SoundVision
SoundVision, LLC is a North Carolina-based home technology integrator that designs and installs custom AV, lighting, shading, networking, and smart home automation systems for luxury residential and small commercial clients in the Lake Norman, Charlotte, and Wilmington markets.
- Company typePrivate
- Founded2010
- HeadquartersMooresville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SoundVision does
SoundVision, LLC is a privately held home technology integration firm headquartered in Mooresville, North Carolina, founded in 2010 and operating in the consumer electronics design and installation industry since 1987. The company designs, sells, and installs custom audio/video, lighting control, motorized shading, networking, security, and home automation systems for luxury residential and small/mid-market commercial clients in the Lake Norman, Greater Charlotte, and Wilmington regions of North Carolina. Its service portfolio spans home theaters, media rooms, whole-home automation, outdoor AV, new-construction pre-wiring, and commercial spaces, with ongoing service memberships providing recurring maintenance revenue.
The underlying technology stack is built around third-party platforms rather than proprietary software: Control4 serves as the primary automation backbone (with OS X4 adopted in October 2025 for Apple HomeKit/AirPlay integration), Lutron provides lighting and shading control, Bang & Olufsen and Bowers & Wilkins supply premium audio, Kaleidescape delivers cinema content, Coastal Source and DMF Lighting handle outdoor and architectural lighting, and IFP Connect supplies fiber network backbones. SoundVision's technical contribution is systems integration, custom programming, and design-build installation across these vendor ecosystems rather than software development. The firm operates the only HTA Estate Level Certified Design Partner and Control4 Certified Showroom in the Lake Norman market and holds North Carolina Low Voltage and Burglar/Fire Alarm licenses plus CEDIA membership.
SoundVision generates revenue primarily through project-based custom installation contracts that bundle design, equipment procurement, and professional services fees, supplemented by equipment pass-through sales and a recurring service membership program. Pricing is quote-based with no public tiers, and the go-to-market relies on direct in-home and showroom consultations, partnerships with custom home builders (Lakemist Homes, Cypress Builders) and residential designers, and content marketing through podcasts, social media, and a digital showroom. In February 2025 the company expanded via acquisition of Sound Decisions, Inc. into Wilmington, NC, where the acquired brand continues to operate under local leadership.
SoundVision firmographics
Firmographics- Name
- SoundVision
- Legal name
- SoundVision, LLC
- Website
- https://svavnc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SoundVision, LLC is a North Carolina-based home technology integrator that designs and installs custom AV, lighting, shading, networking, and smart home automation systems for luxury residential and small commercial clients in the Lake Norman, Charlotte, and Wilmington markets.
- Ownership category
- akta.pro rank
SoundVision industry classification
Industry- Product category
- Home Technology Integration Services
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE)
- akta.pro secondary industry
- Motorized Shades, Blinds & Curtain Automation (HSAHADAD)
Keywords
Where SoundVision is headquartered
LocationHeadquarters
- HQ city
- Mooresville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SoundVision business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom AV Installation Services: Project-based custom audio/video installation services including home theaters, media rooms, whole-home automation, and commercial spaces. Revenue generated through design, equipment, and installation fees.
- Service Memberships: Ongoing maintenance and service programs for existing clients providing recurring revenue and client retention
- Equipment Sales: Sale of integrated technology equipment including displays, speakers, control systems, lighting, and security systems as part of installation projects
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom installation pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SoundVision product offering
Product offeringCore offering
SoundVision designs, sells, and installs custom residential and commercial technology systems including home automation (Control4), architectural lighting design, motorized window shades, security/surveillance, outdoor audio/video, custom home theaters, media rooms, and networking infrastructure. The firm operates the Lake Norman area's only Control4 Certified Showroom and Bang & Olufsen dealer showroom, integrating 15+ premium brands into unified, professionally-installed systems for luxury homeowners, custom builders, and select commercial clients.
Product overview
SoundVision is a home technology integration firm offering a unified portfolio of custom audio/video, automation, and smart home services. The core offering centers on Control4-powered home automation integrating Lutron lighting/shades, Bang & Olufsen audio, Kaleidescape cinema, outdoor AV (Coastal Source, Episode, SunBrite), Luma surveillance, and IFP Connect networking. Services span home theaters, media rooms, commercial spaces, and new construction, with supporting tools including a budget calculator, digital showroom, and service membership plans.
Differentiator
Problem solved
Functional benefit
Brands
- Sound Decisions: Formerly independent AV and smart home integrator acquired by SoundVision; continues to operate under its own brand from Wilmington, NC office serving the coastal Carolina market.
Products and services
- Home Automation Unified smart home control system integrating lighting, shading, security, audio, video, climate, and surveillance into a single platform managed via Control4 app, keypads, and voice assistants; designed for luxury residential and select commercial clients.
- Lighting Design & Control Architectural lighting design and Lutron-connected lighting control with scene-based keypads, dimming, and color temperature tuning for residential and commercial spaces.
- Motorized Window Shades Lutron automated shade installation providing privacy, heat reduction, glare control, and daylight sculpting with app-based or keypad control for residential and commercial clients.
- Security & Surveillance
Quantifiable outcome
- 5.0 Google rating across 230 reviews
- +1 more outcomes
Companies that use SoundVision
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
SoundVision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
SoundVision partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, strategic and minor.
- AnthemcoreBrand partner for AV receivers and amplifiers used in home theater and audio distribution installations
- Control4coreSmart home automation platform partner. SoundVision is a Control4 Certified dealer offering home automation, lighting control, and smart home integration
- LutroncoreLighting control and motorized shading partner. Provider of automated shades and lighting control systems for residential installations
- Bang & OlufsencorePremium audio brand partner. SoundVision is a Bang & Olufsen dealer featuring Beolab speakers, BeoSound Theatre, and BeoLab sound systems in their showroom
- KaleidescapecoreMovie server and cinema-quality content delivery partner providing premium home theater experience solutions
- SonycoreDisplay and video technology partner providing premium televisions and projectors for installations
- Coastal SourcecoreOutdoor audio and landscape lighting partner specializing in bollard speakers and outdoor entertainment systems
- DMF LightingcoreArchitectural lighting partner providing specification-grade lighting fixtures including X Series retrofit fixtures and architectural-grade linear lighting
- Stewart FilmscreencoreProjection screens partner providing cinema-quality projection screens for home theater installations
- Bowers & WilkinscorePremium loudspeaker partner for high-end audio installations in home theaters and whole-home audio systems
- ParadigmcoreSpeaker and audio partner providing performance audio solutions for residential installations
- JVCcoreVideo projection partner providing D-ILA projectors for home theater installations
- CinematechcoreVideo display technology partner for premium projection solutions
- MadVR EnvycoreVideo processing technology partner for high-end home theater installations
- Theory AudiocoreProfessional audio partner for high-performance audio solutions
- IFP ConnectstrategicFiber infrastructure partner providing fiber-to-copper platform solutions for future-proof network installations
- Elemental LEDstrategicLinear lighting partner providing specification-grade LED lighting engineered and manufactured in the U.S.
- Lucetta LightingstrategicPremium linear lighting brand by Elemental LED featured in high-end residential installations
- Lakemist HomescoreCustom home builder partnership - 15-time Best of the Lake winner integrating smart home technology in custom homes throughout Lake Norman area. Partnership spans multiple completed projects.
- Cypress BuilderscoreCustom home builder partnership with Lake Norman Home Builders Association president. Partnership for technology integration in custom home projects.
- Octane Park Luxury GaragesstrategicPartnership with luxury garage developer for technology integration in custom garage units featuring home automation and entertainment systems.
- KDH Residential DesignsstrategicPartnership with residential designer Kevin Holdridge for integrating technology in custom home designs throughout the Carolinas
- Cornelius TodayminorLocal media partnership for community engagement and brand awareness in Lake Norman area
- Carolina GourmetminorCatering partner for company events and team training sessions
- Home Technology Association (HTA)strategicIndustry certification body providing budget calculator tool and certification standards. SoundVision is Lake Norman's only HTA certified firm.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
SoundVision competitors and assessment
Company assessmentDirect peers
- Audio Advice: Audio Advice is a Raleigh/Durham, NC-based residential AV and smart-home integrator with showrooms in the Carolinas. Like SoundVision, it deploys Control4, Lutron, and premium audio brands into HNW homes and serves the same Southeast luxury customer base.
- Ford Audio-Video: Ford Audio-Video is a multi-region AV integrator providing commercial and residential AV, conferencing, and automation solutions across multiple US markets. Comparable to SoundVision's commercial-space segment in technology scope, delivery model, and certifications.
- HiFi House: HiFi House is a Greenville, South Carolina-based high-end AV and home theater integrator with a showroom serving the Carolinas. It offers comparable custom integration of audio, video, and smart-home systems for affluent residential clients.
- AVI Systems: AVI Systems is a large-scale national AV integrator serving enterprise, government, education, and high-end residential customers with integrated audio, video, and automation. Directly comparable to SoundVision's commercial and whole-home integration capabilities at broader scale.
Others
- Control4: Control4 is the smart-home automation platform that SoundVision standardizes around, including the certified-showroom program. A vendor and platform partner whose product roadmap and dealer economics directly shape SoundVision's service economics.
- Lutron: Lutron manufactures the lighting-control and motorized-shade systems that form a core layer of SoundVision's offering. An upstream vendor and partner rather than a competitor, but also operates dealer programs that compete for builder specifications.
- Snap One: Snap One (now owned by ADI Global Distribution) is the manufacturer and distributor of Control4, Episode, Luma, and other smart-home/AV brands that SoundVision deploys. An upstream vendor and channel partner that competes for builder relationships, not a direct service competitor.
Broad incumbents
- Crutchfield: Crutchfield is the largest US direct-to-consumer retailer of AV, home theater, and smart-home products with custom-install advice and nationwide installation services. A broad incumbent that overlaps with SoundVision's equipment sales and basic-installation flows at smaller ticket sizes.
- ADT: ADT is the largest US residential security provider, expanding into smart-home and home automation. A broad incumbent that overlaps with SoundVision's security and surveillance segment at lower project complexity, and serves as a competing option for builders and homeowners in the Carolinas.
- Best Buy / Magnolia Design Center: Best Buy's Magnolia Design Center and Geek Squad provide nationwide home theater and smart-home installation services targeting mass-premium customers. A broad incumbent that overlaps with SoundVision's installation services at smaller ticket sizes but lacks HTA Estate Level certification and builder-grade integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SoundVision social profiles
Digital presenceSoundVision compliance and trust
Trust signalCompliance5 records
SoundVision financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoundVision leadership team
Management profileNumber of profiles
Profiles3 records
SoundVision subsidiaries and ownership
Company hierarchySubsidiaries1 record
SoundVision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoundVision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoundVision
What does SoundVision do?
SoundVision designs, sells, and installs custom residential and commercial technology systems including home automation (Control4), architectural lighting design, motorized window shades, security/surveillance, outdoor audio/video, custom home theaters, media rooms, and networking infrastructure. The firm operates the Lake Norman area's only Control4 Certified Showroom and Bang & Olufsen dealer showroom, integrating 15+ premium brands into unified, professionally-installed systems for luxury homeowners, custom builders, and select commercial clients.
Is SoundVision a public or private company?
SoundVision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoundVision founded?
SoundVision was founded in 2010. It employs 11 to 50 people.
Where is SoundVision based?
SoundVision is headquartered in Mooresville, United States, in the North America region.
How does SoundVision make money?
Three revenue lines are on record. Custom AV Installation Services are the primary driver. The others are service Memberships and equipment Sales.
Who are SoundVision's main competitors?
Direct peers on record are Audio Advice, Ford Audio-Video, HiFi House and AVI Systems. Others are Control4, Lutron and Snap One. Broad incumbents are Crutchfield, ADT and Best Buy / Magnolia Design Center.
Does SoundVision have an API?
No public API is recorded for SoundVision.
What industry is SoundVision in?
SoundVision's product category is Home Technology Integration Services. Its primary akta.pro industry code is HSAHADAE, Multiroom Audio/Video & Home Theater Control Integration, with a secondary code of HSAHADAD, Motorized Shades, Blinds & Curtain Automation. Its NAICS code is 334512 and its SIC code is 3822.