Plus 24
- Company typePrivate
- Founded2010
- HeadquartersWaterfoot, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Plus 24 firmographics
Firmographics- Name
- Plus 24
- Legal name
- Plus 24 Marketing Ltd
- Website
- https://plus24.agency
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Plus 24 industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Plus 24 is headquartered
LocationHeadquarters
- HQ city
- Waterfoot
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Plus 24 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Digital Partnership Services: Long-term ongoing partnerships providing continuous digital marketing, brand development, web development, and software services. Revenue generated through retainer-style ongoing engagement.
- Bespoke Software Development: Custom software solutions designed and built to address specific client business inefficiencies and operational challenges.
- Web Design & Development: Website design and development services from the ground up, not using pre-made templates, building well-structured bespoke platforms.
- Digital Marketing Services: Services including Social Media Management, Pay Per Click advertising, SEO, Video Production, and Digital Transformation.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Plus 24 product offering
Product offeringCore offering
Plus 24 is a B2B digital agency that delivers long-term partnerships spanning brand development, custom web design and development, bespoke software, digital marketing, social media management, video production, PPC, SEO, legacy software integration, and digital transformation. Services are bundled into ongoing retainer-style engagements rather than sold as discrete products, with the agency embedding into clients' internal infrastructure to act as a hybrid team.
Product overview
Plus 24 is a multi-talented B2B digital agency offering a comprehensive suite of interconnected digital services delivered through long-term partnerships. The core offering spans ten distinct service areas: Social Media Management, Web Design & Development, Brand Development, Legacy Software Integrations, Digital Marketing, Video Production, Pay Per Click, Bespoke Software Development, Digital Transformation, and Search Engine Optimisation. Services are designed to be 'joined-up and cohesive' — the agency positions its work as creating 'distinct identity and measurable growth' by integrating multiple disciplines toward unified business outcomes. Rather than selling standalone products, Plus 24 functions as an ongoing digital partner that embeds itself into clients' internal infrastructure to drive transformational growth on a global scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Bespoke Software Development Custom software solutions designed and built around specific business inefficiencies and operational challenges for B2B clients. Streamlines operations, automates tasks, and connects all parts of a business into one seamless ecosystem.
- Web Design & Development Custom website design and development built from the ground up using a 70-step process, creating bespoke, well-structured platforms focused on accessibility, security, speed, and long-term performance.
- Brand Development Strategic brand discovery, visual identity creation, messaging development, and brand guidelines to help B2B businesses define who they are and stand out from competitors.
- Digital Marketing Comprehensive digital marketing services including strategy development, content marketing, and multi-channel campaign management for B2B clients.
- Video Production Full-stack video content creation including filming, editing, and delivery for B2B clients, including video strategies that maximize organic reach and drive measurable results across platforms.
- Social Media Management Full social media management including content strategy, platform-specific content creation, scheduling, analytics tracking, and performance reporting to build brand awareness and drive engagement for B2B clients.
- Search Engine Optimisation (SEO) SEO services to improve website visibility, organic traffic, and search rankings through technical optimization and content strategy for B2B clients.
- Pay Per Click (PPC) Paid advertising campaign management across search and social platforms to drive targeted traffic and conversions for B2B clients.
- Digital Transformation Long-term digital transformation partnerships that immerse the Plus 24 team into clients' internal infrastructure to become part of a hybrid team, supporting overall business growth objectives.
- Legacy Software Integrations Integration services connecting new systems with existing legacy software infrastructure to create seamless business ecosystems for B2B clients.
Companies that use Plus 24
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Plus 24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Plus 24 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Surridge SportcoreLong-term Brand & Marketing Partnership with leading sportswear, teamwear, and equipment supplier founded in 1867. Partnership focused on brand development and marketing initiatives.
- ScrewfixcoreBespoke Software Development partnership with UK's leading retailer of trade tools and hardware operating over 840 stores. Focus on custom software solutions.
- Calico GroupcoreBrand & Digital Partnership with group of innovative charities and businesses working together to create social profit.
- Country RangecoreDigital Partnership with one of the UK's leading wholesale foodservice buying groups.
- Lindenmeyr Internationalcore$10b world-leading paper, print and packaging specialists. Partnership focused on digital transformation services.
- Ansell LightingcoreDigital Transformation Partnership with market leaders in design and manufacture of high-quality luminaires.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Plus 24 competitors and assessment
Company assessmentBroad incumbents
- Deloitte Digital: Global consultancy's creative digital agency practice offering strategy, design, and bespoke engineering. Overlaps with Plus 24's digital transformation and bespoke software offerings for large enterprise clients.
- Dept Agency: Large global digital agency offering web, software, marketing, and creative services across multiple verticals. Wider portfolio and geographic scale than Plus 24 but directly competes for similar B2B digital transformation and bespoke software work.
- Accenture Song: Global digital services arm of Accenture offering marketing, commerce, and bespoke technology at enterprise scale. Competes with Plus 24 for larger enterprise digital transformation engagements, with much broader capability and geographic reach.
Direct peers
- Graphite Digital: UK digital agency combining strategy, UX, technology, and digital marketing for enterprise clients. Overlapping capability set in web development, bespoke software, and digital marketing with similar B2B mid-market orientation.
- Bray Leino: UK-based integrated marketing and digital agency offering brand, creative, digital, and PR services. Comparable mid-market and enterprise B2B client base and integrated full-service model.
- The Unit: Northern-England based full-service digital agency offering web design, development, branding, and digital marketing. Closely aligned in regional UK positioning, full-service integrated offering, and B2B client orientation.
- Code Computerlove: Manchester-based UK digital agency offering strategy, design, and bespoke software development for enterprise clients. Closely comparable in service mix (web, mobile, software) and B2B/enterprise client focus, with similar team-scale operations.
- MMT Digital: UK-based digital agency delivering web development, custom software, and digital transformation services. Comparable mid-market to enterprise B2B focus with bespoke technical capability, similar to Plus 24's full-service positioning.
- twentysix (now Iterate): UK full-service digital agency delivering design, development, content, and digital marketing for B2B clients. Comparable integrated service model and similar mid-market to enterprise client focus.
Emerging players
- Big Brand Ideas: UK-based integrated brand and digital agency. Smaller-scale and more brand-led than Plus 24, but competes for similar B2B mid-market clients with overlapping digital marketing and web services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Plus 24 social profiles
Digital presencePlus 24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plus 24 leadership team
Management profileNumber of profiles
Profiles7 records
Plus 24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plus 24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plus 24
What does Plus 24 do?
Plus 24 is a B2B digital agency that delivers long-term partnerships spanning brand development, custom web design and development, bespoke software, digital marketing, social media management, video production, PPC, SEO, legacy software integration, and digital transformation. Services are bundled into ongoing retainer-style engagements rather than sold as discrete products, with the agency embedding into clients' internal infrastructure to act as a hybrid team.
Is Plus 24 a public or private company?
Plus 24 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plus 24 founded?
Plus 24 was founded in 2010. It employs 11 to 50 people.
Where is Plus 24 based?
Plus 24 is headquartered in Waterfoot, United Kingdom, in the Europe region.
How does Plus 24 make money?
Four revenue lines are on record. Digital Partnership Services are the primary driver. The others are bespoke Software Development, web Design & Development and digital Marketing Services.
Who are Plus 24's main competitors?
Broad incumbents on record are Deloitte Digital, Dept Agency and Accenture Song. Direct peers are Graphite Digital, Bray Leino, The Unit, Code Computerlove, MMT Digital and twentysix (now Iterate). Big Brand Ideas is listed as an emerging player.
Does Plus 24 have an API?
No public API is recorded for Plus 24.
What industry is Plus 24 in?
Plus 24's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.