Let's

What Let's does

Let's (legal entity: LET'S RENT A CAR S/A, CNPJ 00.873.894/0001-24) is a Brazilian corporate fleet outsourcing and management company that has operated continuously since 1995, currently headquartered in Araraquara, São Paulo. The company began as a Localiza franchise in 1995, transitioned to its own brand "Let's Rent a Car" in 2006, and pivoted in 2009 from retail car rental to specialized B2B fleet outsourcing ("terceirização de frotas"). Since 2018, Let's has been a subsidiary of Vix Logística, itself part of Grupo Águia Branca — one of Brazil's largest transportation and logistics conglomerates — and now operates alongside sister entities V1 App, AutoPort, and VIX within that ecosystem.

The core product is full-service fleet outsourcing: clients receive customized vehicle fleets (light vehicles, 4x4 off-road units, motorcycles/tricycles, heavy trucks/machines/equipment, and electric/hybrid vehicles) under 24-60 month contracts with monthly per-vehicle fees covering vehicle provision, preventive and corrective maintenance, 24h nationwide assistance, insurance with co-participation, replacement vehicles, documentation, and KPI reporting. Adjacent offerings include standalone fleet management services for clients that own their vehicles (maintenance coordination, fuel/toll card management, telematics, documentation handling), pre-owned vehicle resale (Seminovos via seminovos.vix.com.br), and a customer relationship program ("Let's Amigo"). The company also acquired EBEC in 2023, expanding service capabilities.

Technology is centered on the proprietary WAVE client portal (portalwave.lets.com.br), which provides real-time fleet tracking, GPS/telemetry integration, maintenance scheduling, accident reporting, demobilization requests, and customized KPI/fuel/toll/fine dashboards. Sales are executed exclusively through direct B2B channels: enterprise field sales for mid-market and large accounts, an inside-sales 0800 hotline (0800 545 0030) and website lead capture for inbound leads, plus the WAVE portal for ongoing client account management. The primary customer base is enterprise and mid-market corporate fleets in Brazil across verticals including logistics, agribusiness, construction, mining, forestry, and ESG-mandated sustainability buyers. Pricing is quote-based and not publicly disclosed; the company claims up to 25% savings vs. owned fleets for light vehicles, up to 32% for 4x4 vehicles, and up to 30% for heavy vehicles, based on specific contractual assumptions.

Name

Let's

Legal name

LET'S RENT A CAR S/A

Website

https://lets.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Let's (Let's Rent a Car S/A) is a Brazilian B2B fleet outsourcing and management company, established 1995 and a subsidiary of Vix Logística/Grupo Águia Branca, serving enterprise and mid-market corporate clients nationwide with full-service vehicle provision, telematics-based fleet management, maintenance, insurance, and 24h assistance.

Ownership category

akta.pro rank

Product category

Corporate Fleet Outsourcing / Fleet Management Services

NAICS

Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

akta.pro secondary industries

Telematics, GPS Tracking & Connected Fleet Services (THADAKAF), Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH), Vehicle Transportation & Logistics for Remarketing (Pickup/Delivery, Marshaling) (TLABAKAG)

Keywords

• Fleet outsourcing services
• Corporate fleet management
• Heavy vehicle rental
• Fleet telematics platform
• Electric fleet leasing

Headquarters

HQ city

Araraquara

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fleet Outsourcing Contracts: Core revenue stream from full fleet outsourcing contracts where Let's provides vehicles, maintenance, insurance, replacement vehicles, and management. Billed monthly per vehicle with contract terms of 24–60 months. Includes cost savings of up to 25% vs. owned fleet.
2. Fleet Management Services: Standalone fleet management services for clients who own their vehicles. Includes maintenance coordination, toll and fuel card management, telematics, documentation handling, and KPI reporting. Billed as a managed service.
3. Semi-new Vehicle Sales (Seminovos): Sale of deposed fleet vehicles (seminovos) to existing clients first, then to external buyers. Vehicles are sold through a dedicated platform at seminovos.vix.com.br.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Let's provides corporate fleet outsourcing and management services in Brazil, contracting long-term vehicle rental and full operational administration (maintenance, telematics, replacement, documentation) for businesses with vehicle-dependent operations. Its portfolio spans light vehicles, heavy-duty trucks, 4x4 off-road vehicles, and electrified (HEV/PHEV/EV) vehicles, supported by the proprietary WAVE telematics portal. It also operates Seminovos, a pre-owned vehicle resale business.

Product overview

Let's (Let's Rent a Car S/A) is a fleet outsourcing and management company operating since 1995, now part of Vix Logística and Grupo Águia Branca. The company offers a comprehensive mobility platform consisting of core fleet outsourcing (Terceirização de frotas) with vehicle rental, maintenance, and insurance bundled together, complemented by fleet management services (Gestão de Frotas) for companies managing their own vehicles. The product portfolio includes specialized verticals for heavy vehicles (Locação de Pesados), 4x4 vehicles (Locação 4x4), electric/hybrid vehicles (Veículos Elétricos), and pre-owned vehicle sales (Seminovos). Supporting infrastructure includes the WAVE customer portal platform, the Let's Amigo relationship program, and the V1 by Let's sub-brand launched in 2021. The company serves corporate clients across Brazil with 24h support and nationwide service coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Terceirização de Frotas (Fleet Outsourcing)

Quantifiable outcome

• Economy of up to 25% on fleet costs for light vehicles (calculation basis: 1.0L vehicle with A/C, 3,000 km/month franchise, urban use, 24-month contract, with replacement vehicle and co-participating insurance)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered moderate, core and minor.

• EBECmoderateStrategic or Co-development Partner · 1 January 2023Acquired by Let's in 2023, EBEC brought fleet outsourcing service capabilities that were integrated into Let's's operations, expanding service offerings. The unification was branded 'Todos Let's' (All Let's) in 2025.
• Vix LogísticacoreStrategic or Co-development Partner · 1 January 2018In 2018, Let's was acquired by Vix Logística, a company belonging to Grupo Águia Branca. This acquisition integrated Let's into one of Brazil's largest transportation and logistics conglomerates, providing financial backing, operational synergies, and shared services (HR, IT, finance) that strengthen Let's's fleet outsourcing capabilities.
• Salute and ValorizaminorStrategic or Co-development Partner · 1 January 2015Association/partnership formed in 2015 with Salute and Valoriza, expanding Let's's customer base and service capabilities in the fleet outsourcing market.
• Grupo Águia BrancacoreStrategic or Co-development PartnerGrupo Águia Branca is one of Brazil's largest transportation and logistics conglomerates, operating passenger transport, logistics solutions, and vehicle commerce nationwide. Let's operates under its umbrella, sharing the group's values (integrity, relationship, evolution, safety) and benefiting from its scale and national presence. The group also maintains the Reserva Águia Branca environmental reserve in Vargem Alta, ES.
• V1 AppminorOthersV1 App is a related company within the VIX/Grupo Águia Branca ecosystem. Sharing of data and group synergies is referenced in the privacy policy.
• AutoPortminorOthersAutoPort is a related company within the VIX/Grupo Águia Branca ecosystem mentioned in the privacy policy for data sharing purposes.
• 10,000+ Maintenance Suppliers NetworkcoreOthersNational network of over 10,000 maintenance suppliers and service partners distributed throughout Brazil, enabling 24h assistance and preventive maintenance coverage across all regions where fleet vehicles operate.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Localiza: Brazil's largest car rental and fleet management company (RENT3). Offers full-service fleet outsourcing, daily rental, and used car sales — directly comparable to Let's across all product lines including fleet outsourcing, Seminovos, and heavy vehicles.
• Movida: Brazilian car rental and fleet management company (MOVI3) with strong corporate fleet outsourcing (Gestão de Frotas) and used car (Seminovos) businesses. Direct competitor to Let's in enterprise fleet outsourcing contracts.
• Ayvens (formerly LeasePlan + ALD Automotive): Global leader in corporate fleet leasing and management, with significant Brazilian operations. Comparable to Let's on multi-year full-service fleet outsourcing contracts including maintenance, insurance, and replacement vehicles.
• Element Fleet Management: One of the world's largest pure-play fleet management companies, serving commercial fleets with outsourced maintenance, telematics, and lifecycle management. Comparable to Let's on the fleet outsourcing and management services model.
• Unidas: Brazilian fleet management and rental company historically focused on heavy vehicles and corporate fleet outsourcing. Now part of the Localiza group, but historically directly comparable to Let's in fleet outsourcing and Locação de Pesados.
• Aramis Locação: Brazilian corporate vehicle subscription and rental company (ARAM3). Competes with Let's on the outsourced corporate fleet / vehicle subscription value proposition, particularly for white-collar employee mobility.

Broad incumbents

• Enterprise Mobility / Enterprise Fleet Management: Global mobility and fleet management division of Enterprise, providing full-service fleet management alongside its dominant daily rental business. Broader scale and scope than Let's, but overlapping on outsourced corporate fleet services.

Regional players

• Brasil Rent a Car: Brazilian regional car rental company with some corporate fleet services. Smaller and more regionally focused than Let's, but operates in the same vehicle leasing and corporate mobility category.
• Hertz Brasil: Brazilian operation of global rental brand, focused on daily and weekly car rental with some corporate accounts. Operates in the same vehicle leasing category but with shorter rental durations and less outsourcing focus than Let's.

Emerging players

• LM Fleet Management: Brazilian fleet management specialist offering outsourced maintenance, telematics, and operational support. Directly comparable to Let's on the standalone Gestão de Frotas service for clients who own their vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCn6DDUKW9IJrPBrBx_i1Pxw
• Facebookfacebook.com/lets.frotas
• LinkedInlinkedin.com/company/let-s-rent-a-car
• Instagraminstagram.com/lets.frotas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's