Century 21 Lund Realtors

What Century 21 Lund Realtors does

Century 21 Lund Realtors is a privately held real estate brokerage franchise operating under the Century 21 brand, headquartered in Chehalis, Washington, and serving Lewis County and adjacent Washington counties including Thurston, Cowlitz, Grays Harbor, and Pacific. The firm employs 15 or more licensed agents and provides buying and selling representation across residential homes, acreage and rural properties, farms and ranches, waterfront properties, new construction, commercial real estate, and multi-family investments. Agents such as Gary Fox, Kristi Tausch, Greg Lund, Randy Sullivan, Bruce Kimsey, Martha Hunt, Melissa Clark, and Kip Barker lead transactions across communities including Centralia, Chehalis, Winlock, Napavine, Onalaska, Rochester, and Curtis.

The brokerage's technology backbone is the MoxiWorks platform, which powers the company website with IDX integration tied to the Northwest MLS via MLS GRID, enabling property search, agent profiles, financial calculators, and lead capture. Supporting tooling includes Google Analytics for traffic tracking, RealSatisfied for third-party verified client testimonials, and The Bureau of Internet Accessibility for WCAG 2.1 compliance auditing. The firm does not develop proprietary technology and has no disclosed AI/ML, API, or mobile application assets.

Century 21 Lund Realtors generates revenue through traditional real estate brokerage commissions on completed buyer- and seller-side transactions under the Century 21 franchise model. Commission rates are not publicly disclosed and are negotiated individually with clients. The go-to-market motion is sales-led, relying on agent relationships, Century 21 brand recognition, MLS listing syndication, the company website, social media presence, and referral-based repeat business. The firm is independently owned and operated as a franchisee of Century 21 Real Estate LLC, with Greg Lund appearing as a principal broker associated with the franchise.

Name

Century 21 Lund Realtors

Legal name

Century 21 Lund Realtors

Website

https://century21lund.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Century 21 Lund Realtors is a Century 21 franchise brokerage in Chehalis, Washington, employing 15+ licensed agents to deliver residential, rural, and investment property sales services across Lewis and four adjacent Washington counties via a commission-based model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate brokerage
• Rural property sales
• Acreage and farm realty
• Buyer and seller representation
• Property listing services

Headquarters

HQ city

Chehalis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission model where agents earn commissions on completed property transactions (both buyer and seller representation). The brokerage operates under the Century 21 franchise model.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Century 21 Lund Realtors is an independently owned Century 21 franchise brokerage that provides residential and rural real estate representation, including buyer and seller agency, property valuation, marketing, and negotiation services across Lewis County, Washington and surrounding counties. The firm lists properties on the Northwest MLS and operates a MoxiWorks-powered website for property search, while serving diverse property categories from entry-level homes to farms, acreage, waterfront, commercial, and multi-family investment properties.

Product overview

Century 21 Lund Realtors is a real estate brokerage firm operating in Lewis County, Washington, and surrounding areas. The company provides residential and commercial property listing services, property search tools, buying and selling assistance, and agent directory services. The website functions as a property search platform powered by MoxiWorks technology, enabling users to browse listings, access financial calculators, and connect with real estate agents across multiple communities including Centralia, Chehalis, Winlock, Napavine, Onalaska, Rochester, and other Washington state locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Representation Buyer and seller agency representation for residential homes in Lewis County and surrounding Washington communities, covering entry-level through luxury price ranges, with services including property valuation, marketing, negotiation, and transaction management.
• Rural, Farm, and Acreage Property Brokerage Brokerage services for farms, ranches, acreage, recreational land, and rural lifestyle properties, including specialized valuation for agricultural zoning, well and septic, and land subdivision considerations.
• Commercial and Multi-Family Investment Property Brokerage Brokerage representation for commercial properties and multi-family investment transactions in Lewis County and adjacent Washington counties, including marketing and negotiation for non-owner-occupied buyers.
• New Construction Property Representation Buyer representation for newly constructed homes, guiding clients through builder contracts, upgrades, inspections, and closing on new-build inventory in the Lewis County market.
• MLS Property Listing and Marketing Services Listing entry into Northwest MLS distributed via MLS GRID, plus professional marketing support for sellers including pricing, photography coordination, and listing exposure across syndication partner websites.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Century 21 Real Estate LLCcoreChannel Partner/ Reseller/ DistributorFranchise relationship where Century 21 Lund Realtors operates under the Century 21 brand franchise. The franchise provides brand recognition, marketing materials, technology platforms, and operational support. In return, the brokerage pays franchise fees and adheres to Century 21 brand standards.
• MoxiWorks LLCcoreTechnology or IntegrationTechnology platform provider powering the company website with real estate IDX integration, property search functionality, agent websites, CMA applications, and digital marketing tools. MoxiWorks provides the technology infrastructure for the brokerage's online presence.
• Northwest MLScoreTechnology or IntegrationMultiple Listing Service providing property listing data distribution through MLS GRID. All company listings are entered into Northwest MLS for syndication across partner real estate platforms and websites.
• RealSatisfiedminorGTM or Marketing PartnerClient testimonial verification platform used to validate and display agent reviews. The platform provides third-party verification of client testimonials for enhanced credibility.
• The Bureau of Internet AccessibilityminorImplementation/ SI/ Consulting PartnerAccessibility consulting company engaged to conduct full accessibility audits using BoIA's A11Y platform to ensure website compliance with WCAG 2.1 guidelines.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• eXp Realty: Cloud-based brokerage model with growing Washington State agent presence. Comparable as a competing commission-based residential brokerage; differs in virtual/cloud model but competes directly for the same buyer/seller relationships.
• Redfin: Technology-focused residential brokerage with a discount commission model. Increasingly relevant as a competitive force even in secondary Washington markets; represents the structural shift toward lower-commission brokerage competition.
• Realty ONE Group Pacific Northwest: Growing national franchise expanding into Washington State markets. Comparable as a residential brokerage franchise model targeting similar home buyer/seller segments; represents a newer competitive threat in the region.

Broad incumbents

• Berkshire Hathaway HomeServices Northwest Real Estate: National-affiliated brokerage with offices in Western Washington. Comparable as a franchise-style residential brokerage serving similar suburban and small-town markets with a comparable mix of buyer/seller representation.
• Keller Williams Realty: Large national franchise brokerage with market centers across Washington State. Comparable in agent-driven, commission-based residential brokerage model with similar technology-platform investments and franchise structure.
• Coldwell Banker Bain: Large national-franchise brokerage operating in the Pacific Northwest with broad residential and rural property coverage. Comparable as a same-format franchisee network operating across overlapping Washington State counties.

Regional players

• Windermere Real Estate: Pacific Northwest-headquartered residential brokerage with strong Washington State presence, including smaller markets. Directly comparable in geographic focus, residential brokerage services, and locally embedded agent teams.
• John L. Scott Real Estate: Pacific Northwest-based residential brokerage with deep presence across Washington State, including rural and small-town markets comparable to Century 21 Lund's Lewis County footprint. Directly comparable in service mix, agent-driven model, and regional concentration.

Others

• MoxiWorks: Technology platform provider for Century 21 Lund and many comparable brokerages. Relevant as an enabling technology peer — drives comparable brokerages' website, IDX, and CMA capabilities.

Direct peers

• RE/MAX Northwest Realtors: RE/MAX franchise offices operating in Lewis, Thurston, and surrounding Washington counties. Closest direct competitor — same franchise-driven brokerage model, overlapping geographies, and similar residential/rural property mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Century21Lund
• LinkedInlinkedin.com/company/lund-realty-realtor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21 Lund Realtors