What CBD American Shaman does

CBD American Shaman is a U.S.-based private retailer and franchisor of hemp-derived cannabinoid products, founded in 2015 by Vince Sanders and headquartered in Kansas City, Missouri. The company sells a broad catalog spanning full-spectrum and THC-free CBD oils (tinctures and water-soluble), topicals, gummies, capsules, hemp flower, and an expanded psychoactive range including THCa, Delta 8 THC, Delta 9 THC, and HHC products, alongside adjacent wellness lines such as CBD pet products, skincare, functional mushroom elixirs, and a Foria sexual-wellness sub-brand. Its core technology claim is a proprietary water-soluble nanotechnology that the company markets as making CBD products 9x more bioavailable than standard market offerings, produced via CO2 extraction from non-GMO U.S.-grown hemp with third-party lab testing and US Hemp Authority certification.

The company monetizes through four streams: direct-to-consumer e-commerce (cbdamericanshaman.com shipping to all 50 states with free shipping over $99), franchise fees and royalties from 100+ retail locations across 35+ states (concentrated in Texas, Kansas, Nebraska, Missouri, Florida, and Pennsylvania), wholesale/distributor programs to authorized resellers, and an affiliate referral program. Pricing is unit-based and ranges from under $5 for accessories (e.g., inhaler batteries) to $89.99+ for premium tinctures and $134.99 at the top of the catalog, supported by a 45-day refund policy for website purchases.

Customer concentration is broadly fragmented across individual wellness consumers and pet owners, with no large enterprise anchor customers disclosed; the company is privately held, founder-owned, with no venture or institutional capital indicated in the source data. Its product mix has been moving up the value chain into higher-margin psychoactive cannabinoids, while its operating model is concurrently exposed to escalating state-level regulatory pressure — most acutely the April 2026 Missouri ketamine lawsuit filed by the state Attorney General, the June 2026 Missouri settlement halting concentrated 7-OH product sales (with up to $5 million breach exposure), and new Texas DSHS hemp regulations that include a reported ~3,000% licensing-fee increase affecting CBD American Shaman's largest state footprint.

Name

CBD American Shaman

Legal name

CBD American Shaman

Website

https://cbdamericanshaman.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

CBD American Shaman is a Kansas City-based, founder-owned private retailer and franchisor of hemp-derived CBD and psychoactive cannabinoid products, operating 100+ franchise stores across 35+ U.S. states alongside direct-to-consumer e-commerce shipping nationwide.

Ownership category

akta.pro rank

Product category

CBD and Hemp-Derived Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Drugs and Druggists' Sundries Merchant Wholesalers (424210), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), Hemp & CBD Product Wholesale Distribution (CRAOAIAG), Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)

Keywords

• Cbd wellness products
• Hemp extract supplements
• Cbd retail franchise
• Cannabis wellness ecommerce
• Hemp derived cannabinoids

Headquarters

HQ city

Mission

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: Online retail sales through cbdamericanshaman.com, selling CBD oils, gummies, topicals, capsules, and other hemp-derived products directly to consumers nationwide with free shipping on orders over $99
2. Franchise Fees: Revenue from franchise locations operating under the CBD American Shaman brand, with franchise opportunities marketed at americanshamanfranchise.com
3. Wholesale and Distribution: Wholesale and distributor programs for bulk purchases of CBD products to authorized retailers
4. Affiliate Program: Affiliate marketing program where partners earn commissions for referring customers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CBD American Shaman develops, brands, and sells a broad portfolio of CBD and hemp-derived cannabinoid wellness products — including CBD oils/tinctures, water-soluble CBD, gummies, topicals, capsules, hemp flower, THCa, Delta 8 THC, Delta 9 THC, HHC, CBG, CBN, 7-OH, pet products, and skincare — manufactured with proprietary nanotechnology for enhanced bioavailability. The company distributes these products via its own e-commerce site, a 100+ location franchise retail network across 35+ U.S. states, wholesale/distributor channels, and an affiliate program.

Product overview

CBD American Shaman is a nationwide CBD and hemp product retailer offering a comprehensive portfolio of wellness products. The core offering includes multiple delivery formats: CBD oils (tinctures and water-soluble), CBD topicals (creams, lotions, serums), CBD gummies, CBD capsules, and hemp flower. The company extends its portfolio with THC variants including Delta 8 THC, Delta 9 THC, and THCa products, as well as specialty cannabinoids like HHC, CBG, and CBN. Additional categories include CBD edibles, skincare/beauty products, pet products, functional mushroom supplements, and wellness supplements like Shilajit and Oregano oil. A key differentiator is the proprietary water-soluble nanotechnology that increases CBD bioavailability by 9x compared to standard products. The company operates through both direct-to-consumer e-commerce and a franchise retail network across 36+ states. Products contain less than 0.3% THC in compliance with federal law, and all items undergo internal and third-party lab testing for purity and potency.

Differentiator

Problem solved

Functional benefit

Products and services

• CBD Oils (Tinctures) Full-spectrum and THC-free hemp oil tinctures available in water-soluble and traditional sublingual formulations, with flavors including Cherry Limeade, Lemon, Peppermint, and Pina Colada, in potencies from 150mg to 900mg+.
• CBD Topicals Topical CBD products including body lotions, face creams, massage oils, and roll-on serums with potencies from 250mg to 2000mg, designed for targeted skin application and localized comfort.
• CBD Gummies Edible CBD gummies in full-spectrum and THC-free varieties, including nano-enhanced and sugar-free options, in flavors such as Watermelon, Blue Raspberry, Tropical, and Sour varieties.
• CBD Capsules & Hemp Oil Pills Hemp oil capsules containing 15mg of concentrated CBD per capsule, available in 30 or 60 capsule bottles (450mg or 900mg total), providing precise dosage for daily wellness support.
• Hemp Flower Premium CBD and CBG hemp flower strains grown on USA farms, featuring various terpene profiles, sold in 3.5g packages and pre-rolls with less than 0.3% THC.
• THCa Products THCa concentrate products including diamonds, crumble, diamond-infused pre-rolls, and THCa flower strains such as Gelato 41, Mochi, Runtz varieties, and Snow Caps.
• Delta 8 THC Products Delta 8 THC products including nano gummies, cloud tinctures, caramels, pre-rolls, bath bombs, and balanced CBD:D8 tinctures.
• Delta 9 THC Products Delta 9 THC edibles and water-soluble products including gummies, chocolates, caramel chews, honey sticks, and THC water-soluble formulations for day and night use.
• HHC Products Hexahydrocannabinol (HHC) products including gummies, carts, caramels, chocolates, and disposable vape pens.
• CBG Products Cannabigerol (CBG) oil and gummies, including CBG-9 gummies, providing focus and wellness support.
• CBN Products Cannabinol (CBN) sleep-support products including CBNight water-soluble CBN oil and CBN gummies for sleep.
• 7-OH (7-Hydroxymitragynine) Products Concentrated 7-OH chewable tablets and advanced alkaloid products, including White Vein, Red Vein, Green Vein, and Pseudoindoxyl varieties. Sales halted in Missouri due to settlement.
• CBD Edibles CBD-infused food products including cookies and specialty edibles.
• CBD Skin Care & Beauty CBD-infused skincare and beauty products including face cream, lip balm, under-eye serum, and bath bombs.
• CBD Pet Products CBD products for dogs, cats, and horses including soft chews, large dog treats, canine hemp oil tincture, feline CBD oil, and horse liniment.
• Water Soluble CBD Proprietary nanotechnology-enabled water-soluble CBD products for faster absorption and higher bioavailability, available in full-spectrum and THC-free formulations.
• CBD American Shaman Franchise Program Franchise opportunity allowing entrepreneurs to open retail locations under the CBD American Shaman brand with established products, brand recognition, and business support systems.

Quantifiable outcome

• 9x more bioavailable than standard CBD products
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• US Hemp RoundtablecoreGTM or Marketing PartnerCBD American Shaman is a proud member of the US Hemp Roundtable, an industry coalition devoted to safe hemp and CBD products. The partnership involves educating elected officials and policymakers on the uses and benefits of hemp and CBD products, and empowering citizens to advocate for quality hemp and CBD products nationwide.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Charlotte's Web: Largest U.S. CBD wellness brand selling full-spectrum hemp extracts, gummies, topicals, and capsules across DTC and retail. Directly comparable to CBD American Shaman's CBD oils, capsules, and topicals portfolio serving wellness consumers.
• cbdMD: Public CBD brand selling tinctures, gummies, topicals, capsules, and pet products nationwide. Overlaps with CBD American Shaman on product format breadth, wellness positioning, and broad-spectrum/full-spectrum positioning.
• Lazarus Naturals: Vertically integrated CBD brand selling tinctures, capsules, topicals, gummies, and pet products through DTC e-commerce. Comparable to CBD American Shaman on direct-to-consumer CBD wellness assortment.
• Medterra: CBD wellness brand offering tinctures, topicals, capsules, gummies, and sleep/calm SKUs with a focus on quality and lab testing. Direct competitor in the CBD supplements and topicals category.
• Green Roads: Pharmacist-formulated CBD brand selling oils, gummies, topicals, capsules, and pet products through DTC and wholesale. Competes head-on with CBD American Shaman on formulation-led CBD wellness SKUs.
• Sunmed (formerly Your CBD Store): Franchise-based CBD retail brand with multi-state storefronts selling CBD oils, topicals, gummies, and pet products. The closest direct competitor to CBD American Shaman's franchise retail model and product mix.
• Joy Organics: Premium CBD wellness brand selling tinctures, gummies, topicals, softgels, and pet products. Comparable to CBD American Shaman on broad-spectrum CBD SKUs and wellness positioning at the higher price tier.
• NuLeaf Naturals: DTC CBD brand focused on full-spectrum hemp extracts, capsules, and topicals with an emphasis on organic USA-grown hemp. Overlaps with CBD American Shaman on full-spectrum CBD oils and capsules.
• Bloom Hemp: Hemp-derived wellness retailer selling CBD along with Delta 8/9, THCa, HHC, and functional mushroom SKUs. Closely comparable to CBD American Shaman's expansion beyond CBD into minor cannabinoids and adjacent wellness categories.

Broad incumbents

• CVS Health: Mass-market drugstore chain now stocking select CBD topicals and wellness products in physical retail. Relevant as a broad incumbent shaping mainstream CBD distribution and consumer expectations against CBD specialty retailers like CBD American Shaman.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CBDAmericanSh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBD American Shaman