Institutt for Psykologisk Rådgivning

What Institutt for Psykologisk Rådgivning does

Institutt for Psykologisk Rådgivning (IPR) is a Norwegian private psychology practice founded in 1984 by Yvonne Severinsen in Bergen. The firm operates three physical clinics — Bergen, Oslo (opened 2017), and Asker (opened 2026) — staffed by 79-81 therapists, and offers individual, couple, family, and group therapy alongside specialized programs for healthcare personnel, work-oriented treatment, and pain reprocessing therapy. Its clinical methodology is built around Emotion-Focused Therapy (EFT), developed under the supervision of Leslie Greenberg, positioning IPR as Norway's largest dedicated EFT competency center.

The business model is purely private and out-of-pocket: clients pay directly for sessions with no Helfo (Norwegian public reimbursement) involvement, though some private health insurance coverage applies. Pricing varies by region and therapy type, with couples therapy at NOK 1,400/session and standard individual sessions at NOK 1,300/session in Bergen. Adjacent revenue comes from the affiliated NIEFT training institute, which runs 2-3 year EFT certification programs and continuing education, and from Psyflix Skandinavien, a content/video platform launched in 2025 in partnership with Swedish EFT clinicians.

IPR's technology stack is minimal: a third-party booking platform (helse.aspit.no), video/telephone therapy infrastructure, and an online booking system rolled out in 2026. There is no proprietary software development, no AI/ML capabilities, and no disclosed digital therapy product. The principal asset is human clinical expertise, with a small conference business (Emotion Revolution) and content ecosystem providing additional revenue and brand reinforcement. Revenue is not publicly disclosed; the company is privately held as an aksjeselskap.

Name

Institutt for Psykologisk Rådgivning

Legal name

Institutt for Psykologisk Rådgivning

Website

https://ipr.no

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Institutt for Psykologisk Rådgivning is a Norwegian private psychology practice operating three clinics in Bergen, Oslo, and Asker with 79-81 therapists, specializing in Emotion-Focused Therapy and serving individual clients, couples, families, and healthcare workers through out-of-pocket private sessions and the NIEFT training institute.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Other Individual and Family Services (62419), Home Health Care Services (62161)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Serious Mental Illness (SMI) Telepsychiatry & Care Coordination Platforms (HLALAEAH)

Keywords

• Psychotherapy services
• Emotion-focused therapy
• Couple therapy
• Mental health practice
• Psychologist training

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Individual and Couple/Family Therapy Sessions: IPR operates as a purely private practice. Clients pay out-of-pocket for all therapy sessions. Session prices vary by clinic location (Oslo, Bergen, Asker) and session type (individual, couple, parent guidance). No Helfo (Norwegian Health Insurance) reimbursement is available as the psychologists work entirely privately. Some private health insurance policies may cover treatment at IPR.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Institutt for Psykologisk Rådgivning is a private psychology practice providing individual, couple, family, and group psychotherapy across three Norwegian clinics (Bergen, Oslo, Asker) and via video/phone nationwide. The practice is centered on Emotion-Focused Therapy (EFT) and additional evidence-based modalities (CBT, psychodynamic, mindfulness, EMDR, PRT), with subsidiary NIEFT delivering EFT specialization training and continuing education for mental health professionals across the Nordic region.

Product overview

Institutt for Psykologisk Rådgivning (IPR) is Norway's largest competency center for Emotion-Focused Therapy (EFT), operating three clinics in Bergen, Oslo, and Asker with 79 therapists. The organization offers a comprehensive portfolio of therapy services centered on EFT, including Individualterapi (individual therapy), Parterapi (couples therapy using EFT-C), Foreldreveiledning (parent guidance using EFST), Gruppeterapi (group therapy), and Familieterapi (family therapy). IPR provides specialized therapy modalities including Kognitiv Terapi (CBT), Psykodynamisk terapi (psychodynamic therapy), Mindfulness, Pain Reprocessing Therapy (PRT), EMDR, Metakognitiv terapi, and targeted programs for healthcare worker burnout. Remote services include Video- og telefonterapi (video/phone therapy) enabling statewide coverage. IPR also offers a therapy preparation course and work-oriented treatment programs. Beyond clinical services, IPR operates NIEFT (Norsk Institutt for Emosjonsfokusert Terapi) which provides three-year specialization programs and one-year continuing education courses in EFT approaches, and hosts the international Emotion Revolution conference. The organization collaborates with Psyflix to provide Psyflix Skandinavien, a Nordic therapeutic content portal, and maintains a free educational resource at Følelseskompasset.no.

Differentiator

Problem solved

Functional benefit

Brands

• Norsk Institutt for Emosjonsfokusert Terapi (NIEFT): A division focused on education, research and training in Emotion-Focused Therapy (EFT). Established in 2012 as part of IPR's commitment to spreading knowledge and developing EFT as a method.

Products and services

• Individualterapi (Individual Therapy) One-on-one therapy sessions where clients meet with a therapist to explore emotions, thoughts, and experiences. IPR specializes in Emotion-Focused Therapy (EFT) for adult clients seeking help with anxiety, depression, stress, burnout, trauma, grief, self-esteem issues, or life crises.
• Parterapi (Couple Therapy, EFT-C)
• Foreldreveiledning (Parent Guidance, EFST)
• Video- og telefonterapi (Video and Phone Therapy)
• Gruppeterapi (Group Therapy)
• Familieterapi (Family Therapy)
• Kognitiv Terapi (Cognitive Behavioral Therapy)
• Psykodynamisk terapi (Psychodynamic Therapy)
• Mindfulness
• Pain Reprocessing Therapy (PRT)
• Helsepersonell og utbrenthet (Healthcare Worker Burnout Program)
• Emosjonsfokusert behandling av spiseforstyrrelser (EFT for Eating Disorders)
• Arbeidsrettet behandling (Work-Oriented Treatment)
• NIEFT Spesialiseringsprogram (EFT Specialization Program) Three-year specialization program in Emotion-Focused Therapy (EFT) offered by NIEFT, the leading EFT education program in Norway. Includes sub-tracks for couple therapy (EFT-C), parent skills training (EFST), and therapist supervision in EFT.
• NIEFT Videreutdanning i EFT (EFT Continuing Education)
• Veiledning i EFT (EFT Supervision)
• Sakkyndig arbeid (Forensic/Expert Witness Services)
• Adopsjonsrapport (Adoption Assessment Reports)
• Terapiforberedende kurs (Therapy Preparation Course)

Quantifiable outcome

• A typical treatment course lasts 10-20 hours for individual therapy; 5-10 hours for couple therapy and parent guidance.
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• PsyflixmajorStrategic or Co-development Partner · 1 January 2025In 2025, IPR began a collaboration with Psyflix to establish Psyflix Skandinavien — a Nordic portal for webinars, courses, and therapy videos, described as 'Netflix for therapists'. The platform provides professional education content for therapists across Scandinavia.
• Norsk Institutt for Emosjonsfokusert Terapi (NIEFT)coreStrategic or Co-development Partner · 1 January 2012NIEFT is a sub-division of IPR established in 2012 with a mandate to spread knowledge and further develop EFT as a method. NIEFT is part of the International Society of Emotion-Focused Therapy (ISEFT), led by Dr. Leslie Greenberg. NIEFT runs a 3-year specialization program, organizes professional events, and creates a Nordic community for EFT practitioners. The relationship is internal/cross-organizational rather than external.
• International Society of Emotion-Focused Therapy (ISEFT)majorStrategic or Co-development Partner · 1 January 2012ISEFT is a global umbrella organization for all Emotion-Focused institutes worldwide, led by Dr. Leslie Greenberg and colleagues. NIEFT (IPR's sub-division) is a member of ISEFT, connecting IPR to the international EFT community and ensuring its programs align with global standards.
• Dr. Leslie GreenbergcoreStrategic or Co-development PartnerIPR maintains a close collaboration with Dr. Leslie Greenberg, the founder of Emotion-Focused Therapy and world-leading authority in emotions in therapy. Dr. Greenberg is a distinguished professor who has conducted research on what works in psychotherapy for over 40 years. IPR is considered one of the largest EFT environments internationally, second only to Greenberg's center in Canada.
• Helse VestminorStrategic or Co-development PartnerIPR offers work-oriented treatment for anxiety and depression through an agreement with Helse Vest (the Western Norway Regional Health Authority). The goal is improved mental health and support for returning to work or education.
• Leslie Greenberg's EFT Center (Canada)majorStrategic or Co-development PartnerIPR considers itself comparable in scale only to Leslie Greenberg's center in Canada as one of the largest EFT environments internationally. This establishes IPR as the leading EFT center in Scandinavia and one of the most significant globally.

Scale indicators4 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Volvat: Norway's largest private healthcare chain offering specialist consultations across many disciplines. Comparable as a Norwegian private-pay healthcare provider with multiple clinic locations, though psychotherapy is only one of many services.
• Doktor.se: Swedish digital healthcare platform offering video GP and mental health consultations across the Nordics. Comparable on tele-mental health delivery and Nordic private-pay model; broader in primary care scope than IPR.
• Aleris: Nordic private healthcare group (owned by Triton) operating hospitals, specialist centers and digital health services in Norway and Sweden. Comparable as a multi-site Nordic private-pay health provider, though broader in scope than IPR's psychotherapy focus.
• Kry (Livi): Major European digital healthcare provider offering GP and mental health consultations via app, now part of Practice Plus Group. Comparable as a Nordic-headquartered tele-health platform serving consumers directly with clinician-delivered care.

Direct peers

• Talkspace: US-listed online therapy platform connecting users to licensed therapists via text, audio and video. Directly comparable in B2C therapy delivery model; contrasts with IPR on scale, technology stack, and partnership/insurer distribution.
• BetterHelp: Largest global online therapy platform, delivering one-to-one video/chat therapy with licensed therapists. Directly comparable to IPR in core offering (individual therapy sessions) but competing on digital convenience, breadth of therapist roster, and global reach.
• Mindler: Swedish-founded tele-mental health platform offering video therapy with licensed psychologists across the Nordics. Closest direct peer to IPR by geography, target customer (Nordic adults seeking private therapy), and therapy-led delivery model.

Emerging players

• Calm: Global mental wellness app offering meditation, sleep and mental health content. Adjacent to IPR in serving mental health consumers, but at a different layer (self-help content vs. one-to-one therapy) and with no clinical credentialing.
• Coperio: Swedish digital healthcare platform focused on occupational health and mental health services for employees. Comparable on Nordic geography and private-pay mental health delivery, though oriented to B2B occupational contracts rather than consumer.
• Headspace Health: Global mental health platform combining self-guided content (Headspace app) with on-demand therapy (Ginger). Adjacent competitor to IPR for mental health consumers, with a tech- and content-led rather than clinic-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PsykologBergen
• YouTubeyoutube.com/channel/UC_3H5J7tWuChpj1ChPs6UUQ?feature=hovercard
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/institutt-for-psykologisk-r-dgivning

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institutt for Psykologisk Rådgivning