Review

What Review does

Review (رفيو) operates a Saudi Arabia-based consumer review platform architected as a two-sided marketplace. On the consumer side, the company offers a mobile app on iOS and Android plus a web platform at reviewapp.sa, allowing individuals to browse, read, and submit reviews of local businesses. On the business side, a dedicated portal at business.reviewapp.sa provides SMBs with a dashboard for review management, multi-branch administration, analytics and reporting, customizable business profile pages, WhatsApp-driven review invitation campaigns, and physical review collection touchpoints including NFC-enabled stands, customizable QR codes, review cards, and stickers. An Experts Program (برنامج الخبراء) adds a community-led layer by recruiting and training vetted subject-matter experts to write monetized reviews, supplementing organic user-generated content.

The product surface is built around a freemium SaaS model. The Free tier includes 10 reviews, limited WhatsApp campaigns, unlimited branches, and 1 team member account. The Professional tier is priced at 99 SAR per month (or 999 SAR annually, a 16% discount) and adds up to 10 branches, 10 team accounts, advanced service management, financial settlements, and access to payment integrations spanning Apple Pay, Mada, Visa, Mastercard, and BNPL providers Tamara and Tabby. Add-on modules include a website builder, a Review Certificate for displaying verified ratings, and the physical NFC stand and sticker product lines.

Go-to-market is primarily product-led growth via self-serve registration on the business portal and consumer acquisition through mobile app stores, supplemented by a company blog and an organic social presence. The company's market remains confined to Saudi Arabia, with phone verification hard-coded to the +966 country code and no disclosed geographic expansion, funding events, partnerships, or enterprise contracts. No financial figures, headcount, ownership, or management team information is publicly disclosed in the source material, leaving scale unverified.

Name

Review

Legal name

Review (رفيو)

Website

https://reviewapp.sa

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Review (رفيو) is a Saudi Arabia-based consumer review platform offering iOS/Android apps and a business dashboard that helps SMBs collect verified reviews via WhatsApp, QR codes, and NFC stands, supplemented by a monetized expert reviewer program.

Ownership category

akta.pro rank

Product category

Consumer Review and Reputation Management Software

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Patient Feedback, Surveys, Reputation & Experience Measurement (VoC) (HLACAEAH)

Keywords

• Consumer review platform
• Business reputation management
• Customer feedback software
• Expert review program
• NFC review collection

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Professional Tier: Monthly and annual subscription plans for businesses requiring advanced features. Professional tier at 99 SAR/month (+VAT) or 999 SAR/year (+VAT) with up to 10 branches and 10 team member accounts. 16% savings on annual plans.
2. Subscription - Free Tier: Free tier with basic features including 10 reviews, WhatsApp campaigns, detailed reports, unlimited branches, and 1 team member account. Provides onboarding for future paid conversion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Review (رفيو) is a Saudi Arabia-based mobile-first consumer review platform that lets individual consumers read and submit reviews of local businesses through iOS and Android apps plus a web platform. It also sells a Business Dashboard and subscription tiers that let business owners collect verified customer feedback via NFC stands, QR codes, WhatsApp campaigns, and physical cards, and manage reviews, branches, and analytics across multiple locations.

Product overview

Review (رفيو) is a Saudi Arabian consumer-review platform architected as a unified platform serving two distinct user groups: (1) a consumer-facing product combining a mobile app (iOS/Android) and a web platform (reviewapp.sa) where individuals browse, read, and submit reviews across business categories; and (2) a business-owner product suite centered on the Business Dashboard (business.reviewapp.sa) which includes review management, WhatsApp campaign invitations, reporting and analytics, website building, and business profile control. The platform extends its reach through physical touchpoints — NFC stands, review cards, QR codes, and stickers — enabling in-person review collection. An Experts Program recruits subject-matter experts to write monetized reviews. Businesses can choose between a Free tier (limited reviews, one team account, basic features) and a Professional tier (expanded capacity, full payment integrations, advanced service management, financial settlements).

Differentiator

Problem solved

Functional benefit

Products and services

• Review Mobile App Consumer-facing mobile application available on iOS App Store and Google Play that lets Saudi consumers browse, read, and submit reviews of businesses and services, and serves as the primary platform for end users to discover and evaluate options based on peer reviews.
• Review Consumer Web Platform Web-based consumer platform at reviewapp.sa that provides the same review browsing and submission functionality as the mobile app, accessible via desktop and mobile browsers for Saudi users.
• Review Business Dashboard Business-owner portal at business.reviewapp.sa that lets Saudi businesses manage reviews, access analytics and reports, send WhatsApp review invitations, manage branches and team accounts, customize their public business profile page, generate QR codes, and deploy NFC stands for in-store review collection.
• Review Experts Program (برنامج الخبراء) Freemium expert contributor program that enables subject-matter experts to earn money by writing verified reviews. Experts receive a dedicated performance dashboard, direct support, educational materials, profit balance tracking, and withdrawal via bank transfer after passing trust-team vetting and a training course.

Quantifiable outcome

• 18% increase in sales for businesses actively managing reviews
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Feefo: Verified review platform for SMBs and enterprises with subscription plans and analytics; comparable product offering though smaller scale and more UK-centric.
• Reevoo: B2B review and ratings platform serving brands and retailers with verified customer reviews; similar offering to Review's business tier though more focused on enterprise contracts.
• CustomerLobby: SMB-focused reputation and review collection platform with subscription pricing; a smaller-scale but conceptually similar peer in the SMB review management space.

Broad incumbents

• Tripadvisor: Large-scale consumer review platform with business management tools and advertising; broader scope than Review but highly comparable review-collection and SMB engagement model.
• Google Reviews / Google Business Profile: Default consumer review surface embedded in Google Maps and Search with a free business profile dashboard — the dominant incumbent Review competes against for review mind-share in Saudi Arabia.

Direct peers

• Trustpilot: Global consumer review platform for SMBs offering verified reviews, business profile pages, and subscription plans — the closest direct comparison to Review's model.
• Yelp: Consumer review and business discovery platform with mobile app, business dashboard, and advertising/SMB monetization — directly comparable product and business model.
• Yotpo: Reviews, ratings, and user-generated content platform focused on SMB and e-commerce brands with subscription pricing — comparable in offering, GTM, and target customer profile.
• Birdeye: SMB-focused reputation management platform offering review collection, multi-location dashboard, messaging and analytics — closely parallels Review's business-side product suite.

Regional players

• Maroof (معارف): Saudi business verification and directory platform that includes ratings and reviews of local merchants; the closest regional comparably operating in the same geography with overlapping SMB use cases.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheReviewApp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Review