Weider Global Nutrition

What Weider Global Nutrition does

Weider Global Nutrition is a Phoenix, Arizona-based active nutrition company founded in 1936 by Joe Weider, operating as a subsidiary of Weider Health and Fitness. The company develops and sells a focused portfolio of nine branded dietary supplements through a Shopify-powered direct-to-consumer e-commerce site (weider.com) targeting health-conscious consumers, athletes, fitness enthusiasts, and demographic-specific health segments such as men's prostate and testosterone support and women's hormone balance. Core products include Artery Health (Vitamin K2 + D3), Beyond NAD+, Liver & Kidney Support, Microbiotics with Prebiotics, Prime Prostate Health (Flowens + S7 blend), Prime Testosterone Support (KSM-66 ashwagandha + Chromax + Bioperine), Red Yeast Rice Plus, Sleep Melatonin-Free, and Women's Hormone Balance, all built around clinically studied proprietary ingredients such as KSM-66 ashwagandha, Flowens cranberry powder, S7 nitric-oxide blend, and Siliphos milk thistle phytosome.

The business operates a hybrid distribution model: DTC e-commerce in the United States combined with wholly-owned regional subsidiaries in Germany (Weider Germany GmbH), Spain (Weider Nutrition S.L.), Korea (Weider Asia), and South Africa (Sport Health and Fitness Technologies Pty Ltd), supplemented by independent channel partners in Turkey (Antilop Sportif), Brazil (CHJ Saude e Bem Estar), the Dominican Republic (Luis E. Betances & Co.), and a deeply embedded Asia partner (Wonders Co. Ltd., formerly Schweitzer Biotech) that has held OEM manufacturing and sales/marketing authority since 2007. The brand is registered in the United States and other countries and the company claims distribution across more than 120 countries. In May 2026, the company was acquired by SunWay Biotech, a subsidiary of Bora Pharmaceuticals, as part of broader food and beverage sector consolidation. Revenue and pricing are not publicly disclosed, and headcount is reported in the 51-100 range.

Name

Weider Global Nutrition

Legal name

Weider Global Nutrition LLC

Website

http://www.weider.com/

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

Weider Global Nutrition is a Phoenix, Arizona-based active nutrition company founded in 1936 that sells nine branded dietary supplements direct-to-consumer through weider.com and via international distributors in more than 120 countries, targeting athletes, fitness enthusiasts, and health-conscious adults seeking targeted health support.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industry

Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL)

Keywords

• Dietary supplements
• Sports nutrition
• Active nutrition
• Nutritional products
• Health supplements

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer Supplement Sales: Weider generates revenue through direct sales of dietary supplements and nutritional products via its e-commerce platform (weider.com). Products include vitamins, minerals, herbal extracts, and specialty formulations sold directly to health-conscious consumers and fitness enthusiasts.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Weider Global Nutrition develops, markets, and sells a portfolio of clinically formulated dietary supplements under the Weider brand, covering cardiovascular health, cellular energy, organ vitality, gut health, prostate and testosterone support for men, cholesterol balance, melatonin-free sleep, and women's hormone balance. Products are sold direct-to-consumer through the weider.com Shopify storefront and internationally via regional subsidiaries and distributor partners across more than 120 countries.

Product overview

Weider Global Nutrition is an Active Nutrition company based in Phoenix, Arizona, with nearly 90 years of expertise since its founding in 1936. The company develops innovative dietary supplements based on four core pillars: Quality, Science, Knowledge, and Trust. Their product portfolio consists of nine distinct branded supplements targeting various health concerns: Artery Health (cardiovascular support with Vitamin K2 + D3), Beyond NAD+ (cellular energy and longevity), Liver & Kidney Support (organ vitality), Microbiotics with Prebiotics (gut health), Prime Prostate Health (urinary tract and prostate function), Prime Testosterone Support (hormonal balance for men), Red Yeast Rice Plus (cholesterol support), Sleep - Melatonin Free (stress reduction and sleep quality), and Women's Hormone Balance (cycle health and cortisol support). All products feature clinically researched ingredients such as KSM-66 ashwagandha, proprietary botanical blends, and essential vitamins and minerals. The company sells direct-to-consumer through its e-commerce platform and distributes internationally through regional partners in Germany, Spain, Korea, Taiwan, Brazil, Dominican Republic, Turkey, and South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Artery Health - Vitamin K2 + D3 A cardiovascular health dietary supplement combining Vitamin K2, Vitamin D3, and Ginger to support arterial flexibility, calcium transport, and blood flow for adult consumers concerned with cardiovascular health.
• Beyond NAD+ A cellular energy and longevity dietary supplement featuring NAD3 and Vitamin B3 to support NAD levels already within normal range, mitochondrial function, and healthy aging for adult consumers.
• Liver & Kidney Support An organ vitality dietary supplement featuring Siliphos milk thistle extract, NAC, alpha lipoic acid, and cranberry to support hepatic health and cellular antioxidant defense.
• Microbiotics with Prebiotics A probiotic and prebiotic dietary supplement combining beneficial microorganisms with prebiotic fibers to support gut health and digestive function for adult consumers.
• Prime Prostate Health A dual-action prostate support dietary supplement featuring Flowens full-spectrum cranberry for urinary tract health and S7 blend to increase nitric oxide levels for normal bladder emptying, targeted at adult men.
• Prime Testosterone Support A testosterone support dietary supplement containing KSM-66 ashwagandha extract, Chromax, and Bioperine to help maintain testosterone levels already within normal range and support lean muscle mass, marketed to adult men.
• Red Yeast Rice Plus A cholesterol support dietary supplement containing red yeast rice, phytosterols, and microalgae (astaxanthin) to help maintain healthy cholesterol levels already within normal range.
• Sleep - Melatonin Free A melatonin-free sleep support dietary supplement featuring KSM-66 ashwagandha, magnesium, and soothing herbal extracts to help reduce stress and promote better sleep onset and quality.
• Women's Hormone Balance A women's health dietary supplement with KSM-66 ashwagandha for cortisol support, chasteberry for cycle health, and Vitamin D3, B6, and B12 for energy and wellness support, marketed to adult women.

Quantifiable outcome

• NattoPharma's clinical trials on Vitamin K2 demonstrate improved arterial stiffness in healthy postmenopausal women
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and regional.

• Wonders Co. Ltd. (formerly Schweitzer Biotech Co.)coreChannel Partner/ Reseller/ DistributorSince 2007, Wonders Co. has built a strong partnership with Weider Global Nutrition, authorized to oversee product development, OEM manufacturing, and sales & marketing for the Asia market. In 2014, launched multiple products under Weider in Taiwan, and by 2017 Weider Probiotics became No.1 selling item in its category. In 2019, expanded to Japan and China, then Spain and U.S. in 2020, followed by U.K. in 2025.
• ANTILOP SPORTIF GIDALAR SAN. VE TIC. LTD. STI.regionalChannel Partner/ Reseller/ DistributorAntilop Sportif distributes Weider products in Turkey market with authenticity verification through gold holograms. They have been exporting original Weider products with gold holograms into the Turkish market since November 2015.
• CHJ Saude e Bem EstarregionalChannel Partner/ Reseller/ DistributorCHJ Saude e Bem Estar (CEO Jucara Maria Fernandes) oversees Weider product distribution in Brazil market.
• Luis E. Betances & Co.regionalChannel Partner/ Reseller/ DistributorLuis E. Betances & Co. distributes Weider products in Dominican Republic market, located at Calle Cub Scouts 18, Ens. Naco, Santo Domingo.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Designs for Health: Practitioner-channel nutritional supplement company with a science-driven product range including men's health, cardiovascular, and sleep support — highly overlapping with Weider's clinical positioning.
• Thorne HealthTech: Premium science-backed supplement brand selling direct-to-consumer and through healthcare practitioners. Closely comparable to Weider in clinically-proven positioning, DTC-first model, and pricing tier.
• MusclePharm: Sports nutrition brand with shared bodybuilding/heritage DNA to Weider, addressing athletic performance and active-nutrition consumers. Comparable in target audience and brand legacy though with a different product format focus.
• Life Extension: Long-established direct-to-consumer supplement brand focused on longevity and preventive health, with a catalog spanning cardiovascular, hormone, and metabolic health — directly overlapping Weider's product pillars.
• Momentous: Premium human-performance and longevity supplement brand with a tight, science-led DTC catalog. Comparable to Weider in clinically-validated ingredient strategy (e.g., KSM-66 ashwagandha) and premium positioning.

Others

• Bora Pharmaceuticals: Parent of Weider's acquirer (SunWay Biotech); a Taiwan-based CDMO with global pharmaceutical manufacturing capabilities. Relevant as the corporate parent that will shape Weider's strategic and operational trajectory post-acquisition.

Broad incumbents

• NOW Foods: Large, broad-line supplement manufacturer with an extensive SKU portfolio spanning vitamins, men's health, and metabolic support. Operates at much greater scale but addresses the same consumer need states as Weider.
• Optimum Nutrition (Glanbia): One of the largest sports nutrition brands globally, owned by Glanbia. Comparable to Weider in targeting athletes and fitness enthusiasts but at significantly greater scale and broader SKU range.
• Jarrow Formulas: Established supplement brand offering a wide assortment including probiotics, men's health, and cardiovascular formulations. Comparable to Weider in product category overlap though with a broader, value-tier catalog.
• GNC Holdings: Mass-market supplement and sports nutrition retailer with extensive private-label and branded supplement offerings. Comparable to Weider in active-nutrition category though operates primarily through retail distribution rather than DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WeiderNutrition
• Facebookfacebook.com/WeiderGlobalNutrition
• Instagraminstagram.com/weider_usa
• LinkedInlinkedin.com/company/weider-nutrition-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weider Global Nutrition