Son of Man

Name

Son of Man

Legal name

Son of Man

Website

https://sonofman.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Craft Cider

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Cider & Perry Producers & Brands (CRADAIAE)

akta.pro secondary industries

Cider & Perry Production (AFAFAAAD), Cideries & Meadery Tasting Rooms (THAFALAI), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Natural craft cider
• Hard cider production
• Cider subscription
• Foeder aged cider
• Specialty beverage

Headquarters

HQ city

Cascade Locks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Cider Sales (E-commerce): Online sales of bottled and canned ciders (Sagardo, Beti, Jonathan, Champagne Reinette, Someday Vermouth) and merchandise (sweatshirts, t-shirts) through the company's own webstore. One-time purchase model per product.
2. Club Sagardo Membership Subscription: Quarterly (three releases per year) subscription membership providing Son of Man Sagardo and two exclusive imported Basque ciders. Three tiers: 3-bottle ($60 + $25 shipping), 6-bottle ($120 + $30 shipping), 12-bottle ($240 + $40 shipping). Membership is ongoing until cancelled.
3. Wholesale / Retail Distribution: Wholesale distribution through specialty grocery, natural foods markets, and independent retailers across Oregon, Washington, and California, via regional distributors Day One, Vinea Imports, and Lime Ventures respectively.
4. On-Premise Draft Sales: Draft cider sales through on-premise venues including bars, restaurants, and cider bars such as Bar Bar, pFriem, Canlis, Chuck's Hop Shop, and Delaurenti.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Son of Man is a natural cider producer that makes and sells additive-free, vintage-style ciders using heritage cider apple varieties and a 6-month fermentation and aging process inspired by Basque country traditions. The company sells bottled and canned ciders (Sagardo, Beti, Jonathan, Champagne Reinette, Columbia Crabapple, Roxbury Russet), a specialty Someday Vermouth, and merchandise directly through its own e-commerce webstore, wholesale through regional distributors in OR/WA/CA, on-premise draft at restaurants and bars, and via the recurring Club Sagardo membership delivering three annual releases that include exclusive imported Basque ciders.

Product overview

Son of Man is a cider producer offering a focused portfolio centered on natural, Basque-inspired ciders. The core products include Sagardo (flagship foeder aged cider) and Beti (everyday table cider), supplemented by limited varietal series featuring heritage cider apple varieties such as Jonathan, Champagne Reinette, Columbia Crabapple, and Roxbury Russet. The company also produces specialty beverages including Someday Vermouth and collaborative house ciders with partners like pFriem. A Club Sagardo membership program provides subscribers with three annual cider releases plus exclusive imported Basque ciders. Merchandise items include screen printed and embroidered apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Sagardo Flagship foeder-aged natural cider made from Oregon cider apples, inspired by Basque country traditions. Sold as an annual vintage-style release ($16/bottle) targeted at natural wine and craft beverage enthusiasts.
• Beti Everyday table cider from the 2024 harvest, positioned for casual consumption at the same natural quality level as the flagship Sagardo, sold as a 4-pack ($40).
• Jonathan (Limited Varietal Series) Limited varietal series single-apple cider featuring the Jonathan apple variety, part of Son of Man's specialty single-variety releases ($42/bottle).
• Champagne Reinette (Limited Varietal Series) Limited varietal series cider featuring the Champagne Reinette heritage cider apple ($42/bottle).
• Columbia Crabapple (Limited Varietal Series) Limited varietal series cider featuring the Columbia Crabapple heritage apple; currently sold out.
• Roxbury Russet (Limited Varietal Series) Limited varietal series cider featuring the Roxbury Russet heritage apple from the 2024 harvest; currently sold out.
• Someday Vermouth Fortified vermouth made with Sagardo, distilled cider, and spices including cinnamon, star anise, orange peel, and pineapple ($40/bottle).
• pFriem Etxeko House Cider A collaborative house cider partnership with pFriem Family Brewers, served on draft at their taproom.
• Club Sagardo Membership Subscription membership offering three annual releases per year (spring, summer, fall) of Son of Man Sagardo plus two exclusive imported Basque ciders unavailable elsewhere in the U.S. Three tiers: 3-bottle ($60 + $25 shipping), 6-bottle ($120 + $30 shipping), 12-bottle ($240 + $40 shipping). Includes first access to cidery pickup events at the Cascade Locks cidery.
• Son of Man Sweatshirt Screen printed ring-spun cotton sweatshirt branded apparel ($60).
• Son of Man T-Shirt Screen printed cotton t-shirt branded apparel ($30).
• Son of Man Boxy T-Shirt Boxy fit cotton t-shirt branded apparel ($30).
• Son of Man Embroidered T-Shirt Embroidered t-shirt made from a hemp-cotton blend ($60).

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Day One DistributioncoreChannel Partner/ Reseller/ DistributorOregon-based regional distributor handling wholesale distribution of Son of Man ciders to retail and on-premise accounts including New Seasons Markets, Whole Foods, and restaurants such as pFriem and Bar Bar.
• Vinea ImportscoreChannel Partner/ Reseller/ DistributorWashington-based regional distributor supplying Son of Man ciders to accounts including PCC Markets, Canlis, Chuck's Hop Shop, and Delaurenti.
• Lime VenturescoreChannel Partner/ Reseller/ DistributorCalifornia-based regional distributor handling Son of Man distribution to specialty retailers including Bi-Rite Markets, Gjusta Goods, Corti Brothers, and Berkeley Bowl.
• EuzumehminorOthersPacific Northwest food vendor providing a seasonal Middle Eastern menu at Son of Man's Midsummer Bash cidery event, pairing food with natural cider against the Columbia River Gorge backdrop.
• pFriem Family BrewersminorChannel Partner/ Reseller/ DistributorOregon craft brewery serving Son of Man cider on draft alongside their own beer offerings, operating as both a distribution venue and a cross-brand partner in the craft beverage community.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 2 Towns Ciderhouse: Oregon-based craft cider brand with much broader national distribution, larger portfolio, and mainstream craft positioning — an incumbent scale competitor in the same PNW market.
• Angry Orchard: Largest U.S. craft cider brand (Boston Beer Company), defining the mass-market cider segment that Son of Man explicitly contrasts against with its dry, natural positioning.
• Bold Rock Hard Cider: Nationally distributed U.S. craft cider brand with broader portfolio and larger scale; relevant as a benchmark for what scaled craft cider distribution looks like.

Emerging players

• Broc Cellars: Berkeley, California natural-wine producer with a similarly small-batch, low-intervention, terroir-driven positioning and DTC subscription model aimed at craft beverage enthusiasts.

Direct peers

• Tieton Cider Works: Yakima, Washington craft cidery using estate and Pacific Northwest-grown cider apples with a similar premium, terroir-driven positioning and Basque-inspired cider portfolio.
• Reverend Nat's Hard Cider: Portland craft cidery producing experimental, small-batch and single-varietal ciders for the same craft and natural-beverage consumer that Son of Man targets.
• Finnriver Farm & Cidery: Washington state craft cidery with a farm-based tasting room, direct-to-consumer club, and cider-apple sourcing philosophy comparable to Son of Man's natural cider approach.
• Schilling Cider & Co: Portland/Astoria craft cidery distributing across the Pacific Northwest, with an experimental line-up of small-batch and limited-release ciders aimed at craft beverage enthusiasts.

Regional players

• Aspall: Suffolk, UK family-owned cyder maker producing premium, dry, food-pairing ciders — comparable in craft provenance and premium positioning, though serving a UK market.
• Trabanco: Asturian (Spanish) sidra natural producer with the Basque/Iberian cider tradition that directly inspires Son of Man's methodology — comparable craft process, but operating in Spain rather than the U.S.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/Sonofman.co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Son of Man