P&P Promotions
P&P Promotions is a Luxembourg-based, founder-led residential real estate developer designing, building, and selling turnkey AA-AAA energy-rated apartments, duplexes, triplexes, and houses in Luxembourg and Portugal for affluent individual buyers.
- Company typePrivate
- Founded2013
- HeadquartersFennange, Luxembourg
- Headcount11–50
- GTM typeB2C
- OfferingServices
What P&P Promotions does
P&P Promotions is a Luxembourg-based, founder-led residential real estate developer that designs, builds, and sells turnkey new-construction homes across Luxembourg and Portugal. The company, founded by Jorge Daniel Pinto in 2013 and headquartered in Fennange (with a secondary office in Sanem), targets affluent individual buyers seeking premium, energy-efficient residences priced from approximately €465,897 (entry-level apartments) to over €1.18M (high-end duplexes and triplexes). Its product surface spans apartments, duplexes, triplexes, and single-family houses, delivered as named "Résidences" in communes including Hobscheid, Belvaux, Eich, Differdange, Fennange, Brouch, Schifflange, Bertrange, and Pontpierre, with cross-border activity in Lisbon (Alcântara) and Vila Nova de Gaia.
The company's core technical proposition is sustainable construction meeting Luxembourg's AA-AAA energy class standards, executed via hybrid concrete-wood structural systems, ventilated facades (natural stone, fiber cement, wood), triple-glazed aluminum-frame windows, double-flow CMV/VMC heat-recovery ventilation, underfloor hydronic heating paired with heat pumps, and on-site renewable energy (solar thermal and photovoltaic panels). Flagship projects — including Lewin & Laurel (18-unit, AAA, Lenoz-certified), Phénix 2, Les Lauriers, and La Colline — are positioned as luxury turnkey residences with private gardens, terraces, roof gardens, and parking.
Commercially, P&P Promotions operates a direct, sales-led go-to-market: buyers inquire via the bilingual website, phone (+352 26 59 13 80), or in-person at the Fennange office (Monday-Saturday, 9am-6pm). Distribution is direct-to-buyer with no agent network or marketplace listings, supplemented by 360-degree virtual tours (Kuula), Facebook presence, email newsletter, and earned media in LuxPost, Inflight, and NEOMAG. Revenue is one-time per transaction (new property sales and land-with-project sales), with active diversification into mixed-use (Ensemble Gerlache adds a nursery, 27 co-living studios, and 2 commercial cells) and a forward "Futurs projets" pipeline. The company is privately held with no disclosed institutional investors, parent company, or external funding.
P&P Promotions firmographics
Firmographics- Name
- P&P Promotions
- Legal name
- P&P Promotions
- Website
- https://pp-promotions.lu
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- P&P Promotions is a Luxembourg-based, founder-led residential real estate developer designing, building, and selling turnkey AA-AAA energy-rated apartments, duplexes, triplexes, and houses in Luxembourg and Portugal for affluent individual buyers.
- Ownership category
- akta.pro rank
P&P Promotions industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Luxury / High-End Home Construction (IMAFABAJ)
- akta.pro secondary industries
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Custom Home Building (IMAFABAC)
Keywords
Where P&P Promotions is headquartered
LocationHeadquarters
- HQ city
- Fennange
- HQ country
- Luxembourg
- HQ region
- Europe
Offices2 records
Markets served
P&P Promotions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Property Sales: P&P Promotions generates revenue through the sale of newly constructed residential properties including apartments, duplexes, triplexes, and single-family houses. Properties are sold turnkey with high-end finishes, typically targeting the mid to high-end Luxembourgish real estate market. Revenue is one-time per transaction with prices ranging from approximately €465,000 to over €1.1 million depending on property type and size.
- Land and Development Sales: Sale of lots with authorized construction projects, allowing buyers to build their own homes on P&P-promoted land developments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Entry-level apartments starting at €465,897 (3% VAT) |
| Unit Pricing | One time/ perpetual license | Mid-range properties (apartments/duplexes) €644,017 to €700,000 |
| Unit Pricing | One time/ perpetual license | High-end triplex and duplex units €1,072,026 to €1,178,710 |
| Unit Pricing | One time/ perpetual license | Single-family houses and housing developments from €980,020 |
| Unit Pricing | Pay-as-you-go | Mixed-use commercial properties (per square meter) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
P&P Promotions product offering
Product offeringCore offering
P&P Promotions develops and sells turnkey new-build residential properties in Luxembourg and Portugal, including apartments, duplexes, triplexes, and single-family houses. The company specializes in sustainable construction with high energy performance ratings (AA to AAA class), integrating hybrid concrete-wood techniques, triple glazing, underfloor heating, and renewable energy systems such as solar thermal, photovoltaic panels, and heat pumps. Properties are sold directly to individual buyers with personalized consultation from inquiry to delivery.
Product overview
P&P Promotions is a real estate development company offering residential properties in Luxembourg and Portugal. The company's product portfolio consists of current development projects (5 active projects: Ensemble mixte Gerlache, Résidence Edmée, Résidence Grueweleck, Résidence Meadow, and Lotissement Phénix 2), available properties for sale (apartments and duplexes across multiple residences), and completed/sold projects spanning both countries. Properties range from studios and apartments to duplexes, triplexes, and single-family houses. The company focuses on high-end construction with energy efficiency certifications (AA to AAA class), featuring sustainable technologies such as heat pumps, solar panels, VMC systems, and hybrid concrete-wood construction. Additional services include newsletter subscriptions and property inquiry handling.
Differentiator
Problem solved
Functional benefit
Products and services
- Ensemble mixte Gerlache Mixed-use complex in Differdange featuring an ecological nursery (53 children capacity), co-living building with 27 studios, and 2 commercial spaces, located at 38 avenue de la Liberté.
- Résidence Edmée High-end hybrid concrete-wood residence in Luxembourg-Eich with 3 housing units, AA energy class, featuring heat pump, underfloor heating, VMC double flux, solar panels, and triple glazing. Apartments start at €644,017.09 (3% VAT).
- Résidence Grueweleck High-end residence in Belvaux with 2 triplex units, AA energy class, natural stone and fiber cement ventilated facade, located near Esch-Belval district. Triplex units priced from €1,072,026.30 to €1,146,457.40.
- Résidence Meadow Very high-end residence in Hobscheid with 3 apartments and 1 duplex, AA energy class, fiber cement ventilated facade, private gardens and terraces. Apartments start at €465,897.44 (3% VAT); Duplex A3 priced at €1,178,710.00.
- Lotissement Phénix 2 Development of 7 very high-end single-family houses in Fennange with AAA energy class, featuring playgrounds, green spaces, and 5 public outdoor parking spaces. Pricing starts at €980,020.00.
- Newsletter Subscription Service Email/newsletter subscription service keeping subscribers informed about real estate market news, offers, and new P&P Promotions projects.
Quantifiable outcome
- Energy class AAA compliance for premium projects, AA class for standard projects
- +2 more outcomes
Companies that use P&P Promotions
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
P&P Promotions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
P&P Promotions partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- WemetminorWemet collaboration for wood-covered business cards. P&P Promotions engaged Wemet for sustainable business card production using wood materials, aligning with the company's eco-friendly brand values.
- Livin Real EstateminorLivin Real Estate was the exclusive commercialization partner for the Lewin & Laurel residential project in Bertrange. P&P Promotions partnered with Livin Real Estate to market and sell the 18-unit residential complex.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
P&P Promotions competitors and assessment
Company assessmentDirect peers
- Kronos Homes: Iberian (Spain/Portugal) luxury residential developer and operator of branded residences, with active projects in Lisbon and the Algarve. Comparable to P&P's Tage Riverside Garden and Canidelo Villas Iberian beachhead, and to its high-end sustainable turnkey positioning.
- Kaufman & Broad: Mid-to-large French residential developer building individual houses, apartments and mixed-use programs across France. Closely comparable to P&P Promotions in product mix (turnkey apartments, houses, duplexes) and customer segment, though operating at significantly larger volume.
- Les Nouveaux Constructeurs: Listed French residential developer focused on new housing across Paris region and major French cities, including energy-efficient programs. Comparable to P&P Promotions as a multi-region residential for-sale builder with similar product diversity.
- Cogedim (Groupe Altarea): French premium-to-mid residential developer building apartments, houses and serviced-living residences, with strong sustainability positioning. Highly comparable to P&P Promotions in targeting the premium energy-efficient turnkey residential buyer.
Broad incumbents
- Eiffage Immobilier: French residential and serviced-living developer with operations across housing, student and senior residences. Comparable to P&P Promotions in residential development execution; P&P's mixed-use Ensemble Gerlache (nursery, co-living, retail) parallels Eiffage's mixed-tenant product strategy.
- Nexity: France's largest listed residential developer, active across new-build housing including energy-efficient and serviced-living developments. Comparable to P&P Promotions as a residential new-build operator targeting sustainability premium, but at far greater scale and capital base.
- Vinci Immobilier: Residential developer arm of the Vinci group, building housing, serviced residences and mixed-use projects across France. Comparable to P&P Promotions as a residential for-sale builder serving owner-occupier and investor buyers with a growing sustainability focus.
- Icade Promotion: French residential and mixed-use developer with sustainability at the core of its strategy. Comparable to P&P Promotions in targeting energy-efficient new-build housing, though Icade operates a significantly larger portfolio across France.
- Bouygues Immobilier: Major French residential and commercial property developer covering housing, offices and serviced-living, with explicit ESG/sustainability programs. Comparable to P&P Promotions in residential new-build and energy-efficient positioning, but at much larger scale and corporate breadth.
Emerging players
- Baufritz: German manufacturer/builder of high-performance timber-frame sustainable homes including passive-house and low-energy projects. Comparable to P&P's interest in high-performance envelope construction and renewable-energy integration, though Baufritz is more industrial/prefab in delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
P&P Promotions social profiles
Digital presenceP&P Promotions financial estimates
Financial estimateRevenue estimate
Valuation estimate
P&P Promotions leadership team
Management profileNumber of profiles
Profiles1 record
P&P Promotions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P&P Promotions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P&P Promotions
What does P&P Promotions do?
P&P Promotions develops and sells turnkey new-build residential properties in Luxembourg and Portugal, including apartments, duplexes, triplexes, and single-family houses. The company specializes in sustainable construction with high energy performance ratings (AA to AAA class), integrating hybrid concrete-wood techniques, triple glazing, underfloor heating, and renewable energy systems such as solar thermal, photovoltaic panels, and heat pumps. Properties are sold directly to individual buyers with personalized consultation from inquiry to delivery.
Is P&P Promotions a public or private company?
P&P Promotions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was P&P Promotions founded?
P&P Promotions was founded in 2013. It employs 11 to 50 people.
Where is P&P Promotions based?
P&P Promotions is headquartered in Fennange, Luxembourg, in the Europe region.
How does P&P Promotions make money?
Two revenue lines are on record. New Property Sales are the primary driver. The others are land and Development Sales.
Who are P&P Promotions's main competitors?
Direct peers on record are Kronos Homes, Kaufman & Broad, Les Nouveaux Constructeurs and Cogedim (Groupe Altarea). Broad incumbents are Eiffage Immobilier, Nexity, Vinci Immobilier, Icade Promotion and Bouygues Immobilier. Baufritz is listed as an emerging player.
Does P&P Promotions have an API?
No public API is recorded for P&P Promotions.
What industry is P&P Promotions in?
P&P Promotions's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAJ, Residential Luxury / High-End Home Construction, with a secondary code of IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House). Its NAICS code is 236117 and its SIC code is 1520.