Sonivision
SoniVisión S.A., founded in 1977 in Costa Rica, is a B2B systems integrator and authorized distributor of professional audiovisual, electronic security, building management, and pneumatic transport solutions serving government, healthcare, education, and enterprise clients in the domestic market.
- Company typePrivate
- Founded1977
- HeadquartersSan José, Costa Rica
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Sonivision does
SoniVisión S.A. is a privately held Costa Rican systems integrator and authorized distributor of professional audiovisual, electronic security, building management, and pneumatic transport solutions, founded in 1977 and headquartered in San José with a secondary showroom in Escazú. The company organizes its offering around four business areas: Video Profesional (broadcast, PTZ cameras, production equipment from Sony, Blackmagic, Vizrt, PTZ Optics, Datavideo, BirdDog, Teradek), Comunicación Audiovisual (videoconferencing, digital signage via CAYIN, video walls, meeting-room and event-space solutions incorporating Crestron, Biamp, Kramer, LD Systems), Seguridad Electrónica (Simplex fire detection, Hikvision/Pelco/Avigilon CCTV, Lenel S2 and AxxonSoft access control, facial recognition), and Sistemas Especiales (Sumetzberger pneumatic transport, Sumetzberger/Hamilton bank teller systems, nurse call systems). The technology stack is multi-vendor: IP-based workflows leverage Vizrt NDI, BirdDog video-over-IP, Milestone VMS, Datapath video walls, and Automated Logic WebCTRL for building automation, with AI features embedded in partner products (Laia AI voice-tracking PTZ cameras, AI noise/echo cancellation, AxxonSoft facial recognition) rather than developed in-house.
SoniVisión serves government, institutional, healthcare, education, hospitality, banking, and industrial clients in Costa Rica exclusively, with no disclosed geographic expansion beyond the domestic market. The go-to-market combines project-based direct enterprise sales (large integrated deployments such as the 2023 equipping of the Asamblea Legislativa's 11 conference chambers with TAIDEN paperless session management, a 16x55" Samsung VideoWall, and SMARTER SECURITY turnstiles) with a transactional e-commerce channel (store.sonivision.co.cr, USD-priced) and a physical showroom. Revenue is generated through three streams: equipment distribution (one-time sales of distributed brands), system integration and installation services, and ongoing technical support and maintenance contracts. The customer base spans at least 25 named accounts including the Poder Judicial, Corte Interamericana de Derechos Humanos, Hospital del Trauma INS, Universidad de Costa Rica, Banco de Costa Rica, Intel, Hotel DoubleTree, Municipalidad de San José, and GLOVAL VIA Ruta 27.
The company is Costa Rican-capital, has no disclosed parent, subsidiaries, or external institutional investors, and operates with 101-250 employees. It has maintained continuous operation for 45+ years and continues to expand its product portfolio (300+ products) and brand partnerships (30+ global OEMs including a foundational Sony relationship since founding), positioning itself as a long-tenured domestic systems integrator with no recent funding events, M&A activity, or leadership changes in the available data.
Sonivision firmographics
Firmographics- Name
- Sonivision
- Legal name
- SoniVisión S.A.
- Website
- https://sonivision.co.cr
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SoniVisión S.A., founded in 1977 in Costa Rica, is a B2B systems integrator and authorized distributor of professional audiovisual, electronic security, building management, and pneumatic transport solutions serving government, healthcare, education, and enterprise clients in the domestic market.
- Ownership category
- akta.pro rank
Sonivision industry classification
Industry- Product category
- Audiovisual and Security Systems Integration
- NAICS
- Audio and Video Equipment Manufacturing (3343), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Internal Event Technology & Collaboration Tools (Intranet, Room Booking, Webcasting) (THAHAIAN)
- akta.pro secondary industries
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where Sonivision is headquartered
LocationHeadquarters
- HQ city
- San José
- HQ country
- Costa Rica
- HQ region
- Latin America
Offices2 records
Markets served
Sonivision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Distribution and Sales: Revenue generated from distributing and selling professional audiovisual, broadcasting, and security equipment from brands including Sony, Taiden, Samsung, Vizrt, Hikvision, Simplex, and others. Products include cameras, PTZ systems, video walls, conferencing equipment, access control, fire detection, and CCTV systems. Sales occur through direct project engagements and an e-commerce platform (store.sonivision.co.cr) offering individual product purchases in USD.
- Technical Support and Maintenance Services: Ongoing technical support services for installed systems, including maintenance contracts, troubleshooting, and repair services. The company offers a service request form for clients with or without existing service contracts.
- System Integration and Installation: Design, installation, and commissioning of integrated audiovisual and security systems for government, enterprise, and institutional clients. Projects include complete system deployments for legislative chambers, hospitals, hotels, and corporate facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Professional photography equipment (Sony Alpha series, lenses, accessories) |
| Unit Pricing | Pay-as-you-go | Pro video and audio equipment (PTZ cameras, production gear) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sonivision product offering
Product offeringCore offering
SoniVisión S.A. is an authorized distributor and system integrator that designs, supplies, installs, and maintains professional audiovisual, electronic security, broadcasting, and special systems (pneumatic transport, nurse call) solutions in Costa Rica. It serves government, healthcare, education, hospitality, and enterprise clients with integrated technology deployments and operates an e-commerce store for individual equipment purchases.
Product overview
SoniVisión S.A. is a Costa Rican technology company founded in 1977 offering comprehensive audiovisual, security, and special systems solutions. The portfolio spans four core business areas: Video Profesional (professional video and broadcast equipment including PTZ cameras from Sony, Vizrt, and other brands), Comunicación Audiovisual (videoconferencing, digital signage, meeting room solutions, and automation), Seguridad Electrónica (fire alarm systems from SIMPLEX, CCTV from PELCO/HIKVISION/AVIGILON, access control, and building management), and Sistemas Especiales (pneumatic transport and nurse call systems). The company operates an e-commerce store for retail equipment sales alongside its enterprise solutions business. With 45+ years of experience and distribution partnerships with over 300 products from global brands, Sonivision provides integrated technology solutions for government, enterprise, and institutional clients across Costa Rica.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Profesional Professional video and broadcast equipment distribution and integration, including PTZ cameras, broadcast cameras, projectors, and related professional video equipment from brands such as Sony, Blackmagic Design, Datavideo, BirdDog, PTZ Optics, Teradek, NewTek (Vizrt), Marshall, Libec, Clear-Com, and Adam Hall Group. Targeted at broadcast production, live event coverage, content creation, streaming, and professional photography/videography customers.
- Comunicación Audiovisual Audiovisual communication solutions including videoconferencing and unified communications, VideoWalls, interactive screens and kiosks, room automation, digital signage (CAYIN), professional audio, sound masking, control rooms, and meeting room systems. Targeted at corporate, government, healthcare, and education customers seeking integrated collaboration and communication environments.
- Seguridad Electrónica Electronic security systems including fire detection and alarm systems (SIMPLEX), clean agent fire suppression, access control (Lenel S2, SMARTER SECURITY), CCTV video surveillance (PELCO, HIKVISION, AVIGILON, MILESTONE), asset control, nurse call systems, and remote IP monitoring (DMP, ALTRONIX, HID, ARECONT VISION). Targeted at commercial, governmental, healthcare, industrial, and retail facilities.
- Sistemas Especiales Special systems including pneumatic transport systems (Sumetzberger, Hamilton) for documents, cash, and hospital materials, nurse call systems, and remote teller/autoteller systems for banks. Targeted at hospitals, clinics, and financial institutions requiring secure, rapid in-facility transport and communication systems.
- Sonivision Online Store Retail e-commerce platform (store.sonivision.co.cr) selling professional Sony cameras, lenses, PTZ cameras, camcorders, professional audio, lighting, gimbals (Zhiyun), teleprompters (Neewer), camera accessories (Tilta), and production equipment directly to individual buyers and SMBs at unit prices listed in USD.
- Technical Support and Maintenance Services Post-installation technical support, troubleshooting, repair services, and maintenance contracts for installed audiovisual, security, and special systems, including certified servicing for SIMPLEX fire alarm installations. Targeted at institutional and enterprise clients with multi-year system deployments.
- System Integration and Installation Project-based design, installation, and commissioning of integrated AV and security systems for government, enterprise, healthcare, education, and hospitality clients—covering legislative chambers, hospitals, hotels, corporate facilities, and municipal surveillance deployments.
Quantifiable outcome
- +30% increase in language learning effectiveness reported by customers using Sanako Study system
Companies that use Sonivision
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles4 records
Sonivision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Sonivision partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core, major and minor.
- SonycoreOfficial distributor of Sony professional video, broadcasting, PTZ cameras, projectors, and microphony equipment in Costa Rica. Sonivision has maintained this relationship since the company's founding in 1977, initially focusing exclusively on Sony Video Profesional & Broadcast products.
- TAIDEN Industrial Co., Ltd.coreAuthorized distributor of Taiden conference systems including paperless session management systems, wireless infrared conferencing (HCS-8679 series), and HCS-5300 wireless IR systems. Partnered on flagship project equipping Costa Rica's Legislative Assembly with 11 conference chambers.
- Vizrt (formerly NewTek)coreAuthorized distributor of Vizrt/NDI products including TriCaster video production systems, PTZ3 cameras, Mini 4K encoding devices, and related production tools. Sonivision promotes Vizrt solutions for live video production and content creation.
- SamsungmajorDistributor of Samsung commercial display products including VideoWall systems with ultra-narrow bezels and digital signage solutions for corporate and institutional applications.
- Simplex (Carrier)coreAuthorized distributor of Simplex fire alarm and detection systems in Costa Rica. Sonivision has been a Simplex distributor for many years with certified personnel; notable projects include Mall Oxígeno (one of the largest systems in the country) and Intel's 11-panel networked installation.
- HikvisionmajorAuthorized distributor of Hikvision CCTV, access control, and video analytics products. Products used in projects including GLOVAL VIA Ruta 27 toll booth license plate recognition and Bodegas Lanco security installations.
- PELCOmajorDistributor of Pelco video surveillance equipment and associated NVR platforms for CCTV system deployments.
- AvigilonmajorAuthorized distributor of Avigilon surveillance cameras integrated with AxxonSoft facial recognition platform for implementations such as UCIMED.
- CAYIN TechnologymajorDistributor of CAYIN digital signage solutions including SMP-2310 compact 4K HDMI players and CMS-60 content management servers supporting up to 250 networked displays.
- Automated Logic CorporationmajorPartner for Automated Logic WebCTRL building management systems providing HVAC automation, environmental monitoring, and intelligent building controls for commercial facilities.
- SanakomajorDistributor of Sanako Study language learning software in Costa Rica, implementing the platform in universities including Universidad de Costa Rica, Universidad Nacional, and Universidad Técnica Nacional. Reported +30% effectiveness improvement by customer feedback.
- SMARTER SECURITYminorDistributor of SMARTER SECURITY turnstiles and Fastlane access control products used in government and institutional facilities such as Costa Rica's Legislative Assembly.
- Lenel S2minorDistributor of Lenel S2 access control systems for commercial installations including WeWork Costa Rica.
- Hamilton (Pneumatic Systems)minorPartner for Hamilton pneumatic tube systems used in remote teller and banking applications enabling secure transport of cash and documents.
- SumetzbergerminorDistributor of Sumetzberger pneumatic mail systems for hospital document and material transport, notably implemented at Hospital del Trauma INS.
- LaiaTechminorDistributor of Laia AI-powered PTZ cameras including Cute VoiceTrack (for medium meeting rooms) and UP 4K Pro conferencing bars featuring AI speaker tracking and noise cancellation.
- FluoTec, IKan, Swit (Lighting)minorDistributor of professional lighting equipment from FluoTec, IKan, and Swit brands for TV studios, interview rooms, and production facilities.
- Blackmagic DesignmajorAuthorized distributor of Blackmagic cinema cameras, video switchers, and production tools for professional video production workflows.
- DatavideomajorDistributor of Datavideo live production and streaming equipment for professional video content creation.
- BirdDogmajorDistributor of BirdDog NDI video-over-IP products transforming video transmission and real-time monitoring.
- PTZ OpticsmajorAuthorized distributor of PTZ Optics motorized cameras for live production and streaming applications.
- TeradekmajorDistributor of Teradek wireless video encoding and transmission solutions for professional production workflows.
- CrestronmajorDistributor of Crestron automation and control systems for meeting rooms, AV control, and building integration.
- Kramer ElectronicsmajorDistributor of Kramer professional AV distribution, switching, and processing equipment for signal management in AV installations.
- LD SystemsmajorDistributor of LD Systems professional audio equipment for fixed installations, including the Asamblea Legislativa de Costa Rica audio system project.
- BiampmajorDistributor of Biamp professional audio conferencing and DSP solutions for meeting rooms and large venue installations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sonivision competitors and assessment
Company assessmentBroad incumbents
- Wesco International (incl. Anixter): Global distributor and solutions provider spanning security, audiovisual, networking, and communications — overlaps with Sonivision's distribution + integration model across Hikvision/Pelco-class security and professional AV. Operates at far greater scale globally but competes for similar enterprise accounts.
- Convergint Technologies: North-American security and AV systems integrator with deep electronic-security expertise (CCTV, access control, fire alarm). Comparable in combining electronic-security integration with adjacent AV capabilities, though vastly larger and geographically broader than Sonivision.
- TD SYNNEX: Global IT and AV technology distributor aggregating thousands of vendor relationships for resellers and integrators. Operates adjacent to Sonivision's authorized-distribution function with Sony, Samsung, Blackmagic, and other brands, but at vastly greater scale and breadth.
- AVI-SPL: One of the largest global audiovisual systems integrators, providing design, deployment, and managed services for enterprise AV/UC environments. Much larger scale, but operates the same system-integration business model that Sonivision runs at a regional level in Costa Rica.
- Black Box: IT and audiovisual solutions integrator focused on unified communications, digital signage, and network infrastructure. Comparable to Sonivision's audio/video communication systems, room automation, and digital signage portfolio, but serves global enterprise rather than a single country.
- ADT Commercial: Large commercial electronic-security integrator delivering intrusion, video surveillance, access control, and fire alarm systems to enterprise and government customers. Directly comparable to Sonivision's Seguridad Electrónica business line including Simplex fire and Hikvision CCTV deployments.
Direct peers
- Avidex: AV and unified-communications systems integrator serving healthcare, government, and education clients. Closely parallels Sonivision's vertical mix (healthcare/hospital, education/university, government projects) and its combination of meeting-room, conference, and digital-signage solution delivery.
- Ford Audio-Video: US-based systems integrator for professional AV, broadcast, and unified communications, providing design, integration, and support services. Closely mirrors Sonivision's combination of broadcast equipment distribution and end-to-end AV system integration for institutional clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sonivision social profiles
Digital presenceSonivision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonivision leadership team
Management profileNumber of profiles
Sonivision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonivision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonivision
What does Sonivision do?
SoniVisión S.A. is an authorized distributor and system integrator that designs, supplies, installs, and maintains professional audiovisual, electronic security, broadcasting, and special systems (pneumatic transport, nurse call) solutions in Costa Rica. It serves government, healthcare, education, hospitality, and enterprise clients with integrated technology deployments and operates an e-commerce store for individual equipment purchases.
Is Sonivision a public or private company?
Sonivision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sonivision founded?
Sonivision was founded in 1977. It employs 101 to 250 people.
Where is Sonivision based?
Sonivision is headquartered in San José, Costa Rica, in the Latin America region.
How does Sonivision make money?
Three revenue lines are on record. Equipment Distribution and Sales are the primary driver. The others are technical Support and Maintenance Services and system Integration and Installation.
Who are Sonivision's main competitors?
Broad incumbents on record are Wesco International (incl. Anixter), Convergint Technologies, TD SYNNEX, AVI-SPL, Black Box and ADT Commercial. Direct peers are Avidex and Ford Audio-Video.
Does Sonivision have an API?
No public API is recorded for Sonivision.
What industry is Sonivision in?
Sonivision's product category is Audiovisual and Security Systems Integration. Its primary akta.pro industry code is THAHAIAN, Internal Event Technology & Collaboration Tools (Intranet, Room Booking, Webcasting), with a secondary code of HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens). Its NAICS code is 3343 and its SIC code is 3663.