Optica billing center

What Optica billing center does

Optica Abrechnungszentrum Dr. Güldener GmbH is a Stuttgart-based German healthcare billing and software company that serves Heilmittel providers (physiotherapists, occupational therapists, speech therapists, and podologists) and Hilfsmittel providers (medical supply retailers, orthopedic shoemakers, hearing aid acousticians, homecare providers). Founded in 1974 and operating as a subsidiary of the Dr. Güldener Gruppe (alongside AÄA and DZR), the company delivers prescription-billing services for statutory (GKV), private (PKV), and occupational accident (BG) insurers across 19+ specialty verticals in Germany. Its technology portfolio centers on Optica Viva, a cloud-based practice management SaaS with automatic Heilmittelrichtlinie prescription validation, intelligent scheduling, digital patient records, TSE-certified cash register, KIM communication, and Direktabrechnung via Dakota, and Optica Omnia, a parallel platform for medical-supply retailers and health-trade businesses with open-interface architecture.

Underlying infrastructure is cloud-native, hosted exclusively on German servers with end-to-end encryption and backups at three independent locations, GDPR-compliant, and integrated with the regulated Telematikinfrastruktur through OpticaTI — a full-service package bundling certified hardware, installation, and ongoing support on monthly payment terms. Adjacent sub-products include the MeinOptica customer portal, the Optica OWL subscription learning/industry-news platform, and the Gesundheitsabo24 subscription service, while PRAXINO GmbH (within the corporate group) serves as the dedicated software engineering entity for Viva.

The commercial model combines recurring SaaS subscriptions (practice owner at €38/month, therapist full-time €30, part-time €17, plus modular add-ons such as TSE at €12.50/month and SMS at €0.12/message), transactional billing-service fees for outsourced Kassen- und Privatrezepte processing, TI hardware-as-a-service with monthly billing, and one-time professional services for data migration (from €75) and practice training (€300 per session). Distribution is primarily direct-to-SMB through the optica.de website, dedicated Heilmittel and Hilfsmittel phone hotlines, and channel referrals from major German therapy associations (VPT, dbl, DVE, Logo Deutschland). The company does not disclose revenue and is privately held with no VC funding on record; governance sits with three Managing Directors (Johannes Kermer, Markus Kinkel, Dr. Jochen Pfänder).

Name

Optica billing center

Legal name

Optica Abrechnungszentrum Dr. Güldener GmbH

Website

https://optica.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Optica Abrechnungszentrum provides cloud-based billing services and practice management software (Optica Viva, Optica Omnia) to German physiotherapists, occupational and speech therapists, podologists, and medical-supply retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions (Optica Viva & Omnia): Monthly subscription fees for practice management software licenses. Tiered pricing per user role (practice owner, therapist, reception). Additional optional services including SMS, cash register, and direct billing modules. Monthly cancellable contracts without setup fees.
2. Billing/Abrechnungs Services: Comprehensive billing services for health insurance prescriptions (Kassenrezepte) and private prescriptions (Privatrezepte). Services range from partial to complete outsource of billing operations for therapy and medical supply providers.
3. Telematikinfrastruktur (TI) Services: Full-service TI connection packages including hardware, installation, and ongoing support with monthly payment options.
4. Professional Services: Data migration services, training sessions, and consulting for software implementation and practice optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels14 records

Core offering

Optica Abrechnungszentrum Dr. Güldener GmbH provides prescription billing services and sector-specific practice management software for German healthcare providers, primarily Heilmittelerbringer (therapy practices such as physiotherapy, occupational therapy, and speech therapy) and Hilfsmittelerbringer (medical supply and orthopedic retailers). Its core offerings include the Optica Viva and Optica Omnia cloud-based practice management platforms, full-service statutory and private prescription reimbursement (Kassen- and Privatrezepte), and Telematikinfrastruktur (TI) connectivity solutions for compliant digital healthcare operations.

Product overview

Optica Abrechnungszentrum offers a portfolio of integrated billing services and software solutions for the German healthcare market. The core software products are Optica Viva (cloud-based practice management for therapeutic practices — physiotherapy, occupational therapy, speech therapy, podology) and Optica Omnia (software for medical supply retailers and health craft businesses). These are complemented by OpticaTI (full-service TI connectivity package), the MeinOptica customer portal, the Optica OWL news/education platform, and Gesundheitsabo24 subscription service. Billing services span prescription billing across multiple Heilmittel and Hilfsmittel sectors. Optica Viva integrates KIM communication, optional Dakota direct billing add-on, and TSE/DSFinV-K certified cash register functions.

Differentiator

Problem solved

Functional benefit

Brands

• Optica Viva: Cloud-based practice management software for Heilmittel providers (Physiotherapy, Ergotherapy, Logopaedics, Podology). Features include appointment scheduling, recipe verification, documentation, billing, and telematics infrastructure connectivity.
• Optica Omnia
• OpticaTI
• MeinOptica
• Gesundheitsabo24
• Optica OWL

Products and services

• Optica Viva Cloud-based practice management software designed for therapy practices such as physiotherapy, occupational therapy, speech therapy, podology, and ergotherapy. Provides patient administration, appointment scheduling, prescription validation, electronic billing, and integration with statutory and private health insurers.
• Optica Omnia Practice and inventory management software built for medical supply retailers and Hilfsmittelerbringer, covering prescription verification, Hilfsmittelverzeichnis product catalog management, pricing rules, electronic submission to statutory insurers, and integrated ERP workflows.
• OpticaTI (Telematikinfrastruktur) Telematikinfrastruktur connectivity solution providing healthcare providers with secure access to the German digital health network, including KIM secure messaging, e-prescription handling, and TI-compliant data exchange.
• Rezeptabrechnung (Prescription Billing Service) End-to-end prescription reimbursement service for German healthcare providers handling statutory and private prescriptions; Optica validates, submits, tracks, and reconciles claims with health insurers and Abrechnungsstellen on behalf of customers.
• Gesundheitsabo24 Subscription service delivering recurring healthcare-related benefits and digital health services to customers.

Quantifiable outcome

• Automatic prescription validation catches errors before submission, preventing costly billing rejections from insurance providers
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

18 partnerships are on record, tiered core and minor.

• PRA XINO GmbHcoreTechnology or IntegrationDeveloper and provider of Optica Viva practice management software. PRAXINO is the software development partner that created the cloud-based therapy practice management platform used by Optica customers for appointment scheduling, patient documentation, and billing management.
• Physiobusiness Ahlhorn & Pschick GbRminorImplementation/ SI/ Consulting PartnerTraining partner providing exclusive software training sessions for Optica Viva customers. Offers 2-2.5 hour practice training sessions to optimize practice management using the software.
• AGC – Beratung im Heilmittelbereich (Anke Gurk)minorImplementation/ SI/ Consulting PartnerData migration partner that transfers existing patient data from previous software providers into Optica Viva. Enables seamless transitions without data loss.
• VPT (Verband Physikalische Therapie)coreChannel Partner/ Reseller/ DistributorLeading German association for physical therapy representing thousands of physiotherapists. Refers members to Optica for billing and software services.
• dbl – Deutscher Bundesverband für Logopädie e.V.coreChannel Partner/ Reseller/ DistributorGerman Federal Association for Speech Therapy representing logopedists. Members receive 3€ discount per license per month plus 10% off owner license.
• DVE (Deutscher Verband der Ergotherapeuten)coreChannel Partner/ Reseller/ DistributorGerman Association of Occupational Therapists. Members receive 10% discount on owner license for 12 months. Existential founders get 6 months free.
• Logo DeutschlandcoreChannel Partner/ Reseller/ DistributorLogopedic practice association providing members discount of 3€ per license per month plus 10% on owner license for Optica Viva software.
• gematik GmbHcoreTechnology or IntegrationNational agency responsible for the telematikinfrastruktur (TI) in Germany's healthcare system. Optica is an authorized TI connection provider using gematik specifications.
• VDB (Verband Deutscher Bandscheibenchirurgen / Sonstiger Verband)minorChannel Partner/ Reseller/ DistributorProfessional association partnership shown on Optica partner logo section.
• Orthopädie Technik BundesinnungsverbandminorChannel Partner/ Reseller/ DistributorFederal guild association for orthopedic technology, partner in Optica network.
• Orthopädie Schuhtechnik BundesinnungsverbandminorChannel Partner/ Reseller/ DistributorFederal guild association for orthopedic footwear technology, partner in Optica network.
• medavo – Die Anwälte für MedizinerminorStrategic or Co-development PartnerLegal firm specializing in medical law providing expertise and guidance to Optica and its customers on regulatory matters.
• Dr. Ruppe – Kanzlei für Medizinrecht und GesundheitsrechtminorStrategic or Co-development PartnerLaw firm specializing in medical law and health law, partner providing legal expertise.
• Georg Thieme Verlag KGminorGTM or Marketing PartnerLeading German medical and scientific publisher. Marketing and content partnership.
• MyPhysioClubminorChannel Partner/ Reseller/ DistributorPhysiotherapy professional network shown as partner on Optica website.
• Bundesministerium für GesundheitminorGTM or Marketing PartnerGerman Federal Ministry of Health shown as partner on Optica website.
• VVHCminorChannel Partner/ Reseller/ DistributorProfessional healthcare association partnership shown on Optica website.
• Plant My Tree (PMT)minorGTM or Marketing PartnerEnvironmental initiative through which Optica holds Platinum climate protection partner status for sustainability efforts.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• medavis: German healthcare IT company providing radiology information systems and practice management software. Comparable to Optica as a German healthcare IT vendor with regulatory compliance focus, though medavis specializes in radiology while Optica focuses on therapy and medical supply billing.
• Zollsoft: German medical practice software company providing cloud-based Praxissoftware for various healthcare providers. Directly comparable to Optica Viva in offering cloud-based practice management with billing integration, though Zollsoft serves broader specialties while Optica focuses on therapy and medical supply.
• Doctolib: European practice management and telemedicine platform serving physician practices with appointment booking, video consultation, and patient management. Comparable to Optica in providing practice management software for healthcare providers, though Doctolib focuses on physician scheduling and telemedicine rather than billing depth.
• samedi: German practice management and appointment scheduling platform for medical practices and hospitals. Comparable to Optica in providing practice management software with healthcare focus, though samedi emphasizes online scheduling and care coordination while Optica specializes in regulatory billing compliance.
• HASOMED: German medical software company specializing in practice management and therapy software. Comparable to Optica in serving healthcare providers with specialized software solutions, with particular overlap in the therapy and rehabilitation segments where both companies operate.

Broad incumbents

• Epic Systems: US-based healthcare IT company providing electronic health records and practice management systems for hospitals and large medical groups. Comparable to Optica as a leading healthcare IT vendor with deep workflow integration, though operating in different geographies and customer segments.
• Oracle Health: Global healthcare IT giant (formerly Cerner) offering electronic health records, practice management, and billing solutions worldwide. Comparable to Optica as a major healthcare IT vendor with integrated software plus billing capabilities, though operating at vastly larger scale and different geographic focus.
• medatixx: German medical practice software provider serving physician practices with practice management, billing, and TI solutions. Directly comparable to Optica in delivering integrated software and billing services for German healthcare providers, though medatixx has broader specialty coverage and focuses on physician offices.
• CompuGroup Medical: Germany's largest healthcare IT company offering practice management software, billing services, and TI connectivity across physician and dentist segments. Comparable to Optica in providing an integrated software + billing + TI stack, though CGM operates much more broadly while Optica specializes deeper in therapy and medical supply segments.

Others

• Bitmarck: Major German IT service provider for statutory health insurers, operating billing and administrative systems that complement Optica's provider-side billing services. Relevant as a healthcare IT infrastructure player operating in the same German billing ecosystem though serving insurers rather than providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@OpticaGmbH
• Facebookfacebook.com/opticaHeilmittel
• LinkedInlinkedin.com/company/optica-gmbh
• Instagraminstagram.com/optica_abrechnungszentrum

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optica billing center