APOD

What APOD does

APOD (Australian Partners of Defence), operated by Everyday Savers Pty Ltd, is a membership-based discount and support platform serving the Australian Defence Force community, veterans, first responders, and their families. Founded in 2012 in Adelaide by defence spouse Bec Waller and now led by CEO Paul Broadbridge, the company delivers a two-tier membership (free Community Member and a paid Mission Supporter tier at $6.95/month) plus a marketplace of 3,000+ exclusive offers across fuel, groceries, travel, electronics, retail, and lifestyle categories redeemable at 21,000+ partner locations.

The underlying platform is a mobile-first digital system, with iOS and Android apps providing digital membership and Veteran Cards, scannable vouchers, and a digital gift card wallet. The architecture integrates with partner business systems to enable in-store and online discount redemption. Beyond the marketplace, APOD operates an Employment Portal connecting members to veteran-friendly employers, wellbeing programs including The F.U.N. Formula and Cowork Coplay, and Financial Resilience and Growth and Opportunity initiatives. A 2019 partnership with Australia's Department of Veterans' Affairs grants DVA Veteran Card holders free automatic access. In August 2025, APOD launched APOD Community Ltd as a separate ACNC-registered charity with Deductible Gift Recipient status, and opened a physical community hub in Keswick, South Australia.

APOD's revenue derives from paid Mission Supporter subscriptions, affiliate commissions from 2,000+ brand partners (CommBank, Mitsubishi, LG, Garmin, Spinifex Brewing and others), digital gift card transaction fees, and Organisational Membership arrangements with employers and agencies. The company reports 100,000+ members, 73,000 actively engaging, 53,000 supported in employment searches, and over $55.5 million in cumulative savings delivered to defence and veteran families between 2019 and 2023. Headcount is reported in the 11-50 range; revenue is not publicly disclosed.

Name

APOD

Legal name

Everyday Savers Pty Ltd

Website

https://apod.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

APOD operates a mobile-first membership platform offering exclusive discounts, wellbeing programs, and employment pathways to Australian Defence Force members, veterans, first responders, and their families across Australia.

Ownership category

akta.pro rank

Product category

Defence and Veteran Benefits Platform

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)

Keywords

• Defence discount membership
• Veteran support platform
• First responder benefits
• Military family discounts
• Defence community programs

Headquarters

HQ city

Hove

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Paid Membership Subscriptions: Mission Supporter paid memberships billed monthly at $6.95, providing access to additional benefits and offers beyond the free Community Member tier. Subscriptions auto-renew unless cancelled.
2. Affiliate Commissions: APOD receives commissions, fees, and other benefits from third-party partners in connection with offers or transactions made through the platform. These arrangements help support platform operations.
3. Digital Gift Cards: Sale of digital gift cards for partner brands through the platform, with APOD acting as intermediary. Purchases are fulfilled by third-party providers.
4. Organisational Memberships: Organisational membership arrangements for employers and agencies providing access to eligible individuals. Structure and terms determined at APOD's discretion.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

APOD operates a mobile-first membership platform providing Australian Defence Force personnel, veterans, first responders, and their families with access to over 3,000 exclusive offers from 2,000+ brand partners across 21,000+ retail locations in categories such as fuel, groceries, travel, retail, health, and lifestyle. Members access benefits via a free Community Membership or a paid Mission Supporter subscription at A$6.95 per month, with digital membership cards and vouchers delivered through iOS and Android apps. The platform is complemented by a dedicated jobs board, digital gift cards, and community wellbeing programs delivered through APOD Community Ltd.

Product overview

APOD (Australian Partners of Defence) operates a membership-based discount and support platform for Australian Defence Force personnel, veterans, first responders, and their families. The core offering consists of the APOD Mobile App and Membership Platform, which provides access to over 3,000 exclusive offers from business partners across fuel, groceries, electronics, travel, and lifestyle categories at more than 21,000 locations. The platform operates on a two-tier model: free Community Membership and paid Mission Supporter membership ($6.95/month). Additional products include a Digital Gift Cards system, Employment Portal with veteran-focused jobs board, and DVA Veteran Card integration providing free access to concession holders. APOD Community Ltd, a separate registered charity, delivers programs including The F.U.N. Formula wellbeing workshops, Financial Resilience initiatives, Growth and Opportunity pathways, and the Cowork Coplay career development program. The platform also offers Organisational Membership for employers and VSO Partnership programs for veteran support organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• APOD Membership Platform Two-tier membership program offering a free Community Member tier with selected offers and a paid Mission Supporter subscription at A$6.95/month with full access to additional benefits. Serves current and former ADF members, veterans, first responders, and their families with auto-renewing monthly billing.
• APOD Mobile App Mobile application available on iOS and Android that delivers member access to exclusive discounts, digital membership cards, scannable vouchers, location-based offers, and gift card management. Available for free download from Apple App Store and Google Play.
• Defence and Veteran Discounts Marketplace Aggregated marketplace of exclusive offers from over 2,000 brand partners across fuel (Ampol, Caltex), electronics (Apple, Samsung, Sony), travel (Hertz, Europcar, Qantas Club), furniture (Amart Furniture), wellness (endota spa, Specsavers), and grocery categories. More than 3,000 offers redeemable at over 21,000 physical and online locations.

Quantifiable outcome

• Over $55.5 million in savings delivered to defence and veteran families (2019-2023)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• LG AustraliacoreGTM or Marketing Partner · 1 June 2026APOD members access EOFY savings on selected LG products and appliances, including $50 LG e-voucher when spending $350 or more. Exclusive to APOD subscribers and can be used in conjunction with LG's existing offers.
• Mitsubishi Motors AustraliacoreGTM or Marketing Partner · 20 April 2026Strategic partnership providing recognition and tangible benefits for defence community through APOD platform. Mitsubishi CEO Shaun Westcott emphasised responsibility organisations have in giving back.
• Department of Veterans' AffairsflagshipStrategic or Co-development Partner · 1 January 20192019 partnership expanding access to benefits for all DVA Veteran Card holders. DVA cards now supported through APOD platform for free automatic access to 2,000+ brands.
• Commonwealth BankcoreGTM or Marketing PartnerJulie Hall, Senior Manager CommBank for Veterans, represents partnership supporting veteran employment and community recognition. Partnership includes support at APOD Community launch event.
• GarmincoreGTM or Marketing PartnerBusiness partner supporting APOD community events and launch activities, providing value and opportunities to APOD members.
• Spinifex Brewing CocoreGTM or Marketing PartnerVeteran-owned business partnership building lasting impact and connection for the Defence community. CEO Adam Barnard emphasised excitement about partnership opportunities.
• Partners of Veterans Association of Australia Inc.coreStrategic or Co-development PartnerCharity partner receiving funds raised from Walk for Veteran with PTSD events, supporting wellbeing of veterans and their families.
• SA Police LegacycoreStrategic or Co-development PartnerCharity partner receiving funds raised from Walk for Veteran with PTSD events, supporting first responders and their families.
• Cowork CoplayminorStrategic or Co-development PartnerAPOD supports Cowork Coplay program bringing together veterans, spouses, and families for career development and wellbeing support. Latest program delivered in Adelaide June 2026.
• Lives Lived Well Northern Adelaide Veterans' and Families' Wellbeing HubminorStrategic or Co-development PartnerVenue partner for Cowork Coplay program closing event, providing physical space for veteran family support activities.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Soldier On Australia: Australian veteran support charity delivering wellbeing, employment, and community programs for serving and ex-serving personnel. Directly comparable to APOD's mission and target population, with overlap in employment pathways and community-led delivery.
• RSL Australia: National Returned and Services League of Australia, a long-standing veteran advocacy and support organisation providing welfare, recognition, and community services. Comparable on veteran community focus and member-based structure, though broader in scope.
• Legacy Australia: Australian charity supporting the families of deceased and incapacitated veterans. Highly comparable on the veteran-family support mission and on programs addressing financial, wellbeing, and community needs.

Emerging players

• ID.me: US digital identity network that verifies military, veteran, teacher, and other group status to unlock exclusive discounts and benefits online. Comparable in using verified group identity to unlock partner offers, and a likely template for APOD's digital verification strategy.

Others

• Benevity: Corporate social impact and employee volunteering platform used by enterprises to manage donations, grants, and employee programs. Adjacent to APOD's enterprise partnership and charity ambitions, though focused on CSR program management rather than consumer discounts.

Broad incumbents

• Rakuten: Global cashback and affiliate rewards platform earning commissions on partner-driven transactions. Comparable on the affiliate/commission-driven revenue model that APOD uses for its marketplace, but operates at much broader scale and across all consumers.
• Defence Bank: Australian member-owned bank serving the defence community with savings, loans, and financial wellbeing products. Comparable in target market (ADF families) and in monetising that community through financial services.
• USAA: US-based member-owned financial services company serving military members and their families with insurance, banking, and benefits. Comparable in mission-aligned, community-specific member benefits model, though much larger and broader in product.

Regional players

• Military.com: US military community platform offering news, benefits, discounts, and career resources to service members and families. Directly comparable product mix (benefits + employment + community) but operating in the US rather than Australia.
• Veteran Advantage: US veteran discount and benefits program providing exclusive offers to verified veterans and military families. Closely comparable in pure discount/loyalty value proposition but focused on the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQmdiK0FU3K-QjH94SwF24Q
• Facebookfacebook.com/APODCommunity
• LinkedInlinkedin.com/company/APODCommunity
• Instagraminstagram.com/apodcommunity
• Xx.com/APODCommunity

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APOD