Proctective Engineered Safety

What Proctective Engineered Safety does

Protective Engineered Safety (legally Protective Innovations Pty Ltd) is an Australian privately-held technology company headquartered in Malaga, Western Australia, that designs and sells patented safety products for electrical hazard identification and accident prevention. Its core product line comprises four globally patented systems: GoUpSafely, an aerial high-voltage proximity detection system that uses solar-powered sensors and a proprietary 900MHz ISM band protocol to detect AC and DC fields and stop machine motion toward overhead powerlines; Protective Shield (MEWP Shield), a mil-spec sensor-based proximity detection and secondary guarding system for elevated work platforms with configurable alert zones and CAN bus J1939 integration; eLert, a personal safety helmet with integrated HV proximity detection; and NeutralSafe, a patented device that monitors neutral wires to detect faults before they cause fatal shocks in residential and commercial buildings.

The company operates a B2B hardware sales model through direct enterprise field sales (Request Demo and Contact forms), an Australian distributor/installer network across Melbourne, Sydney, Brisbane, and Perth, an international distribution footprint (e.g., Cranserco in Indonesia), an e-commerce storefront for components, and OEM embedded partnerships with nine major heavy equipment manufacturers including Genie, JLG, Haulotte, SkyJack, Sinoboom, Dingli, LGMG, and Ahern. Product pricing is a mix of publicly disclosed component unit pricing (sensors at $320, expansion kits at $403, full SHIELD V2 kits at $1,226) and quote-based full-system sales. The company has received multiple industry awards including the Rio Tinto Emerging Innovation Award (2022), Telstra WA Best of Business Award for Embracing Innovation (2023), and QLD OIR Work Well Award (2023).

Name

Proctective Engineered Safety

Legal name

Protective Innovations Pty Ltd

Website

https://protective.net.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Protective Engineered Safety (Protective Innovations Pty Ltd) designs and sells globally patented HV electrical hazard detection systems (GoUpSafely, Protective Shield, eLert helmet, NeutralSafe) for heavy equipment manufacturers, utilities, mining, transport, and construction operators in Australia and select international markets.

Ownership category

akta.pro rank

Product category

Industrial Electrical Safety Equipment

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF)

akta.pro secondary industry

Grounding, Bonding & Lightning Protection (grounding bars, clamps, earthing systems, lightning arrestors) (IMAGAEAJ)

Keywords

• Electrical safety equipment
• High voltage detection
• Proximity detection systems
• Aerial work platform safety
• Industrial safety sensors

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. GoUpSafely HV Detection Systems: Sale of complete proximity detection systems for aerial machines including sensors, controllers, and accessories. Systems available in multiple configurations from indication-only to full motion-stop integration. Revenue generated through direct sales, distributors, and OEM partnerships.
2. Protective Shield MEWP Safety Systems: Sale of proximity detection and secondary guarding systems for elevated work platforms including sensors, Master Operator Panel (MOP), interface cables, and mounting hardware. Kits and individual components sold through e-commerce and distribution channels.
3. eLert Safety Helmet: Personal protective equipment with integrated HV proximity detection sold to individual workers and organizations requiring personnel protection near electrical hazards.
4. Components and Accessories: Individual replacement and expansion components including sensors ($320), brackets ($15), cables ($10-$80), guards ($15-$25), and expansion kits ($403). Professional installation relay boards ($80) and Genie adapter boards ($84.25).

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Protective Engineered Safety designs and manufactures patented proximity detection and safety systems that prevent electrical accidents involving machinery and workers. Core products include GoUpSafely (aerial high voltage detection for overhead powerlines with motion-stop capability), Protective Shield (proximity detection and secondary guarding for elevated work platforms), eLert (personal HV safety helmet), and NeutralSafe (neutral wire monitoring for residential and commercial buildings). The systems detect AC and DC electrical fields using patented sensor technology and configurable firmware-upgradeable controllers.

Product overview

Protective Engineered Safety offers a portfolio of patented safety products focused on hazard identification and accident prevention for workers near electrical hazards. The core product line consists of GoUpSafely (aerial HV power line detection system), Protective Shield/MEWP Shield (proximity detection for elevated work platforms), eLert Safety Helmet (personal HV proximity alarm), and NeutralSafe (neutral wire fault protection). GoUpSafely and Protective Shield share sensor technology with configurable detection zones, while the eLert provides individual worker protection. The company also sells modular add-on components including sensors, cables, brackets, interface boards, and control panels specifically for the SHIELD product line to support various EWP machine types and installation requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• GoUpSafely Aerial High Voltage Protection System providing proximity detection to prevent machines from contacting power lines. The system uses patented HV sensing technology with solar-powered sensors and military-grade wireless communications, detecting both AC and DC fields and offering alarm and motion-stop options. Designed for heavy machinery operators in utilities, mining, transport, and construction.
• Protective Shield (MEWP Shield) Proximity detection and control system for elevated work platforms (EWPs) providing secondary guarding against crush, shear, and entanglement hazards. Uses mil-spec sensor technology with configurable settings via iOS and Android apps, and supports OEM integration with major EWP manufacturers including Genie, JLG, Haulotte, SkyJack, and others.
• eLert Safety Helmet Personal electrical safety helmet with integrated high-voltage proximity detection technology. Alerts linesmen, electricians, and maintenance workers when approaching danger zones near HV electricity sources. Features IP67 weatherproof sensor, two-year operational battery life, and retrofitting capability to most electrically compliant safety helmets.
• NeutralSafe Patented protection device that monitors neutral wires to detect potential issues prior to breakage, protecting homeowners and businesses from fatal shocks caused by damaged neutral wires. Addresses a risk that no existing safety devices (including safety switches) currently protect against.
• SHIELD V2 Standard Single Sensor Kit Standard installation kit for the Protective Shield V2 system containing Master Operator Panel (MOP), machine interface cable, proximity sensor, 750mm link cable, and choice of mounting bracket (1932 or 1930) for EWP installation. Priced at $1,226.55 as a complete entry-level system.

Quantifiable outcome

• 4,700 people killed in electrical accidents worldwide each year
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core, strategic, major, regional and global.

• EWPA (Elevating Work Platform Association)coreStrategic or Co-development Partner · 1 March 2021Protective is a member of EWPA with over 400 corporate members, the peak representative body of the specialized EWP industry within Australia. EWPA ensures safety and supports the elevating work platform industry through standards, training, and industry representation.
• THSA (Telescopic Handler Association of Australia)coreStrategic or Co-development Partner · 1 March 2021Protective works with THSA which represents the telescopic handler industry and acts as the industries representative body. THSA assists members and operators on issues including standards, training, operation and maintenance, and operates alongside EWPA.
• EDP Starter AcceleratorstrategicStrategic or Co-development Partner · 1 September 2019Protective participated in EDP Starter Accelerator program in Houston, Texas USA, meeting with significant power companies globally as part of international expansion strategy.
• GeniecoreOEM/ Whitelabel/ Licensing PartnerProtective Shield has formal acceptance and documentation for Genie equipment including Genie Smart Link Install Manual and Genie RT Install Manual. Genie adapter board available to simplify installation for Genie Gen6 controllers, removing need to cut machine controller wires.
• JLGcoreOEM/ Whitelabel/ Licensing PartnerProtective Shield has formal acceptance letter documentation for JLG equipment, indicating OEM-level integration approval.
• HaulottecoreOEM/ Whitelabel/ Licensing PartnerProtective Shield has formal acceptance letter for Haulotte trailer mounted booms, with products featured in marketing materials.
• SkyJackcoreOEM/ Whitelabel/ Licensing PartnerProtective Shield has formal acceptance letter documentation for SkyJack equipment.
• SinoboomcoreOEM/ Whitelabel/ Licensing PartnerProtective Shield has formal acceptance letter documentation for Sinoboom equipment.
• DinglicoreOEM/ Whitelabel/ Licensing PartnerProtective Shield has formal acceptance letter documentation for Dingli equipment.
• LGMGcoreOEM/ Whitelabel/ Licensing PartnerProtective Shield has formal acceptance letter documentation for LGMG equipment.
• AherncoreOEM/ Whitelabel/ Licensing PartnerProtective Shield has formal acceptance letters for Ahern trailer mounted booms and Ahern Snorkel Slab Lifts.
• PB LiftcoreOEM/ Whitelabel/ Licensing PartnerProtective Shield has formal acceptance letter documentation for PB Lift equipment.
• CPB ContractorsmajorImplementation/ SI/ Consulting PartnerCPB Contractors has formal acceptance letter for Protective Shield, indicating use of the safety system in their construction operations.
• TRT CranesregionalChannel Partner/ Reseller/ DistributorFeatured in Key Relationships section on website, indicating a commercial partnership for crane safety solutions.
• CransercoregionalChannel Partner/ Reseller/ DistributorCranserco Indonesia featured in Key Relationships section, indicating international distribution partnership for crane safety equipment.
• Australian Distributor/Installer NetworkregionalChannel Partner/ Reseller/ DistributorDistributors and installers in Melbourne, Sydney, Brisbane and Perth supporting Australian market. Part of the company's multi-channel distribution approach.
• International Installation/Distribution NetworkglobalChannel Partner/ Reseller/ DistributorInternational installation and distribution network serving global markets beyond Australia.
• PRM EngineeringregionalTechnology or IntegrationFeatured in Key Relationships section, indicating engineering integration partnership for safety solutions.
• HSE PacificregionalStrategic or Co-development PartnerFeatured in Key Relationships section, indicating partnership for health, safety, and environmental engineering solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Schneider Electric: Global electrical equipment, building safety, and wiring device manufacturer (Clipsal brand in Australia). Comparable as a potential incumbent competitor or acquirer in the NeutralSafe category (residential/commercial neutral wire fault protection).
• Hexagon AB (Mining division): Global industrial technology group providing positioning, sensing, and safety solutions for mining, including collision avoidance and proximity detection systems. Comparable as a broader incumbent offering sensing-driven safety solutions to similar mining and heavy-equipment end markets.
• Caterpillar (Cat MineStar Detect): Largest heavy equipment OEM with Cat MineStar Detect proximity warning and collision avoidance systems on mining machines. Comparable through its OEM-embedded safety sensing for heavy equipment operating near hazards, though it serves mining rather than EWP/utility markets specifically.
• Hitachi Construction Machinery (Wylie Systems): Global construction and mining equipment OEM integrating Wylie Systems safety indicators and load moment systems. Comparable as an OEM-embedded safety technology provider for heavy machinery, with broader portfolio and larger scale than Protective.

Direct peers

• Xwatch Safety Solutions: UK-based manufacturer of safety systems for elevating work platforms including height, slew, load, and radius indicators. Directly comparable as a specialist in EWP safety/secondary guarding products with similar target customers (EWP OEMs, fleet operators) and complementary functionality.
• Brigade Electronics: UK-based vehicle safety systems specialist offering ultrasonic, radar, and camera-based proximity detection for commercial vehicles and heavy machinery. Directly comparable in mobile-machine proximity sensing and accident prevention, with broader product breadth.
• CIFA S.p.A. Italian manufacturer of truck-mounted concrete pumps and equipment with integrated safety/control systems. Comparable as a specialty heavy-equipment safety technology provider targeting similar end markets (transport, logistics, utilities infrastructure).

Emerging players

• Matrix Design Group: Specialist in proximity detection and collision avoidance systems for mining and industrial equipment. Directly comparable as a niche safety-sensing player targeting overlapping heavy-equipment safety use cases, particularly in underground mining.

Others

• JLG Industries (Oshkosh Corporation): Major global EWP OEM and current Protective customer/partner with formal acceptance documentation. Relevant as a key OEM channel and as a proxy for the OEM-internalization competitive risk discussed in the bear case.
• Genie (Terex Corporation): Major EWP OEM and current Protective customer/partner (acceptance letters, Genie adapter board). Comparable as the anchor customer in Protective's OEM integration channel and represents the structural risk of OEM self-internalization of safety sensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/protectiveengineeredsolutions
• LinkedInlinkedin.com/company/protective-innovations
• Xx.com/protective_tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proctective Engineered Safety