Supernatural Botanicals
Supernatural Botanicals is a Torrance, CA-based e-commerce retailer founded in 2013 that sells Kratom, CBD, and Delta THC botanical products to U.S. consumers and wholesale buyers, with products sourced from Southeast Asia and processed in California.
- Company typePrivate
- Founded2013
- HeadquartersTorrance, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Supernatural Botanicals does
Supernatural Botanicals is a California-based, privately held e-commerce retailer founded in 2013 and headquartered in Torrance, CA, that sells botanical products with a primary focus on Kratom and a secondary portfolio of CBD and Delta THC products. The company operates its own direct-to-consumer storefront (supernaturalbotanical.com) with 21+ age verification, free ground shipping, and a subscription option, alongside a dedicated wholesale channel supplying bulk Kratom (kilo and case quantities) to business buyers. Its product catalog spans Kratom powders, capsules, tablets, tinctures, extracts, gummies, and benefit-formulated bundles, plus specialty botanicals such as Akuamma seeds and Kratom-infused honey, with the Ketum sub-brand extending into Delta 8 THC edibles and tinctures.
The core offering is a wide assortment of Kratom strains sourced from farms in Indonesia and Thailand and processed/packaged in California, with lab testing and COA transparency emphasized in the value proposition. Pricing is pay-as-you-go across unit tiers, ranging from approximately $11.95 for sample-size powders to $299.99 for 4-kilogram bulk packs; wholesale buyers receive separate bulk pricing and free samples without minimum order requirements. The business relies on content marketing (educational blog), email newsletters with a 10% first-purchase discount, and a loyalty/rewards program for retention, with no proprietary technology stack, AI features, or API disclosed.
The company addresses two customer segments: individual wellness-focused adults seeking natural alternatives for energy, focus, relaxation, and mood, and B2B wholesale buyers reselling Kratom at retail. Operations are constrained by state and local Kratom legality restrictions, with documented sales exclusions across multiple states and counties, and similar restrictions on Delta THC products across a majority of U.S. states. The firm has no disclosed funding, no institutional investors, no M&A activity, and no public leadership team data, indicating an independently owned, bootstrapped small business.
Supernatural Botanicals firmographics
Firmographics- Name
- Supernatural Botanicals
- Legal name
- Supernatural Botanicals
- Website
- https://supernaturalbotanicals.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Supernatural Botanicals is a Torrance, CA-based e-commerce retailer founded in 2013 that sells Kratom, CBD, and Delta THC botanical products to U.S. consumers and wholesale buyers, with products sourced from Southeast Asia and processed in California.
- Ownership category
- akta.pro rank
Supernatural Botanicals industry classification
Industry- Product category
- Botanical Supplements
- SIC
- Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- CBD/Hemp Topicals & Beauty Retail (CRANAHAB)
- akta.pro secondary industry
- Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware) (CRAOAIAH)
Keywords
Where Supernatural Botanicals is headquartered
LocationHeadquarters
- HQ city
- Torrance
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Supernatural Botanicals business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: One-time product sales of Kratom in various forms (powder, capsules, tablets, tinctures, extracts, gummies). Also includes CBD and Delta THC products. Customers purchase individual items or bundles at listed prices.
- Subscription Orders: Subscription option for recurring orders, allowing customers to stay stocked on products delivered straight to their door with free shipping.
- Wholesale/Bulk Sales: Bulk quantity sales targeting business customers. Includes bulk pricing on kilos and case quantities, with wholesale pricing available for business buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kratom Powders - various sizes from 1oz samples to bulk kilos |
| Unit Pricing | Pay-as-you-go | Kratom Capsules - various potencies and quantities |
| Unit Pricing | Pay-as-you-go | Kratom Tablets |
| Unit Pricing | Pay-as-you-go | Kratom Tinctures |
| Unit Pricing | Pay-as-you-go | Kratom Gummies |
| Unit Pricing | Pay-as-you-go | Starter/Beginner Packs |
| Unit Pricing | Pay-as-you-go | CBD Products |
| Freemium | Pay-as-you-go | Free Samples |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Supernatural Botanicals product offering
Product offeringCore offering
Supernatural Botanicals is an e-commerce retailer that sources raw Kratom from farms in Southeast Asia (Indonesia and Thailand), processes and packages the products in California, and sells them through its own online storefront. Its catalog covers Kratom in multiple forms (powders, capsules, tablets, tinctures, extracts, gummies) across many strains (Maeng Da, Bali, Borneo, Sumatra, Thai, Malaysian, etc.), alongside CBD oil/hemp flower/cream/vape products, Delta THC products, and specialty botanicals such as Akuamma and Trainwreck Kratom. The company also runs a wholesale channel selling bulk kilos to retailers and resellers.
Product overview
Supernatural Botanicals operates an e-commerce platform selling botanical products centered on Kratom, with additional offerings in CBD and THC products. The core portfolio includes Kratom powders, capsules, tablets, tinctures, extracts, and gummies in various strains (Maeng Da, Bali, Borneo, Sumatra, Thai, Malaysian, and regional varieties like Aceh, Bentuangie, Hulu Kapuas). Products are categorized by vein color (Red, Green, White, Yellow) and benefit effects (Energy, Relief, Euphoria, Workout Boost). The company also offers special botanicals (Akuamma, Trainwreck Kratom), CBD products (oils, hemp flower, creams, vapes), Delta THC products (Delta 8, 9, 10), and Kratom-infused specialty items like honey. A B2B wholesale division serves retailers. Products are sourced from Southeast Asia (primarily Indonesia and Thailand), lab-tested, and shipped from Torrance, California. The platform does not include an API or AI-powered features.
Differentiator
Problem solved
Functional benefit
Brands
- Ketum: Kratom-infused products including gummies and edibles (e.g., Ketum Delta 8 THC Crispy Treat, Ketum 50mg Kratom Gummies)
Products and services
- Kratom Powders Premium Kratom powder sourced from Indonesia and Thailand, offered across many strains (Maeng Da, Bali, Borneo, Sumatra, Thai, Malaysian, Bentuangie, Horned Leaf, Hulu Kapuas, Riau, Ketapang, Jongkong, Vietnamese, Elephant, Aceh, Lombok, Sulawesi, Red Banjar, Batak) and vein colors (Red, Green, White, Yellow). Available in sizes from 1oz samples up to 4-kilogram bulk packs and split-kilo options.
- Kratom Capsules Pre-dosed Kratom capsules in bulk 500-count packs and smaller quantities, available across Red, White, Green, and Yellow Maeng Da varieties plus benefit-formulated bundles such as Energy Pack, Relief, Euphoria, and Workout Boost bundles.
- Kratom Tablets Compressed Kratom tablets at 750mg each, sold in 50-count packs across 9 strains, designed for faster absorption than powder.
- Full Spectrum Kratom Tincture Liquid tincture blended from Red, Green, and White vein Kratom, where each vial contains the essence and active ingredients of 100g of concentrated raw leaf. Priced $19.99 to $44.99.
- Kratom Extracts Concentrated Kratom extracts offering enhanced potency compared to standard powder forms.
- Ketum Kratom Gummies Kratom-infused gummies at 50mg per gummy, sold in 12-count packages under the Ketum sub-brand.
- Kratom Honey 110mg Kratom-infused raw honey combining Himalayan honey with potent Kratom extract, sold as 110mg per 10g pouch at $6.99.
- Kratom Variety/Sampler Packs Pre-packaged bundles such as the 4-Strain Beginner's Powder Pack ($39.95-$129.95) and Energy Pack Capsules ($47.95-$89.95) combining multiple Kratom strains so customers can sample or target specific benefits.
- CBD Products CBD offerings spanning THC-Free Pure CBD Oil Tincture (15ml, 600mg, 99.77% CBD isolate with MCT carrier oil), CBD Hemp Flower, Ecoderm CBD Cream, and CBD Drip Onyx Vape additives.
- Delta THC Products Delta THC line including Space Gods Super Baked Disposables (7g pens with THC-P, HHC-P, Delta-10 blends) and Ketum Delta 8 THC Crispy Treat (100mg).
- Special Botanicals Botanicals beyond Kratom: Akuamma (Picralima nitida) seeds and powder, Trainwreck Kratom powder blend, and Crushed Kratom Leaves.
- Kratom Accessories Supporting products for Kratom consumption including measuring tools, storage, and preparation accessories.
- Wholesale/Bulk Kratom B2B bulk Kratom channel selling kilos and case quantities at wholesale pricing to retailers and resellers; wholesale customers receive free samples without a minimum order.
Companies that use Supernatural Botanicals
Customer profileSegments2 records
Ideal customer profiles2 records
Supernatural Botanicals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Supernatural Botanicals partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Supernatural Botanicals competitors and assessment
Company assessmentDirect peers
- Coastline Kratom: Specialty Kratom e-commerce retailer offering multiple strains and product formats. Competes for the same Kratom consumer in the same online channel with similar lab-tested positioning.
- Mitragaia: Premium Kratom DTC brand offering curated strains and benefit-formulated SKUs. Closely comparable on brand positioning, premium pricing, and benefit-tier merchandising approach.
- Kratom Spot: Specialty Kratom e-commerce retailer offering powders, capsules, extracts, and bulk options. Comparable on multi-format Kratom DTC model and wholesale adjacency.
- Kats Botanicals: Online retailer of Kratom and other ethnobotanicals, including powders, capsules, and extracts. Overlaps directly with Supernatural Botanicals' product mix and target wellness-focused adult consumer.
- PurKratom: Direct-to-consumer Kratom brand with multiple strains and product forms, including capsules and powders. Overlaps with Supernatural Botanicals in product mix and customer segment.
- Happy Hippo Herbals: Direct-to-consumer Kratom brand offering powders, capsules, and extracts with extensive strain variety. Comparable on assortment depth, premium positioning, and lab-tested product strategy.
- Golden Monk: Online Kratom retailer offering powders, capsules, and tablets across multiple strains. Comparable in assortment breadth and direct-to-consumer focus.
- Kraken Kratom: One of the largest online Kratom retailers in the U.S., offering powders, capsules, extracts, and shots across a similar strain portfolio. Direct competitor in the same Kratom DTC category with overlapping product forms and customer base.
Emerging players
- Kava King: Specialty retailer of kava and other ethnobotanicals with a similar audience of wellness-focused adults. Comparable as an adjacent botanical specialist pursuing overlapping consumer use cases.
Broad incumbents
- CBD American Shaman: Well-funded, multi-location CBD retailer with broader scope and franchise distribution. Comparable to Supernatural Botanicals' CBD/Tincture/Hemp Flower line as a wider hemp wellness incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Supernatural Botanicals social profiles
Digital presenceSupernatural Botanicals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supernatural Botanicals leadership team
Management profileNumber of profiles
Profiles1 record
Supernatural Botanicals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supernatural Botanicals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supernatural Botanicals
What does Supernatural Botanicals do?
Supernatural Botanicals is an e-commerce retailer that sources raw Kratom from farms in Southeast Asia (Indonesia and Thailand), processes and packages the products in California, and sells them through its own online storefront. Its catalog covers Kratom in multiple forms (powders, capsules, tablets, tinctures, extracts, gummies) across many strains (Maeng Da, Bali, Borneo, Sumatra, Thai, Malaysian, etc.), alongside CBD oil/hemp flower/cream/vape products, Delta THC products, and specialty botanicals such as Akuamma and Trainwreck Kratom. The company also runs a wholesale channel selling bulk kilos to retailers and resellers.
Is Supernatural Botanicals a public or private company?
Supernatural Botanicals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supernatural Botanicals founded?
Supernatural Botanicals was founded in 2013. It employs 11 to 50 people.
Where is Supernatural Botanicals based?
Supernatural Botanicals is headquartered in Torrance, United States, in the North America region.
How does Supernatural Botanicals make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are subscription Orders and wholesale/Bulk Sales.
Who are Supernatural Botanicals's main competitors?
Direct peers on record are Coastline Kratom, Mitragaia, Kratom Spot, Kats Botanicals, PurKratom, Happy Hippo Herbals, Golden Monk and Kraken Kratom. Kava King is listed as an emerging player. CBD American Shaman is listed as a broad incumbent.
Does Supernatural Botanicals have an API?
No public API is recorded for Supernatural Botanicals.
What industry is Supernatural Botanicals in?
Supernatural Botanicals's product category is Botanical Supplements. Its primary akta.pro industry code is CRANAHAB, CBD/Hemp Topicals & Beauty Retail, with a secondary code of CRAOAIAH, Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware). Its SIC code is 2833.