Whole Health Center

What Whole Health Center does

Whole Health Center is a privately held, two-location integrative wellness practice operating in the south Denver metropolitan area (Lone Tree and Highlands Ranch, Colorado), founded in 2003 and co-owned by practitioner-operators Dr. Katie Johns and Stephanie Shober. The practice delivers a multi-modality service portfolio anchored by Traditional Chinese Medicine and acupuncture, complemented by therapeutic massage (Swedish, deep tissue, sports, prenatal, craniosacral, myofascial release), Chinese herbal medicine, nutrient injections (NAD+, B12, Glutathione, MICC), Reiki and energy healing modalities (Access Bars, Akashic Record Readings, Quantum Multi-Dimensional Healing), and an aesthetic line spanning facials, microneedling, buccal massage, dermaplaning, and waxing. The Lone Tree location uniquely operates a Jade Recovery Room combining infrared sauna, red light therapy, PEMF, vibro-acoustic sound bed, and compression boots. The Highlands Ranch location is a leaner acupuncture-and-massage site.

The business model is direct-to-consumer fee-for-service healthcare with three monetization layers: (1) per-visit pricing across 30+ SKUs ranging from $20 (20-min Jade Recovery Room) to $300 (single microneedling), (2) discounted multi-visit packages (acupuncture 5/10/20-visit, microneedling 3/6-visit, massage packages) that trade price for commitment, and (3) recurring monthly memberships (60-min massage $110/mo, 90-min massage $140/mo, unlimited Jade Recovery Room $40/mo) with 6-month minimum terms on massage plans. Insurance is accepted from major carriers (UHC, UMR, GEHA, Humana, BCBS, Aetna, some Medicare) with verification support, and military/first-responder discounts are offered. Patient acquisition is driven by content-led marketing through a health-article blog, JaneApp-integrated 24/7 online booking, and phone scheduling. Technology stack is deliberately lightweight: JaneApp for scheduling, a Framer-built website, and SMS automation for appointment communications. The practice does not offer any software product, API, mobile app, or proprietary technology platform, and operates with 1-10 total employees as a clinician-led local service business rather than a scalable technology-enabled venture.

Name

Whole Health Center

Legal name

Whole Health Center

Website

https://wholehealthcenters.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Whole Health Center is a two-location integrative wellness practice in the Denver metro area (Lone Tree and Highlands Ranch, CO) offering acupuncture, therapeutic massage, aesthetics, energy healing, nutrient injections, and a recovery room to individual retail patients on a fee-for-service, package, and membership basis.

Ownership category

akta.pro rank

Product category

Integrative Healthcare Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Integrative healthcare
• Acupuncture services
• Therapeutic massage
• Holistic wellness
• Traditional chinese medicine

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Services Revenue: The primary revenue stream comes from fee-for-service healthcare appointments including acupuncture, therapeutic massage, aesthetic services, energy healing, and wellness therapies. Services are priced individually or as packages. The practice also accepts insurance and offers membership plans for ongoing care.
2. Package Deals and Memberships: Multi-visit packages for massage, acupuncture, energy healing, and waxing services provide discounted rates per visit. Monthly memberships for massage (60-min at $110/month, 90-min at $140/month) and unlimited Jade Recovery Room access ($40/month) provide recurring revenue with added benefits like product discounts and free recovery room access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Whole Health Center is a two-location integrative healthcare practice (Lone Tree and Highlands Ranch, Colorado) delivering in-person clinical services centered on Traditional Chinese Medicine, including acupuncture, therapeutic massage, herbal medicine, energy healing, aesthetic services (facials, microneedling), nutrient injections, and recovery/wellness modalities. Services are sold directly to individual patients via per-visit pricing, multi-visit packages, and monthly memberships, with insurance accepted from major U.S. carriers.

Product overview

Whole Health Center is a holistic wellness clinic offering integrative healthcare services at two Colorado locations (Lone Tree and Highlands Ranch). The company operates a coordinated service portfolio organized around acupuncture and Eastern medicine as the primary offering, complemented by therapeutic massage, aesthetic services, and specialized wellness treatments. The core service is Acupuncture & Eastern Medicine, which includes traditional acupuncture, cosmetic/facial acupuncture, cupping, and moxibustion. Supporting services include Therapeutic Massage (Swedish, deep tissue, sports, prenatal, craniosacral), Reiki & Energy Healing, and Aesthetic Services (facials, waxing, microneedling). The Lone Tree location features exclusive services including a Jade Recovery Room (infrared sauna, red light therapy, PEMF, sound therapy, compression boots), Nutrient Injections, and Chinese Herbal Medicine & Nutrition. Services are available through discounted multi-visit packages and monthly memberships. The company does not offer a technology platform or software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture & Eastern Medicine Traditional Chinese acupuncture services using fine sterile needles to stimulate the nervous system, improve circulation, and restore body balance; follow-up sessions include complementary cupping or moxibustion at no extra charge and personalized herb and supplement recommendations. Targeted to individuals seeking relief from chronic pain, stress, hormonal imbalance, digestive issues, fertility and pregnancy support, and other conditions.
• Therapeutic Massage Professional massage therapy delivered by licensed massage therapists, including Swedish, deep tissue, sports, prenatal, craniosacral, and myofascial release techniques. Intended for individuals seeking stress reduction, pain relief, sports recovery, and relaxation.
• Reiki & Energy Healing Non-invasive energy healing modalities including Traditional Reiki, Quantum Reiki, Access Bars, Akashic Record Readings, Quantum Multi-Dimensional Healing, and Psychic Work & Intuitive Guidance, designed to clear energetic blockages and support natural healing. Targeted to individuals seeking complementary energetic and spiritual healing.
• Cosmetic & Facial Acupuncture Natural facial rejuvenation combining facial needling with cupping and gua sha to stimulate collagen production, improve circulation, and support lymphatic drainage for improved firmness and reduced fine lines. Targeted to adults seeking natural anti-aging alternatives to Botox or fillers.
• Aesthetic Services (Facials & Waxing) Professional skincare services using Sanitas Skincare products, including Signature Facials, Anti-Aging Facials, Dermaplane Facials, Microdermabrasion, Lymphatic Facials, Buccal Massage, and waxing services for various body areas. Targeted to individuals seeking facial rejuvenation and skincare maintenance.
• Jade Recovery Room Multi-modality recovery sanctuary combining infrared sauna with Himalayan Salt, red light therapy, PEMF mat, vibro-acoustic sound bed, and compression boots for detoxification, pain relief, and cellular rejuvenation. Targeted to athletes, active individuals, and patients in recovery or stress-management programs.
• Microneedling Collagen Induction Therapy using fine sterile needles to create controlled micro-injuries that stimulate natural collagen and elastin production for improved skin texture, reduced scarring, and firmer complexion. Targeted to adults seeking skin-quality improvement through non-laser, non-injectable treatments.
• Nutrient Injections Injectable vitamin and nutrient therapy including NAD+, Vitamin B12, Vitamin D, Glutathione, L-Glutamine, MICC, and L-Carnitine for enhanced bioavailability and targeted wellness support. Targeted to individuals seeking energy, immunity, and metabolic support.
• Chinese Herbal Medicine & Nutrition Personalized herbal formulas and nutritional guidance integrating Traditional Chinese Medicine principles with modern nutritional science, featuring Chinese herbal formulas, professional-grade supplements, and CBD products. Targeted to acupuncture patients and individuals seeking personalized herbal protocols.
• Wellness Packages & Memberships Discounted multi-visit packages and monthly memberships for massage, acupuncture, energy healing, and aesthetic services, including free Jade Recovery Room access with package purchases. Targeted to existing and returning patients seeking ongoing care at lower per-visit cost.

Quantifiable outcome

• Seven months of treatment led to being off anti-depressants, nearly anxiety free, 7 pounds to goal weight
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Canyon Ranch: Premier integrative wellness resort brand offering acupuncture, massage, nutrition, and longevity programming. Comparable on the integrative, root-cause philosophy and combined Eastern-Western modalities, though operating at a destination-resort scale.
• Osher Center for Integrative Medicine (UCSF): Academic hospital-based integrative medicine clinic combining acupuncture, massage, nutrition, and mind-body therapies. Demonstrates the clinical-integrative model Whole Health Center aspires to at an academic-medical scale.
• Burke Williams Spa: Multi-location day spa offering massage, facials, acupuncture, and wellness services. Overlaps with Whole Health Center's higher-priced massage tiers and aesthetic services but operates more as a full-service spa destination.

Direct peers

• Massage Heights: Membership-based therapeutic massage and wellness franchise with multiple Colorado locations. Overlaps directly with Whole Health Center's massage membership tier ($110-$140/month) and recovery-adjacent positioning.
• Modern Acupuncture: Acupuncture franchise operating a clinic-based membership model across multiple U.S. states. Directly comparable on core acupuncture offering, per-visit pricing tiers, and recurring-revenue subscription model.
• Restore Hyper Wellness: Multi-modality wellness franchise offering cryotherapy, IV nutrient injections, infrared sauna, and red light therapy. Comparable to Whole Health Center's Jade Recovery Room and nutrient injection services, both targeting suburban wellness consumers.
• Elements Massage: Studio-based therapeutic massage franchise with strong Denver-area presence. Comparable on single-service massage pricing tiers ($92-$184 at Whole Health's Highlands Ranch vs. Elements' standard session pricing).
• Hand & Stone Massage and Facial Spa: National franchise offering therapeutic massage, facials, and skincare memberships in suburban U.S. markets. Directly comparable to Whole Health Center's massage + aesthetics + memberships model and competes for the same Denver-area self-pay consumer.

Emerging players

• AIRE Ancient Baths: Experience-based wellness brand offering thermal baths, massage, and recovery rituals in urban locations. Adjacent competitor for discretionary wellness spend, particularly relevant given Whole Health Center's Jade Recovery Room positioning.
• The NOW Massage: Boutique massage and wellness brand with a growing U.S. footprint focused on design-led, hospitality-forward massage experiences. Comparable on the massage tier structure and consumer-therapy positioning, and increasingly present in the same Denver demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/3034health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whole Health Center