EFT Tapping Training Institute

What EFT Tapping Training Institute does

EFT Tapping Training Institute (legally Tap Your Power, LLC) is a privately held, US-based training and certification organization specializing in Emotional Freedom Techniques (EFT) meridian tapping therapy. Co-founded and co-directed by Alina Frank and Craig Weiner from Langley, Washington since approximately 2004, the institute trains individual practitioners and licensed healthcare professionals across the US, Canada, Australia, and Europe through online Zoom workshops, periodic in-person intensives (notably Vancouver, BC), and a structured certification pathway. Its core products are a three-level EFT workshop curriculum (Levels 1-2 at USD 799, Level 3 at USD 649), Matrix Reimprinting certification, a 12-hour practitioner certification mentoring program at USD 1,700, and trauma-focused continuing education including Tapping Out of Trauma (USD 399).

The underlying technology is intentionally minimal and entirely third-party: WordPress, WooCommerce, Acuity Scheduling, Stripe, PayPal, and Zoom, with no proprietary platform or AI components. Differentiation rests on the founders' Master Trainer of Trainers status with EFT International (the industry's largest association), a content library that includes the EFT Nation Podcast (70+ episodes), a curated research database referencing 200+ peer-reviewed papers, the "Science of Tapping" documentary, and an active practitioner ecosystem spanning the EFT Community Network forum, monthly mentoring groups, and the 12-month EFT MBA business coaching program (USD 1,995). Craig Weiner's role as Chair of the EFT International Board of Trustees since 2022 anchors the institute within industry governance.

The business model is direct-to-consumer professional services revenue, supplemented by an e-commerce shop, an affiliate/referral program, and event-driven workshop registrations. Pricing is multi-tiered with early-bird discounts, payment plans, and CAD pricing for Canadian in-person workshops. The company is bootstrapped with no external funding, no subsidiaries, and no M&A activity; all operations are run by the two co-founders. Customers are primarily individual aspiring EFT practitioners and licensed healthcare professionals seeking continuing education, with secondary institutional and clinical interest in evidence-supported intervention.

Name

EFT Tapping Training Institute

Legal name

Tap Your Power, LLC

Website

https://efttappingtraining.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

EFT Tapping Training Institute (Tap Your Power, LLC) is a privately held, two-founder US training organization that certifies individual practitioners and licensed healthcare professionals worldwide in Emotional Freedom Techniques meridian tapping via online and in-person workshops, structured certification, trauma-focused continuing education, and a 12-month business coaching program.

Ownership category

akta.pro rank

Product category

Professional Training and Certification

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• EFT practitioner training
• EFT certification programs
• Trauma-informed tapping workshops
• Matrix Reimprinting training
• Holistic wellness mentoring

Headquarters

HQ city

Langley

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workshop and Training Fees: Primary revenue stream from in-person and online workshops for EFT Levels 1-2, Level 3, and Matrix Reimprinting certification. Workshops range from 3-day intensive programs to multi-week courses.
2. Certification and Mentoring Programs: Revenue from comprehensive certification programs including 12 hours of mentoring (individual and small group), Tapping Out of Trauma training, risk management courses, and ongoing practitioner mentoring. The certification process typically costs $1700 for mentoring plus additional course fees.
3. Online Mentoring Sessions: Small group post-certification mentoring sessions offered at $60 per single class or $199-200 for 4-class packages. Also offers individual mentoring at $250/hour for EFT International mentoring.
4. EFT MBA Business Program: 12-month comprehensive business coaching program for EFT practitioners with monthly modules, private sessions with Alina or Craig, resource library, and mentorship valued at approximately $1995.
5. Product Sales: E-commerce shop selling books, audio resources, video resources, and recommended products through WooCommerce platform.
6. Affiliate Program: Referral-based affiliate program allowing partners to earn commissions for directing new customers to training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

The EFT Tapping Training Institute delivers multi-level practitioner training and certification in Emotional Freedom Techniques (EFT), a meridian tapping therapy. Core offerings include EFT Levels 1–3 workshops, Matrix Reimprinting certification, a Tapping Out of Trauma continuing education course, and a 12-month EFT MBA business coaching program, delivered via live online and in-person workshops supplemented by ongoing group and individual mentoring.

Product overview

EFT Tapping Training Institute offers a multi-tiered educational ecosystem focused on Emotional Freedom Techniques (EFT) training and certification. The core offerings include three levels of EFT workshops (Level 1-3) and Matrix Reimprinting training, leading to practitioner certification with extensive mentoring. The institute provides specialized add-on programs including Tapping Out of Trauma (trauma-focused CE), Learning to Find Love, Money Mindset Mastery, and Ready, Set, Manifest!, as well as the 12-month EFT MBA business program. The institute also supports practitioners through monthly group mentoring, an online community network, and supplementary resources including the EFT Nation Podcast, audio/video resources, research databases, and articles. Products are delivered through workshops (online and in-person), mentoring sessions, and a web shop.

Differentiator

Problem solved

Functional benefit

Products and services

• EFT Level 1, 2, and 3 Workshops Three-level certification program teaching foundational to advanced Emotional Freedom Techniques (tapping), including theory and practice (Level 1), expanded techniques and client populations (Level 2), and advanced practitioner skills (Level 3), delivered in-person and online for aspiring and practicing EFT practitioners.
• Matrix Reimprinting Certification A meridian tapping therapy certification that trains practitioners to transform past traumatic memories by working within the memory, applying EFT tapping to release stress and trauma from the body's energy system.
• EFT Practitioner Certification Program A comprehensive certification program including 6+ hours of 1:1 mentoring, written examination, minimum 50 sessions with 20+ individuals, client case studies, video demonstrations, and monthly group training calls, for individuals seeking certified EFT practitioner status.
• Tapping Out of Trauma A trauma-focused continuing education course teaching practitioners advanced skills for working with clients who experience hyper/hypo-aroused states and abreactions, integrating tapping techniques with complementary somatic regulation tips.
• Practitioner Mentoring Program Monthly small-group Zoom mentoring sessions for certified practitioners covering practice building, coaching skills, trauma safety, and networking, with optional individual mentoring sessions at $250/hour for EFT International mentoring.
• EFT MBA (Mastering Business Acumen) A 12-month business program teaching niche identification, authentic marketing, website creation, email list building, social media strategy, pricing, and business growth for certified EFT practitioners building sustainable practices.
• Learning to Find Love A 6-week online course teaching relationship skills through recorded modules, live classes, coaching systems, and EFT tapping to release painful patterns blocking users from achieving their desired relationship.
• Money Mindset Mastery A business-focused workshop teaching Money Archetypes, right brain exercises, and money games to help practitioners and coaches transform limiting beliefs around prosperity and build sustainable practices.
• Ready, Set, Manifest! A 4-week January-only online training using the medicine wheel and EFT to help individuals consciously create and manifest desired outcomes by shifting energetic vibrational signatures.
• EFT Tapping Training Institute Shop E-commerce section for purchasing EFT-related books, audio resources, video resources, and recommended products to support practitioner learning and personal tapping practice.

Quantifiable outcome

• Over 200 peer-reviewed research papers published supporting EFT effectiveness
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• EFT InternationalcoreStrategic or Co-development PartnerEFT International is the world's largest EFT association. Both Alina Frank and Craig Weiner hold Master Trainer of Trainers status and serve in leadership positions (Craig as Chair of Board of Trustees 2022-present). The institute provides accreditation for practitioners through this organization and follows their certification standards.
• Matrix Reimprinting InternationalcoreStrategic or Co-development PartnerThe institute offers Matrix Reimprinting certification, which is governed by Matrix Reimprinting International. Both Alina Frank and Craig Weiner are certified Matrix Reimprinting trainers. The certification pathway includes registration and examination through matrixreimprinting.com.
• META Health InternationalminorStrategic or Co-development PartnerCraig Weiner is a certified META Health Foundations Trainer, offering training in this complementary modality alongside EFT.
• Association for Comprehensive Energy Psychology (ACEP)minorStrategic or Co-development PartnerCraig Weiner served as Board member at large for ACEP (2018-2020). The institute aligns its training with energy psychology standards and offers presentations at ACEP conferences.
• Energy Medicine Professionals AssociationminorOthersRecommended liability insurance carrier for practitioners trained through the institute. Contact: (210) 960 8807, 15439 Pebble Gate, San Antonio, TX 78232, USA.
• Operation: I Can Take It From HereminorStrategic or Co-development PartnerA nonprofit organization dedicated to helping formerly incarcerated individuals (Restored Citizens) heal from trauma and reclaim their lives. Craig Weiner serves on the Board of Directors.
• Whidbey CareNetminorStrategic or Co-development PartnerCommunity organization through which Alina Frank offers free EFT services to emergency responders in the Whidbey Island area.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Association for Comprehensive Energy Psychology (ACEP): Industry professional association for energy psychology practitioners. Craig Weiner served on the board (2018-2020). Provides training standards and conferences that intersect with the institute's practitioner ecosystem.

Emerging players

• Sheri Baker (More Than Tapping): EFT practitioner and trainer offering courses and classes for emotional and physical issues. Overlaps with the institute's general-persona training offerings.
• Jessica Brodkin (Beyond Boundaries EFT): Independent EFT Master Trainer offering certification pathways and trauma-focused tapping training. Comparable niche-level practitioner training and certification offerings.
• EFT International: The world's largest EFT membership and certification body, with which the institute is affiliated. While more of a standards body than a training provider, it certifies competing trainers and runs its own training pathways.
• Margaret Ann Lynch: EFT practitioner and trainer offering courses, books, and group programs targeting emotional wellness and ADHD audiences. Comparable in its combination of EFT specialty training and content ecosystem.

Direct peers

• EFT Universe (Dawson Church): Founded by Dawson Church, author of 'The Genie in Your Genes.' Provides EFT training, certification, and a research database - closely paralleling the institute's workshop + research + certification stack.
• Gary Craig (EFT Founder): Original developer of EFT and primary historical training source. Alina Frank trained directly under Craig - the institute's curriculum descends from his original materials, making him both a lineage source and an indirect competitor.
• The Tapping Solution (Nick Ortner): The largest consumer EFT brand, founded by Nick Ortner. Sells mass-market EFT books, the Tapping Solution App, online courses, and practitioner events - directly competing with EFT Tapping Training Institute for both end-user learners and aspiring practitioners.
• Brad Yates (Tap into Brilliance): Independent EFT trainer offering online courses, YouTube content, and live events. Targets the same consumer and self-help practitioner segments with similar tapping-based content products.

Broad incumbents

• Calm / Headspace (wellness platforms): Mass-market mindfulness and wellness subscription platforms. Compete for the same consumer mind-body wellness wallet share but at vastly different scale; relevant for understanding downstream ecosystem pressure on niche EFT tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/tapyourpower
• Facebookfacebook.com/eftworkshops
• LinkedInlinkedin.com/company/eft-tapping-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EFT Tapping Training Institute