Roper Insurance Services
- Company typePrivate
- Founded1985
- HeadquartersHendersonville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Roper Insurance Services does
Roper Insurance Services is a family-owned independent insurance agency headquartered at 118 E Caswell St in Hendersonville, North Carolina, founded in 1985 by Chuck "Buddy" Roper. The agency is operated by four people, including three members of the Roper family covering Medicare/Investments, Life & Health, and Property & Casualty lines, plus an additional insurance agent. The firm is privately held, with no parent company, subsidiaries, or disclosed funding, and is licensed to sell insurance in both North Carolina and South Carolina.
The agency offers a comprehensive product catalog spanning life, health, and financial products (life insurance, health insurance, annuities, critical illness, dental, disability, final expense, long term care, Medicare supplements, vision, mortgage protection, group benefits, and financial planning) alongside property and casualty products (auto, home, landlord, condo, renters, motorcycle, RV, boat, classic car, ATV, flood, earthquake, umbrella, event, bonds, roadside assistance, travel, business, and BOP). As an independent agent, Roper represents six carriers — The Hartford, Progressive, Prudential, Transamerica, Travelers, and UnitedHealthcare — earning commissions on new and renewal business across both personal and commercial lines. The technology stack is conventional: a marketing website with blog content, a service portal for claims and payments, and the agonc.com comparative-quoting platform for property/casualty leads. Distribution runs through a physical office, phone, website quote forms, organic social media, a "Refer a Friend" program, and community partnerships including the Hendersonville Chamber of Commerce. The firm carries the Ramsey Trusted endorsement and has been recognized by consumer groups across North Carolina, but revenue, headcount growth, and any M&A or funding activity are not publicly disclosed.
Roper Insurance Services firmographics
Firmographics- Name
- Roper Insurance Services
- Legal name
- Roper Insurance Services
- Website
- https://roperinsuranceservices.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Roper Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Hendersonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roper Insurance Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: As an independent insurance agency, Roper Insurance Services earns commissions from insurance carriers for policies placed. Commissions are earned on new policy sales and renewals across auto, home, life, health, and business insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Quote-based pricing - no public tiers disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Roper Insurance Services product offering
Product offeringCore offering
Roper Insurance Services is an independent insurance agency that places insurance policies with multiple carriers on behalf of individual consumers, families, and small businesses. It offers life, health, auto, home, business, and specialty insurance products, earning commissions from carriers on new sales and renewals. The agency provides comparative quoting, free consultations, and ongoing policy servicing including claims reporting, payments, and policy changes.
Product overview
Roper Insurance Services is an independent insurance agency based in Hendersonville, NC, offering a comprehensive portfolio of insurance products. The agency provides life/health/financial products including life insurance, health insurance, annuities, critical illness, dental, disability, final expense, group benefits, long term care, Medicare supplements, vision insurance, mortgage protection, and financial planning services. For property/casualty coverage, they offer auto, home, landlord's, condo, renters, motorcycle, RV, boat, classic car, ATV, flood, earthquake, umbrella, event, insurance bonds, roadside assistance, travel, business, and BOP insurance. The agency operates as a broker representing multiple insurance carriers including The Hartford, Progressive, Prudential, Transamerica, Travelers, and UnitedHealthcare to provide competitive rates and policy options. They offer online services for policy management including claims reporting, payments, document access, and free consultations.
Differentiator
Problem solved
Functional benefit
Companies that use Roper Insurance Services
Customer profileSegments3 records
Ideal customer profiles2 records
Roper Insurance Services technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Roper Insurance Services partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- The HartfordcoreThe Hartford is one of the insurance carriers represented by Roper Insurance Services. As an independent agency, they sell The Hartford's insurance products to customers in the Hendersonville area.
- ProgressivecoreProgressive insurance products are offered through Roper Insurance Services. The agency provides auto, home, and other insurance quotes from Progressive as part of their carrier network.
- PrudentialcorePrudential life insurance and financial products are represented by Roper Insurance Services, providing customers access to Prudential's life and annuity offerings.
- TransamericacoreTransamerica insurance and financial products are offered through Roper Insurance Services, including life insurance and annuity products.
- TravelerscoreTravelers insurance products including property and casualty coverage are represented by Roper Insurance Services for home, business, and other insurance needs.
- UnitedHealthcarecoreUnitedHealthcare health insurance products including Medicare supplements are offered through Roper Insurance Services for health insurance quote requests.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Roper Insurance Services competitors and assessment
Company assessmentBroad incumbents
- Allstate: National P&C and life insurer with a captive agency force competing for the same auto/home/umbrella customers in the Carolinas. Provides a benchmark for the single-carrier agency model that Roper's multi-carrier panel is designed to beat on price-shopping.
- Progressive: A carrier partner AND direct competitor: Progressive supplies policies through Roper but is also the largest direct-to-consumer auto insurer. Captures consumers who would otherwise use an independent agent, making Progressive a structural threat to Roper's auto commissions.
- GEICO: Direct-to-consumer auto insurer that bypasses the agent channel entirely. Represents the primary disintermediation risk to a small independent agency's auto commission stream.
- State Farm: Largest U.S. personal-lines insurer, distributed primarily through a captive agent model. Competes head-to-head with Roper in auto, home, and life across Hendersonville, and is the most direct distribution parallel — only difference is State Farm agents represent a single carrier.
- Hub International: Large North American insurance brokerage aggregating personal, commercial, and specialty lines. Represents the scale-end of the brokerage model and a potential roll-up acquirer for a multi-generational independent agency book.
- Brown & Brown: Publicly traded insurance brokerage that has grown largely through acquisition of independent agencies. Useful as a strategic-acquirer reference point and as a benchmark for what scaled-up agency economics look like.
- Nationwide: Large mutual insurer with a hybrid distribution of captive agents and independent partners. Overlaps directly with Roper's P&C, life, and small-commercial book, and has a strong regional brand in the Carolinas.
Emerging players
- Lemonade: Digital-first insurtech selling renters, home, auto, pet, and term life direct to consumers. The leading example of the technology-led distribution model that threatens the local independent-agency value proposition over the next decade.
Regional players
- Erie Insurance: Regional P&C carrier with a strong East Coast independent-agent distribution model. Direct competitor for the home and auto accounts Roper writes, and an example of the regional carrier-IAF model that Roper operates within.
- Auto-Owners Insurance: Mid-sized P&C mutual distributed exclusively through independent agents across the Eastern and Midwestern U.S. Competes for the same personal and small-commercial lines and shares Roper's agency-distribution economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Roper Insurance Services social profiles
Digital presenceRoper Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roper Insurance Services leadership team
Management profileNumber of profiles
Profiles4 records
Roper Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roper Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roper Insurance Services
What does Roper Insurance Services do?
Roper Insurance Services is an independent insurance agency that places insurance policies with multiple carriers on behalf of individual consumers, families, and small businesses. It offers life, health, auto, home, business, and specialty insurance products, earning commissions from carriers on new sales and renewals. The agency provides comparative quoting, free consultations, and ongoing policy servicing including claims reporting, payments, and policy changes.
Is Roper Insurance Services a public or private company?
Roper Insurance Services is a private company. It is classified as family owned and is currently operating.
When was Roper Insurance Services founded?
Roper Insurance Services was founded in 1985. It employs 1 to 10 people.
Where is Roper Insurance Services based?
Roper Insurance Services is headquartered in Hendersonville, United States, in the North America region.
How does Roper Insurance Services make money?
One revenue line is on record: insurance Commissions.
Who are Roper Insurance Services's main competitors?
Broad incumbents on record are Allstate, Progressive, GEICO, State Farm, Hub International, Brown & Brown and Nationwide. Lemonade is listed as an emerging player. Regional players are Erie Insurance and Auto-Owners Insurance.
Does Roper Insurance Services have an API?
No public API is recorded for Roper Insurance Services.