Home Invest

What Home Invest does

Home Invest is a Dutch mortgage service provider (hypotheekserviceprovider) that operates a B2B2C platform serving independent financial advisors across the Netherlands. Founded in 2000 (originating from a 1998 insurance agency) and headquartered in Venray with a secondary office in 's-Hertogenbosch, the company aggregates access to 36 mortgage lenders and delivers this access through two advisor-facing tiers: Home Invest Basis (€345 per dossier, 31 lenders) and Home Invest XL (€175 per dossier plus a €75 monthly subscription, 36 lenders, plus bundled tools).

The underlying technology stack combines a proprietary CRM ("Eigen CRM-software") with the Eblinqx advisor portal (migrated from Hyposimpel in August 2025), standardized lender connectivity via HDN (Hypotheek Data Netwerk), identity verification via OcktoID, customer communication via Doccle, and property valuations through Calcasa, Maximus, and Fitrex. Ancillary modules — Voorbespreekdesk (pre-submission advisory), Voorwaardenvergelijker and Rentevergelijker (condition/rate comparators), Bankgarantie (€175), and Taxatie (€95–€635) — are layered onto the core platform. Sustainability (Home Invest Groen via Vivara Pro and DuurzaamXL), rental mortgages (Dynamic Credit, NIBC Direct, Centraal Beheer), insurance (Woonlasten, Leven with Credit Life and BNP Paribas Cardif), and education (Impact Opleiding & Training) extend the product surface.

The business model combines per-dossier transaction fees with recurring subscriptions and ancillary service fees. Go-to-market is sales-led via direct advisor engagement, supported by the Eblinqx self-serve portal and a Voorbespreekdesk for complex cases. Distribution is entirely domestic (Netherlands). Home Invest is AFM-authorized (registration 12007435), has 1–10 employees, and has won the Gouden Lotus "Beste Service Provider" award in 2018, 2019, and 2021.

Name

Home Invest

Legal name

Home Invest

Website

https://homeinvest.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Invest is a Dutch mortgage service provider that operates a B2B2C platform connecting independent financial advisors to 36 mortgage lenders, supported by proprietary CRM software, the Eblinqx advisor portal, and ancillary modules covering valuations, sustainability, insurance, and education.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industries

ESG/Sustainable Investment Advisory (FSAEAAAJ), Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Mortgage services
• Independent advisor platform
• Mortgage brokerage support
• Property valuation services
• Energy label certification

Headquarters

HQ city

Venray

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dossier Processing Fees: Home Invest charges per mortgage dossier processed. The Basis package costs €345 per dossier (excl. €50 FTR discount) with €75 one-time setup fee. The Home Invest XL package costs €175 per dossier with €75 monthly subscription.
2. Monthly Subscriptions: Home Invest XL includes a €75/month subscription covering additional services like voorwaardenvergelijker, rentevergelijker, and PA Impact subscription.
3. Ancillary Services: Additional paid services including bank guarantee (€175), voorbespreekdesk (€25 per application), voorwaardenvergelijker (€10/month), rentevergelijker (€15/month or €75 one-time), taxatie services (€95-€635), and educational content from Impact.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Home Invest is a Dutch mortgage service provider that supports independent financial advisors in processing mortgage applications and serving end consumers. The company connects advisors to a network of 36 mortgage lenders, provides proprietary CRM software and the Eblinqx advisor portal, and offers ancillary services including pre-application consultation, terms/rate comparison tools, bank guarantees, property valuations, sustainability services (Home Invest Groen), insurance products, and education partnerships.

Product overview

Home Invest is a mortgage service provider (hypotheekserviceprovider) for independent financial advisors in the Netherlands, operating on a platform-plus-modules architecture. The core offering consists of two subscription tiers: Home Invest Basis (€345/dossier, 31 lenders) and Home Invest XL (€175/dossier monthly €75, 36 lenders, full service). The platform connects advisors to a broad network of mortgage lenders and provides ancillary services organized as modules: Voorbespreekdesk (pre-filing advisory), Voorwaardenvergelijker and Rentevergelijker (comparison tools), Bankgarantie (bank guarantees), Taxatie (property valuations via Maximus/Fitrex/Calcasa), Makelaardij (brokerage), Energielabel/Verduurzamen/Home Invest Groen (energy and sustainability), Verhuurhypotheken (rental mortgages), Woonlasten and Leven (insurance), and Educatie en Opleiding (training via Impact). The company was founded in 1998 as an insurance agency and reorganized in 2000, and is headquartered in Venray with a second office in 's-Hertogenbosch.

Differentiator

Problem solved

Functional benefit

Brands

• Home Invest XL: Service package at €175/dossier with 36 providers, monthly costs €75, includes bemiddeling, beheer, Voorlegdesk, Voorwaardenvergelijker, and CRM software
• Home Invest Groen
• Groen loket

Products and services

• Home Invest Basis Entry-level mortgage service package for independent financial advisors, priced at €345 per dossier. Includes mediation services for 31 lenders, valuation services, and bank guarantees.
• Home Invest XL Premium mortgage service package for independent financial advisors, priced at €175 per dossier plus €75 monthly subscription. Includes mediation and management, access to 36 lenders, pre-filing desk, terms/rate comparator, 1x PA Impact subscription, ExpertBox discount, and CRM/advisory software access.
• Home Invest Groen Sustainability services module providing energy label intake, sustainability reports, EBV financing, shortened advice, free energy labels, and nature-inclusive building tools via Vivara Pro partnership. Designed for advisors serving homeowners undertaking energy-efficient renovations.
• Hypotheken (Mortgage Processing)

Quantifiable outcome

• Gouden Lotus Award for Best Service Provider 2018, 2019 & 2021

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 36 Mortgage ProviderscoreChannel Partner/ Reseller/ DistributorHome Invest has partnerships with 36 mortgage providers/lenders, including ABN AMRO, ING, Rabobank, NIBC, Obvion, Vista, and many others. These providers offer mortgage products that Home Invest advisors can access through the platform.
• Vivara ProcoreStrategic or Co-development PartnerPartnership for nature-inclusive building and renovation solutions. Home Invest offers tools in collaboration with Vivara Pro for nature-inclusive sustainability of buildings.
• Impact Opleiding & TrainingcoreGTM or Marketing PartnerPartnership for professional education and permanent education (PE) requirements. Home Invest XL includes 1x PA Impact subscription and discounts on ExpertBox services. Impact provides WFT/PE education and training for advisors.
• DuurzaamXLminorStrategic or Co-development PartnerComplete sustainability package partner for renovation advice, installation, technical support, and financing. Home Invest refers sustainability customers to DuurzaamXL.
• Dynamic CreditminorChannel Partner/ Reseller/ DistributorRental mortgage provider for verhuurhypotheken (rental mortgages) and commercial real estate. Dynamic Credit is one of the specialized rental mortgage partners.
• NIBC DirectminorChannel Partner/ Reseller/ DistributorNIBC Direct Hypotheken provides rental mortgage products through Home Invest's platform for rental property investors.
• Centraal BeheerminorChannel Partner/ Reseller/ DistributorCentraal Beheer offers rental mortgage products through Home Invest for investment properties.
• Credit LifeminorChannel Partner/ Reseller/ DistributorLife insurance partner for woonlastenverzekeringen (mortgage payment protection insurance). Available through Home Invest XL.
• BNP Paribas CardifminorChannel Partner/ Reseller/ DistributorAflosverzekering (repayment insurance) partner. Available through Home Invest XL for mortgage repayment protection.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Habito: Habito is a UK-based digital mortgage broker and advisory platform offering whole-of-market lender access, comparison tools, and advisor support — comparable to Home Invest's model of aggregating multiple lenders and providing advisor-facing tooling, adapted to the UK market.
• Moneyou: Moneyou is the online mortgage and savings brand of Aegon (now a.s.r.), offering direct-to-consumer mortgages in the Netherlands. As a lender-side incumbent, it overlaps with Home Invest's intermediation model by offering a digital alternative that advisors and consumers may choose instead of using a broker channel.
• Florius: Florius is a Dutch online mortgage provider (part of ABN AMRO) offering mortgages directly to consumers via digital channels — comparable to Home Invest in the Dutch mortgage distribution landscape as both a lender and a digital-first alternative to traditional advisor channels.
• LendInvest: LendInvest is a UK-based mortgage platform that originates, underwrites, and distributes property loans through technology-driven workflows — comparable to Home Invest in using technology to streamline mortgage processes for intermediaries and professional partners, though operating as a principal lender rather than a pure intermediary.
• Better.com: Better.com is a US digital mortgage lender and platform offering direct-to-consumer and partner-channel mortgage origination with proprietary technology — comparable to Home Invest in its tech-enabled, multi-channel approach to mortgage origination, though at much larger scale and with its own balance sheet.
• Rabobank Hypotheken: Rabobank is one of the largest Dutch mortgage lenders and a Home Invest partner. As an incumbent bank with its own distribution channels and broker commissions, it competes with the broker channel for mortgage origination while remaining a supply partner — a dual role characteristic of the Dutch mortgage market.

Direct peers

• De Hypotheker: De Hypotheker is the largest mortgage broker franchise in the Netherlands, operating a network of independent advisors with multi-lender access and centralized back-office support — closely mirroring Home Invest's intermediation model targeting personal/independent advisors.
• Advieskeuze: Advieskeuze is a Dutch advisor comparison and lead-generation platform connecting consumers with independent financial advisors, with mortgage as a core vertical — overlapping with Home Invest's advisor-channel focus and competing for the same independent-advisor mindshare.
• Hypotheek Visie: Hypotheek Visie is a Dutch mortgage intermediary organization that supports independent advisors with multi-lender access, dossier processing, and service tools, operating a similar B2B-to-advisor proposition as Home Invest in the Dutch market.
• Figlo: Figlo is a Dutch provider of mortgage and financial planning software used by independent advisors for client dossiers, scenario calculations, and product comparisons — competing directly with Home Invest's proprietary CRM and Eblinqx advisor portal at the workflow-software layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/homeinvester
• Facebookfacebook.com/homeinvester
• LinkedInlinkedin.com/company/home-invest

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Invest