Broker Services

What Broker Services does

Broker Services operates in the Mexican market under the trade name Meiica (legal entity Servicios Meiica), a fintech structured as a SOFOM E.N.R. that provides earned-wage access and small-ticket credit products. Its core offering, Adelanto de Nómina, allows employees to receive a portion of accrued salary before the scheduled payday through a mobile application available on Android and iOS, with onboarding and disbursement designed to complete in minutes and without consulting the Buró de Crédito (Mexican credit bureau). Complementary products include Crédito de Nómina (formal payroll-based credit) and Préstamos Personales (personal loans), all delivered through the same mobile-first channel.

The technology stack is intentionally lightweight: a self-serve mobile app handles registration, advance requests, and disbursement, while contract execution is outsourced to Weetrust as the exclusive digital signature platform, and customer support runs through WhatsApp alongside email. The company is registered with CONDUSEF, listed in the Buró de Entidades Financieras, and operates a UNE for user attention, providing the regulatory cover required to lend in Mexico.

Commercially, Meiica operates a hybrid GTM combining a product-led growth self-serve consumer flow with a B2B2C employer-partner channel in which companies integrate the service as an employee financial wellness benefit. Revenue is generated through usage-based fees on each salary advance, with no public pricing tiers disclosed. The named employer partner base comprises eight Mexican companies (CT Solutions, Amaxpaq, Callcom, Callclick, Comedor Adriana, Gala Capital, Lichttek, Obras Jaza), and the company is headquartered in Monterrey's Valle Oriente district with a lean team of 1-10 employees.

Name

Broker Services

Legal name

Servicios Meiica

Website

https://brokerservices.com.mx

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Broker Services, operating as Meiica, is a Mexican SOFOM E.N.R. fintech that provides salary advances, payroll credit, and personal loans through an Android/iOS mobile app to employees of partner employer companies, without consulting the Buró de Crédito.

Ownership category

akta.pro rank

Product category

Earned Wage Access / Salary Advance Services

SIC

Personal Credit Institutions (6141)

akta.pro industry

PRIMARYFSAKAMAE

Earned Wage Access (EWA) & Salary Advances

Financial & Insurance/Lending & Consumer Finance/Payday Loans & Short-Term Credit

SECONDARYFSAKAAAM

Employer-Sponsored / Payroll-Linked Personal Loans (Unsecured Installment)

Financial & Insurance/Lending & Consumer Finance/Personal Loans (Unsecured Installment)

Keywords

• Salary advance services
• Earned wage access
• Payroll lending
• Personal loans
• Financial wellness benefits

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Salary Advance Fees: Fees charged on salary advances when employees access their earned wages before payday. The service enables workers to receive early payment of their salary with associated convenience fees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Broker Services, through its Meiica brand, provides salary advance (Adelanto de Nómina), salary-based credit (Crédito de Nómina), and personal loans (Préstamos Personales) to Mexican employees via a self-serve mobile application. The service allows workers to access earned wages before payday without consulting Buró de Crédito, with the company operating as a regulated SOFOM E.N.R. and distributing through employer partnerships as an employee financial wellness benefit.

Product overview

Meiica is a financial technology company offering a suite of credit products centered on salary-based lending. The core offering consists of an Adelanto de Nómina (Salary Advance) service that allows employees to access their earned wages before payday without checking credit bureau records. This is delivered through the company's mobile app available on Android and iOS. Additional products include Crédito de Nómina for formal salary-based loans and Préstamos Personales for general personal lending. The company operates as a SOFOM E.N.R. (Sociedad Financiera de Objeto Múltiple, Entidad No Regulada) and partners with employers to offer these services to their workers.

Differentiator

Problem solved

Functional benefit

Products and services

• Adelanto de Nómina (Salary Advance) Core financial service allowing employees to access their earned salary before the official pay date, with no Buró de Crédito (Mexican credit bureau) check required. Delivered through the Meiica mobile app on Android and iOS, with quick approval and disbursement to employee accounts.
• Crédito de Nómina (Salary-Based Credit)
• Préstamos Personales (Personal Loans)
• Employer Financial Wellness Program

Quantifiable outcome

• App registration and account creation completed in minutes
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• CT SolutionsminorChannel Partner/ Reseller/ DistributorCT Solutions is an employer partner whose employees can access Meiica's salary advance services through the company's employee benefit program.
• AmaxpaqminorChannel Partner/ Reseller/ DistributorAmaxpaq is an employer partner whose workforce can access Meiica's early wage access service as an employee benefit.
• CallcomminorChannel Partner/ Reseller/ DistributorCallcom is an employer partner company whose employees utilize Meiica's salary advance services.
• CallclickminorChannel Partner/ Reseller/ DistributorCallclick is an employer partner whose employees access Meiica's wage advance services.
• Comedor AdrianaminorChannel Partner/ Reseller/ DistributorComedor Adriana is an employer partner whose staff can access Meiica's salary advance service.
• Gala CapitalminorChannel Partner/ Reseller/ DistributorGala Capital is an employer partner company whose employees utilize Meiica's early wage access services.
• LichttekminorChannel Partner/ Reseller/ DistributorLichttek is an employer partner whose workforce accesses Meiica's salary advance services.
• Obras JazaminorChannel Partner/ Reseller/ DistributorObras Jaza is an employer partner whose employees can access Meiica's early wage access services.
• WeetrustcoreTechnology or IntegrationWeetrust is the platform used for digital contract signing. Meiica's credit contracts are signed exclusively through Weetrust, indicating a core technology integration for their loan processing workflow.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Aplazo: Mexican BNPL and consumer credit fintech. Comparable as a domestic Mexico-based mobile-first provider of short-duration consumer credit to working individuals.
• Klar: Mexican challenger bank offering deposits, payments, and personal credit. Comparable in serving Mexican consumers via a mobile-first credit product suite that includes personal loans and overdraft-like features.
• Earnin: U.S.-based Earned Wage Access provider giving salaried workers early access to wages before payday via a mobile app. Directly comparable on product (EWA) and mobile-first user experience, though operating in the U.S.
• Stori: Mexican credit-card fintech targeting underbanked consumers without traditional credit history. Comparable because it serves a similar thin-file, Mexican salary-worker segment with mobile-led unsecured credit.
• Kueski: Mexican online consumer lender and BNPL provider offering credit lines and personal loans to underbanked Mexican consumers. Most directly comparable peer to Meiica given overlapping Mexican payroll/personal-credit focus.
• Dave: U.S. mobile banking/financial health app that started with cash advances against upcoming paychecks and has expanded into broader credit and banking. Conceptually comparable on early-wage-access mechanics and mobile-first delivery.

Broad incumbents

• Mercado Pago: Payments and credit arm of Mercado Libre in Mexico offering consumer credit, installments, and credit lines. Comparable as a major incumbent with mobile distribution into Mexican workers and merchants.
• Nubank Mexico: Mexican arm of Nubank offering credit cards and personal loans to underbanked and emerging-middle-class consumers. Comparable as a broad incumbent digital lender in Mexico's consumer-credit market.
• Albo: Mexican challenger bank (neobank) with personal credit and account products. Comparable as a Mexico-only digital financial-services incumbent offering consumer credit through a mobile app.

Regional players

• Credijusto: Mexican online lender historically focused on SMB credit but with consumer credit exposure. Comparable as a Mexico-based non-bank lender operating through a regulated entity and digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Broker-Services-100066784848178
• LinkedInlinkedin.com/company/bsbrokerservices
• Instagraminstagram.com/meiicamx

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broker Services