F.O.D.

What F.O.D. does

F.O.D. is a Canadian mobile application that offers online food ordering and delivery services, headquartered in Richmond Hill, Ontario, and founded in 2015. The company operates in the consumer food delivery aggregator space with a reported headcount of 11-50 employees, and its primary web property is the myfod.ca domain. The input provides no detail on the underlying technology platform, restaurant onboarding model, courier/logistics stack, pricing structure, geographic coverage, payment integrations, or unit economics — there is no evidence of a proprietary technology stack, no disclosed AI/ML capability, and no published product roadmap.

The investment-relevant data set on F.O.D. is unusually thin. The company's principal web domain, myfod.ca, appears as a listed asset on Web Hosting Canada's expired domain auction platform, indicating that the domain registration has lapsed and is being offered for bidding. This is the dominant negative signal in the available record: it suggests that the original F.O.D. operation is either inactive, in distress, has rebranded without retaining the domain, or has been effectively wound down. There is no public revenue, funding history, customer base, leadership team, executive commentary, or product differentiation disclosed in the input. Any diligence hypothesis must therefore treat F.O.D. as a data-empty shell with a potentially orphaned brand and a lapsed primary domain, where the absence of verifiable operating signals is itself the most material fact.

Name

F.O.D.

Legal name

Web Hosting Canada

Website

https://myfod.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

F.O.D. is a Canadian mobile application for online food ordering and delivery, based in Richmond Hill, Ontario, founded in 2015 with 11-50 employees. Its primary web domain, myfod.ca, has lapsed and is listed for auction.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

F.O.D. is associated with Web Hosting Canada (WHC), which provides shared, managed, reseller, VPS, dedicated server, and private cloud hosting infrastructure backed by Canadian data centers. The core catalog is anchored on domain name services (registration, transfer, auctions, protection) layered with hosting plans and add-on modules covering email, security (SSL, anti-malware, anti-spam), AI-driven website building and marketing, and Pro Services such as Web Design, WordPress Care, Technical Account Management, and Pro SEO. All infrastructure is Canadian-hosted and billed in Canadian dollars.

Product overview

Web Hosting Canada (WHC) operates a multi-product hosting and domain services platform rather than a single unified product. The core offerings center on domain name management (Domain Auctions, Domain Name Search, Domain Name Transfer, Domain Protection) and web hosting infrastructure (Canadian Web Hosting, Canadian VPS, Canadian Dedicated Servers, Private Cloud). These core services are supplemented by add-on modules including WordPress-specific hosting (Managed Hosting for WordPress, WordPress Care), communication tools (Business Email, Enterprise Anti-Spam), security products (SSL Certificates, SiteSafe Protection), and professional services (Web Design, Technical Account Management, Pro SEO). The platform also includes AI-powered tools such as the AI Website Builder and Marketing Tools suite. All services are Canadian-hosted, with pricing in Canadian dollars.

Differentiator

Problem solved

Functional benefit

Brands

• WHC: Acronym/abbreviation for Web Hosting Canada used in branding

Products and services

• Canadian Web Hosting

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• DoorDash: Dominant US food-delivery marketplace that has expanded into Canada; competes with F.O.D. for both consumer demand and restaurant partnerships in the Canadian cities where it operates.
• Grubhub: Long-standing US food-ordering platform with a comparable restaurant-merchant and consumer model; useful demand-side and marketplace benchmark for F.O.D. even though it does not operate in Canada.
• Just Eat Takeaway: Global online food-ordering marketplace and parent of SkipTheDishes; competes with F.O.D. via the same Canadian consumer base while also operating across Europe, offering portfolio reach F.O.D. cannot match.
• Uber Eats: Global on-demand food-delivery marketplace operated by Uber with a substantial Canadian footprint; overlaps directly with F.O.D. on consumer ordering, restaurant onboarding, and courier logistics, but backed by a vastly larger parent company.

Direct peers

• SkipTheDishes: Canada's leading food-delivery mobile and web platform; operates an analogous marketplace model connecting Canadian diners with local restaurants, making it the closest like-for-like competitor for F.O.D.
• Foodora (Delivery Hero): Mobile-first food-delivery app backed by Delivery Hero; previously operated in Canadian markets with a similar consumer-app and restaurant-partner model to F.O.D.

Regional players

• Deliveroo: UK and EU-headquartered on-demand food-delivery app with a near-identical mobile-app, restaurant-partner, and courier model; comparable to F.O.D. on product even though it serves different geographies.

Others

• Meituan: China's dominant on-demand food and local-services delivery super-app; useful as the global benchmark for the food-delivery category that F.O.D. operates in, though not a direct competitor in Canada.
• Postmates: US on-demand delivery app (now part of Uber) that pioneered broader delivery use cases beyond restaurants; relevant adjacent comparable for F.O.D.'s mobile-delivery category rather than a direct Canadian competitor.

Emerging players

• Ritual: Mobile food-ordering app initially focused on office workers, with a comparable restaurant-partner and mobile-app model to F.O.D.; a smaller, niche-oriented peer that illustrates the same product category at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/myfod_ca
• Facebookfacebook.com/MYFOD.CA
• LinkedInlinkedin.com/company/myfod

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F.O.D.