eTown
eTown is a master-planned mixed-use community in Jacksonville, Florida, developed by The PARC Group, integrating for-sale homes by national builders, purpose-built rental apartments, a Publix-anchored commercial village center, senior living, and a planned surf park.
- Company typePrivate
- Founded2018
- HeadquartersJacksonville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What eTown does
eTown is a master-planned mixed-use community in Jacksonville, Florida, developed by The PARC Group through its eTown Development, Inc. legal entity. The community integrates for-sale residential neighborhoods, purpose-built rental apartments, a commercial village center, senior living, and a planned surf park on a single footprint with 50% preserved green space. As of 2021 the project had cleared 1,000 cumulative home sales (548 sold in 2021, 31% YoY growth) and ranked 36th among U.S. master-planned communities. The for-sale product is delivered through a multi-builder platform — David Weekley Homes, Toll Brothers, ICI Homes, Providence Homes, and PulteGroup — operating across distinct branded neighborhoods (Bungalows, Townhomes, Garden, Reve, and others). The rental product line includes Volta SmartHome apartments (337 units), SilverLeaf (271 units), and Taylor Residences (321 units), largely developed with institutional partners such as Catalyst Development Partners. Commercial activity is centered on The Exchange village center, anchored by Publix and supplemented by a rolling pipeline of retail, medical, and service tenants. Senior living is being added via the Vicar's Landing partnership (375 residences, opening 2030) and a destination surf park is being developed with Aventuur (opening 2028), with medical offices and a veterinary hospital scheduled for 2026. eTown's revenue mechanics are indirect: homebuilders collect home-sale revenue while eTown captures land-sale proceeds, developer fees, commercial rents, and amenity/HOA fees; the development-management entity itself operates with a lean 1–10 employee footprint consistent with a master-developer holding-company structure rather than a vertically integrated builder or operator. The technology layer consists of consumer smart-living infrastructure (eTown Alexa skill, smart-home features in Volta apartments) rather than any disclosed proprietary AI/ML capability.
eTown firmographics
Firmographics- Name
- eTown
- Legal name
- eTown Development, Inc
- Website
- https://etownjax.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- eTown is a master-planned mixed-use community in Jacksonville, Florida, developed by The PARC Group, integrating for-sale homes by national builders, purpose-built rental apartments, a Publix-anchored commercial village center, senior living, and a planned surf park.
- Ownership category
- akta.pro rank
eTown industry classification
Industry- Product category
- Master-Planned Residential Real Estate Development
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Independent Living Community Development & Construction (Senior Housing Developers) (HLADAAAH)
- akta.pro secondary industries
- Active Adult (55+) Independent Living Communities (HLADAAAD), Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)
Keywords
Where eTown is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
eTown business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
Revenue model
- Home Sales: Revenue from sale of single-family homes, townhomes, and villas through builder partners. Neighborhoods include Edison, Marconi, Kettering, Newton, Granville with prices ranging from mid-$300s to $800,000+
- Apartment Rentals: Rental income from luxury apartment communities including Volta (337 units), Olea eTown (192 units), Menlo, and Cottage Street rentals within the master-planned community
- Commercial Property Leasing: The Exchange town center generates revenue from retail, dining, service, and healthcare tenants including Publix, Fifth Third Bank, Baptist Health, restaurants, and retail shops
- Senior Living: Vicar's Landing at eTown will offer independent living, assisted living, and memory care residences (375 planned units)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Entry-level single-family homes |
| One time/ perpetual license | Multi-year contract | Kettering Villas and Townhomes |
| Unit Pricing | Multi-year contract | Quick Move-In Homes |
| One time/ perpetual license | Multi-year contract | Granville Neighborhood Premium Homes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
eTown product offering
Product offeringCore offering
eTown is a master-planned smart-living community in Jacksonville, Florida that develops and sells single-family homes, townhomes, and villas through builder partners, and rents luxury apartments, alongside operating a walkable town center (The Exchange) and amenity center (Recharge). Residential product lines include Edison, Marconi, Newton, Kettering, Granville, and Del Webb eTown neighborhoods, with rental communities including Volta SmartHome Apartments (337 units) and Olea eTown (192 units). The community integrates smart-home technology, EV charging, and sustainability (50% preserve commitment) across the development.
Product overview
eTown is a master-planned smart-living community developed by The PARC Group in Jacksonville, Florida. The community offers a portfolio of residential products including single-family homes (Edison, Marconi, Granville, Newton, Del Webb active adult), townhomes and villas (Kettering), and luxury rental apartments (Volta SmartHome, Olea, Vicar's Landing, Cottage Street). The community centers around The Exchange town center and Recharge amenity center. Key differentiators include smart home technology integration, sustainability (50% preserve commitment), and interconnected multi-purpose pathways. Additional planned amenities include Jacksonville Surf Park opening 2028.
Differentiator
Problem solved
Functional benefit
Brands
- Recharge: 5-acre amenity center featuring resort-style pool with zero entry and lap lanes, high-tech fitness center, outdoor yoga lawn, rooftop patio, kids playground, event lawn, gathering spaces, and dog park.
- The Exchange
Quantifiable outcome
- 31% increase in home sales year-over-year (2020-2021)
- +2 more outcomes
Companies that use eTown
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
eTown technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
eTown partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor, major, core and anchor.
- Corner LotminorCommercial development partner bringing 20,000 sq ft medical office building to The Exchange at eTown at 11251 Network Drive.
- Corral VenturesminorHealthcare provider partner with Dr. Anthony Corral bringing best-in-class medical office facility to eTown.
- Vicar's Landing Senior ServicesmajorSenior living developer building 375-residence resort-inspired community with independent living, assisted living, and memory care. 1.1 million+ sq ft planned.
- Mechanism Coffee RoastersminorLocal craft coffee chain opening second location in The Hub and Welcome Center, anticipated Spring 2026.
- Allied Veterinary SpecialistsminorDr. Carlos Aragon and Dr. Brad Mackenzie bringing 16,044 sq ft 24/7 emergency and specialty animal hospital, opening Spring 2026.
- Skinner Bros RealtyminorJoint venture partner with PARC Group for commercial development including Publix shopping center and Fifth Third Bank.
- AventuurmajorGlobal surf park developer bringing Wavegarden Cove lagoon (56-module), surf academy, boutique hotel, beach club, and wellness amenities to eTown. Construction expected 2026, opening Q1 2028.
- Fifth Third BankminorRegional bank operating 1,900 sq ft Banking Center in The Exchange with drive-thru ATM and community meeting space.
- Preferred Apartment Communities (PAC)minorProfessional property management company managing Volta Luxury Apartments 337-unit community.
- Providence HomescoreENERGY STAR Partner of the Year award winner building Zero Energy Ready homes in Kettering neighborhood.
- Publixanchor48,000 sq ft grocery anchor for The Exchange shopping center with Publix Pharmacy and Liquor Store, opened 2023.
- Catalyst Development PartnerscoreDeveloper of Volta Luxury Apartments (337 units) and Olea eTown (192 units). Volta includes SmartHome technology and opened in 2023.
- The PARC GroupcoreMaster developer of eTown master-planned community. The PARC Group also developed the award-winning Nocatee community. They are responsible for overall community planning, infrastructure development, amenity construction, and commercial village center development.
- PulteGroup (Del Webb)coreActive adult (55+) home builder developing Del Webb eTown neighborhood with construction of amenities underway.
- GATE Petroleum Companyminor6,500 sq ft GATE Fresh Kitchen convenience store on 2.16 acres along E-Town Parkway.
- Baptist HealthminorMajor healthcare system acquired 3.5 acre property in The Exchange for healthcare services.
- David Weekley HomescoreNation's largest privately-held home builder (founded 1976, Houston, TX) building homes in Marconi, Kettering, and Granville neighborhoods. Has closed more than 90,000 homes and won Triple Crown of American Home Building.
- Toll BrotherscoreNation's leading luxury home builder building townhomes and single-family homes in Newton, Edison, and Edison East neighborhoods.
- ICI HomesminorRegional home builder constructing homes in Marconi neighborhood at eTown.
Scale indicators19 records
Recent moves6 records
Expansion highlights5 records
eTown competitors and assessment
Company assessmentBroad incumbents
- The Villages: Large Florida master-planned community with extensive active adult (55+) housing, commercial town centers, recreation, and healthcare. While much larger and more established, it competes for the same Northeast Florida retiree demographic that eTown targets with Del Webb and Vicar's Landing.
- Del Webb (PulteGroup): National 55+ active adult homebuilder and operator that is both a builder partner at eTown (Del Webb eTown) and a broader competitor. Comparable for senior housing / active adult product line analysis and pricing benchmarks.
- Summerlin (Howard Hughes Holdings): Large-scale master-planned community in Las Vegas with mixed housing, town centers, and amenity infrastructure operated by a publicly traded developer. Comparable on the multi-decade master-planned development model and commercial/retail integration.
Direct peers
- Lake Nona (Tavistock Development): Master-planned smart-living community in Orlando, FL built around technology, wellness, and walkable commercial nodes. Comparable to eTown on smart-home technology integration, mixed-use town center, and lifestyle-focused master planning.
- Babcock Ranch (Kitson & Partners): Sustainable master-planned community in Southwest Florida featuring preserved green space, solar power, and tech-enabled homes. Closely comparable to eTown on the smart-living / sustainability positioning (50% preserve commitment) and similar Florida single-market footprint.
- Avenir (Avenir Holdings): Large master-planned community in Palm Beach Gardens, FL with mixed housing types, a town center, and amenity infrastructure. Direct competitor in the Florida MPC market for move-up and active adult buyers, with similar builder-partner distribution and pricing tiers.
- Nocatee (by PARC Group): Sister master-planned community also developed by The PARC Group in Northeast Florida (Ponte Vedra / St. Johns County). One of the top-selling MPCs in the US, it shares the same developer playbook, builder partner model, and target demographic as eTown, making it the single most directly comparable peer.
Others
- Toll Brothers: Nation's leading luxury homebuilder and a core builder partner at eTown (Edison, Newton). Comparable as a partner and for benchmarking luxury home pricing, but operates nationally and is not itself a master-planned community developer.
Regional players
- Weston (Florida): Master-planned community in South Florida with mixed housing, commercial centers, and strong school zoning. Comparable as a Florida planned community competing for family and move-up buyers, though in a different submarket than eTown.
Emerging players
- Celebration (Disney / Lexin Capital): Planned community in Central Florida originally developed by Disney, featuring walkable town center, mixed housing, and technology-enabled living. Comparable on Florida master-planned format and walkable commercial nodes, though smaller in scale than eTown.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eTown social profiles
Digital presenceeTown financial estimates
Financial estimateRevenue estimate
Valuation estimate
eTown leadership team
Management profileNumber of profiles
Profiles3 records
eTown subsidiaries and ownership
Company hierarchySubsidiaries4 records
eTown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eTown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eTown
What does eTown do?
eTown is a master-planned smart-living community in Jacksonville, Florida that develops and sells single-family homes, townhomes, and villas through builder partners, and rents luxury apartments, alongside operating a walkable town center (The Exchange) and amenity center (Recharge). Residential product lines include Edison, Marconi, Newton, Kettering, Granville, and Del Webb eTown neighborhoods, with rental communities including Volta SmartHome Apartments (337 units) and Olea eTown (192 units). The community integrates smart-home technology, EV charging, and sustainability (50% preserve commitment) across the development.
Is eTown a public or private company?
eTown is a private company. It is classified as corporate owned and is currently operating.
When was eTown founded?
eTown was founded in 2018. It employs 1 to 10 people.
Where is eTown based?
eTown is headquartered in Jacksonville, United States, in the North America region.
How does eTown make money?
Four revenue lines are on record. Home Sales are the primary driver. The others are apartment Rentals, commercial Property Leasing and senior Living.
Who are eTown's main competitors?
Broad incumbents on record are The Villages, Del Webb (PulteGroup) and Summerlin (Howard Hughes Holdings). Direct peers are Lake Nona (Tavistock Development), Babcock Ranch (Kitson & Partners), Avenir (Avenir Holdings) and Nocatee (by PARC Group). Toll Brothers is listed as an others. Weston (Florida) is listed as a regional player. Celebration (Disney / Lexin Capital) is listed as an emerging player.
Does eTown have an API?
No public API is recorded for eTown.
What industry is eTown in?
eTown's product category is Master-Planned Residential Real Estate Development. Its primary akta.pro industry code is HLADAAAH, Independent Living Community Development & Construction (Senior Housing Developers), with a secondary code of HLADAAAD, Active Adult (55+) Independent Living Communities. Its NAICS code is 62331 and its SIC code is 8050.