Avis Maroc

Name

Avis Maroc

Legal name

Locafinance

Website

https://locafinance.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Long-Term Vehicle Rental

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

akta.pro secondary industries

Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

Keywords

• Long-term vehicle rental
• Corporate fleet leasing
• Fleet management services
• Vehicle maintenance services
• Used vehicle sales

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Long-Term Vehicle Rental (LLD): Core revenue stream from renting vehicles under long-term contracts (24-60 months). Customers pay fixed monthly rentals that include financing, maintenance, insurance, assistance, and vehicle replacement. Contracts are priced based on vehicle type, duration, and annual mileage.
2. Used Vehicle Sales: Sale of vehicles from the rental fleet after lease completion. Vehicles are inspected, maintained, and sold with full history transparency. Includes sales to both individuals and businesses.
3. Fleet Management Services: Comprehensive fleet management services including maintenance, technical inspections, tire replacement, insurance handling, and administrative management for corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Locafinance provides long-term vehicle rental (LLD) contracts typically spanning 24-60 months for cars, utility vehicles, and motorcycles, combined with integrated fleet management services. Monthly fixed rentals include vehicle financing, preventive and curative maintenance, comprehensive insurance, 24/7 roadside assistance, replacement vehicles, tire management, and access to the proprietary MyFleet online management portal. The company also sells pre-owned vehicles from its rental fleet and offers medium-term rental solutions for businesses.

Product overview

Avis Maroc (Locafinance) operates as a unified long-term vehicle leasing platform combining multiple service modules. The core offering consists of Location Longue Durée (LLD) in 4-wheel and 2-wheel variants, medium-term leasing, and used vehicle sales. These are bundled with integrated add-on services including My Fleet (online fleet management portal), maintenance and technical inspection, 24/7 assistance, replacement vehicles, comprehensive insurance, tire management, and optional GPS tracking via Avis Connect. The platform is anchored by a nationwide network of 17+ agencies and 5 technical platforms across Morocco, serving approximately 450 corporate clients with over 5,000 vehicles. Locafinance positions itself as a complete outsourced fleet management solution with budget predictability through fixed monthly payments.

Differentiator

Problem solved

Functional benefit

Brands

• My Fleet: Online fleet management interface and portal provided to LLD clients for real-time fleet tracking, reporting, and management.
• Avis Connect

Products and services

• Location Longue Durée (LLD) 4 roues Core long-term vehicle leasing service for cars and utility vehicles with contracts ranging from 24 to 60 months, including maintenance, insurance, 24/7 assistance, replacement vehicles, and access to MyFleet fleet management portal.
• Location Longue Durée (LLD) 2 roues Long-term motorcycle leasing service for businesses and professionals, providing complete coverage including maintenance, assistance, insurance, and replacement vehicle options for two-wheeled vehicles.
• Location Moyenne Durée Medium-term vehicle rental solution for businesses needing vehicles for intermediate periods with flexible terms and all-inclusive services.
• Véhicules d'occasion Sale of pre-owned vehicles sourced from the company's lease fleet, featuring recent models averaging 2 years of age with verified maintenance history and competitive pricing, sold to both individuals and businesses.
• MyFleet Online Fleet Management Portal Standalone online client portal providing real-time fleet tracking, registration details, maintenance history, mileage readings, intervention records, important deadlines, digitized invoices, and SMS notifications for LLD clients.

Quantifiable outcome

• 98% of customers recommend Locafinance for professionalism and commitment in fleet management
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DEKRAcoreStrategic or Co-development PartnerPartnership with DEKRA, world leader in technical inspections, for vehicle technical control services. Allows customers to visit DEKRA centers without appointment and without payment for mandatory 6-month technical inspections.
• SGScoreStrategic or Co-development PartnerPartnership with SGS, global leader in inspection and certification, for vehicle technical inspection services. Provides customers with access to SGS centers for technical controls without appointment or payment.
• Africa First AssistcoreStrategic or Co-development PartnerPartnership with Africa First Assist as the leading LLD insurance provider in Morocco. Offers extended coverage across Morocco and internationally for touring vehicles, with 24/24h and 7/7j response including surveyor, towing, taxi, hotel accommodation, and replacement vehicle services.
• Mondial AssistancecoreStrategic or Co-development PartnerPartnership with Mondial Assistance for breakdown and accident assistance services, providing continuity of support both in Morocco and during international travel.
• SurveyMonkeyminorStrategic or Co-development PartnerInternational partnership with SurveyMonkey for conducting annual customer satisfaction surveys, measuring NPS scores, and gathering feedback for continuous improvement.
• Vehicle Manufacturers and DealerscoreStrategic or Co-development PartnerPartnership with vehicle manufacturers and authorized dealers for vehicle procurement, maintenance services, and warranty handling. Includes preferential pricing through group purchasing power of AVIS Locafinance.
• 70+ Approved Garages NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of over 70 conventions with brand-recognized garages across Morocco, regularly audited by Locafinance teams, ensuring quality service for vehicle maintenance and repairs.
• AVIS PreferredminorGTM or Marketing PartnerAccess to AVIS Preferred program for clients' collaborators, offering exclusive services and benefits including international privileges, enhancing employee experience with corporate fleet.

Scale indicators11 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Holman: US-based family-owned fleet management and leasing company offering LLD, maintenance, and integrated fleet services to corporate clients; comparable business model even if geographic overlap is limited.
• Ayvens: Mobility brand formed from the merger of ALD Automotive and LeasePlan; the largest global full-service LLD operator and Locafinance's most direct large-scale competitor in Morocco.
• Hertz Global Holdings: Global car rental and leasing group with corporate leasing programs; comparable on multi-modal vehicle access (short-term, long-term, fleet management) targeting business customers.
• Europcar Mobility Group: European car rental and leasing group with corporate long-term rental and subscription offerings; directly comparable in service mix for SMEs and large corporates.
• LeasePlan: Major European LLD and fleet management company (now merged into Ayvens) with Moroccan operations; offers very similar long-term leasing, used-car remarketing, and fleet services to corporate customers.
• Sixt SE: International mobility provider combining short-term rental, corporate long-term leasing, and fleet management; directly competes for Moroccan corporate accounts and tourism-linked demand.
• Enterprise Mobility: World's largest rental fleet operator with a growing LLD/fleet management business; comparable on integrated rental, leasing, and managed fleet solutions for enterprise accounts.
• ALD Automotive: Global LLD and fleet management leader (now part of Ayvens) operating in Morocco with a comparable long-term leasing, maintenance, and fleet outsourcing proposition for corporate clients.
• Arval: BNP Paribas-owned full-service LLD and mobility provider active in Morocco; competes directly on multi-year corporate fleet contracts with bundled maintenance and insurance services.

Broad incumbents

• Avis Budget Group: Global parent company that owns the AVIS brand and franchises Locafinance; offers the broadest portfolio (Avis, Budget, Zipcar, Payless) across multiple mobility segments, of which Locafinance's LLD is one specialized line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Avis

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avis Maroc