Artemis OB/GYN

What Artemis OB/GYN does

Artemis OB/GYN is a privately held, physician-owned integrated obstetrics and gynecology practice based at 1945 U.S. Highway 22 West, Union, New Jersey. Founded and led by Medical Director Dr. Nicola Pemberton, MD, FACOG, the practice offers a full continuum of women's health services spanning routine gynecologic care, obstetrics, midwifery, high-risk pregnancy management, VBAC, minimally invasive gynecologic surgery using the da Vinci Robotics system, and non-surgical vaginal rejuvenation using the FemiLift Pixel CO2 laser. The clinical team includes two nurse practitioners and two midwives (a Certified Professional Midwife and a Certified Nurse Midwife), enabling patients to choose between physician-led hospital deliveries and midwife-supported births at the affiliated Birth Center of New Jersey, including water birth.

The practice operates from a single state-of-the-art, paperless facility with 3D/4D ultrasound diagnostic capability and an AthenaHealth-powered patient portal for scheduling, prescription requests, and test retrieval. Delivery and admitting privileges extend across four regional hospitals — Overlook Medical Center, Newark Beth Israel Medical Center, Hackensack University Medical Center, and Mountainside Medical Center — providing unusually broad patient choice of birth setting within a single provider relationship. The practice has invested in direct-to-consumer brand building through a 4.92/5 rating across 75 patient reviews and earned media features in Netflix's Sex: Explained, the NY Times Metro section, CBS Evening News with Norah O'Donnell, NJ News 12, and Cosmopolitan.com.

Revenue is generated primarily through insurance reimbursements from major payers including Aetna, Cigna, UnitedHealthcare, Horizon Blue Cross Blue Shield of NJ, and Medicare, supplemented by cash-pay aesthetics work (FemiLift). The go-to-market is direct-to-consumer, relying on patient reviews, referrals, online search, the Birth Blueprint Podcast, and organic social media. The customer base is distributed across individual women seeking obstetric and gynecologic care in northern New Jersey, with primary segments being expecting/new mothers and women seeking routine or surgical gynecologic care; a secondary segment comprises high-risk pregnancy patients. The practice has no disclosed funding, operates as an independent single-site entity with 1-10 employees, and is not pursuing technology platform or multi-site expansion at present.

Name

Artemis OB/GYN

Legal name

Artemis OB-GYN

Website

https://artemisob-gyn.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Artemis OB/GYN is a privately held, physician-owned obstetrics and gynecology practice in Union, New Jersey, offering integrated physician and midwife care, da Vinci robotic surgery, and FemiLift laser services to women across northern New Jersey.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Healthcare

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Gynecology (General Non-Obstetric Care) (HLAKAJAL), Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Obstetrics gynecology services
• Prenatal pregnancy care
• Midwifery delivery services
• Gynecologic surgery
• Women's health care

Headquarters

HQ city

Elizabeth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Care Services: Obstetrics and gynecology healthcare services including prenatal care, delivery, routine exams, and surgical procedures. Revenue is generated through insurance reimbursements and patient payments for covered services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Artemis OB/GYN is an integrated obstetrics and gynecology medical practice in Union, New Jersey that delivers women's healthcare from preconception through menopause. The practice combines board-certified obstetrician care with certified nurse-midwifery services, offering hospital, birth center, and water birth delivery options. It also provides minimally invasive gynecologic surgery using da Vinci robotics, FemiLift laser vaginal rejuvenation, ultrasound diagnostics, and treatment for conditions such as fibroids, abnormal bleeding, infertility, and menopause.

Product overview

Artemis OB/GYN is an integrated obstetrics and gynecology practice offering comprehensive women's health services through a combination of core medical services and advanced technology. The practice provides a full spectrum of obstetric care including prenatal care, high-risk pregnancy services, VBAC, and midwife-supported deliveries at the Birth Center of New Jersey. Gynecological services include treatment for fibroids, abnormal bleeding, menopause, menstrual irregularities, infertility, and contraception. The practice utilizes advanced technology including da Vinci robotics for minimally invasive gynecologic surgery and the FemiLift Pixel CO2 laser system for vaginal rejuvenation. Patients access services through an AthenaHealth patient portal for scheduling and test results. The practice also offers circumcision, hysteroscopy, and ultrasound evaluation as part of its comprehensive care offerings.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1000 myomectomies and hysterectomies performed using da Vinci Robotics
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• The Birth Center of New JerseycoreStrategic or Co-development PartnerArtemis OB/GYN partners with The Birth Center of New Jersey where patients choosing midwife support deliver babies. The Birth Center offers birthing tubs for water births with an intimate at-home birth feeling while providing medical safety. Dr. Pemberton serves as Medical Director of both Artemis OB/GYN and The Birth Center of New Jersey.
• Overlook Medical CentercoreStrategic or Co-development PartnerOne of three hospitals where obstetricians at Artemis OB/GYN deliver babies. Located in Summit, NJ.
• Newark Beth Israel Medical CentercoreStrategic or Co-development PartnerOne of three hospitals where obstetricians at Artemis OB/GYN deliver babies. Dr. Pemberton completed her OB/GYN residency at Newark Beth Israel and serves as panelist for their Annual Women's Day conference.
• Hackensack University Medical CentercoreStrategic or Co-development PartnerOne of three hospitals where obstetricians at Artemis OB/GYN deliver babies.
• Mountainside Medical CentercoreStrategic or Co-development PartnerHospital in Montclair, NJ where midwives from Artemis OB/GYN deliver babies.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Oula Health: Maternity-focused care provider combining midwife-led and obstetrician-supported pregnancy care. Directly comparable business model to Artemis's integrated OB + midwifery approach, but with venture backing and digital-first positioning.
• Maven Clinic: Digital women's and family health platform offering virtual care across fertility, pregnancy, and postpartum. Comparable in addressing the same patient needs as Artemis, but delivered via telehealth and without in-person surgical capabilities.
• Tia: Tech-enabled women's health clinic chain offering integrated gynecology, primary care, and mental health. Comparable as a next-generation women's health provider competing for the same digitally native patient demographic.
• Pomelo Care: Tech-enabled virtual maternity care platform partnering with health plans and OB practices. Comparable in addressing pregnancy and postpartum patient needs and represents a digitally-native alternative to in-person OB care.

Broad incumbents

• Axia Women's Health: Large OB/GYN practice network operating across multiple states with employed physicians. Competes with Artemis for patients in the Mid-Atlantic region and represents the consolidator model the practice could join or compete against.
• UNIFIED Women's Healthcare: PE-backed platform that partners with and manages OB/GYN practices across the US. Comparable as a direct competitor for patients and as a potential acquirer/partner for independent practices like Artemis seeking scale and back-office support.
• OB Hospitalist Group (OBHG): National OB hospitalist staffing company providing in-hospital obstetric coverage. Operates adjacent to Artemis in the same hospital delivery channels and represents an alternative model for OB care delivery.

Direct peers

• The Birth Center of New Jersey: Artemis's affiliated birth center providing midwife-supported deliveries including water births. Shares Medical Director (Dr. Pemberton) with Artemis and is operationally linked, making it the closest comparable peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/artemisobgyn
• Facebookfacebook.com/ArtemisOBGYN
• Instagraminstagram.com/artemisobgyn
• LinkedInlinkedin.com/company/artemis-ob-gyn-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artemis OB/GYN