Matchmade
Matchmade is a Helsinki-based influencer marketing platform connecting brands with YouTube, Twitch, and TikTok creators for sponsorship campaigns, using machine learning to match from a 16 million channel database under The Node's ownership.
- Company typePrivate
- Founded2017
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Matchmade does
Matchmade is a Helsinki-based influencer marketing platform, founded in 2017 and operating as a subsidiary of The Node following a 2024 acquisition. The company operates a dual-sided marketplace connecting brands and advertisers with content creators on YouTube, Twitch, and TikTok for paid sponsorship campaigns. On the demand side, brands and agencies — including named enterprise customers AppLovin, HelloFresh, Opera GX, Ubisoft, and Wargaming — are served through dedicated account managers and intelligent automation that supports campaigns ranging from 1 to 1,000 creators with no minimum budget requirement. On the supply side, content creators self-register via Gmail and authenticate their YouTube channel, receiving sponsorship offers on a first-come, first-served basis.
The core technology stack centers on a machine learning and big data platform that tracks approximately 16 million YouTube channels globally and syncs 2.5 million videos every hour, enabling data-driven creator matching beyond follower-count heuristics. Proprietary components include the Creator Matching Engine, Real-time Data Sync, Automated Offer Distribution, and Multi-platform Integration across YouTube, Twitch, and TikTok. The end-to-end platform handles the full sponsorship lifecycle — discovery, contracting, onboarding, and global payouts — through an integrated relationship with Tipalti, which supports ACH, PayPal, and Wire Transfer withdrawals for creators worldwide.
Matchmade's revenue model is transaction-based: creators use the platform for free while Matchmade takes a commission on brand-creator sponsorship transactions facilitated through the marketplace. The company also offers a Talent Manager Portal for agencies managing multiple creators and a User Acquisition Solutions add-on for performance-driven campaigns. Over its 7+ years of operation, Matchmade has facilitated approximately $12 million in sponsorship payments to roughly 17,000 creators. The platform operates globally with no disclosed geographic restrictions, though primary corporate domicile is listed as the United States with operational headquarters in Helsinki, Finland.
Matchmade firmographics
Firmographics- Name
- Matchmade
- Legal name
- Matchmade
- Website
- https://matchmade.tv
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Matchmade is a Helsinki-based influencer marketing platform connecting brands with YouTube, Twitch, and TikTok creators for sponsorship campaigns, using machine learning to match from a 16 million channel database under The Node's ownership.
- Ownership category
- akta.pro rank
Matchmade industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Convention and Trade Show Organizers (561920)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
- akta.pro secondary industry
- Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)
Keywords
Where Matchmade is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Markets served
Matchmade business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Sponsorship Transaction Commission: Matchmade earns revenue by taking a commission on brand-creator sponsorship transactions facilitated through the platform. Creators can use the platform for free, while brands pay for access to the creator network and campaign management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No minimum budget — flexible campaign scaling from 1 to 1,000 creators |
| Freemium | Monthly | Free platform for creators with optional withdrawal methods |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Matchmade product offering
Product offeringCore offering
Matchmade operates a two-sided influencer marketing marketplace that connects brands and advertisers with YouTube, Twitch, and TikTok content creators for sponsorship campaigns. The platform uses machine learning and big data to match brands with relevant creators from a tracked base of 16 million YouTube channels, then handles contracting, onboarding, content submission, and global payouts through an integrated payment partner. Brands access the network through dedicated account managers with no minimum budget, while creators use the platform for free to receive and manage sponsorship offers.
Product overview
Matchmade operates as a unified influencer marketing platform that connects brands with YouTube and Twitch content creators. The core Matchmade Platform serves as the central hub for campaign management, while the Creator Dashboard provides creators with self-service access to sponsorships. For larger operations, the Talent Manager Portal enables agencies to manage multiple creator portfolios. Brand Campaign Management offers scalable solutions for advertisers, with User Acquisition Solutions available as an add-on for performance-focused campaigns. All components share a common infrastructure for creator discovery, contracting, and payment processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Matchmade Platform All-in-one influencer marketing platform connecting brands with YouTube, Twitch, and TikTok creators. Provides machine learning-powered creator discovery, contracting, onboarding, and payment processing for sponsorship campaigns.
- Creator Dashboard Creator-facing portal allowing content creators to authenticate YouTube, Twitch, and TikTok channels, receive sponsorship offers, submit content, and manage payouts with campaign analytics and brand deal access.
- Brand Campaign Management Service for brands and advertisers to discover and collaborate with YouTube creators, including access to 16 million creator profiles, intelligent offer automation, scalable campaign management from 1 to 1,000 creators, and dedicated account support with no minimum budget.
- Talent Manager Portal Management dashboard for talent managers and agencies to onboard and manage multiple creators, including one-step approval workflow, portfolio management, and bulk campaign sign-up capabilities.
Quantifiable outcome
- $12 million in sponsorships paid to 17,000 creators over 7+ years
- +2 more outcomes
Companies that use Matchmade
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Matchmade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature4 records
Matchmade partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The NodecoreThe Node acquired Matchmade as part of its mission to connect content creators (YouTubers and streamers) with brands and advertisers. The Node now owns and operates the Matchmade platform, providing strategic direction and infrastructure for the influencer marketing marketplace. Matchmade's relaunch under The Node is positioned as 'better than ever' with enhanced capabilities.
- TipalticoreTipalti serves as Matchmade's payment processor, enabling efficient global payouts to creators across multiple withdrawal methods (ACH, PayPal, Wire Transfer). The integration handles the financial infrastructure for creator compensation, supporting cashouts in multiple currencies with transparent fee structures. This partnership ensures creators receive timely and reliable payments for completed campaigns.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Matchmade competitors and assessment
Company assessmentDirect peers
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with creator discovery, workflow, and analytics tools. It competes directly with Matchmade for brand-side budgets on multi-platform creator campaigns including YouTube.
- Grin: Grin is an influencer marketing platform with creator discovery, CRM, and payment workflows similar to Matchmade. It serves enterprise and DTC brands running creator campaigns at scale, competing head-to-head on the same YouTube/TikTok creator marketplace niche.
- Upfluence: Upfluence provides a creator discovery and campaign management platform with self-serve SaaS plus agency services. It competes with Matchmade on creator search, sponsorship automation, and e-commerce/DTC brand use cases.
- Aspire (formerly AspireIQ): Aspire operates an end-to-end creator marketing platform covering discovery, outreach, contracting, and attribution. It targets the same mid-market and enterprise brand clients as Matchmade and offers similar self-serve plus account-managed hybrid workflows.
- Viral Nation: Viral Nation combines an influencer marketing agency with a technology platform for creator-brand campaigns. It directly competes with Matchmade on enterprise sponsorships and creator marketplace infrastructure across YouTube, TikTok, and Twitch.
- Traackr: Traackr is an influencer marketing platform focused on creator discovery, relationship management, and performance analytics. It serves similar enterprise brand buyers and competes on data-driven creator-brand matching.
- IZEA: IZEA is a publicly-traded influencer marketing company operating a creator marketplace plus managed services. It overlaps Matchmade's sponsorship transaction model and competes for similar brand-side sponsorship budgets.
- Captiv8: Captiv8 is an influencer marketing platform combining creator marketplace, content amplification, and analytics. It targets enterprise brands on YouTube and social video, overlapping directly with Matchmade's core offering.
- Mavrck (formerly NeoReach): Mavrck operates an influencer marketing platform with self-service tools and managed services for enterprise brands. It overlaps Matchmade on creator discovery, campaign management, and brand-side workflow automation.
Broad incumbents
- Klear (Meltwater): Klear, now part of Meltwater, is an influencer marketing platform with creator discovery and analytics. As part of a larger media intelligence suite, it competes with Matchmade on enterprise creator discovery while also offering broader PR and analytics capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Matchmade social profiles
Digital presenceMatchmade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matchmade leadership team
Management profileNumber of profiles
Profiles2 records
Matchmade funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matchmade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matchmade
What does Matchmade do?
Matchmade operates a two-sided influencer marketing marketplace that connects brands and advertisers with YouTube, Twitch, and TikTok content creators for sponsorship campaigns. The platform uses machine learning and big data to match brands with relevant creators from a tracked base of 16 million YouTube channels, then handles contracting, onboarding, content submission, and global payouts through an integrated payment partner. Brands access the network through dedicated account managers with no minimum budget, while creators use the platform for free to receive and manage sponsorship offers.
Is Matchmade a public or private company?
Matchmade is a private company. It is classified as corporate owned and is currently operating.
When was Matchmade founded?
Matchmade was founded in 2017. It employs 11 to 50 people.
Where is Matchmade based?
Matchmade is headquartered in Helsinki, Finland, in the Europe region.
How does Matchmade make money?
One revenue line is on record: sponsorship Transaction Commission.
Who are Matchmade's main competitors?
Direct peers on record are CreatorIQ, Grin, Upfluence, Aspire (formerly AspireIQ), Viral Nation, Traackr, IZEA, Captiv8 and Mavrck (formerly NeoReach). Klear (Meltwater) is listed as a broad incumbent.
Does Matchmade have an API?
No public API is recorded for Matchmade.
What industry is Matchmade in?
Matchmade's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools, with a secondary code of MPAAAHAK, Creator Partnerships & Sponsorship Sales (Brand Partnerships). Its NAICS code is 7114 and its SIC code is 7311.