What Webbee does

Webbee GmbH is a Berlin-based B2B software company that develops modular SaaS products for small and medium-sized businesses operating in niche verticals. The company operates three distinct products: Websail, targeting boat sailing schools with administration automation for booking, scheduling, and customer management; Butlerapp (formerly branded Veranstaltungsbutler), targeting seminar, course, and event providers with similar administration workflows; and Schnelltestbutler, a specialized application for COVID testing centers featuring appointment booking, certificate generation, and integration with Germany's Corona Warn App. Founded in 2017 by Tobias Anhalt and Malte, Webbee's stated differentiation rests on a proprietary modular software architecture designed to enable rapid assembly of industry-specific software from reusable components, aiming to combine the cost benefits of standard software with the customization of specialized solutions.

The company operates a SaaS subscription revenue model with a sales-led go-to-market approach centered on personal sales conversations, supplemented by Google search advertising. Webbee maintains a dual-location operational structure with headquarters in Berlin, Germany, and a wholly-owned engineering and development subsidiary (Webbee Technologies LLC) in Minsk, Belarus, established in November 2018 to leverage developer salary costs approximately half those in Germany. The company employs approximately 35 people distributed across both offices, covering development, HR, sales, marketing, customer support, and product design functions. The team is internationally distributed, with engineering hires across multiple countries beyond Belarus and Germany.

Webbee has not raised institutional venture capital. Its initial capital of approximately 300,000 EUR was secured through the EU's HORIZON 2020 programme (approximately 210,000 EUR in grant funding) plus a Volksbank Berlin loan backed by a 70% EU bank guarantee, structured as non-dilutive financing. A pivotal 2020 strategic decision to consolidate Websail and an adjacent product (Backpack) into a single Butlerapp platform shifted focus from the narrow boat-school vertical to the broader event and course provider segment, which the company reports expanded its addressable customer base approximately 100-fold. By the end of 2020, Webbee had reached more than 50 customers and achieved profitability with a 15-person team. The company continues to actively hire across multiple functions and is GDPR-compliant with no data transfer to non-EU jurisdictions.

Name

Webbee

Legal name

Webbee GmbH

Website

https://web-bee.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Webbee GmbH is a Berlin-based B2B SaaS company that builds modular administration automation software for SMBs in niche verticals, currently serving boat schools (Websail), event and course providers (Butlerapp), and COVID testing centers (Schnelltestbutler) through a subscription model with a sales-led go-to-market.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Software as a service providing administration automation for specific industries (boat schools, event providers, testing centers). Customers are migrated to the platform and pay for ongoing usage.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Webbee develops and sells tailor-made vertical B2B SaaS products for niche SMB industries on top of a proprietary modular software architecture. Its current product portfolio comprises Websail (administration automation for sailing/boat schools), Butlerapp (administration automation for course, seminar, and event providers), and Schnelltestbutler (appointment booking, certificate generation, and Corona Warn App integration for Covid testing centers). Customers are onboarded via migration onto the platform and pay ongoing SaaS subscription fees for usage.

Product overview

Webbee operates as a B2B software company developing tailor-made administration automation solutions. The company offers three distinct products: Websail for boat sailing schools, Butlerapp for Seminar/Course/Event providers, and Schnelltestbutler for Covid testing centers. Webbee's mission is to mass-produce tailor-made B2B software combining the cost benefits of standard software with the fitness advantage of specialized software. The products share a common modular architecture enabling rapid customization for specific industry verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Websail: Administration automation software for boat schools, developed in collaboration with boat schools in Germany in 2017-2018.
• Butlerapp
• Schnelltestbutler

Products and services

• Websail Vertical SaaS administration software for boat and sailing schools that automates scheduling, booking, customer management, and administrative workflows for water-sports education providers.
• Butlerapp (Veranstaltungsbutler) Vertical SaaS administration software for course, seminar, and event providers covering participant management, course scheduling, booking, and operational workflows.
• Schnelltestbutler Vertical SaaS for Covid testing centers providing appointment booking, certificate generation and sending, and integration with the Corona Warn App for digital test-result verification.

Quantifiable outcome

• More than 50 customers achieved by 2020
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bookwhen: UK-based online booking system for classes, courses, events, and appointments. Comparable to Webbee's Butlerapp as an SMB SaaS targeting the same customer profile (course/event providers) with similar core functionality (scheduling, customer management).
• Resamania: French vertical SaaS for driving schools, fitness centers, and leisure clubs with booking, administration, and customer management. Highly comparable to Webbee in business model, customer type (course/training providers), and European SMB market positioning.
• Salonized: European (Netherlands) SaaS for salon and clinic management including booking, customer records, and administration. Comparable to Webbee as a vertical SMB SaaS serving service businesses in Europe with administration automation and booking capabilities.
• Acuity Scheduling: Appointment booking and scheduling SaaS for SMBs offering classes, sessions, and events. Directly comparable to Butlerapp's appointment booking and customer management functionality, with similar target customers (course providers, coaches, event organizers) though broader and more horizontal.
• SimplyBook.me: Booking and client management SaaS targeted at SMB service providers (salons, clinics, classes, schools). Comparable to Webbee's Butlerapp in providing customizable booking workflows for SMB verticals, with a similar SMB sales-led approach.
• Trainerize: SaaS platform for personal trainers and fitness studios to deliver training, bookings, and client management. Comparable to Webbee in delivering vertical B2B SaaS for course/training providers, with similar SMB target customers and subscription SaaS model.
• Booksy: Booking SaaS for beauty, health, and service SMBs. Comparable to Webbee as a vertical-focused SMB SaaS with appointment booking, customer management, and administration automation, though concentrated in beauty/barbering verticals rather than courses/events.

Broad incumbents

• Eventbrite: Global event management and ticketing platform. While much broader and consumer-facing, it competes for the same end customers (event organizers, course providers) that Webbee's Butlerapp targets, and represents the dominant horizontal incumbent Webbee would compete against for larger event-provider accounts.
• Mindbody: Vertical SaaS leader for fitness studios, salons, and wellness businesses. It is comparable to Webbee in being vertical-specific B2B SaaS for service businesses that run classes and appointments, though at much larger scale and focused on fitness/wellness rather than courses/events.

Emerging players

• DoTim: European SMB booking and administration SaaS for driving schools, sports clubs, and similar course-based businesses. Comparable to Webbee's Resamania-like positioning with very similar vertical focus (course/event providers needing scheduling and admin automation).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/webbee-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webbee