Maynards

Office Equipment Distributionmaynards.co.za

Company typePrivate
Founded1922
HeadquartersJohannesburg, South Africa
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

Maynards firmographics

Firmographics

Name: Maynards
Legal name: MAYNARDS (PTY) LTD.
Website: https://maynards.co.za
Company type: Private
Founded year: 1922
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Maynards industry classification

Industry

Product category: Office Equipment Distribution
NAICS: Office Equipment Merchant Wholesalers (42342), Office Supplies (except Paper) Manufacturing (339940), Printing Ink Manufacturing (32591), Office Equipment Merchant Wholesalers (423420)
SIC: Computer & Office Equipment (3570), Wholesale-Professional & Commercial Equipment & Supplies (5040), Papers & Allied Products (2600)
akta.pro primary industry: Production & High-Volume Printing Systems (HDACAEAJ)
akta.pro secondary industries: Laser Printers (HDACAEAB), Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD), Printing & Copy Services Retail (CRALABAD)

Keywords

Office machinery distribution
Document shredders
Printer consumables
Interactive displays
Office automation equipment

Where Maynards is headquartered

Location

Headquarters

HQ city: Johannesburg
HQ country: South Africa
HQ region: Africa

Offices3 records

Markets served

Maynards business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

Office Machinery Distribution: Importation and distribution of office machinery including printers, multifunction devices, shredders, and related equipment through dealer/reseller network
Compatible Consumables: Supply of compatible printer consumables (toners, drums, inks, masters) and spares to office automation resellers

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	IDEAL Shredder products ranging from entry-level to industrial
Unit Pricing	Pay-as-you-go	Made in Germany professional document shredders and cutting machines

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Maynards product offering

Product offering

Core offering

Maynards imports and distributes office machinery and consumables — including Olivetti multifunction printers, monochrome and colour laser printers, IDEAL German-made document shredders and guillotines, ViewSonic interactive displays, and compatible printer consumables (toners, drums, duplicator inks) — through an authorized dealer/reseller network serving Southern Africa. The company supports its dealer partners with stock availability, technical training, and ongoing service backed by a 6-year spare parts commitment.

Product overview

Maynards Group is an importer and distributor of office technology equipment and consumables serving the South African dealer/reseller market. The portfolio comprises Olivetti multifunction printers (MFPs) and printers for monochrome and colour printing, IDEAL German-manufactured document shredders and paper cutting machines, ViewSonic interactive display boards (ViewBoard IFP series) for education and corporate environments, and Vast Imaging compatible printer consumables including toners, drums, duplicator inks and masters. The company operates distribution centres in Johannesburg, Durban, and Cape Town with an established dealer network throughout Southern Africa.

Differentiator

Problem solved

Functional benefit

Brands

Olivetti: Office equipment including printers, copiers, and multifunction devices - imported and distributed by Maynards
IDEAL
Integral Toners
Vast Imaging
ViewSonic

Products and services

Olivetti d-copia MF Series Monochrome and colour multifunction printers (MFPs) offering print, copy, scan, and fax capabilities in A4 and A3 formats for office environments, distributed under the Olivetti brand.
Olivetti d-color P Series Colour laser printers for professional document printing in office settings, distributed under the Olivetti brand.
Olivetti PG L Series Monochrome laser printers for black and white document printing in office environments, distributed under the Olivetti brand.
IDEAL Shredders Professional document shredders manufactured in Germany by Krug & Priester, ranging from desk-side units to industrial-grade machines capable of shredding complete lever arch files and metal components; compliant with DIN ISO 9001:2015 and ISO/IEC 21964 standards.
IDEAL Trimmers and Guillotines High-quality paper cutting machines manufactured in Germany for precise and safe paper cutting in office and industrial environments.
ViewSonic ViewBoard IFP Series Interactive flat panel displays for education and corporate environments, featuring touch-screen whiteboarding, collaborative functionality, and integrated sound systems.
Vast Imaging Compatible Toners and Drums Compatible printer consumables including toners and drums for major office automation brands such as Olivetti, Pantum, Ricoh, Kyocera, HP, Samsung, Lexmark, Sharp, Konica, Toshiba, Brother, and Xerox.
Vast Imaging Duplicator Products Compatible duplicator inks, masters, and spares for Riso, ComColor, Ricoh/Gestetner, and Duplo duplicator machines.
Integral Toners Toner products distributed under the Integral brand for office printing needs.

Companies that use Maynards

Customer profile

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Maynards technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Maynards partnerships and signals

Strategic signal

Partnerships

18 partnerships are on record, tiered core and minor.

OlivetticoreChannel Partner/ Reseller/ DistributorAuthorized importer and distributor of Olivetti office equipment including printers, multifunction devices, cash registers, calculators, and POS devices in South Africa. Olivetti was founded in Ivrea, Italy in 1908.
IDEAL (Krug & Priester, Germany)coreChannel Partner/ Reseller/ DistributorAuthorized South African importer of IDEAL professional document shredders, cutting machines and air purifiers. IDEAL products are manufactured by Krug & Priester in Germany and comply with DIN ISO 9001:2015 and ISO/IEC 21964 standards.
Integral TonersminorChannel Partner/ Reseller/ DistributorBrand under Maynards for compatible toner products.
Vast ImagingminorChannel Partner/ Reseller/ DistributorVast Imaging is a brand under Maynards (Pty) Ltd, founded in Cape Town in 2022, specializing in compatible printer consumables and spares for office automation resellers. Products include duplicator inks/masters and compatible toners for various brands.
ViewSoniccoreChannel Partner/ Reseller/ DistributorAuthorized importer and distributor of ViewSonic visual display products including ViewBoard interactive displays for education and corporate markets.
PantumminorChannel Partner/ Reseller/ DistributorPantum compatible toners and drums distributed through Vast Imaging.
RicohminorChannel Partner/ Reseller/ DistributorRicoh compatible toners and duplicator products through Vast Imaging.
KyoceraminorChannel Partner/ Reseller/ DistributorKyocera compatible toners through Vast Imaging.
HPminorChannel Partner/ Reseller/ DistributorHP compatible toners through Vast Imaging.
SamsungminorChannel Partner/ Reseller/ DistributorSamsung compatible toners through Vast Imaging.
LexmarkminorChannel Partner/ Reseller/ DistributorLexmark compatible toners through Vast Imaging.
SharpminorChannel Partner/ Reseller/ DistributorSharp compatible toners through Vast Imaging.
Konica MinoltaminorChannel Partner/ Reseller/ DistributorKonica Minolta compatible toners through Vast Imaging.
ToshibaminorChannel Partner/ Reseller/ DistributorToshiba compatible toners through Vast Imaging.
BrotherminorChannel Partner/ Reseller/ DistributorBrother compatible toners and drums through Vast Imaging.
XeroxminorChannel Partner/ Reseller/ DistributorXerox compatible toners, drums, fusers and chips through Vast Imaging.
RisominorChannel Partner/ Reseller/ DistributorRiso compatible inks, masters and spares through Vast Imaging.
DuplominorChannel Partner/ Reseller/ DistributorDuplo compatible inks and masters through Vast Imaging.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Maynards competitors and assessment

Company assessment

Direct peers

Mustek Limited: JSE-listed South African assembler and distributor of IT and office technology products including printers, MFPs, and consumables. Comparable as a distribution-led office technology player serving the SA channel.
Pinnacle Technology: South African value-added IT and office equipment distributor serving resellers with a multi-brand portfolio. Directly comparable in distribution model and Southern African channel focus.
Rectron: One of South Africa's largest IT and office equipment distributors, distributing printers, consumables, and POS hardware through a reseller channel — directly comparable in business model, geography, and channel dynamics to Maynards.
Axiz (Pty) Ltd: Sub-Saharan African distributor of IT, printing, and office technology products via channel partners. Comparable in distribution model and channel-driven GTM across the same African geography.
Drive Control Corporation (DCC): South African distributor of IT, office automation, and print-related hardware. Comparable as a regional multi-brand distributor operating through a reseller channel.
Tarsus Technologies (formerly Tarsus Distribution): South African distributor of IT, print, and office automation products via a reseller network. Directly comparable to Maynards as a multi-brand office technology distributor operating in Southern Africa.

Broad incumbents

Brother International South Africa: South African arm of Brother Industries, an OEM of printers, MFPs, and labelling solutions. Overlaps with Maynards' printer and consumables offering, with its own reseller channel competing in the same market.
Konica Minolta South Africa: Local subsidiary of a global printer/MFP OEM selling into the South African enterprise and channel market. Comparable as a broader incumbent competing for the same end customers and resellers.
Ricoh South Africa: Direct subsidiary of Ricoh, a major global printer/MFP OEM with direct sales operations in South Africa. Overlaps with Maynards' printer offering as a competing route to market for enterprise customers.
Olivetti S.p.A. Italian OEM manufacturer of printers, MFPs, and POS devices that Maynards distributes in South Africa. A broader incumbent in the same product categories whose channel choices directly affect Maynards' positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Maynards compliance and trust

Trust signal

Compliance2 records

Maynards financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Maynards leadership team

Management profile

Number of profiles

Profiles8 records

Maynards subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

Maynards funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Maynards M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maynards

What does Maynards do?

Is Maynards a public or private company?

Maynards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Maynards founded?

Maynards was founded in 1922. It employs 11 to 50 people.

Where is Maynards based?

Maynards is headquartered in Johannesburg, South Africa, in the Africa region.

How does Maynards make money?

Two revenue lines are on record. Office Machinery Distribution is the primary driver. The others are compatible Consumables.

Who are Maynards's main competitors?

Direct peers on record are Mustek Limited, Pinnacle Technology, Rectron, Axiz (Pty) Ltd, Drive Control Corporation (DCC) and Tarsus Technologies (formerly Tarsus Distribution). Broad incumbents are Brother International South Africa, Konica Minolta South Africa, Ricoh South Africa and Olivetti S.p.A..

Does Maynards have an API?

No public API is recorded for Maynards.

What industry is Maynards in?

Maynards's product category is Office Equipment Distribution. Its primary akta.pro industry code is HDACAEAJ, Production & High-Volume Printing Systems, with a secondary code of HDACAEAB, Laser Printers. Its NAICS code is 42342 and its SIC code is 3570.