CrossMedia
- Company typePrivate
- Founded2008
- HeadquartersAlexandria, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
CrossMedia firmographics
Firmographics- Name
- CrossMedia
- Legal name
- CrossMedia Inc.
- Website
- https://crossmediadesigns.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where CrossMedia is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CrossMedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Growth Ready Partnership (Modernization Partnership): Full-service ongoing engagement with a dedicated Success Manager, monthly strategy sessions, continuous content creation and publishing, performance reports and analytics, and priority support. Minimum 8-month commitment required. This is the primary recurring revenue relationship, bundling services from all four readiness stages.
- SmartSite Website Development: One-time or recurring website development and hosting services delivered through the SmartSite platform. Includes Voice AI integration, mobile-first design, and enterprise-grade hosting.
- AI Agents / Voice AI: Human-led, AI-powered 24/7 reception services for customer interactions, sold as part of Business Ready stage or standalone.
- Content Strategy Services: Messaging frameworks and brand voice development delivered through ContentHub as part of Story Ready stage.
- InnBoss Hospitality Platform: Specialized platform for boutique hotels and hospitality businesses, including booking systems, compliance automation, and guest communication tools. CrossMedia resells/delivers this as part of its tourism partner solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Growth Ready Partnership — Full-service, long-term engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
CrossMedia product offering
Product offeringCore offering
CrossMedia helps small and medium-sized businesses in Barbados and the wider Caribbean become "market ready" through a proprietary four-stage methodology (Business Ready, Story Ready, Digital Ready, Growth Ready). It delivers and integrates a stack of proprietary and partner platforms — SmartSite (intelligent websites with built-in Voice AI), BizBoss CRM, InnBoss (hospitality PMS), ContentHub, and ContentBoss — alongside consulting, content strategy, branding, and ongoing managed growth partnerships sold on multi-month commitments.
Product overview
CrossMedia operates as a digital marketing, branding, and business modernization consultancy offering a four-stage 'GET READY Framework' (Business Ready, Story Ready, Digital Ready, Growth Ready). The product portfolio centers on AI Agents for 24/7 conversational reception, BizBoss CRM as the core all-in-one business management platform, InnBoss for specialized hospitality operations, SmartSite for intelligent website building with Voice AI, ContentHub for brand voice and messaging frameworks, and ContentBoss for ongoing content creation. These products are designed to work together as an integrated ecosystem: BizBoss CRM manages core operations, AI Agents handle customer engagement, SmartSite provides digital presence, and ContentBoss sustains ongoing marketing—collectively supporting businesses through the four-stage readiness journey from operations setup through sustainable growth.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Agents Human-led, AI-powered 24/7 reception service that handles customer interactions autonomously, managing inquiries, lead routing, and customer engagement without constant human intervention. Sold to SMBs and hospitality businesses as a standalone or bundled offering.
- BizBoss CRM All-in-one business management platform combining customer relationship management, booking systems, inventory tracking, and process automation for small and growing businesses. Delivered to clients as part of CrossMedia's Business Ready stage.
- InnBoss Specialized hospitality management platform tailored for boutique hotels and guesthouses, featuring booking systems, tourism tax compliance automation, guest communication workflows, and operational tools.
- SmartSite Intelligent website platform with built-in Voice AI for 24/7 engagement, living content editor for dynamic updates, enterprise-grade hosting, and mobile-first responsive design. Includes social presence setup with platform strategy and profile optimization.
- ContentHub Brand voice development and messaging framework platform that provides audience clarity, consistent brand voice across touchpoints, and story architecture to guide content creation.
- ContentBoss Content creation and management subscription offering ongoing social media content, blog articles, newsletters, multi-format content (posts, carousels, stories), and content calendar management.
- Growth Partnership (GET READY Framework) Long-term partnership program (minimum 8-month commitment) delivering continuous content creation, a dedicated Success Manager, monthly strategy sessions, performance reports, and priority support across all four readiness stages.
Quantifiable outcome
- 97% client satisfaction rate across 100+ businesses assessed
- +2 more outcomes
Companies that use CrossMedia
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
CrossMedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
CrossMedia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- BizBoss CRMcoreCrossMedia resells and integrates BizBoss CRM — an all-in-one business platform — as part of the Business Ready stage. It delivers AI Agents (human-led, AI-powered 24/7 reception), lead automation, and custom integrations for SMBs. BizBoss CRM is a core technology component of CrossMedia's service delivery.
- InnBosscoreInnBoss is a specialized hospitality platform for boutique hotels, delivering booking systems, tourism tax compliance automation, and guest communication workflows. CrossMedia delivers InnBoss as part of its Tourism Partners vertical within the Business Ready stage. It is a key differentiator for CrossMedia's hospitality-specific offering.
- ContentHubcoreContentHub is CrossMedia's content strategy platform for brand voice development and messaging frameworks. It delivers the Story Ready stage, providing audience clarity, messaging framework, and brand voice consistency. Available at contenthub.crossmediadesigns.com.
- ContentBosscoreContentBoss is the content creation and management platform used within the Growth Ready partnership. It enables continuous social media content creation, blog articles, newsletters, and multi-format content (posts, carousels, stories) across all channels. Available at contentboss.crossmediadesigns.com.
- Barbados Hotel & Tourism Association (BHTA)flagshipCrossMedia built and maintains the member-first digital platform for the Barbados Hotel & Tourism Association, serving 400+ members across all tourism sectors. This is CrossMedia's flagship tourism industry partnership, demonstrating deep integration with Barbados' primary tourism industry body.
Scale indicators7 records
Expansion highlights6 records
CrossMedia competitors and assessment
Company assessmentDirect peers
- Mailchimp: SMB marketing automation and content platform with email, landing pages, and CRM. Directly comparable to CrossMedia's content marketing and CRM-enabled SMB engagement stack.
- Wix: Leading SMB website builder with CRM, marketing, and AI features. Competes with CrossMedia's SmartSite + BizBoss combination for SMB digital presence, especially for price-sensitive Caribbean clients who prefer DIY.
- Squarespace: Consumer/SMB website builder with integrated design, marketing, and commerce tools. Comparable to CrossMedia's SmartSite offering for clients who prefer self-serve site building, though without the Voice AI and Caribbean-specific hospitality integrations.
- Constant Contact: SMB-focused email marketing and digital marketing platform. Compares to CrossMedia's ContentBoss and digital marketing services for small business audiences needing ongoing content and campaign execution.
- Thryv: End-to-end SMB software platform combining CRM, marketing, and website tools targeted at small businesses. Closely comparable to CrossMedia's integrated GET READY Framework approach for growing SMBs.
Broad incumbents
- HubSpot: Broad incumbent in SMB CRM, marketing automation, and content tools. Overlaps with CrossMedia's BizBoss CRM, ContentHub, and ContentBoss offerings, but at global scale and without the Caribbean hospitality vertical focus.
- SiteMinder: Hospitality technology platform for hotels including booking, channel management, and guest experience. Comparable to CrossMedia's InnBoss hospitality offering, though at global hotel-chain scale rather than Caribbean boutique focus.
- GoDaddy: Broad incumbent providing domains, hosting, websites, and marketing tools for SMBs. Comparable to CrossMedia's SmartSite + hosting offering and competes for the same Caribbean small business customers.
- Vendasta: White-label SMB digital services platform serving agencies and resellers. Operates in a similar 'agency-as-platform' space to CrossMedia but at global scale and without Caribbean tourism specialization.
Emerging players
- Cloudbeds: Hospitality management platform for hotels and hostels combining PMS, booking engine, and guest experience. Compares to CrossMedia's InnBoss delivery for boutique and small hospitality properties, particularly in tourism-dependent regions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
CrossMedia social profiles
Digital presenceCrossMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrossMedia leadership team
Management profileNumber of profiles
Profiles1 record
CrossMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrossMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrossMedia
What does CrossMedia do?
CrossMedia helps small and medium-sized businesses in Barbados and the wider Caribbean become "market ready" through a proprietary four-stage methodology (Business Ready, Story Ready, Digital Ready, Growth Ready). It delivers and integrates a stack of proprietary and partner platforms — SmartSite (intelligent websites with built-in Voice AI), BizBoss CRM, InnBoss (hospitality PMS), ContentHub, and ContentBoss — alongside consulting, content strategy, branding, and ongoing managed growth partnerships sold on multi-month commitments.
Is CrossMedia a public or private company?
CrossMedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CrossMedia founded?
CrossMedia was founded in 2008. It employs 1 to 10 people.
Where is CrossMedia based?
CrossMedia is headquartered in Alexandria, United States, in the North America region.
How does CrossMedia make money?
Five revenue lines are on record. Growth Ready Partnership (Modernization Partnership) is the primary driver. The others are smartSite Website Development, AI Agents / Voice AI, content Strategy Services and innBoss Hospitality Platform.
Who are CrossMedia's main competitors?
Direct peers on record are Mailchimp, Wix, Squarespace, Constant Contact and Thryv. Broad incumbents are HubSpot, SiteMinder, GoDaddy and Vendasta. Cloudbeds is listed as an emerging player.
Does CrossMedia have an API?
No public API is recorded for CrossMedia.