Animo

What Animo does

Animo is a digital behavioral health company founded in 2018 and headquartered in Chicago, IL that delivers evidence-based mental health support to individuals experiencing stress, depression, anxiety, and related conditions. The platform is built on the principles of cognitive behavioral therapy (CBT) and is offered through two plan design options: Core, which provides unlimited access to a library of more than 20 self-directed digital CBT modules organized into stress, depression, and anxiety categories, with each module comprising five 10-to-15-minute sessions, plus Flash Courses, stress-reducing exercises, and an Emotional Fitness Survey; and Enhanced, which layers Textcoach® text therapy on top of Core, connecting participants with licensed mental health counselors holding Masters or Doctorate degrees, independent clinical licenses, an average of 11 years post-graduate experience, and Distance Credentialed Counselor accreditation, via secure text-based dialogue, voice notes, resource links, and video lessons. The platform is HIPAA-compliant, with encrypted electronic records, encrypted chat data, and encrypted server communications, and is accessible through a web portal and native iOS and Android mobile applications.

Animo sells primarily through a B2B2C subscription model, distributing its solution to health care payers (health plans, TPAs, integrated health systems), health care providers (primary care practices, behavioral health clinicians, onsite and near-site clinics, community health providers), health management solutions (EAPs, wellness providers, telemedicine and disease management vendors), benefit advisors, and consortiums and associations, which in turn offer the platform to their members, employees, or clients as an employee benefit. A direct-to-consumer subscription channel is also available through the mobile app stores and the web portal, and the company uses organic social media presence on Twitter, Instagram, and YouTube for top-of-funnel mental health awareness content. The company is privately held, has not disclosed funding, management, headcount, or revenue information in available sources, and operates as an active business serving the U.S. market.

Name

Animo

Legal name

Animo

Website

https://animotherapy.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Animo is a Chicago-based digital behavioral health company founded in 2018 that delivers evidence-based digital cognitive behavioral therapy (dCBT) and text-based therapy via its Textcoach® platform, primarily distributed to health care payers, providers, EAPs, and benefit advisors and directly to consumers through mobile and web apps.

Ownership category

akta.pro rank

Product category

Digital Behavioral Health

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000)

akta.pro primary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF), Behavioral Health & Substance Use Remote Monitoring (HLACAFAD)

Keywords

• Digital behavioral health
• Cognitive behavioral therapy
• Text therapy services
• Employee assistance programs
• Mental health platform

Headquarters

HQ city

Edgecliff

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B2C Subscription: Animo sells its digital behavioral health solution to health care payers, providers, EAPs, and benefit advisors who then offer it to their members, employees, or clients as an employee benefit.
2. Direct Consumer Subscription: Individual users can download the mobile app and access dCBT modules, with Enhanced plan including text therapy with licensed counselors.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Animo provides a digital behavioral health platform delivering evidence-based digital cognitive behavioral therapy (dCBT) modules and integrated text-based therapy (Textcoach®) for individuals experiencing stress, depression, anxiety, or seeking proactive wellness. The platform is offered in two plan designs—Core (unlimited dCBT access) and Enhanced (Core plus Textcoach® text therapy with licensed mental health counselors)—and is delivered through web and mobile channels primarily as a behavioral health benefit distributed by health care payers, providers, EAPs, and benefit advisors.

Product overview

Animo is a digital behavioral health platform offering two plan design options: Core and Enhanced. Core provides unlimited access to digital Cognitive Behavioral Therapy (dCBT) with modules covering stress, depression, and anxiety categories, along with Flash Courses, stress-reducing games, worksheets, and an Emotional Health Tracker. Enhanced builds on Core by adding integrated Textcoach® text therapy, connecting participants with licensed mental health counselors through secure text-based dialogue, voicenotes, resource links, and video lessons. Both plans are accessible via web portal and mobile apps (iOS and Android).

Differentiator

Problem solved

Functional benefit

Brands

• Textcoach®: Licensed mental health counselor platform for text-based therapy providing access to coaches through secure text messages, voice notes, dCBT resources, resource links and videos.

Products and services

• Animo Core The Core plan design option provides unlimited access to the Animo digital cognitive behavioral therapy (dCBT) portal, allowing users to address stress, depression, anxiety, and other concerns through self-directed modules, Flash Courses, stress-reducing games, worksheets, and an Emotional Health Tracker. Designed for distribution to members and employees via health care payers, providers, EAPs, and benefit advisors as a behavioral health benefit.
• Animo Enhanced The Enhanced plan design option builds on Core by adding integrated Textcoach® text therapy, connecting participants with licensed mental health counselors (Coaches) holding Masters or Doctorate degrees, independent clinical licenses, and an average of 11 years of post-graduate experience, through secure text-based dialogue, voice notes, resource links, and video lessons. Designed for partner distribution and direct consumer access.

Quantifiable outcome

• 59% of dCBT participants with depression moved out of the clinical (severe) range after completing a module
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Health Care PayerscoreChannel Partner/ Reseller/ DistributorHealth Plans, Third Party Administrators (TPAs), and Integrated Health Systems distribute Animo as a behavioral health benefit to their members. These partners represent the primary B2B distribution channel for the digital behavioral health solution.
• Health Care ProviderscoreChannel Partner/ Reseller/ DistributorPrimary Care Practices, Behavioral Health Clinicians, Onsite and Near Site Clinics, and Community Health Providers integrate Animo into patient care pathways, offering dCBT and text therapy as part of the behavioral health care continuum.
• Health Management SolutionscoreChannel Partner/ Reseller/ DistributorWellness Providers, Employee Assistance Programs (EAPs), Telemedicine Vendors, Disease Management Providers, and Data Analytic Solutions offer Animo to their employer or member populations as a technology-based behavioral health resource.
• Benefit AdvisorssupportingChannel Partner/ Reseller/ DistributorBrokers, Consultants, and HR Consultants recommend and include Animo in employee benefits packages for their client organizations as a behavioral health benefit solution.
• Consortiums, Funds, Collectives and AssociationssupportingChannel Partner/ Reseller/ DistributorIndustry consortiums, collective purchasing funds, and associations provide group access to Animo's digital behavioral health platform for their member organizations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BetterHelp: BetterHelp operates a direct-to-consumer and B2B online therapy network offering text, chat, and video counseling, comparable to Animo's text-based therapy offering and digital access model.
• Lyra Health: Lyra Health is a mental health benefits platform sold to employers and payers that combines self-guided digital care with live therapy sessions, competing for the same health plan and EAP budget as Animo.
• Talkspace: Talkspace provides online therapy and text-based counseling sold through employer benefits, health plans, and direct consumer channels, overlapping closely with Animo's Textcoach text therapy and B2B2C GTM.
• Happify Health: Happify Health delivers evidence-based digital therapeutics for mental health and chronic conditions to employers, health plans, and providers, closely mirroring Animo's dCBT-first, B2B2C-distributed digital therapeutic model.
• Spring Health: Spring Health sells precision mental health benefits to employers and payers, pairing assessments with therapy, coaching, and digital exercises — a directly comparable hybrid model and B2B2C distribution motion.
• Big Health: Big Health produces digital therapeutics (Sleepio for insomnia, Daylight for anxiety) that compete directly with Animo's evidence-based dCBT modules for the same payer and employer channels targeting anxiety, depression, and stress.
• Headspace Health: Headspace (post-Ginger merger) offers a combined mental health platform with self-guided content, coaching, and therapy sold to employers and health plans — directly overlapping with Animo's Core + Enhanced structure and B2B2C model.

Emerging players

• Wysa: Wysa offers an AI-driven mental health chatbot combined with human therapist escalation, sold to employers and health plans — adjacent to Animo's hybrid digital + human text therapy approach but with an AI-first delivery layer.
• Woebot Health: Woebot Health develops an AI conversational therapy product positioned as a digital therapeutic for mental health, competing with Animo's dCBT modules for digital-first behavioral health spend.

Broad incumbents

• Calm Health: Calm (including Calm Health) provides meditation, mindfulness, and broader mental wellness content sold to consumers, employers, and health plans — broader than Animo's CBT focus but competing for the same digital mental health benefits budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AnimoTherapy
• YouTubeyoutube.com/channel/UCp2_47l4LdHHiqeeegCjnuQ
• Instagraminstagram.com/animotherapy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animo