Lubanzi Wines
Lubanzi Wines is a South African wine company producing minimal-intervention organic wines from the Swartland region, sold via DTC e-commerce and wholesale distribution in bottles and cans, with a stated mission to recycle 50% of profits to the Pebbles Project.
- Company typePrivate
- Founded2016
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Lubanzi Wines firmographics
Firmographics- Name
- Lubanzi Wines
- Legal name
- Lubanzi Wines (PTY) LTD
- Website
- https://lubanziwines.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lubanzi Wines is a South African wine company producing minimal-intervention organic wines from the Swartland region, sold via DTC e-commerce and wholesale distribution in bottles and cans, with a stated mission to recycle 50% of profits to the Pebbles Project.
- Ownership category
- akta.pro rank
Lubanzi Wines industry classification
Industry- Product category
- Wine
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where Lubanzi Wines is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices4 records
Markets served
Lubanzi Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct-to-Consumer Wine Sales: Online direct sales of wines (bottles and cans) to end consumers, with free shipping over $100.
- Trade/Wholesale Distribution: Sales to retail stockists, distributors, and trade partners through their POS materials and broker network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard bottle pricing at $20 per bottle |
| Unit Pricing | Pay-as-you-go | Canned wine 4-pack options |
| Unit Pricing | Pay-as-you-go | Merchandise items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Lubanzi Wines product offering
Product offeringCore offering
Lubanzi Wines produces and sells a portfolio of minimal-intervention, organic wines sourced from South Africa's Swartland region, available in 750mL bottles and 250–375mL cans. The lineup includes Organic Red (Shiraz), Chenin Blanc, Rosé Bubbles, Rainboat Pét-Nat, Orange Is (skin-contact), Sauvignon Blanc, and Cinsault. The company also sells branded merchandise (water bottles, caps, totes, bandanas, t-shirts) and distributes domestically and internationally via its online store, retail stockists, restaurants, and the SevenFifty trade platform.
Product overview
Lubanzi Wines is a socially conscious wine company offering a portfolio of wines hailing from South Africa's Swartland region. The core product lineup consists of still wines (Organic Red/Shiraz, Chenin Blanc, Cinsault, Sauvignon Blanc, Orange Wine) and sparkling wines (Rosé Bubbles, Rainboat Pét-Nat), available in both bottle and can formats. The company also sells branded merchandise including water bottles, caps, totes, bandanas, and t-shirts. All wines feature minimal intervention production with wild fermentations and no additives, reflecting the natural wine philosophy.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Red (100% Shiraz)
Quantifiable outcome
- 50% of profits recycled back to Pebbles Project supporting wine communities
- +1 more outcomes
Companies that use Lubanzi Wines
Customer profileSegments3 records
Ideal customer profiles3 records
Lubanzi Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lubanzi Wines partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Pebbles ProjectcoreIn collaboration with the Pebbles Project, Lubanzi recycles 50% of their profits back into the people and places responsible for what goes into the bottle. This partnership supports wine communities in South Africa's wine regions.
- One Percent for the PlanetcoreProud members of One Percent for the Planet, an international organization whose members contribute at least one percent of their annual sales to environmental causes.
- MiirminorPartnership with Miir for the production of the Lubanzi Water Bottle, designed to hold a bottle of wine and keep it at ideal temperature.
- GOEXminorPartnership with GOEX for the production of Lubanzi Tee shirts, produced in Fair Trade certified facilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lubanzi Wines competitors and assessment
Company assessmentDirect peers
- Sadie Family Wines: Sadie Family Wines is a leading Swartland winery producing terroir-focused, old-vine wines with minimal intervention. Comparable to Lubanzi on Swartland origin, natural winemaking philosophy, and premium positioning.
- Avaline: Avaline is a premium DTC wine brand focused on clean, organic, low-intervention wines with a strong celebrity co-founded brand story. Directly comparable to Lubanzi on natural wine positioning, DTC-first GTM, and ESG-led mission narrative.
- Usual Wines: Usual Wines is a single-serve premium wine brand sold in 187mL glass bottles targeting modern on-the-go consumption. Comparable to Lubanzi's canned format innovation and DTC-led model aimed at new wine occasions.
- Archer Roose: Archer Roose is a canned wine brand sold DTC and through retail/whole foods-style channels. Shares Lubanzi's canned format innovation, premium positioning, and consumer lifestyle brand identity.
- Winc: Winc is a large DTC wine subscription brand producing custom-label wines and selling direct to consumers across the US. Comparable to Lubanzi on DTC-first wine GTM and US consumer targeting, though at much larger scale and with a broader portfolio.
- Dry Farm Wines: Dry Farm Wines is a curated DTC wine club specializing in organic, biodynamic, low-intervention wines from small producers worldwide. Closely mirrors Lubanzi's natural wine philosophy and DTC subscription orientation.
- Maker Wine: Maker Wine is a premium canned wine brand distributed through DTC and retail channels, focused on natural, low-intervention wines from independent producers. Comparable to Lubanzi on canned format, natural winemaking, and indie producer curation.
- Nomadica Wine: Nomadica Wine is a canned wine brand focused on natural, low-intervention wines sold DTC and at retail. Comparable to Lubanzi on canned format, natural wine focus, and DTC/retail hybrid GTM.
- Mullineux Family Wines: Mullineux Family Wines is a renowned Swartland producer specializing in terroir-driven, minimal-intervention wines from old-vine vineyards. Closely comparable to Lubanzi on Swartland provenance, minimal intervention philosophy, and old-vine sourcing.
Broad incumbents
- Latitude Beverage Co: Latitude Beverage Co is a US beverage company with a portfolio of canned wine and spirits brands. Comparable to Lubanzi as a broader canned beverage incumbent operating in the same format and channels though with a multi-brand portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lubanzi Wines social profiles
Digital presenceLubanzi Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lubanzi Wines leadership team
Management profileNumber of profiles
Profiles1 record
Lubanzi Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lubanzi Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lubanzi Wines
What does Lubanzi Wines do?
Lubanzi Wines produces and sells a portfolio of minimal-intervention, organic wines sourced from South Africa's Swartland region, available in 750mL bottles and 250–375mL cans. The lineup includes Organic Red (Shiraz), Chenin Blanc, Rosé Bubbles, Rainboat Pét-Nat, Orange Is (skin-contact), Sauvignon Blanc, and Cinsault. The company also sells branded merchandise (water bottles, caps, totes, bandanas, t-shirts) and distributes domestically and internationally via its online store, retail stockists, restaurants, and the SevenFifty trade platform.
Is Lubanzi Wines a public or private company?
Lubanzi Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lubanzi Wines founded?
Lubanzi Wines was founded in 2016. It employs 1 to 10 people.
Where is Lubanzi Wines based?
Lubanzi Wines is headquartered in Cape Town, South Africa, in the Africa region.
How does Lubanzi Wines make money?
Two revenue lines are on record. Direct-to-Consumer Wine Sales are the primary driver. The others are trade/Wholesale Distribution.
Who are Lubanzi Wines's main competitors?
Direct peers on record are Sadie Family Wines, Avaline, Usual Wines, Archer Roose, Winc, Dry Farm Wines, Maker Wine, Nomadica Wine and Mullineux Family Wines. Latitude Beverage Co is listed as a broad incumbent.
Does Lubanzi Wines have an API?
No public API is recorded for Lubanzi Wines.
What industry is Lubanzi Wines in?
Lubanzi Wines's product category is Wine. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale). Its NAICS code is 312130 and its SIC code is 2080.