bank Mercier Van Lanschot starting February 2026, plus 35+ additional sponsors), merchandise sales via an Osaka World teamwear partnership and a newly launched Brax Fanwear webshop, summer hockey camps (€120 in July, €225 in August), and venue rental for corporate events and team-building. Distribution is direct via the Twizzit member management platform and on-site free trial sessions (proeftrainingen); marketing relies on community referrals, youth tournaments, the 125+ member Braxgata Business Club (BBC) networking program, social media, and email newsletters.

Sporting performance has accelerated materially: Dames 1 won the Belgian women's championship and became the first Belgian women's team to reach the Euro Hockey League final in 2025, while Heren 1 finished third in Belgium to qualify for European competition. Recent leadership additions include international elite players Thomas Briels, Arthur Van Doren, Pirmin Blaak, Sébastien Dockier, and Thibeau Stockbroekx, alongside a professionalized backroom staff. Operationally, the club has no proprietary technology platform, no AI/ML capability, and no external ownership; it is member-governed under a board chaired by Erik Gysels.

Name

Braxgata

Legal name

Braxgata Vzw

Website

https://braxgata.be

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Braxgata Hockey Club is a Belgian non-profit field hockey club in Boom near Antwerp with 1,300+ members, operating a tiered membership model, the award-winning Brax Academy youth program, summer camps, merchandise sales, and a 125+ member business networking club, with first teams competing in Belgian and European competitions.

Ownership category

akta.pro rank

Product category

Field Hockey Club / Sports Club Services

NAICS

Sports Teams and Clubs (711211), Professional Organizations (813920)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Field hockey club
• Youth hockey training
• Hockey academy
• Sports club membership
• Hockey camps

Headquarters

HQ city

Boom

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership fees: Annual membership fees from individual players across youth, senior, recreational, and special categories (G-hockey, masters). Fees vary by age category and training intensity level, ranging from €200 for youngest youth to €610 for competitive seniors.
2. Sponsorship revenue: Corporate sponsorships including main sponsor (Mercier Van Lanschot - 5.5 year partnership), main partners, and individual club sponsors. Sponsors receive shirt placement, signage, and business networking opportunities through the Braxgata Business Club.
3. Event venue rental: The club offers its facilities for corporate events, team building activities, meetings, and private functions. Revenue generated from renting out club infrastructure including meeting rooms and sports facilities.
4. Merchandise sales: Sale of club merchandise including fanwear, teamwear, and fan gear through the Osaka World partnership and club webshop.
5. Hockey camps and training programs: Revenue from holiday hockey camps (zomerstages) for youth players, with pricing at €120 for July camps and €225 for August camps.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Braxgata is a Belgian field hockey club offering paid annual club membership that grants access to structured hockey training, league competition, and club facilities for youth (U5–U19), senior competitive, senior recreational, masters, ladies/gents, and inclusive G-hockey players. The core offer is supplemented by the Brax Academy youth development program, holiday hockey camps, club teamwear/fanwear merchandise, and the Braxgata Business Club for corporate networking and sponsorship.

Product overview

Braxgata Hockeyclub is a family-oriented hockey club offering a comprehensive range of services centered around field hockey participation. The core offering is club membership providing access to training, competitions and facilities across all age groups and skill levels, supplemented by the award-winning Brax Academy youth development program. Additional services include holiday hockey camps, official teamwear/fanwear merchandise through Osaka World, the G-Hockey inclusive program for players with disabilities, annual youth tournaments, the Braxgata Business Club (BBC) networking program, event venue rental, and free trial training sessions for prospective members.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 12 consecutive seasons in top 4 of Belgian women's hockey
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

42 partnerships are on record, tiered core, minor and flagship.

• Carlsberg ImporterscoreGTM or Marketing Partner · 1 September 2024Title sponsor of the Top Hockey League (THL) Belgian hockey championship. Partnership includes Carlsberg 0.0% Men's League and Belfius Women's League. 3-year contract with THL and 5-year commitment to national teams.
• Osaka WorldcoreStrategic or Co-development PartnerOfficial teamwear partner providing club merchandise, uniforms, and fan gear. Members receive 10% discount using code BRAXGATA10. Supplies competition shirts with personalized numbers and names.
• PIA GroupminorOthersBusiness services partner visible in sponsor section on website.
• J&M CateringminorOthersCatering partner for club events. Provides Super Sunday brunches during top matches.
• Clima en PartnersminorOthersClimate solutions partner visible in sponsor section.
• JLR MetropoolminorOthersLand Rover/Jaguar dealer partner, located in Wilrijk.
• Scotch Whisky InvestmentsminorOthersInvestment services partner visible in sponsor section.
• Mercier Van LanschotflagshipOthersMain sponsor with logo placement on all team shirts and comprehensive 5.5-year partnership.
• A12 InktminorOthersPrinting services partner.
• Lano SportsminorOthersSports equipment supplier.
• TranspicominorOthersTransport services partner.
• Boonen ZonweringminorOthersSun protection solutions partner.
• Trattoria KaaiminorOthersRestaurant partner offering discounts to members with bonus cards.
• AXIminorOthersIT services partner.
• PowerademinorOthersSports beverage supplier (Coca-Cola brand).
• DaikinminorOthersHVAC/climate solutions partner.
• Travel PlusminorOthersTravel services partner.
• HoistminorOthersFitness technology partner.
• Sport VlaanderenminorOthersFlemish sports authority partner.
• Load2GominorOthersLogistics services partner.
• CoeckminorOthersBeverage or food product partner.
• InPort LawminorOthersLegal services partner.
• Accessori LightarchitectureminorOthersLighting architecture partner.
• BaaknminorOthersCreative/design services partner.
• Tough CrowdminorOthersMarketing or events partner.
• Stox EnergyminorOthersCompression socks and sportswear partner offering member discounts with Braxcode.
• VandenbrilminorOthersEyewear/optical partner.
• Frateur & De PourcqminorOthersLegal/notary services partner.
• 6D Sports NutritionminorOthersSports nutrition supplier (partner of Red Lions/Red Panthers). Members receive 15% discount with code BRAX.
• Spirit AntwerpenminorOthersHospitality/entertainment partner.
• DansbaarminorOthersEntertainment services partner.
• SignpostminorOthersSignage and communication services partner.
• My Healthy ChoiceminorOthersHealth and wellness partner.
• Notarissen AartselaarminorOthersNotary services partner.
• Alegria HomesminorOthersReal estate partner.
• JardimminorOthersLandscaping or garden services partner.
• Delhaize WillebroekminorOthersGrocery retail partner.
• Shoe FreshminorOthersShoe care products partner.
• Road RunnerminorOthersRunning or sports retail partner.
• DeVicminorOthersIT or services partner.
• VehabuildminorOthersConstruction or building services partner.
• Braxgata Business Club (BBC)coreOthersInternal business networking group with 125+ members. Provides networking events, business introductions, and sponsor benefits. Members receive bar credit at Braxhouse, invitations to special events, and discounts on sponsor opportunities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Racing Club de Bruxelles (hockey): Historic Brussels hockey club with senior teams in the Belgian top division and youth development programs, directly comparable in competitive positioning and member offering.
• White Star Hockey Club: Belgian hockey club with senior competitive teams and youth academy offering, directly comparable to Braxgata as a community hockey club competing at national level.
• Royal Léopold Club: One of Belgium's oldest and most prestigious hockey clubs based in Brussels, fielding both men's and women's first teams in the top Belgian league and competing in European competitions — directly comparable to Braxgata's top-tier competitive ambitions.
• Royal Uccle Sport: Brussels-based hockey club with elite senior teams in the Belgian league and youth academy, serving a comparable member and player base to Braxgata.
• KHC Leuven: Flemish hockey club with senior and youth teams, comparable member-base structure and academy positioning to Braxgata in the Belgian hockey pyramid.
• Royal Namur Hockey Club: Belgian hockey club fielding senior teams in national leagues with youth development programs, comparable to Braxgata in membership-based club structure and community focus.
• Dragons Hockey Club (Belgium): Belgian hockey club with top-division men's and women's teams competing in the Belgian league and European competitions, serving a similar elite player and membership profile.

Regional players

• Oranje Rood: Top Dutch hockey club that competes in the same European competitions as Braxgata and is the prior club of multiple Braxgata signings (e.g., Thomas Briels), directly comparable in elite-team operations.
• Amsterdam Hockey & Bandy: One of the largest hockey clubs in the Netherlands with a similar model of large membership base, youth academy, and elite senior teams — analogous scale peer in a neighboring market.

Others

• Carlsberg Importers (Hockey Belgium partnership): Title sponsor of the Belgian Top Hockey League that partners with clubs including Braxgata, sitting in the same commercial ecosystem of Belgian hockey sponsorships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/braxgata
• YouTubeyoutube.com/channel/UCJZp8EZJJJFIqhK
• Facebookfacebook.com/braxgata
• Instagraminstagram.com/braxgata
• LinkedInlinkedin.com/company/braxgata-hockey-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braxgata