Show

What Show does

Show (legally Show Advertising Inc., Delaware; with Show Advertising Ltd., Israel, for non-US operations) is a live-streaming advertising platform focused exclusively on Twitch as its distribution surface. The company connects individual streamers with brands through a vetted Twitch extension/browser source that integrates into streaming software such as OBS, Streamlabs OBS, Twitch Studio, and XSplit without affecting streamer PC performance. Show's core technology is an AI-powered ad matching system that pairs ads with streamers and audiences based on demographic signals — including spoken language, age range, and geography — and an anomaly detection layer that flags unsuitable content. The platform offers three ad formats: customized immersive skit ads (up to 3 minutes, animation with transparent backgrounds), template logo ads (up to 300x270 pixels), and video ads (up to 10 minutes), all designed to occupy limited screen real estate and avoid disrupting the stream flow.

Show operates a two-sided marketplace with two primary customer segments: live-streaming creators/influencers (long-tail SMBs on Twitch) and advertisers/brands (including agencies). Streamers sign up for free through Twitch authentication and earn revenue on a CPM (cost per mille), CPA (cost per action), or CPC (cost per click) basis — with an example CPM of $40 cited and a $20 minimum withdrawal threshold. Advertisers access the platform via self-serve or through influencer marketing agency partnerships, most notably AdParlor (partnership announced July 2025), which extends Show's reach to TikTok, Instagram, YouTube, and CTV campaigns. The company does not charge streamers and earns from advertiser spend via performance-based and impression-based campaign fees.

The company is privately held, was founded in 2021, operates with 11-50 employees across New York and Caesarea, Israel, and counts Nielsen as a strategic backer. Recent product evolution includes Show 2.0 (2025), which introduces immediate post-stream earnings withdrawal and enhanced streamer controls over ad intrusiveness. The founding team includes CEO Shay Karpeles and CTO and Founder Ori Arditi. No public funding rounds, revenue figures, or cap table data are disclosed.

Name

Show

Legal name

Show Advertising Inc.

Website

https://show.gg

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Show is a Twitch-native advertising platform that uses AI to match non-intrusive, immersive ads with live streamers and their audiences. It serves individual Twitch creators (free to use, paid as publishers) and brand advertisers (CPM, CPA, CPC), backed strategically by Nielsen.

Ownership category

akta.pro rank

Product category

Live Streaming Advertising Platform

NAICS

Media Representatives (541840), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising (7310)

akta.pro primary industry

Live Shopping & Streaming Creator Activations (MPAAAHAM)

akta.pro secondary industries

Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA), Gaming-Focused Live Streaming Platforms (MPACACAB)

Keywords

• Live streaming ads
• Twitch monetization
• Influencer marketing
• Programmatic advertising
• Real-time ad platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising Revenue Share: Show earns revenue by placing ads in live streams and shares payment with streamers. Streamers are paid on a CPM (Cost Per Mille) basis for impressions or CPA/CPC (Cost Per Action/Click) basis for conversions. Show does not take a percentage of the advertiser spend—streamers are paid as publishers for displaying ads.
2. Performance-Based Campaign Fees: Commission-based campaigns where advertisers pay for specific actions such as clicks, registrations, downloads, or purchases. Streamers earn based on viewer actions taken through ads shown in their streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Show is a live-streaming advertising platform that connects Twitch streamers with brands for non-intrusive, AI-matched ad placements during real-time broadcasts. The platform monetizes streamers' audiences through on-stream overlays (Skit, Logo, and Video ad formats) and offers advertisers performance-based campaigns priced on CPM, CPA, or CPC models. Streamers join for free and earn revenue share on ad plays and conversions, while advertisers gain access to a Twitch-native, 18-35 audience via self-serve and managed buying.

Product overview

Show is a live streaming advertising platform that operates as a unified platform connecting Twitch streamers with brands for real-time ad monetization. The core Show Platform serves as the central hub, while the product suite includes three distinct ad formats (Customized/Skit Immersive ads, Template/Logo ads, and Video ads) that streamers can approve or block, supplemented by Show 2.0 for enhanced streamer controls. For advertisers, the platform offers Targeting & Frequency-Capping tools and Tracking & Measurement capabilities. Payment models include CPM (pay-per-view) and CPA/CPC (commission-based) campaigns. Show takes no percentage from streamers and pays them as publishers for displaying ads, with revenue coming from advertisers.

Differentiator

Problem solved

Functional benefit

Products and services

• Show Platform Two-sided live-streaming advertising platform that lets Twitch streamers monetize broadcasts via on-stream ad overlays and lets brands run performance and awareness campaigns on Twitch inventory. Streamers join for free and earn revenue share; advertisers buy via CPM, CPA, or CPC.
• Customized Ad (Skit / Immersive) Branded, immersive ad format integrated directly into a streamer's content as a skit-style placement, designed for non-intrusive, high-engagement live-stream advertising.
• Template Ad (Logo Ad) Pre-built template ad format that displays a brand logo overlay on a streamer's live broadcast, enabling simple, non-intrusive brand placements on Twitch.
• Video Ad Video ad unit delivered as an overlay on live Twitch streams, allowing brands to run video creative during broadcasts in a non-intrusive placement.
• Show 2.0 Next-generation version of the Show platform that adds a Creative Studio, advanced targeting, and frequency capping to give advertisers more control over live-stream campaigns.
• CPM Campaigns Campaign buying option priced on a cost-per-mille (CPM) basis for advertisers running brand and reach campaigns on Twitch live streams.
• CPA / CPC Campaigns Performance-based campaign buying options priced on cost per acquisition (CPA) or cost per click (CPC) for advertisers optimizing Twitch live-stream campaigns for conversions.
• Creative Studio Creative production environment within Show 2.0 that helps advertisers build ad creative to Show's specifications using AI-powered video creative tools.

Quantifiable outcome

• 90% of click potential in streams under 500 viewers—most of the market is underserved
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• AdParlorcoreGTM or Marketing Partner · 22 July 2025Strategic partnership announced July 22, 2025 between Show.gg and AdParlor, a performance-focused influencer and paid media agency. The collaboration combines AdParlor's expertise in creator-led paid media campaigns across TikTok, Instagram, YouTube, and CTV with Show's live creator activation technology on Twitch. Together they offer brands an end-to-end creator marketing solution combining immersive live activations with high-impact, pre-approved content, deep analytics, and optimization support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StreamElements: Creator monetization suite offering sponsorships and branded content tools for Twitch/YouTube streamers; competes for the same streamer monetization and brand-activation use case.
• PowerSpike: Platform connecting brands with Twitch streamers for sponsored live campaigns and performance activations; directly overlaps with Show's model of monetizing live streamers via brand ads.

Emerging players

• Bidstack: Native in-game advertising and video-game ad-tech company; comparable in delivering non-disruptive branded placements to gaming audiences.
• Anzu: Intrinsic in-game advertising platform placing non-intrusive brand ads inside gaming environments; shares Show's non-intrusive, immersive ad thesis targeting gaming audiences.
• Matchmade: Influencer marketing platform specialized in gaming creators on YouTube/Twitch; comparable in matching brands to gaming creators for campaigns.
• Woovit: Influencer marketing platform connecting game publishers with streamers and content creators; overlaps on brand-to-streamer activation for gaming.
• Frameplay: Intrinsic in-game advertising platform serving brand ads within gameplay; overlaps with Show's immersive, non-intrusive gaming ad approach.

Broad incumbents

• Venatus: Gaming and esports focused advertising network monetizing gaming audiences for brands; broader ad-network overlap with Show's gaming ad monetization.
• Streamlabs: Logitech-owned streamer tooling and monetization platform with a large Twitch creator base; overlaps on streamer monetization though as part of a broader tooling portfolio.

Others

• AdParlor: Performance-focused influencer and paid media agency across TikTok/Instagram/YouTube/CTV; a named GTM partner of Show and adjacent in creator marketing rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/show_gg_
• Facebookfacebook.com/show.gg
• LinkedInlinkedin.com/company/show-gg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Show