Bikram Yoga

What Bikram Yoga does

Bikram Yoga is a privately held wellness education company that operates the Bikram Yoga Teacher Training (BYTT), a 9-week residential certification program held biannually at the Graceland Khao Lak Beach Resort in Phang Nga, Thailand. The program trains aspiring yoga instructors in a proprietary 26-posture hot yoga sequence developed by founder Bikram Choudhury, delivered through daily yoga classes, posture clinics, lectures, and anatomy training. The company positions BYTT as the only official program endorsed by Bikram Choudhury and Bikram's Yoga College of India, and claims a network of 15,000+ certified teachers across 50+ countries built over 20+ years of operation.

The business model is event-driven and tuition-based, with primary revenue from all-inclusive teacher training packages priced at $12,500 (double occupancy) and $16,600 (single occupancy) per student, covering accommodation, meals, airport transfers, and instruction. Secondary revenue streams include 4-day/7-day visitor packages priced at $600-$1,400, a $350 recertification fee for alumni, and on-site merchandise sales. Distribution is direct-to-consumer via the bikramyoga.com website, with online application forms and email-based onboarding. The company does not operate a digital platform; all training is delivered in person at the Thailand resort, and the core asset is the credentialing authority conferred by Bikram Choudhury's endorsement rather than any proprietary technology.

Name

Bikram Yoga

Legal name

Bikram Yoga

Website

https://bikramyoga.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bikram Yoga operates the Bikram Yoga Teacher Training (BYTT), a 9-week residential certification program in Thailand that trains aspiring instructors in the proprietary 26-posture hot yoga sequence, serving individual students globally with all-inclusive tuition-based packages.

Ownership category

akta.pro rank

Product category

Yoga Teacher Training

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Tour Operators (56152)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industries

Hot Yoga & Heated Pilates (HSADACAC), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga teacher training
• Hot yoga
• Yoga certification
• Wellness education
• Residential yoga program

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Teacher Training Tuition: Primary revenue stream from 9-week residential teacher training program. Students pay all-inclusive fees covering tuition, accommodation at Graceland Khao Lak Beach Resort, meals, airport transfers, and training materials. Two pricing tiers: double occupancy ($12,500) and single occupancy ($16,600).
2. Visitor Packages: Revenue from visitors who drop in for classes or purchase all-inclusive visitor packages. Pricing ranges from $600-$1,400 depending on duration and room type.
3. Recertification: Recertification sessions held in Week 9 for certified teachers at $350 per person.
4. On-site Merchandise: On-site store selling drinks, mats, clothing, and merchandise to trainees and visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bikram Yoga operates the Bikram Yoga Teacher Training (BYTT), a 9-week residential immersion program held twice yearly at Graceland Khao Lak Beach Resort in Thailand, certifying students in Bikram Choudhury's standardized 26-posture hot yoga sequence. The company also sells all-inclusive visitor packages (4-day/3-night and 7-day/6-night) that allow non-trainees to attend classes and observe training, plus a Week 9 recertification offering for previously certified teachers.

Product overview

Bikram Yoga operates as a single-product-focused wellness company offering the Original Hot Yoga practice (a 26 posture sequence developed by Bikram Choudhury) and the Bikram Yoga Teacher Training (BYTT) as its primary offerings. The BYTT is a 9-week residential certification program held in Thailand that trains individuals to become certified Bikram Yoga instructors. Additional offerings include visitor packages that allow guests to experience the training environment without completing full certification. The company does not operate on a platform-plus-modules architecture but rather provides direct service offerings centered around its signature yoga methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Bikram Yoga Teacher Training (BYTT) A 9-week residential yoga teacher certification program held at Graceland Khao Lak Beach Resort in Phang Nga, Thailand. Trains students to teach Bikram Choudhury's standardized 26-posture hot yoga sequence through 11 classes per week plus posture clinics, lectures, anatomy training, and teaching practice. Pricing is $12,500 USD for double occupancy and $16,600 USD for single occupancy, all-inclusive.
• BYTT Visitor Packages All-inclusive stay packages that allow non-trainees to attend the BYTT environment, take classes directly from Bikram Choudhury, and practice alongside trainees. Available as 7-day/6-night ($850 shared / $1,400 single) and 4-day/3-night ($600 shared / $850 single) options including accommodation, buffet meals, daily yoga classes, towels, and airport transfers.
• Bikram Yoga Original 26-Posture Sequence The proprietary 26-posture hot yoga sequence developed by Bikram Choudhury that systematically works every part of the body. Sold and taught through the BYTT certification program and licensed Bikram Yoga studios globally.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Graceland Khao Lak Beach ResortcoreOthersThe training program is hosted at Graceland Khao Lak Beach Resort in Phang Nga, Thailand. The resort provides Deluxe Pool View accommodation, dining facilities for daily buffet brunch and dinner, and is located on the shores of the Andaman Sea.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CorePower Yoga: One of the largest US hot yoga and power yoga chains, offering standardized sequences, teacher training programs (Yoga Teacher Training 200-hour and 300-hour), and a multi-studio membership model directly comparable to Bikram's hot-yoga, multi-format, certification-driven model.
• YogaWorks: Multi-format yoga studio chain with established teacher training programs (200/300-hour) serving both consumers and aspiring teachers; comparable business model combining standardized methodology, in-person delivery, and credentialed certification.
• YogaFit: Yoga teacher training provider offering multi-level yoga certifications (200-hour, 300-hour, specialty) used by health clubs, studios, and individual instructors — competes head-to-head with the BYTT for aspiring yoga teachers seeking formal credentials.
• Pure Yoga: International premium yoga studio chain operating across Asia and beyond, offering teacher training and standardized class sequences; comparable to Bikram in its premium international positioning and focus on formal instructor certification.

Broad incumbents

• Alo Moves: Premium online yoga, fitness, and mindfulness platform offering instructor-led classes and certification-adjacent content; relevant peer given Bikram's lack of any digital product layer and the broader market shift toward on-demand yoga instruction.
• Glo (formerly YogaGlo): Subscription-based online yoga and meditation platform offering structured classes across multiple styles and levels; comparable as a competing delivery channel for yoga instruction but without the residential/teacher-training model.

Emerging players

• Y7 Studio: Boutique heated yoga studio concept with proprietary sequencing and music-driven classes; overlaps with Bikram on the heated-yoga format but targets a younger, urban consumer rather than teacher certification.

Regional players

• Absolute Yoga (Absolute You): Thailand-based yoga and fitness studio chain with multiple locations and teacher training offerings; directly competes in the same Thai market as the BYTT program and shares the Southeast Asian wellness consumer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bikramyoga
• LinkedInlinkedin.com/company/bikram-yoga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikram Yoga