RealSatisfied
RealSatisfied is a vertical SaaS platform that administers client satisfaction surveys for real estate agents and brokerages and syndicates approved reviews to Realtor.com, HAR.com, social networks, and customizable profile pages. It serves individual agents, brokerages, enterprises, and MLS/associations across the US, Canada, Australia, and several other markets.
- Company typePrivate
- Founded2002
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RealSatisfied does
RealSatisfied is a vertical SaaS platform that administers customer satisfaction surveys for real estate agents, brokerages, and associations, and syndicates the resulting reviews to agent profiles on major portals and social networks. The platform is built around an Agent Dashboard for individual agents to send survey invitations, approve testimonials, and manage syndication; a Broker Dashboard for brokerage-level oversight of multiple agents; and customizable public Profile Landing Pages served from unique Vanity Key URLs. Core technical components include a RESTful API (XML/JSON over HTTPS with a developer sandbox), a website widget and RSS feed per agent, a WordPress plugin, and direct syndication integrations with Realtor.com, Realtor.ca, HAR.com, and Facebook, Twitter, Instagram, and LinkedIn, plus Encourage Reviews handoffs to Google, Facebook, and Zillow. Compliance posture includes WCAG 2.1 AA accessibility commitment and PCI DSS-compliant payment handling via National Australia Bank and Braintree rather than direct storage.
The company monetizes via tiered subscription SaaS — Agent LITE (entry-level individual), Agent PRO (paid single agent, billed annually in advance), Broker PRO (brokerage administration, monthly or annual), and a quote-based Enterprise tier — with a 30-day free trial for office/broker accounts and a self-serve PLG motion augmented by sales-assisted enterprise and association/MLS sales. Customers are segmented into Individual Real Estate Agents, Real Estate Brokerages, Enterprise Brokerages & Brands, and Real Estate Associations & MLSs. Named logos include Sotheby's, Century 21, Coldwell Banker, Keller Williams, Berkshire Hathaway, RE/MAX, Engel & Völkers, Better Homes and Gardens, CRMLS, MLS PIN, Beaches MLS, MIAMI Realtors, and the Association of Saskatchewan REALTORS. RealSatisfied is operated by The WebMart Network Pty Limited (ABN 28 101 691 703), an Australian company headquartered in Manly, NSW, which is a wholly owned subsidiary of Placester Inc.; the US business is conducted through RealSatisfied, LLC in Atlanta, GA. Leadership comprises co-founder and CEO Phil Kells and co-founder and CTO David King. The product is served globally with localized domains across the US, Australia, Canada, South Africa, UK, New Zealand, and Singapore.
RealSatisfied firmographics
Firmographics- Name
- RealSatisfied
- Legal name
- The WebMart Network Pty Limited
- Website
- https://realsatisfied.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RealSatisfied is a vertical SaaS platform that administers client satisfaction surveys for real estate agents and brokerages and syndicates approved reviews to Realtor.com, HAR.com, social networks, and customizable profile pages. It serves individual agents, brokerages, enterprises, and MLS/associations across the US, Canada, Australia, and several other markets.
- Ownership category
- akta.pro rank
RealSatisfied industry classification
Industry- Product category
- Real Estate Reputation Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where RealSatisfied is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
RealSatisfied business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription SaaS - Agent Accounts: Tiered subscription model for individual real estate agents with Agent Lite and Agent Pro plans. Charged annually in advance for Agent PRO. Includes unlimited invitations as part of monthly/annual access fee.
- Subscription SaaS - Broker Accounts: Broker Pro tier for brokerages managing multiple agents. Office accounts with 30-day free trial, credit card required. Billed monthly or annually.
- Subscription SaaS - Enterprise: Enterprise tier for large brokerages and brands requiring custom solutions and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Agent Lite |
| Subscription | Annual | Agent PRO |
| Subscription | Monthly | Broker PRO |
| Subscription | Annual | Enterprise |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
RealSatisfied product offering
Product offeringCore offering
RealSatisfied is a SaaS platform that administers post-transaction customer satisfaction surveys for real estate agents and brokerages, collects verified client feedback, publishes agent Profile Pages, and syndicates reviews to major real estate portals (Realtor.com, Realtor.ca, HAR.com) and social media platforms.
Product overview
RealSatisfied is a review collection and reputation management platform designed specifically for real estate professionals. The platform operates as a multi-tier SaaS solution with four main product tiers (Agent PRO, Agent LITE, Broker PRO, Enterprise, and Association & MLS) and a centralized Agent Profile Page system. Individual agents use the Agent Dashboard to collect reviews via survey invitations, approve testimonials, and publish them to their public profile. Brokers manage multiple agents through the Broker Dashboard with centralized oversight. Publishing integrations enable automatic syndication to major real estate portals (Realtor.com, Realtor.ca, HAR.com) and social media platforms (Facebook, Twitter, Instagram, LinkedIn). The platform also offers Encourage Reviews for directing satisfied clients to post on Google, Facebook, and Zillow, plus embeddable Website Widget and WordPress Plug-in for agent websites, and RSS Feeds for custom integrations. RealSatisfied is operated by The WebMart Network Pty Limited (a subsidiary of Placester Inc.) and serves customers in the US, Australia, Canada, South Africa, UK, and Singapore.
Differentiator
Problem solved
Functional benefit
Products and services
- Agent PRO
- Agent LITE Entry-level subscription offering for individual real estate agents, providing core survey administration and review collection features on the RealSatisfied platform.
- Broker PRO Monthly subscription product for real estate brokerages, including Broker Dashboard for office-level performance, agent management, and aggregated review reporting.
- Enterprise Custom subscription product for large real estate franchises, national brands, and enterprise brokerages, with tailored onboarding, integration, and centralized reporting across offices.
- Association & MLS Subscription product tailored for real estate associations and Multiple Listing Services (MLSs), enabling them to provide RealSatisfied review services to their member agents and brokerages.
Quantifiable outcome
- Universal approval across diverse agent base (per Century 21 Redwood Realty)
- +1 more outcomes
Companies that use RealSatisfied
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
RealSatisfied technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature13 records
RealSatisfied partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Realtor.comcoreSyndication partnership allowing RealSatisfied testimonials and ratings to automatically publish to agent Realtor.com profiles. Agents connect via profile manager or directly through RealSatisfied dashboard.
- Realtor.cacoreCanadian syndication partnership allowing RealSatisfied testimonials and ratings to publish to REALTOR.ca agent profiles.
- HAR.comcoreIntegration with HAR.com allowing automatic display of ratings and testimonials on agent profiles, listing details, Find A Pro, and agent websites.
- Placester Inc.coreParent company - The WebMart Network Pty Limited is a wholly owned subsidiary of Placester Inc., a real estate technology company.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
RealSatisfied competitors and assessment
Company assessmentBroad incumbents
- Reputation.com: Enterprise reputation management platform serving multi-location businesses with review monitoring, listings, and social publishing. Though more enterprise-oriented and broader than RealSatisfied, it overlaps on multi-office reputation workflows relevant to large franchise brokerages.
- Trustpilot: Large consumer-facing review platform that real estate agencies and agents can use to collect public reviews. While not real-estate specialized, it competes for the same review-discoverability workflow, particularly through Google and SEO channels.
- Realtor.com (Move, Inc.): U.S. real estate portal where RealSatisfied syndicates testimonials. As one of the dominant gatekeepers of agent reputation online, Realtor.com competes with and depends on RealSatisfied — both a critical integration partner and a structural threat if it deepens its own review collection.
- Zillow Premier Agent / Zillow Reviews: Zillow's native agent profile and review surface is the largest distribution channel for U.S. real estate reviews and overlaps directly with RealSatisfied's syndication model. Any native improvements to Zillow's own review features would compete with RealSatisfied's Encourage Reviews workflow.
Direct peers
- Customer Lobby: Review and customer feedback platform historically focused on home services and real estate professionals, providing testimonial collection and website widgets. Closely comparable to RealSatisfied on product scope and target audience.
- Podium: Customer messaging and review management platform widely adopted by real estate brokerages and home service businesses. Competes head-to-head with RealSatisfied in collecting reviews from clients and syndicating them across Google, Facebook, and other channels.
- NiceJob: Reputation marketing platform targeting home services and real estate professionals, focused on automating review requests, building profile pages, and syndicating testimonials to websites. Direct competitor in the same SMB-to-mid-market agent segment.
- RateMyAgent: Australian-founded review and ranking platform built specifically for real estate agents; enables agents to collect client reviews and surface them on agent profiles. Directly comparable to RealSatisfied in product, geography, and target customer.
- Birdeye: Reputation management and customer experience platform used by local businesses including real estate brokerages. Overlaps directly with RealSatisfied on review collection, syndication, and AI-driven response automation, serving many of the same agent and brokerage personas at greater scale.
Emerging players
- Yotpo: Reviews, ratings, and user-generated content platform primarily serving e-commerce brands, but increasingly expanding into service and real-estate-adjacent SMB use cases. An emerging peer for review syndication and AI-driven content features that could migrate into the real estate segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RealSatisfied social profiles
Digital presenceRealSatisfied compliance and trust
Trust signalCompliance2 records
RealSatisfied financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealSatisfied leadership team
Management profileNumber of profiles
Profiles2 records
RealSatisfied funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealSatisfied M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealSatisfied
What does RealSatisfied do?
RealSatisfied is a SaaS platform that administers post-transaction customer satisfaction surveys for real estate agents and brokerages, collects verified client feedback, publishes agent Profile Pages, and syndicates reviews to major real estate portals (Realtor.com, Realtor.ca, HAR.com) and social media platforms.
Is RealSatisfied a public or private company?
RealSatisfied is a private company. It is classified as corporate owned and is currently operating.
When was RealSatisfied founded?
RealSatisfied was founded in 2002. It employs 1 to 10 people.
Where is RealSatisfied based?
RealSatisfied is headquartered in Sydney, Australia, in the Oceania region.
How does RealSatisfied make money?
Three revenue lines are on record. Subscription SaaS - Agent Accounts are the primary driver. The others are subscription SaaS - Broker Accounts and subscription SaaS - Enterprise.
Who are RealSatisfied's main competitors?
Broad incumbents on record are Reputation.com, Trustpilot, Realtor.com (Move, Inc.) and Zillow Premier Agent / Zillow Reviews. Direct peers are Customer Lobby, Podium, NiceJob, RateMyAgent and Birdeye. Yotpo is listed as an emerging player.
Does RealSatisfied have an API?
Yes. The RealSatisfied API is a RESTful API implemented as XML or JSON over HTTP using GET, POST, and PUT verbs. It provides programmatic access to resources including invitations and accounts. Authentication uses HTTP Basic authentication with api_user and api_key credentials. Rate limiting is 500 requests per 10 seconds per IP address per api_user. A developer sandbox is available at api.realsatisfied.com/api_docs.php. Resources are accessed via {resource}.{format} notation supporting JSON and XML formats. The API is accessible only via SSL/HTTPS at https://api.realsatisfied.com/v1/. Developer documentation is at api.realsatisfied.com/api_docs.php.
What industry is RealSatisfied in?
RealSatisfied's product category is Real Estate Reputation Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 518 and its SIC code is 7372.