Brevani

What Brevani does

Brevani Inc. is a New York-based, privately held fine fashion jewelry company that designs and sells 14kt gold jewelry — including rings, earrings, necklaces, bracelets, and cuffs — set with diamonds and natural gemstones such as white topaz, rainbow sapphires, rubies, emeralds, amethyst, blue topaz, citrine, peridot, and garnets. The company organizes its catalog of 343 SKUs into nine collections, anchored by Spryngs, a patent-pending expandable ring construction that allows rings to expand up to 1.5 sizes for comfortable fit and is backed by a lifetime warranty. Product pricing ranges from approximately $197 at the entry level to over $4,000 for premium pieces, with metal options in white, yellow, and rose gold.

The business operates a dual-channel go-to-market model. On the consumer side, Brevani sells directly through its e-commerce site (brevani.com), supported by celebrity-driven earned media from product placement on The Bachelorette TV franchise and an organic Instagram presence. On the trade side, the company distributes wholesale through a network of registered jewelers managed via the Color Merchants portal (colormerchants.com), with retailers required to register and provide business documentation. Brand identity is built on a 30-plus-year family jewelry heritage and a stated aim of bridging baby boomer and millennial taste through modern design executed in traditional craftsmanship.

The company is a small private firm (11-50 employees) with no disclosed funding, no parent company, and no public revenue figures. Membership affiliations with the American Gem Society and Jewelers of America provide trade-association credibility, and sub-brand Spryngs is positioned as the core product-technology differentiator. Revenue depends on the combined DTC and B2B wholesale channels, with the Bachelorette Collection, Dashing Diamonds, Rainbow, White Topaz, and other themed collections serving as the principal product lines.

Name

Brevani

Legal name

Brevani Inc.

Website

https://brevani.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brevani is a New York-based private fine fashion jewelry brand selling 14kt gold rings, earrings, necklaces, and bracelets with diamonds and gemstones via its DTC website and a registered B2B retailer network, anchored by its patented Spryngs expandable ring technology.

Ownership category

akta.pro rank

Product category

Fine Fashion Jewelry

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Bridal & Engagement Jewelry Retail (CRAKAGAC), Custom Bridal & Engagement Design (CRAKAHAB)

Keywords

• Fine fashion jewelry
• 14kt gold jewelry
• Expandable ring technology
• Diamond gemstone jewelry
• Wholesale jewelry distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Jewelry Product Sales: Brevani generates revenue through direct sales of fine fashion jewelry including rings, earrings, necklaces, bracelets, and cuffs. Products are crafted in 14kt gold (white, yellow, rose) with diamonds and natural gemstones including white topaz, rainbow sapphires, rubies, emeralds, amethyst, blue topaz, citrine, peridot, and garnets. Pricing ranges from entry-level pieces around $197 to luxury pieces exceeding $4,000.
2. B2B Wholesale to Retailers: Wholesale distribution to registered jewelry retailers. Retailers must complete registration process and provide business documentation including resale certificates to become authorized Brevani dealers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Brevani designs, manufactures, and sells fine fashion jewelry crafted in 14kt gold with diamonds and natural gemstones, offering 343 SKUs across nine collections including rings, earrings, necklaces, bracelets, and cuffs. The company distributes products both directly to consumers through its e-commerce website (brevani.com) and to a network of registered independent jewelry retailers via a wholesale program (colormerchants.com). Its flagship proprietary technology is Spryngs, a patent-pending expandable ring construction that allows rings to expand up to 1.5 sizes, backed by a lifetime warranty.

Product overview

Brevani is a fine fashion jewelry company offering a portfolio of 14kt gold jewelry products organized into nine distinct collections. The core proprietary technology is Spryngs, a patented expandable ring mechanism allowing comfortable fit across one and a half sizes with lifetime warranty. The product line spans The Bachelorette Collection (TV partnership line), Dashing Diamonds (signature pierced diamond movement jewelry), Rainbow Collection (rainbow sapphire pieces), White Topaz Collection, Celestial Collection (star/celestial themed), Diamond Fashion Collection (geometric/contemporary), Color Collection (colored gemstones), and Dashing Diamonds Fancy Cut. Products include earrings, rings, necklaces, bracelets, and pendants crafted with diamonds, rubies, emeralds, sapphires, and various semi-precious stones. The company bridges baby boomer traditional tastes with millennial modern design preferences.

Differentiator

Problem solved

Functional benefit

Brands

• Spryngs: Patented expandable ring technology that allows rings to expand up to one and a half sizes for comfortable fit. Features a unique method of construction providing flexibility while maintaining timeless elegance. Includes lifetime warranty.

Products and services

• Spryngs Expandable Rings & Bracelets Patented expandable ring and bracelet collection featuring a unique method of construction that allows rings to expand up to 1.5 sizes for comfortable everyday wear. Crafted in 14kt gold with diamonds and gemstones including emeralds, rubies, and sapphires. Includes lifetime warranty. Pricing ranges from $389 to $4,125.
• The Bachelorette Collection A collection of 95 14kt gold jewelry items including diamond earrings, rings, and necklaces, featuring pieces worn by The Bachelorette cast members (Hannah Brown, Tayshia Adams, Kaitlyn Bristowe, Charity Lawson). Marketed as 'As Seen On The Bachelorette'.
• Dashing Diamonds Collection Fine fashion jewelry featuring signature pierced diamonds with movement, crafted in 14kt gold with diamonds for everyday elegance.
• Dashing Diamonds Fancy Cut Collection Specialized collection featuring fancy-cut diamonds in unique shapes for distinctive fine jewelry pieces.
• Diamond Fashion Collection Fashion-forward diamond jewelry including geometric designs, bubble pieces, floral motifs, and contemporary styles in 14kt gold.
• Celestial Collection Star and moon-themed jewelry featuring diamond-adorned starburst designs, sunburst patterns, and celestial motifs in 14kt gold.
• Color Collection Colorful gemstone jewelry featuring amethyst, blue topaz, citrine, garnet, peridot, ruby, and sapphire in various cuts and settings in 14kt gold.
• Rainbow Collection Vibrant jewelry featuring genuine rainbow sapphires in various cuts, including rings, earrings, necklaces, and bracelets in 14kt gold. Pricing from $197 to $1,500+.
• White Topaz Collection Collection of white topaz jewelry including earrings, rings, necklaces, and pendants featuring natural white topaz accented with diamonds, crafted in 14kt gold. Pricing $428 to $2,249.

Quantifiable outcome

• Lifetime warranty on Spryngs products covering manufacturing defects

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• American Gem Society (AGS)minorOthersBrevani displays the AGS logo on its website footer, indicating membership or certification alignment with American Gem Society standards and practices in the jewelry industry.
• Jewelers of AmericaminorOthersBrevani displays the Jewelers of America logo on its website, indicating membership in this major jewelry industry trade organization representing jewelry retailers and manufacturers.
• Color MerchantscoreChannel Partner/ Reseller/ DistributorColor Merchants operates the retailer portal (colormerchants.com) used by Brevani for managing registered retailer accounts, ordering, and wholesale distribution logistics.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• David Yurman: David Yurman is a large, established fine jewelry brand with signature patented cable designs, omnichannel retail, and celebrity marketing—serving as a scaled incumbent benchmark against which Brevani competes.
• Stuller: Stuller is one of the largest US jewelry manufacturers and wholesalers supplying independent retailers with finished jewelry and findings—an indirect channel partner/competitor relevant to Brevani's wholesale motion.

Emerging players

• Mejuri: Mejuri is a digitally native fine jewelry brand competing in the gold and gemstone category with strong DTC scale; it represents a younger, faster-growing peer encroaching on Brevani's accessible-fine segment.

Direct peers

• Hearts On Fire: Hearts On Fire is a diamond-focused fine jewelry brand distributed through authorized retailers and DTC, comparable in diamond-led positioning and wholesale-retailer structure to Brevani.
• Roberto Coin: Roberto Coin is an Italian fine jewelry house with patented signature design elements, sold through DTC boutiques and a global wholesale network—analogous to Brevani's Spryngs-plus-wholesale approach.
• Ippolita: Ippolita is a fine fashion jewelry brand selling 18k gold and sterling silver pieces through DTC and department/specialty retail—an almost identical channel model and price-point architecture to Brevani.
• Monica Vinader: Monica Vinader is a fine jewelry brand bridging everyday and luxury price points, sold DTC and via retailers, and explicitly targeting younger demographics—closely parallel to Brevani's millennial/boomer strategy.
• Penny Preville: Penny Preville designs fine fashion jewelry in 18k gold with diamonds and colored stones, distributed via DTC, authorized retailers, and luxury department stores—directly comparable to Brevani's assortment and channel strategy.
• Gabriel & Co. Gabriel & Co. is a fine jewelry manufacturer and wholesaler distributing engagement and fashion pieces through a registered retailer network—a wholesale-first analogue to Brevani's B2B channel.
• Maya Brenner: Maya Brenner is a designer fine jewelry brand offering gold and gemstone pieces through DTC and select boutiques, mirroring Brevani's positioning in the accessible-luxury fine jewelry segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/brevani_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brevani