What PRIO does

PRIO Co., Ltd. is a Seoul-based Korean logistics IT company founded in May 2007 (originally as Frameworks Korea, rebranded to PRIO in November 2010) that develops and sells proprietary cloud-based warehouse management system (WMS) and e-commerce logistics solutions. The company's core product, SaaS OTOO WMS, is a cloud-native WMS standardized for small-to-mid-sized e-commerce companies and 3PL operators, covering inbound reservations, order management across channels, outbound processing including B2B scheduling and channel-based consolidation, and inventory management with LOT tracking and expiration-date FIFO. The platform integrates with major Korean ERPs (SAP, Douzone, Yeonlimwon), domestic carriers (Lotte Express, Korea Post, Hanjin), and e-commerce channels (Coupang, Market Kurly, Sabangnet, ShopLinker), and supports PDA, RFID (deployed at SKC Inc.'s US Georgia warehouses), and 2D map warehouse visualization. A complementary product, Ilnawa (일나와), provides contactless mobile attendance and labor management for logistics field workers, sold standalone or bundled with the WMS.

The company generates revenue through SaaS subscriptions for OTOO WMS with both fixed-rate (정액제) and usage-based (종량제) pricing tiers, plus separate SaaS subscriptions for Ilnawa, complemented by implementation, consulting, and technical support services. Distribution is predominantly direct, with self-service SaaS onboarding for smaller customers and enterprise field sales for large deployments — including international clients such as SKC Inc. (US) and SPG (Canada). Customer segments span K-beauty/cosmetics (Torriden, CSA코스믹), tire logistics (Michelin Tire via 서광산업아산), 3PL (e-logis, 삼우F&G, OurBox), food and health supplements (고려은단, 다노), pet products (펫프렌즈), bearing manufacturing (연합시스템), entertainment (CJ ENM Animation), and fire safety equipment (파라텍). In December 2023, PRIO spun off its OTOO Solution business division into a wholly-owned subsidiary, (주)오투프리오, as a structural prelude to global SaaS expansion that was formally launched in March 2025.

PRIO is founder-owned (Representative Director Park Jae-won), privately held with no disclosed institutional funding beyond 1억 원 (~$75K USD) since inception, and operates with a lean team of 1-10 employees as of the 2020 baseline. The company holds GS certification (2010), cloud service certifications from the Korea Cloud Industry Association (December 2020), and is the first domestic WMS to obtain NIPA cloud computing service quality and performance certification (November 2021).

Name

PRIO

Legal name

주식회사 프리오 / PRIO Co.,LTD

Website

https://prio.co.kr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

PRIO is a Seoul-based Korean logistics IT company that develops and sells a cloud-native WMS (OTOO WMS) and broader e-commerce logistics platform (OTOO SOLUTION), plus an attendance-management module (Ilnawa) for logistics field workers, primarily serving Korean SME e-commerce companies, 3PL operators, and select enterprise manufacturers via SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Warehouse Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Management Services (8741), Services-Facilities Support Management Services (8744)

akta.pro primary industry

WMS for Micro-Fulfillment, Dark Stores & Urban Warehousing (TLAEABAH)

akta.pro secondary industry

Warehousing & Distribution / Fulfillment Operations (BPAHAHAF)

Keywords

• Warehouse management system
• Logistics software
• Cloud WMS
• Inventory management
• Logistics automation

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS OTOO WMS 구독: Cloud-based warehouse management system subscription service with both fixed-rate (정액제) and usage-based (종량제) pricing tiers. Delivered as SaaS with no on-premise installation required.
2. 일나와 근태관리 SaaS: Cloud-based attendance management service for logistics field workers, offered as a standalone SaaS product or bundled with OTOO WMS.
3. 솔루션 도입 및 컨설팅: Implementation services, technical support, and training for warehouse management, logistics management, and performance metrics. Includes deployment, configuration, and system integration work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PRIO develops and sells cloud-based (SaaS) warehouse management system software branded OTOO WMS, a comprehensive e-commerce logistics platform called OTOO SOLUTION covering order management and warehouse management, and a contactless workforce attendance management SaaS called Ilnawa (일나와). The company targets small-to-mid-sized e-commerce companies, 3PL/logistics enterprises, manufacturers, and tire/cosmetic distributors in Korea and selectively globally. Products are delivered via subscription (fixed-rate and usage-based pricing) with cloud-native architecture and integration into SAP, Korean ERPs, major carriers, and shopping mall platforms.

Product overview

PRIO operates as a logistics-focused IT company offering a platform-plus-modules product architecture. The core platform is OTOO SOLUTION, a comprehensive e-commerce logistics platform that spans order management (OMS) and warehouse management (WMS) for e-commerce and third-party logistics operators. Its flagship cloud product, SaaS OTOO WMS, is a standardized warehouse management system for small and medium e-commerce companies, featuring inbound, outbound, inventory, and LOT management with multi-warehouse support. A supplementary module, 일나와 (Ilnawa), provides contactless workforce attendance management for logistics field workers, covering scheduling, payroll calculation, and electronic labor contracts — available standalone or integrated with OTOO WMS for productivity management. All products are developed with proprietary technology and provided via cloud (SaaS) or on-premises deployment.

Differentiator

Problem solved

Functional benefit

Brands

• OTOO SOLUTION: Comprehensive e-commerce distribution and logistics solution covering order management, warehouse management, and related logistics processes.
• OTOO WMS
• 일나와

Products and services

• SaaS OTOO WMS Cloud-based (SaaS) warehouse management system for small and medium e-commerce companies and logistics enterprises, featuring standardized warehouse operations for inbound, outbound, and inventory management, multi-warehouse integration, real-time inventory tracking, LOT management, expiration date control, and B2C/B2B fulfillment capabilities.
• OTOO WMS On-premises or cloud-deployable warehouse management solution for logistics operators handling e-commerce, third-party logistics, cold/fresh food, cosmetics, and general merchandise; supports multi-client inventory segregation, LOT tracking, picking optimization, order consolidation, ERP integration, and logistics analytics.
• OTOO SOLUTION Comprehensive e-commerce logistics platform encompassing order management system (OMS) and warehouse management (WMS) capabilities; connects e-commerce sales channels, automates fulfillment workflows, and provides real-time visibility across the supply chain from order intake to outbound delivery.
• Ilnawa (일나와) Contactless workforce attendance and labor management solution for logistics field workers; provides mobile app-based clock in/out, work assignment management, multi-site laborer operations, payroll calculation (by the minute, by job type), and electronic labor contract signing — available as a standalone module or integrated with OTOO WMS.

Quantifiable outcome

• CSA코스믹: 전산출고처리 2시간 → 30분 (75% 시간 단축)
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature7 records

Partnerships

19 partnerships are on record, tiered core.

• (주)오투프리오coreOthers · 1 December 2023프리오의 자회사 (2023년 12월 설립). 오투솔루션 사업부문을 물적분할하여 설립. 서울 가산KS타워에 소재. OTOO WMS 관련 글로벌 구독형 서비스 사업 담당.
• 토리든coreTechnology or IntegrationK-뷰티 선도 기업 토리든이 프리오 OTOO WMS(창고관리시스템)를 도입. 해외영업팀·국내영업팀 부서별 재고관리, ERP 실시간 연동, 입고예약 시스템, B2B 출고 예약 캘린더, 채널별 합포장 기준설정 기능 적용. 올리브영 1,000억 클럽 입성 기업.
• 미쉐린 타이어 (서광산업아산)coreTechnology or Integration특장차 제조기업 서광산업아산이 미쉐린 타이어 국내 물류 운영을 위해 OTOO WMS 도입. 타이어 LOT바코드 5가지 속성 세분화, 개별 단위 추적, 차량배차 연계, 전자인수증·고객문자발송 적용.
• 이지로지스coreTechnology or Integration풀필먼트 전문기업 이지로지스가 OTOO WMS 단독서비스 적용. 상온/냉장/냉동 삼온 운영, 더존시스템·롯데택배 연동, 니어솔루션(DPS/DAS) 설비 연동, 쿠팡·마켓컬리 번들라벨 지원.
• 고려은단coreTechnology or Integration식품회사 고려은단(은단, 비타민, 건강기능식품)이 OTOO WMS 단독서비스 적용. 영림원ERP/더존ERP 인터페이스, LOT관리(3천건 10초 내 처리), 사방넷·샵링커 주문수집, 대한통운·우체국 인터페이스.
• SKC Inc.coreTechnology or IntegrationSKC Inc. 미국 조지아주 커빙턴·트윈크릭 창고에 OTOO WMS 2차 고도화 프로젝트. SAP 인터페이스, RFID 리더기 연동, 2D Map 창고 시각화, 멀티 창고 확장성 지원.
• 파라텍coreTechnology or Integration코스닥 상장、消防설비 1위 기업 파라텍이 OTOO WMS 단독서비스 적용 및 더존 ERP 인터페이스 구축. 부천·서산 생산공장 및 충남 서산 물류창고(1,400평) 운영.
• 다노coreTechnology or Integration건강한 식단 전문 쇼핑몰 (주)다노가 OTOO SOLUTION 적용. 상품·세트상품 관리, 이동평균법 원가관리, 발주수량 추천 기능 제공.
• CJ ENM 애니메이션 사업부coreTechnology or IntegrationCJ ENM 애니메이션 사업부(TOONIVERSE 등)에 유통물류시스템 OTOO SOLUTION 구축.
• 삼우F&GcoreTechnology or Integration3PL 전문기업 삼우F&G가 냉장·냉동 시스템에 OTOO WMS 적용, 로케이션 및 재고 체계적 관리.
• 제이투솔루션coreTechnology or Integration3자물류 기업 제이투솔루션이 OTOO WMS 단독서비스 적용. 화주별 출고데이터 분석, 화주지원서비스(주문수집, 물류센터 진척사항, 우체국택배 송장전송).
• 아워박스 (OurBox)coreTechnology or Integration3자물류 기업 아워박스가 냉장/냉동물류센터에 OTOO WMS 단독서비스 적용.
• CSA코스믹coreTechnology or IntegrationCSA코스믹에 OTOO SOLUTION 적용. 전산출고처리 2시간→30분, 온라인주문서 변환 30분→5분, 오출고비용 0%, 일일 처리량 5배 증가.
• 두핸즈coreTechnology or Integration두핸즈에 OTOO SOLUTION 근태관리 모듈 적용. 앱 기반 출퇴근 기록, 웹 관리자 시스템, TO관리, 계약관리, 급여정산(일·주·월 정산) 지원.
• SPG 캐나다coreTechnology or Integration프리오가 SPG 캐나다에 WMS 클라우드 글로벌 버전을 제공. 금호타이어 캐나다 납품 물류 관리. 화상 미팅 교육 진행.
• (주)연합시스템coreTechnology or Integration대·중소 상생형 스마트공장 구축 참여. 자재·부재기·완제품 재고관리를 위한 팔레트 렉 설치 및 WMS 클라우드 시스템 구축. 제조시간·공정불량률 감소, 납기단축 목표.
• 한국클라우드산업협회coreStrategic or Co-development Partner한국클라우드산업협회를 통해 OTOO WMS 및 일나와 클라우드 서비스 품질 인증 실시. 2020년 12월 클라우드 서비스로서 요건 인증, 2021년 NIPA 품질성능 확인 인증 주관.
• 일나와coreStrategic or Co-development Partner일나와 브랜드 (물류현장 근태관리 SaaS)는 프리오의 자사 제품으로, 브랜드사이트(http://www.ilnawa.co.kr/)를 별도로 운영. 프리오가 직접 개발·운영하는 근태관리 솔루션.
• 정보통신산업진흥원(NIPA)coreStrategic or Co-development PartnerNIPA가 주관하고 한국클라우드산업협회에서 인증한 품질성능 검증지원을 통해, 자사의 SaaS OTOO WMS가 국내 WMS 솔루션 중 처음으로 클라우드 컴퓨팅 서비스 부문 품질성능 인증 획득. NIPA 물류핵심사업 수행 (2020년 8월).

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Ordoro: Cloud-based shipping and inventory management for SMB e-commerce merchants. Comparable in target customer (small e-commerce sellers) and cloud delivery, with overlap in order and inventory management functionality.
• ShipHero: Cloud WMS focused on e-commerce and 3PL operators, with strong SMB/mid-market positioning. Directly comparable in target customers and cloud WMS feature set, particularly for e-commerce fulfillment workflows.
• Fishbowl Inventory: Inventory management and manufacturing WMS for SMBs, frequently used alongside QuickBooks. Comparable to PRIO's SMB targeting and ease-of-use positioning, though Fishbowl is on-premise/hosted rather than native SaaS.

Broad incumbents

• Blue Yonder: Supply chain platform (formerly JDA Software) covering WMS, TMS, and demand planning. Competes with PRIO in the WMS space but at enterprise scale with significantly broader functionality and geographic reach.
• Körber Supply Chain: Supply chain software vendor offering WMS (formerly HighJump) and OMS for 3PL, manufacturing, and retail. Closely comparable product category and customer segments, though at a larger and more international scale than PRIO.
• SAP Extended Warehouse Management: Enterprise WMS solution from SAP, used by PRIO customers including SKC Inc. SAP EWM is the dominant global incumbent; competes with PRIO at the enterprise end of the market but is also a key integration partner via SAP ERP.
• Douzone (더존비즈온): Major Korean ERP vendor with embedded WMS and logistics modules. Competes with PRIO for Korean SME customers, particularly those running Douzone ERP, and is also a PRIO integration partner.
• Manhattan Associates: Large enterprise WMS and supply chain platform vendor. Operates in the same WMS category as PRIO but addresses global enterprise customers with a much broader product portfolio (WMS, TMS, OMS, slotting).

Direct peers

• Logiwa: US-based cloud-native WMS for 3PL and e-commerce SMBs. Highly comparable to PRIO's OTOO WMS in target segment (SMB/3PL), cloud delivery model, and OMS+WMS functionality, with similar emphasis on fast onboarding and ease of use.
• Cin7: Cloud inventory and order management platform for SMB and mid-market e-commerce/wholesale. Comparable to PRIO's OTOO SOLUTION on the OMS/WMS axis, multi-channel order collection, and SaaS subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIO