Tejas Trails

Name

Tejas Trails

Legal name

Tejas Trails

Website

https://tejastrails.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Trail Running Events

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

akta.pro secondary industry

Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

Keywords

• Trail running events
• Endurance race organization
• Ultra marathon races
• Trail race registration
• Multisport endurance festivals

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Race Registration Fees: Primary revenue stream from race entry fees. Tejas Trails organizes nearly 20 trail running events across Texas ranging from 5km to 100 miles. Registration is handled through Runsignup.com platform.
2. Merchandise and Gear Sales: E-commerce sales through the Tejas Trails store offering apparel, accessories, race-specific swag, youth items, gift cards, and camping gear. Products include ice bandanas, sunglasses, shoe bags, and race-specific merchandise.
3. Camping and RV Site Fees: Revenue from on-site camping accommodations including RV sites with varying amenities (water only, water & electricity, full hookup). Fees range from $47-$97 per night depending on amenities and event.
4. Premium Swag Upgrades: Optional premium garment upgrades at select events where runners can choose higher-end swag items such as hoodies, zippered jackets, or fleeces for additional cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tejas Trails organizes and operates nearly 20 trail running and endurance race events across Texas, ranging from 5km races to 100-mile ultra-marathons, as well as multi-sport endurance festivals. The company also offers related ancillary services including on-site camping, branded merchandise and nutrition products, and multi-race challenge series such as the Trail Racing Over Texas (TROT) and Big Trail Racing Series.

Product overview

Tejas Trails is a Texas-based trail running and endurance event company operating a portfolio of nearly 20 trail races across the state. The core offering is a suite of individual trail race events — including flagship ultra-endurance races (Bandera 100km/100mi, Rocky Raccoon 100, Rocky 50), multi-distance events (Cactus Rose, Wild Hare, Hells Hills, Pandora's Box of Rox, Mellow, Trailway, River's Edge), a multi-location Great Springs Trail Race series (San Marcos, Canyon Lake, Austin, Natural Bridge Caverns), and the Frio Trio Endurance Festival (a three-day multi-sport festival combining trail running, cross country, gravel biking, mountain biking, and SUP). Supporting the race portfolio are sub-products including: a Ruck Division (weighted backpack races), a Youth Trail Run program, multi-race challenges (Tejas Garmin Challenge, Tejas 300, Tejas 400, and cumulative mileage awards), a Volunteer Program (hours exchanged for free race entries), a Trail Crew Program (volunteer trail work trips), a Chip Timing System (ankle strap-based real-time results), a Pacer Program for ultra-distance runners, fully stocked Aid Station Services with sponsor nutrition products, Drop Bag Service, an online Tejas Trails Store (apparel, accessories, race-specific swag, camping, gift cards), and Sponsorship Opportunities for brand partners. The company was founded in 2001 and is currently owned and operated by Chris and Krissy McWatters.

Differentiator

Problem solved

Functional benefit

Brands

• Tejas Garmin Challenge: Multi-race challenge where runners earn points by completing Tejas Trails races during the calendar year to compete for Garmin watches and prizes.
• Tejas 300
• Tejas 400
• Frio Trio Endurance Festival
• Tejas Dirt Festival

Products and services

• Bandera 100k/50k Trail Race Signature Texas Hill Country trail race offering 100k and 50k distance options, one of the flagship events on the Tejas Trails calendar.
• Rocky Raccoon 100 Trail Race 100-mile ultra-marathon trail race, one of Tejas Trails' premier long-distance events.
• Cactus Rose 100/50 Mile Endurance Run Endurance trail run offering 100-mile and 50-mile distances, a hallmark event in the Tejas Trails calendar.
• Wild Hare 50 Mile Trail Race 50-mile trail race event held in Texas, part of the Tejas Trails annual calendar.
• Hells Hills 50 Mile Trail Race 50-mile endurance trail race event in Texas, recognized for its challenging terrain.
• Trail Racing Over Texas (TROT) Challenge Multi-race challenge series where runners complete a selection of Tejas Trails events to earn a special buckle or award.
• Big Trail Racing Series Challenge Multi-race challenge series centered on completing qualifying long-distance trail races within the Tejas Trails calendar.
• Tejas Trails Youth/Family Races Shorter 5km and family-friendly trail race offerings designed to introduce youth and family members to trail running.
• Tejas Trails Merchandise Store Online store offering branded apparel, race gear, accessories, and nutrition products to participants and fans.
• On-site Camping at Race Events On-site camping accommodation provided at selected race venues for participants and their families.

Quantifiable outcome

• Multiple USA National Championship events hosted
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

20 partnerships are on record, tiered major, core and minor.

• HOKAmajorGTM or Marketing PartnerFootwear sponsor providing race swag and merchandise for Tejas Trails events. Featured in sponsor section of the website.
• GarminmajorGTM or Marketing PartnerOfficial sponsor of the Tejas Garmin Challenge. Runners compete for Garmin watches and prizes. Garmin logo featured prominently in challenge materials.
• Event Data SolutionscoreTechnology or IntegrationRace timing and registration company handling chip timing, results processing, and race registration services. Provides registration email support at [email protected].
• Tailwind NutritionmajorGTM or Marketing PartnerOfficial nutrition sponsor providing Tailwind products at aid stations. Multiple flavors offered including Mandarin Orange, Caffeinated Green Tea Buzz, and Caffeinated Raspberry Buzz.
• SaltStickmajorGTM or Marketing PartnerElectrolyte supplement sponsor providing SaltStick Caps and SaltStick Caps Plus at aid stations for electrolyte replacement during races.
• Crazy WaterminorGTM or Marketing PartnerTexas-based mineral water company providing water at aid stations. Sourced locally in Texas.
• USWEminorGTM or Marketing PartnerHydration gear sponsor. USWE logo featured in sponsor section of the website.
• SILOminorGTM or Marketing PartnerFootwear/gear sponsor and creator of Tejas Trails Silo shoe bag product. SILO logo featured on sponsor page.
• Trail ToesminorGTM or Marketing PartnerFoot care product sponsor featured in aid station supplies.
• Camp EagleminorChannel Partner/ Reseller/ DistributorVenue partner and campground that hosted Tejas Trails events (formerly Camp Eagle Trail Runs, renamed to Nueces then J&J).
• iRun DominionminorChannel Partner/ Reseller/ DistributorRunning store partner in San Antonio hosting packet pickup for select events like Bandera and Cactus Rose.
• Trail Sisters AustinminorGTM or Marketing PartnerAid station crew volunteer organization supporting Tejas Trails events. Featured in aid station crew section.
• Girls on the Run - Greater HoustonminorGTM or Marketing PartnerYouth running organization volunteer crew supporting Tejas Trails events.
• Dallas Dirt RunnersminorGTM or Marketing PartnerRunning club volunteer crew supporting aid stations at Tejas Trails events.
• RockhoppersminorGTM or Marketing PartnerAid station crew volunteer organization supporting Tejas Trails events.
• iRun DominionminorGTM or Marketing PartnerAid station crew volunteer organization supporting Tejas Trails events.
• Cypress WolfpackminorGTM or Marketing PartnerRunning club volunteer crew supporting Tejas Trails aid stations.
• Hotels For HopeminorGTM or Marketing PartnerLodging partner providing hotel coordination services for event participants.
• Leave No TraceminorStrategic or Co-development PartnerEnvironmental organization that Tejas Trails is a proud partner of, promoting responsible outdoor ethics and environmental stewardship.
• ATRA & USATF Youth Trail SeriesminorStrategic or Co-development PartnerPartnership with American Trail Running Association and USA Track & Field for Youth Trail Series badge, helping grow youth trail runners nationwide.

Scale indicators3 records

Recent moves18 records

Expansion highlights5 records

Direct peers

• Aravaipa Running: Aravaipa Running is a premier regional trail running event organizer based in Arizona, operating dozens of trail races per year with a comparable community-first culture, multi-event portfolio, and reliance on volunteer-run aid stations — making it the closest direct analog to Tejas Trails in scale and operating model.
• High Lonesome 100: High Lonesome 100 is an independently operated 100-mile trail ultra in Colorado that attracts runners from across the U.S. Similar to Tejas Trails' flagship ultras in serving elite and recreational ultra runners, with comparable aid station, drop bag, and volunteer-driven operations.
• Bryce Canyon Ultras: Bryce Canyon Ultras is a destination ultra-endurance trail running event in Utah offering distances up to 100 miles. Comparable to Tejas Trails' ultra-distance events like Bandera, Rocky Raccoon, and Cactus Rose in product offering and customer base.
• Vacation Races: Vacation Races organizes destination trail running events in scenic U.S. locations with distances similar to Tejas Trails (5K to 100+ miles). They target a comparable recreational and elite trail runner segment and operate a multi-event annual portfolio with national reach.

Others

• American Trail Running Association (ATRA): ATRA is the U.S. industry association for trail running and a current partner of Tejas Trails via the USATF Youth Trail Series. Not a competitor, but it shapes industry standards, sponsor alignment, and youth pipeline development relevant to Tejas Trails' growth.
• RunSignUp: RunSignUp is the third-party race registration platform Tejas Trails uses for all event sign-ups. It is an ecosystem participant rather than a competitor, but its fee structure, features, and competitor platforms (e.g., UltraSignup) materially shape Tejas Trails' economics.

Broad incumbents

• REI Co-op: REI Co-op is a major outdoor retailer that also hosts and co-sponsors trail running events, including national series. Relevant because REI both competes for sponsorship dollars and partners with smaller operators like Tejas Trails while leveraging a far larger customer database.
• Life Time Fitness (Leadville Trail 100): Life Time Fitness owns and operates the Leadville Trail 100 and a portfolio of endurance events through its Life Time Events division. Comparable to Tejas Trails in offering trail ultras but materially larger and backed by a public company with broader facility and event infrastructure.
• Ironman (World Triathlon Corporation): Ironman operates a global portfolio of endurance events including trail running and ultra-format races. While primarily triathlon-focused, its scale and brand make it a relevant incumbent competing for the same endurance athlete spend and sponsorship dollars as Tejas Trails.
• Spartan Race: Spartan Race is a large global endurance and obstacle course event company operating trail-style and ultra-format races. While much larger and broader in scope, it competes for the same endurance athlete customer base and has the capital to enter the Texas market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TejasTrails
• Instagraminstagram.com/tejastrails

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tejas Trails