Heli
Heli is a Belgian privately held industrial services company that rents, sells, and services aerial work platforms, lifting equipment, mobile scaffolding, and fall protection systems across Belgium and Luxembourg, with adjacent training and rail safety operations.
- Company typePrivate
- Founded1984
- HeadquartersWetteren, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Heli does
Heli (NV HELI) is a privately held Belgian industrial services company, founded in 1984 and headquartered in Wetteren, operating across Belgium and Luxembourg. The company rents, sells, and services aerial work platforms (scissor lifts, telescopic booms, articulated booms), lifting equipment (forklifts, telehandlers, mini cranes), mobile scaffolding, and roof-edge / fall protection systems. It operates four interconnected service pillars: machine rental and sales, the Heli Safety Academy (training roughly 8,000 professionals annually in equipment operator certification and work-at-height safety), High & Safe (specialized roof edge and fall protection systems including a proprietary Rail Safety System using magnetic fencing installed at 10 meters per minute), and an equipment-bound insurance product offered at 8% of the standard rental rate.
The business model combines subscription-style recurring rental revenue with hardware sales, professional training services, and managed services revenue from insurance. Pricing on rentals is usage-based (8-hour day, 5-day week, or 20-day month regimes), with operators at €70/hour and technical service at €80/hour. Heli holds exclusive Belgian and Luxembourgish distribution rights for ten equipment brands (Dieci, Maeda, LGMG, Niftylift, Snorkel, Omme, Uplifter, Ruthmann Bluelift, ISOLI, SPT) and also distributes Genie, GSR, Skyjack, Manitou, and JLG through its dealer network. Two wholly-owned subsidiaries (High & Safe, acquired in 2016; Heli Safety Academy) extend the platform into adjacent safety services and training.
Go-to-market is enterprise field sales targeting B2B customers in construction, industrial facilities, distribution/logistics, real estate, and railway infrastructure sectors across Belgium, Luxembourg, and selectively into adjacent markets such as Germany. Notable enterprise customers include BNP Paribas Real Estate, Van Laere, Triple Living, CFL (Chemins de Fer Luxembourgeois), Deutsche Bahn, and TUI Fly. Heli is privately held with no disclosed funding rounds, parent company, or institutional investors, and operates 51-100 employees under management-controlled ownership.
Heli firmographics
Firmographics- Name
- Heli
- Legal name
- NV HELI
- Website
- https://heli.be
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Heli is a Belgian privately held industrial services company that rents, sells, and services aerial work platforms, lifting equipment, mobile scaffolding, and fall protection systems across Belgium and Luxembourg, with adjacent training and rail safety operations.
- Ownership category
- akta.pro rank
Heli industry classification
Industry- Product category
- Industrial Equipment Rental
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392), Construction Machinery Manufacturing (33312)
- SIC
- Construction Machinery & Equip (3531), Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Specialty Access & Scaffolding Rental/Leasing (TLABAFAL)
- akta.pro secondary industries
- Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts) (IMACAFAG), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Lifting & Hoisting Rental & Leasing (IMAHAJAN), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE)
Keywords
Where Heli is headquartered
LocationHeadquarters
- HQ city
- Wetteren
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Heli business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Rental: Short-term and long-term rental of aerial work platforms, lifting equipment, mobile scaffolding, and safety equipment. Pricing based on 8 hours/day, 5 days/week regime. Includes operator services on request.
- Equipment Sales: Sale of new and second-hand aerial work platforms, forklifts, telehandlers, mini cranes, glass lifts, vacuum lifters, and scaffolding. Sales through exclusive distribution agreements with major equipment manufacturers.
- Safety Training: Professional certification training through Heli Safety Academy covering aerial work platforms, forklifts, telehandlers, mobile scaffolding, fall protection, and work at height. Offers both public courses and in-company tailored training.
- Fall Protection Systems: Sale and rental of roof edge protection, fall arrest systems, safety harnesses, anchor points, safety nets, and custom monorail systems with gondolas. Includes project-based installation services.
- Machine Insurance: Equipment-bound insurance during rental period covering all locations within Europe. Cost is 8% of standard rental rate with deductibles based on equipment value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Equipment Rental - Daily/Weekly/Monthly rates |
| Subscription | Monthly | Machine Insurance |
| Unit Pricing | Pay-as-you-go | Training Courses |
| Unit Pricing | Pay-as-you-go | Service Rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Heli product offering
Product offeringCore offering
Heli rents, sells, and services aerial work platforms (scissor lifts, telescopic and articulated booms), lifting and hoisting equipment (forklifts, telehandlers, mini cranes, assembly lifts), and mobile scaffolding to B2B customers in Belgium and Luxembourg. The company also operates the Heli Safety Academy, delivering certified work-at-height training to approximately 8,000 professionals per year, and runs the High & Safe division for roof edge and fall protection systems, including the proprietary Rail Safety System used by railway operators.
Product overview
Heli is a Belgian company specializing in safe working at height solutions, operating through four interconnected service pillars: machine rental and sales (aerial work platforms, forklifts, mobile scaffolding), the Heli Safety Academy (training for work-at-height equipment operators), and High & Safe (roof edge and fall protection systems including harnesses, nets, anchor points, and the Rail Safety System). The company distributes internationally recognized brands including Ruthmann, Niftylift, Snorkel, Ommelift, Uplifter, Dieci, Maeda, and LGMG, while also offering second-hand equipment from its own rental fleet.
Differentiator
Problem solved
Functional benefit
Brands
- High & Safe: Division specialized in roof edge and fall protection systems, offering safety solutions for working at height in construction and industrial sectors. Provides rental, sale, and project-based installation services.
Products and services
- Machine Rental
Quantifiable outcome
- Saves approximately EUR 1,000 per shift compared to conventional warning systems
- +2 more outcomes
Companies that use Heli
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Heli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Heli partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- DiecicoreExclusive Belgian and Luxembourgish distributor for Dieci telehandlers. Dieci products featured in rental fleet and second-hand sales offerings.
- MaedacoreExclusive Belgian and Luxembourgish distributor for Maeda mini cranes. Products available for rental and sale.
- LGMGcoreExclusive Belgian and Luxembourgish distributor for LGMG aerial work platforms, featured in both new sales and second-hand inventory.
- NiftyliftcoreExclusive Belgian and Luxembourgish distributor for Niftylift boom lifts and scissor lifts.
- SnorkelcoreExclusive Belgian and Luxembourgish distributor for Snorkel aerial work platforms, available in both new and second-hand sales.
- Omme (Ommelift)coreExclusive Belgian and Luxembourgish distributor for Ommelift trailer-mounted boom lifts and spider lifts.
- UpliftercoreExclusive Belgian and Luxembourgish distributor for Uplifter equipment.
- Ruthmann BlueliftcoreExclusive Belgian and Luxembourgish distributor for Ruthmann Bluelift aerial work platforms.
- ISOLIcoreExclusive Belgian and Luxembourgish distributor for ISOLI equipment.
- SPTcoreExclusive Belgian and Luxembourgish distributor for SPT equipment.
- LayhercoreTraining partnership for scaffolding training through Heli Safety Academy. Distributes Layher mobile scaffolding products (Uni Standard, Uni Large, Uni Basic, Uni Compact, Solo Tower, Zifa folding scaffolds).
- SmartGroupminorNew partnership launched in May 2026 for innovative glass placement solutions, adding to rental and sales offerings focused on safety, speed and efficiency on construction sites.
- CFL (Chemins de Fer Luxembourgeois)minorRailway infrastructure client for Rail Safety System deployment. 1500 meters of RSS fence delivered for Sandweiler track expansion project.
- ConstructivminorPartnership with Belgian construction industry organization for safety awareness events and training initiatives.
- SafetyRespectcorePremium brand partner for fall protection equipment including Catch Fans nets, steel mesh barriers, and safety fencing products sold and rented through High & Safe division.
- HaberkorncorePremium brand partner for fall protection harnesses, lanyards and accessories through High & Safe division.
- TractelcorePremium brand partner for fall protection equipment including Weight Angel deadweight anchors sold and rented through High & Safe division.
- InnotechcorePremium brand partner for fixed anchor points, mobile lifeline systems, and variable deadweight anchors sold and rented through High & Safe division.
- IkarcorePremium brand partner for fall arrest blocks, anchor strop, and tripod rescue equipment sold and rented through High & Safe division.
- SifateccorePremium brand partner for sandwich panel roof edge protection systems sold and rented through High & Safe division.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Heli competitors and assessment
Company assessmentOthers
- Layher: Leading European scaffolding systems manufacturer and Heli's training partner (Layher supplies mobile scaffolding products distributed by Heli). Comparable as an adjacent equipment ecosystem participant and Heli partner in scaffolding.
- Tractel: Global supplier of height safety, lifting and load measurement equipment, and a brand partner to Heli's High & Safe division. Comparable as an adjacent ecosystem participant in fall protection products sold and rented by Heli.
Broad incumbents
- Loxam: One of Europe's largest equipment rental groups with multi-country presence and broad product categories. Larger incumbent competing with Heli on aerial and lifting equipment in overlapping European markets.
- Manitou: French global manufacturer of telehandlers, aerial work platforms and forklifts. Comparable to Heli as both an OEM whose products Heli distributes and as a broader industry incumbent shaping the lifting equipment landscape.
Direct peers
- Boels Rental: Major European equipment rental company headquartered in the Netherlands with extensive Benelux coverage. Competes with Heli across aerial work platforms, forklifts, telehandlers and scaffolding.
- Mateco: European aerial work platform and material handling rental company with strong DACH and Benelux presence. Directly comparable to Heli's specialty rental model for scissor lifts, booms, telehandlers and forklifts.
- SafetyRespect: European provider of fall protection and edge protection systems for construction. Directly comparable to Heli's High & Safe division in product range (catch fans, mesh barriers, safety fencing) and customer base.
- Riwal: Dutch-headquartered aerial work platform rental specialist operating across Europe. Directly comparable to Heli's core scissor lift, telescopic and articulated boom rental business across overlapping European geographies, including Benelux.
- Haulotte: French manufacturer and rental operator of aerial work platforms (boom and scissor lifts). Comparable to Heli as a European aerial platform specialist whose equipment is rented through dealer networks.
Regional players
- TVH Equipment: Belgian-headquartered global dealer and distributor of forklifts, aerial platforms and material handling parts. Closely comparable as a Belgium-rooted peer in the lifting equipment distribution ecosystem, although with a stronger parts focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Heli compliance and trust
Trust signalCompliance2 records
Heli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heli leadership team
Management profileNumber of profiles
Heli subsidiaries and ownership
Company hierarchySubsidiaries2 records
Heli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heli
What does Heli do?
Heli rents, sells, and services aerial work platforms (scissor lifts, telescopic and articulated booms), lifting and hoisting equipment (forklifts, telehandlers, mini cranes, assembly lifts), and mobile scaffolding to B2B customers in Belgium and Luxembourg. The company also operates the Heli Safety Academy, delivering certified work-at-height training to approximately 8,000 professionals per year, and runs the High & Safe division for roof edge and fall protection systems, including the proprietary Rail Safety System used by railway operators.
Is Heli a public or private company?
Heli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heli founded?
Heli was founded in 1984. It employs 51 to 100 people.
Where is Heli based?
Heli is headquartered in Wetteren, Belgium, in the Europe region.
How does Heli make money?
Five revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales, safety Training, fall Protection Systems and machine Insurance.
Who are Heli's main competitors?
Others on record are Layher and Tractel. Broad incumbents are Loxam and Manitou. Direct peers are Boels Rental, Mateco, SafetyRespect, Riwal and Haulotte. TVH Equipment is listed as a regional player.
Does Heli have an API?
No public API is recorded for Heli.
What industry is Heli in?
Heli's product category is Industrial Equipment Rental. Its primary akta.pro industry code is TLABAFAL, Specialty Access & Scaffolding Rental/Leasing, with a secondary code of TLABAFAD, Cranes & Heavy Lifting Equipment Rental/Leasing. Its NAICS code is 53241 and its SIC code is 3531.