Powerspike
Powerspike is a content-creator-based advertising network that lets marketers run brand campaigns in a few clicks. Founded in 2015 in New York, it operates under holding company Live Current Media, which builds entertainment-focused technology stacks and provides industry consulting.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Powerspike firmographics
Firmographics- Name
- Powerspike
- Legal name
- Live Current Media
- Website
- https://powerspike.tv
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Powerspike is a content-creator-based advertising network that lets marketers run brand campaigns in a few clicks. Founded in 2015 in New York, it operates under holding company Live Current Media, which builds entertainment-focused technology stacks and provides industry consulting.
- Ownership category
- akta.pro rank
Powerspike industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Whitelisting, Paid Amplification & Spark Ads (BPAFAHAH)
Keywords
Where Powerspike is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Powerspike business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Powerspike product offering
Product offeringCore offering
Powerspike operates an advertising network built on content creators, allowing marketers to promote their brands through creator partnerships in a few clicks. The platform connects brands with creators to run sponsored-content campaigns, simplifying access to influencer-style advertising without traditional agency involvement.
Differentiator
Problem solved
Functional benefit
Products and services
- Powerspike Creator Advertising Network
Companies that use Powerspike
Customer profileSegments1 record
Ideal customer profiles1 record
Powerspike technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Powerspike competitors and assessment
Company assessmentDirect peers
- Grin: Grin is a leading influencer marketing platform providing creator discovery, relationship management, gifting, and content amplification tools to enterprise brands. It competes directly with Powerspike in the creator-driven advertising space, but serves larger enterprise customers with a more mature feature set.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform offering creator discovery, CRM, campaign analytics, and e-commerce integrations. It is a direct competitor to Powerspike in the influencer marketing platform category, focused on the high end of the market.
- Aspire: Aspire (formerly AspireIQ) is a creator marketing platform serving both SMB and enterprise brands with influencer discovery, campaign management, and marketplace functionality. It is a direct peer to Powerspike, covering overlapping customer segments and use cases.
- Upfluence: Upfluence is an influencer marketing platform offering creator search, outreach, gifting, affiliate tracking, and analytics. It directly overlaps with Powerspike's positioning as an advertising network for marketers using content creators.
- IZEA Worldwide: IZEA is a publicly traded influencer marketing technology company offering a marketplace connecting brands and creators along with managed services. It competes with Powerspike across both self-serve technology and creator marketplace categories.
- Tagger Media: Tagger Media (acquired by Sprout Social) is a social intelligence and influencer marketing platform providing discovery, campaign management, and analytics. It is a direct peer to Powerspike in the influencer marketing platform category.
- Mavrck (Later Influence): Mavrck, now part of Later, is an influencer marketing platform focused on creator discovery, campaign management, and ROI measurement for brands. It is a direct competitor with overlapping product capabilities to Powerspike.
- Linqia: Linqia is an influencer marketing platform combining self-service technology with managed services for mid-market and enterprise brands. It is comparable to Powerspike as an influencer marketing platform, though typically serving larger advertisers.
Others
- Influencer Marketing Hub: Influencer Marketing Hub is an industry research and education platform for the creator economy. It is adjacent to Powerspike's market as an ecosystem resource rather than a direct platform competitor, useful for understanding the category context.
Broad incumbents
- Brandwatch Influencer (Paladin): Brandwatch (with its Paladin/influencer tools) is a broader digital consumer intelligence and social media analytics incumbent offering influencer identification and campaign measurement. It overlaps with Powerspike's analytics and discovery capabilities as part of a wider portfolio.
Market position
Customer concentration
Powerspike social profiles
Digital presencePowerspike financial estimates
Financial estimateRevenue estimate
Valuation estimate
Powerspike leadership team
Management profileNumber of profiles
Profiles1 record
Powerspike funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Powerspike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Powerspike
What does Powerspike do?
Powerspike operates an advertising network built on content creators, allowing marketers to promote their brands through creator partnerships in a few clicks. The platform connects brands with creators to run sponsored-content campaigns, simplifying access to influencer-style advertising without traditional agency involvement.
When was Powerspike founded?
Powerspike was founded in 2015. It employs 11 to 50 people.
Where is Powerspike based?
Powerspike is headquartered in New York, United States, in the North America region.
Who are Powerspike's main competitors?
Direct peers on record are Grin, CreatorIQ, Aspire, Upfluence, IZEA Worldwide, Tagger Media, Mavrck (Later Influence) and Linqia. Influencer Marketing Hub is listed as an others. Brandwatch Influencer (Paladin) is listed as a broad incumbent.
Does Powerspike have an API?
No public API is recorded for Powerspike.
What industry is Powerspike in?
Powerspike's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 54183 and its SIC code is 7310.